Now in its eighth year, Chelsea in Bloom, in association with the Royal Horticultural Society (RHS), sees the streets of Chelsea filled with blossoms from 20th – 25th May. The annual competition heats up year on year as the areas retailers compete for the coveted awards with a display of breathtaking floral designs.
This year’s Chelsea in Bloom theme is the ‘Decades’ and celebrates the centenary year of the RHS Chelsea Flower Show. The floral displays will reflect iconic periods of British design, whilst taking inspiration from participating retailers’ archives from the past 100 years.
With the area’s most acclaimed stores attempting to outshine last year’s winner, Liz Earle, and 2012’s highly awarded stores Ted Baker, The White Company, and Hackett this year’s floral art show is sure to be the most exciting and competitive yet.
The Royal Horticultural Society judging team will view, deliberate and then award the winner and runner up for the ‘Best Floral Display’. One display will also receive the ‘Highly Commended’ award. The team will also have the tough task deciding which display deserves the coveted ‘Cadogan’s Award for Creative Recognition’.