Chelsea in Bloom
There is no better way to celebrate the start of summer
than visiting Chelsea in Bloom, Chelsea's prestigious annual
floral art show.
What is
Chelsea in Bloom?

Now in its ninth year, Chelsea in Bloom, produced in association with the Royal Horticultural Society (RHS), will transform the streets of Chelsea from the 19th to 24th of May with breathtaking floral displays.

The annual competition has grown dramatically each year with Chelsea’s best retailers adorning their shop fronts with creative designs to compete for the coveted awards.

What is the
theme this year?

This year’s Chelsea in Bloom theme is ‘Creation in Colour – a journey through fashion, food and lifestyle’. The competition will showcase floral displays reflecting the participating retailers’ interpretation of the theme in their own unique style.

Last year’s winner, Rag & Bone, set the benchmark high, along with highly awarded entrants Bruno Cucinelli, Browns, Massimo Dutti and Space NK. This year promises to be another exciting competition with a number of the 2013 victors competing once again.

How are the winning
displays chosen?

The Royal Horticultural Society judging panel along with high profile lifestyle blogger, Sasha Wilkins of Liberty London Girl, will view, deliberate and then award the winner and runners up for the ‘Best Floral Display’.

The team will also have the tough task of deciding which display deserves the coveted ‘Cadogan Award for Creative Recognition’. You too can vote for your favourite display to win ‘The People’s Choice Award’.

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