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‘The People’s Choice Award’
Step off the streets of the King’s Road and into a world of kaleidoscopic surrealism filled with floral walls, featuring bright Chrystanthemums in contrasting colours and fractal patterns. In a psychedelic display, Monica Vinader has transported its Chelsea flagship back to an era of peace and love in partnership with Neeva Jay.
Venice is the famous city of love, with a stunning backdrop of waterways, bridges, palaces and churches at every corner. In fact, the entire history of Venice is intimately linked to Cupid. Throughout history, a couple embarking on a romantic escape to Venice has been hugely popular and Harry’s Dolce Vita imagine the Royal newlyweds in this iconic Italian city of love following their wedding.
As with any happy couple visiting Venice, it is expected that they will enjoy a famous tradition dating centuries and step onto the gondola. The gondola is one of the strongest symbols of Venice and the gondoliers who master these vessels are known as the genuine guides of Venice, sharing the history and singing romantic songs as they transport the couple through the the inextricable network and infinite capillarity of her watery streets.
The Venetian gondola network is the central feature of the display, created by florists Early Hours. This is an interactive element which will allow guests to sit in the romantic Gondola, which will rest on a sea of blue flowers against a stunning ‘rainbow heart’ flower backdrop. This will be the perfect Instagram moment for people to capture a ‘Chelsea in Bloom’ gondola ride and celebrate this potential honeymoon venue for Meghan and Harry. The theme will continue along the front of the building, integrating the striped poles that mark the gondola stopping points, through the current planter sections between the windows.
For their inaugural Chelsea in Bloom display, Lucas Hugh worked in collaboration with florist partner Rebel Rebel to create a kaleidoscopic concept that draws inspiration from The 14 Hour Technicolour Dream, an iconic concert held at Alexandra Palace over one heady night in 1967.
Pink Floyd who headlined the concert, played into the early hours with material from their then-unreleased debut album, Piper at The Gates of Dawn. It was this album’s artwork – a vibrant, kaleidoscope image of the band members shot by photographer Vic Singh using a prism lens – that really spurred their imagination.
Rebel Rebel chose Strelitzias for their striking colour, dynamic lines and architectural nature but also for their symbolism. Otherwise known as the Bird of Paradise flower, Strelitzias are said to represent joyfulness and of course, paradise – a physical representation of the euphoric beginnings of The Summer of Love.
As newcomers to the Kings Road, Lucas Hugh sought to pay homage to the theme while looking to showcase the DNA of Lucas Hugh. As a brand, they seek to change the lens through which the world sees activewear, pushing the boundaries of design and style. Powerful, angular lines and high contrast colour are indicative of Lucas Hugh making this kaleidoscopic concept engineered with the structural Strelitzia the perfect fit.
“LOVE IS LOVE”
The Theme “Love Is Love” was originally inspired by Kiehl’s resident skeleton “Mr. Bones”.
Kiehl’s Since 1851 has long and rich scientific traditions as well as a profound respect for the medical community. The accompanying skeleton, “Mr Bones” appears in every Kiehl’s store around the world.
They have decided to relate their display to this connection to their brand: Two skeletons in love, strolling through a summer meadow.
The display aims to portray love in it’s purest form, to demonstrate that love is not only skin deep, that love can come in any form and that love is everlasting.
What does love mean to you?
Be their guest and indulge in their “Hippy Fabulous” meadow extravaganza! Designed and created by acclaimed florist Larry Walshe, the design is reminiscent of days spent running through the fields with wild flower planting seen growing around an inviting woodland furniture scene. Bursting with vibrancy, the dsign features all the colours associated with the “summer of love” era to result in an abundant and organic piece that has each and every visitor smiling from ear to ear!
Visit them to be in for a chance of winning an Afternoon Tea for 2. Simply take a photo in their design whilst wearing one of their fresh flower crowns and add it to Instagram, tagging them in the photo and they will announce the winner later in the week.
The key concept stems around “tea-time in an early summer garden, with rich flowers” and has been created by florist, Frida Kim.
Inside & Other Stories, the space will be inspired by a classic film scene. Fabric will be along the back of the space, with an antique table and horse carved in wood will be used to resemble a forest scene. Enjoy a relaxing atmosphere and sense of relaxing with a cup of tea in a forest to which you are warmly invited.
The combination of an antique mood with that of the present will create unequal beaut of memory shared by different time periods. The inherent beauty will not perish with time and this installation will express this classic beauty.
A group of festival loving artisans who travel the world inspiring love, peace and harmony with their fantastic chocolate in their classic 1970’s camper van – it’s all about the summer of love, all people, race and gender – happy flowers happy people.
In celebration of Aesop’s first year at Duke of York Square for the Chelsea Flower Show, we are working with the magazine Pleasure Garden and the florist Fjura to create a flower installation. The concept is inspired by Yves Saint Laurent’s home in Marrakesh and the heady days of the 1960’s/70’s; looking specifically to the warm earthen tones of the newly designed Studio KO YSL museum and also the striking colours & lily pads of Garden Majorelle
Bluebird in Bloom descends on the King’s Road once more as the courtyard is decked out in a floral fantasy. The courtyard will be transformed into an English summer garden complete with an abundance of sunflowers, hydrangeas, roses, peonies, ivy and herbs. Guests can weave their way through deep purple, hot pink, lime green and bright orange flora as they enter from the street and head past the wheelbarrows laden with tumbling foliage and herbs spilling out onto the floor, before enjoying a botanical gin cocktail. A true expression of nature, a canopy of pink blossoms will sit in one corner as the branches entwine filling the space with all the colours and scents of an English summer.
Between 22-26 May, Bluebird is intruding their Royal Afternoon Tea, in celebration of Chelsea in Bloom and in collaboration with Pearl & Groove.
For £28.50 per person, enjoy a floral feast which includes the renowned loaves from Pearl & Groove flavoured with ‘Elderflower, Lemon and Gin’ or ‘Pistachio & Rose’, inspired by the flavours that featured in Harry and Meghan’s wedding cake.
The stand will also feature poppy seed and lemon cupcakes, three tiered victoria sponge cakes, traditional scones with jam and cream and of course, cucumber sandwiches. It can be enjoyed alongside a glass of champagne, a cup of tea or perhaps one of our exclusive Spring Botanist cocktails. Delicious!
Find out more here.
Inspired by this year’s theme ‘Summer of Love’, Boutique 1 have collaborated with luxury florist Wildabout to install a quintessentially English country garden. Stand beneath our ‘tunnel of love’ floral arches for a perfect summer photo backdrop.
Brora and JamJar Flowers are celebrating The Summer Of Love with a brilliant burst of 60’s style flowers, hearts and rainbows. They have taken their inspiration from the Brora summer collection and the poster art and music of 1967. The very first “Summer of Love”.
The window will comprise of a giant love heart with a rainbow coloured river of flowers pouring down on to the floor. Mannequins will be wearing flowers in their hair and around their wrists. They will be planting up window boxes with more bright summer flowers to create a continuous flow of colour flowing from the outside to the inside of the store.
They will be using fresh flowers in all the colours of the rainbow. Flowers have been chosen for their durability as well as their brilliant jewel bright colours so the display looks fresh and inviting all week. They will be using salvia, cosmos, carnations, statice roses and chrysanthemums in the display.
Brora want to create something to lift the spirits of everyone who comes to look at the window or to shop at Brora. A memory of that fabulous summer of 1967 when love and peace was the beautiful dream for a new generation and wishing that same dream to come true for the marriage of Prince Harry and Meghan Markle in 2018.
Cassandra Goad are working with a florist in Covent Garden to create Frida Kahlo’s floral headband on the shop front.
Combining the theme, ‘Summer of Love’ and Cassandra’s brand new collection ‘Ola Mexicana’ the display will reflect Frida Kahlo’s incredible life and tumultuous life.
The new Frida pendant will feature in the window inspired on her basket. Every day, a love struck Frida Kahlo would take lunch to her husband, Diego Rivera, as he painted his renowned and revolutionary murals. She’d put his favourite foods in a basket covered by a delicate cloth embroidered with the words, “Te Adoro”
Keep a look out for fun Instagrammable opportunities!
The Cloud Boutique is happy to present Pascal Lavorel floral interpretation of the “Flower Power” fashion generation mixed with a big touch of Love! The free standing floral display represent a fashionable dressed of the 70’s surrounded by big heart shapes. The vivid colours enveloping the dress in an original band of colour represent the dynamism and free spirit of the time. This piece by its shape, originality and colours will no doubt bring a lot of memories to many and a breath of inspiration for others.
Join Cosmetics à la Carte in celebrating the start of their Summer of Love!
This year’s Chelsea in Bloom display is inspired by the flower power of the late 1960s and showcases a debut makeup look inspired by the 60s icons who made Chelsea the world’s style and beauty capital. It brings a sense of hippy free spirit to Pavilion Road with a new modern twist. The display, by florist Alexia Booker of Lost, Found, Keep captures the romance of the era including a 60s inspired floral poster. A debut make-up look is showcased on the opposite window, adorned with an epic real flower crown to finish the look.
Walk into the store, under a shower of flowers and enjoy complimentary treats, special offers and an exclusive first glimpse of the new make-up collection.
This window display is the result of the collaboration between Delpozo creative director Josep Font and set designer Serena Montesissa from AtelierFraSe.
The power of love can’t be stopped and spreads everywhere, likewise their trees grow through walls and bloom this spring stronger than ever. Willow organic shapes harmoniously fill the Delpozo’s store window expanding and embracing the Spring Summer 2018 collection.
Dermalogica will give visitors the picture perfect moment for a Summer of Self Love. Enjoy the ethereal and tranquil setting, created by All for Love London, with a hanging canopy of Gypsophila both inside and outside. Mirrors in the window and around the store will enable sharing moments for their Summer of Love selfie.
A hanging canopy from the store awning will be on display made of beautiful white Gysophila with hints of silver and lilac. Mirror panels are placed in the store windows to capture your selfies against the backdrop of hanging white florals.
Enter the store and don’t miss out on the offers and treats available beneath another incredible floral canopy.
Outside the store, there will be an over-sized mirrored heart. The freestanding shape will be surrounded by trailing florals, the perfect spot for pictures.
Join Dermalogica this summer and celebrate your skin with exclusive offers during Chelsea in Bloom.
Enter their social media competition to receive a travel-size gift of their best-selling product, Daily Microfoliant – worth £13.50! This gentle, powder-exfoliator is the perfect product to give you that summer glow!
For only £10* you can book a Dermalogica SkinSolver®. This flash peel 10 minute treatment is fully redeemable on the day of your visit.
Whilst you’re in store, don’t miss out on their delicious complimentary refreshments and cupcakes
Dubarry goes to Woodstock Festival!
Inspired by the ‘Summer of Love’ in the late 1960s join Dubarry in their bright floral camper van as they whisk you back in time to Woodstock… and don’t forget your Dubarry boots, luggage and umbrella – the perfect festival accessories!
Dubarry of Ireland has partnered with Rose Hamson Flowers for the fifth consecutive year to create a brightly coloured split-screen camper van and festival campsite, surrounded by a variety of vivid summer flowers.
The ESCADA team took inspiration for the ever-inspiring theme of love. The heart was an often referenced design throughout ESCADA’s heritage and they again looked to their past to inform their future.
The installation not only includes a beautiful window display, featuring a field of summer flowers, but also a fun, creative and interactive element. They will be collaborating with a specialist florist in-store to make romantic floral head-crowns. On Saturday May 26th from 12.00 pm till 7.00 pm, customers will be able to design and create their own crowns within the ESCADA Sloane Street store.
Celebrate your very own summer of love with a little help from ESCADA!
On Saturday 26 May, between 12-7pm, ESCADA on Sloane Street, will be inviting customers to design and create their own crowns so you, like Meghan, can become a princess.
The year, Hackett have embraced the Summer of love theme and were inspired by the Royal Wedding. The main feature will be a classic London bus, spilling onto the urbane streets of Chelsea, made from thousands of flowers, with our Hackett man climbing aboard to take his journey to the Royal wedding.
Shane Connolly and Company are proud to have designed this display for Hamptons International based on the theme The Summer of Love.
The design uses growing plants with auspicious meanings in the Ancient Language of Flowers to help you discover the floral language of love and encourage you to give flowers more thoughtfully in future.
They always try to be environmentally friendly, so have used growing plants which will be donated to charities such as The Westway Trust and Thrive Garden in Battersea to continue giving pleasure long after Chelsea in Bloom has finished.
Celebrating the opening of the new Hans’ Bar & Grill restaurant, a bold botanical statement created using retro planting. Spider plants, rhipsalis, succulents & other treasures associated with the 1970’s movement draw reference to the restaurants chic vibe.
This year’s Chelsea in Bloom will be incredible.
Happening right alongside all the celebrations for the Royal Wedding, the theme ‘Summer of Love’ could not be more appropriate for Heidi Klein. This year, they decided to be inspired by Heidi Klein’s brand, as the world’s most beautifully-made beachwear. They will create a floral paradise florist, Moyses Stevens, on a beautiful beach setting, evoking sunshine, warm weather and lazy, relaxing days spent with loved ones. They will be using birch trees abundant with tropical palm leaves and a lush flower curtain in an array of peach, white and pink.
Visit Pavilion Road and enjoy the summertime world of Heidi Klein.
Inspired by the Royal wedding and the ‘Summer of Love’ theme, Hugo Boss have created an abstracted modern take of the theme.
Bold, vibrant and visually dynamic engineering creating a kaleidoscope of colour. Mirror facets with Floral blooms and a flurry of birds and love hearts all combined to deliver the ‘Summer of Love’ to shoppers and visitors.
Rich reds and ivory inspired by the Jimmy Choo spring/summer 2018 collection and the Chelsea in Bloom 2018 theme. Lush green foliage forming the backdrop to a bed or romantic and hot pink roses. A dramatic garland of romantic ivory, pink and red roses in an ombre effect to frame the storefront in collaboration with Flowerbx
Something key to the heart of Kiki McDonough is the Chelsea Girl – this girl, whatever age, could be a working professional to a devoted mother, but put simply has a passion for colourful jewellery and looking fabulous in her day-to-day life.
They chose to focus their window display on the Chelsea Girl, who is styled in a fabulous hat and 60’s style jumpsuit based on a similar outfit Kiki once had – “I’m a Chelsea girl. I was born and brought up in Chelsea. I was on the King’s Road in the late 60s, early 70s, and to me that’s what the summer of love is all about.”
The display was conceptualized by Kiki and brought to life by Philip Corps and Maggie Coker, the mastermind behind our last year’s Highly Commended Floral Safari, that featured a bright pink giraffe and orange monkey towering over our shop window.
You’ll need to come down to see for yourself what flowers have been used to create this unique Chelsea Girl. Flower power!
Lema is proud to present its first Chelsea in Bloom window display in collaboration with London florist, Princess & Ko, in celebration of the Royal wedding and the power of love.
Lema signifies Italian excellence combining innovation and tradition with today’s cosmopolitan aesthetic. Conviviality, relaxation and warmth are the key words of the brand that will also be represented in the concept of the window display, mixing unique pieces such as the Alamo armchair with the Selecta modular day system in a new, exclusive finish, passing by the Graceland dining table in a unique finish combined with the Tabby chairs. The key colours range form dark green to powder pink nuances which are also reflected in the choice of flowers.
Romantic swings adorned with cascading flowers bring L.K.Bennett’s storefront to life for Chelsea in Bloom.
Inspired by The Season collection, vibrant pink peonies, delicate garden roses and ivory hydrangeas create an enchanting setting to tie in with this year’s ‘Summer of Love’ theme.
A large portion of the display, created in collaboration with Amanda Willgrave from Flirty Flowers, will be inside, with two life-sized carved wooden elephants being dressed for an Indian wedding. They will be festooned with garlands and covered in intricate flower patterns and be surrounded the thousands of fresh rose petals.
Externally, two large windows either side of the doors will be strung with garlands, this will draw you to the windows and frame the elephants inside.
In 1967, there was a social phenomenon which took place in San Francisco, this was called the Summer of Love. Hippies are a large part of this era with lots of flowers, poetry, art and music.
Moyses Stevens have brought this theme to Chelsea, with the feeling of love, peace and happiness. This will be clear in their design with lots of bright colours, seasonality and fun taking you back to the feeling of 1967 – the Summer of Love.
Get a full immersion in NARS Cosmetics and discover the brand’s most iconic collection: Orgasm. Enter in a subtle explosion and indulge your sense this summer with four new Orgasms for lips and cheeks. Drawing inspiration from the iconic collection, hundreds of stems will combine to create a veritable tapestry of textures that explore the pink/peach tones associated with the collection. Crafted atop a steel framework, the design will conjure an explosive and expressive form around the entrance doorway by having movements which motion away from the main body of the design. Roses, eustoma, hypericum, calla lillies and other blooms will combine along with light inclusions of seasonal foliage to result in a piece which has depth, movement and interest.
The floral design at No 8 Partnership on Lower Sloane Street will be based on the idea of the much-loved tooth fairy.
Enjoy a woodland fairy world on the railings outside made of natural resources such as bark and moss, alongside beautiful bright flowers and miniature fairies to create a magical and eye-catching display for passers-by.
As their brand is rooted in California, Oliver Peoples drew inspiration for the Summer of Love from the iconic Haight-Ashbury neighborhood of San Francisco. Affectionately referred to as, “The Haight,” this neighborhood served as the hub of the Summer of Love in 1967, where thousands of young, enlightened minds flooded the city with messages of love carried by music and art. Similarly, London experienced its own Summer of Love at the same time which further solidifies the 1960s as a global era of change and freedom of speech. Their floral arrangement connects the two cities as we celebrate the beginning of summer in London. For flowers, they chose Larkspur which symbolizes love, Delphinium which symbolizes and celebrates positivity and Antirrhinum which symbolizes grace and strength; as wishes to the new royal couple—the current Summer of Love.
The Orla Kiely displays features the new Flower Girl, which symbolises the kaleidoscopic depth of the Orla Kiely print archive as represented on the Stem leaves. She sits in the enchanted creature garden where brightly coloured oversized flower bugs live as part of the Orla Kiely world. By using pink gysophila, red hypernicum, brown and black preserved moss and many other flowers, there will be over-sized lazy bugs and tropical beetles. These were inspired by embroideries designed for the latest collection.
The sixties have always influenced the Orla Kiely aesthetic and this season is no different. It is a free spirit that has inspired the smocky dresses and raffia and leather trim ‘Tillie’ shoulder and ‘Bobbie’ cross body bags, with colourful embroidered insects of every kind. The Orla Kiely lady this season is her most fun, showing her fearless love of colour and life, making her best summer days and nights ahead.
Polpo are embracing the theme of ‘Summer of Love’ by adorning the restaurant with bright red floral love hearts in partnership with Sabine Maurer from Florescence. Taking inspiration from the 1967 connotations of the theme, the display will have a bohemian feel and will be dedicated to the flower power movement using floral-themed decorations to symbolise the ideals of universal belonging, peace and love.
At Poetry, they are constantly celebrating the inherent beauty of the natural materials from which their collections are made. Considering their shared values of creativity, quality and beauty, Rob Van Helden is creating a display that celebrates natural beauty whilst embracing the ‘Summer of Love’ theme.
The red hearts in the display are a nod to the charity they are supporting throughout the week, Chain of Hope, which provides lifesaving treatment to children with heart diseases in countries where such treatment is unavailable.
To celebrate this fabulous week, they will be offering all customers Champagne in store as well as a gorgeous floral buttonhole in keeping with the display to take away with them as a memento.
Poliform UK and Princess & Ko are inviting the public to celebrate their union with their Chelsea in Bloom display.
Poliform’s front window will be replaced by this vision of 70s inspired marriage of flowers for the duration of Chelsea in Bloom covering the front window of their 11,000sqft showroom.
Visit us to toast the Happy Couple.
Partnering with Atelier Emmanuel, Provenance Village Butcher will be decorating a vintage butchers bicycle with a vibrant coloured floral peace sign. The bike will be sat on a gorgeous green whilst on the other side of the entrance, there will be a field of fresh flowers which the bike will be “riding into”.
Inspired by the Seedlip Garden at Chelsea Flower Show, which will be entirely dedicated to the pea, Rabbit founders, The Gladwin Brothers, who are often described as three peas in a pod, will transform the restaurant for Chelsea in Bloom with a British pea inspired display made up of on abundance of flowers and foliage in homage to the British countryside and the humble pea in collaboration with Lucy Vail Floristry.
(Make sure you walk around the corner from the King’s Road, to see the spectacular display at the other entrance on Burnsall Street!)
They are collaborating with the florist, Harper and Tom’s to create a display inspired by the music and graphic arts that emerged from the ‘Summer of Love’ in the 1960’s. The design takes a psychedelic twist on the concept with bold swathes and swirls of colour made out of thousands of perennial plants and flowers to cover the façade of the storefront. The Rag & Bone design includes “mind your own business,” trailing ivy, Boston ferns, maiden ferns, carnations, stachys, sea lavender, gypsophilia, hydrangeas, rice flower, heucheras, festuca, campanula, cape daisies, alliums, heathers and more…
Head to Rag & Bone on the corner of Sloane Street & Sloane Square on Thursday 24 May for a fantastic shopping evening benefitting the Kensington & Chelsea Foundation.
Between 5-8pm, receive 15% off your purchase, plus 15% of event proceeds will go the Kensington and Chelsea Foundation.
Make your way through the evocative and luminous atmosphere of REDValentino’s London flagship. The great brass and glass facade decorated with an impressive floral installation will invite customers to discover an enchanting space, dedicated to the ‘Summer of Love’ theme.
The year’s fascinating adaptation is a journey into affection, peace and infinite joy – an interpretation of the word love. A massive quote installation, created with a variety of unique red blooming peonies, cestrum, kalanchoe and dianthus selected by floral designer, Larry Walshe, will decorate the space, along with the work of art by illustrator Ollie St Clair Terry. For this year’s celebrations, he has depicted a coloured butterfly from the wild and enchanted realm.
For their first Chelsea in Bloom entry, they have commissioned Lavender Green Flowers, led by Creative Director Sue Barnes to create their Mediterranean inspired Summer of Love windows.
To celebrate Chelsea in Bloom, they are launching a pop-up with fashion house Andres Sarda – one of Rigby & Peller’s three anchor brands. Created in and inspired by Barcelona, their exclusive lingerie and beachwear collections represent the mystery, sensuality and the magic of Mediterranean beauty. Their windows combine the identity of Andres Sarda with the Summer of Love era. An abundance of yellow summer flowers including solidago and lantana will frame the boutique to evoke the feeling of Andres Sarda’s Spanish heritage. Trailing headdresses of yellow orchids and ‘flower power’ inspired window imagery are used in combination to create the unique stylings of the sixties and seventies. One collection in particular, the Heron, with it’s sixties-inspired polka dot design, will feature in one of their windows with the co-ordinating outfit worn at the Madrid MBFW catwalk taking centre-stage in-store.
Being a world-leading hair stylists and colourist, Salon Sloane have chosen to emphasise the power of colour and shape in collaboration with Absolute Flowers and Home. The salon, being contemporary and modern, are interpreting with sharp vibrancy. The installation is an impactful heart; the heart itself draws from the summer of love, using a psychedelic pattern pulled from this trend an era, an era of revolution and love. With that in mind, every time a customer walks through, they are metaphorically opening up the salon’s heart.
Championing self-love this summer and beyond, Sarah Chapman’s Skinesis formulas aim to deliver radiant, healthy skin for everyone, empowering people to love themselves both inside and out. To ensure this message is passed on to the next generation, their Love Lock bridge contains ‘messages to our 13-year-old selves’ – passing on important advice and wisdom about loving yourself, loving others, and of course, loving your skin.
Underneath the Love Lock bridge, you will discover their enchanted dressing table – with expert help from the Sarah Chapman team, and using the messages from the public to their 13-year-old selves, passers-by can discover how to love their own skin and get the signature Skinesis glow ready for the upcoming months of summer fun.
The floral installation is created in collaboration with Petal to the Metal Flowers.
Diners will step into Sumosan Twiga’s three floor gastro-haven through an elegant display celebrating the Summer of Love and designed by RHS garden designer, Alexandra Noble. Inspired by the romantic White Garden and Sissinghurst Castle in Kent, ivory blossoms and hues will pop against the restaurants noir facade, with artwork by sculptor, Rebecca Newnham – an intricate glass ‘White Lotus’ floating against a dreamy floral display.
In celebration of Chelsea in Bloom, Tateossian have collaborated with the London-based artist Piotr Krzymowski to inject some flower power into their boutique. Hundreds of colourful, flower shaped helium balloons will fill their windows, celebrating the beauty and uniqueness of flowers.
The Fold is delighted to participate in their first Chelsea in Bloom. The flagship Grade II listed building on the corner of Cadogan Place and Pont Street will be adorned with an elaborate floral installation designed by William Farr, in collaboration with The Fold.
A romantic vision of the newly-weds parading the blossom-confetti filled streets of Windsor was the initial inspiration that sparked the design concept. Upon further research, William Farr and the design team discovered an illustrious use of blossom at Royal weddings, beginning with Queen Victoria in 1840, who replaced her traditional tiara for a wealth of orange blossom at her wedding to Prince Albert. This inspired a generation of Royal brides, including HRH Queen Elizabeth II, who paid homage to her Great Grandmother with a border of applique blossom along the hem of her wedding dress. The Fold channels the notion of celebratory confetti through the use of blossom, ushering in the next generation of nuptials for Chelsea in Bloom 2018.
William Farr fell in love with the idea of blossom as a universal symbol for new beginnings and a gesture towards the historical royal references for the ‘Summer of Love’ theme. The design will see him construct abstract borders across the store’s window. He will weave stems of ivy and twist branches of meticulously hand-sewn silk blossom petals, much in the fashion of blossom that adorned Harry’s Grandmother’s wedding dress. The Fold will be handing out pockets of scented rose petals and ivory confetti to passers-by during the Royal Wedding for all to share.
Of course, no wedding would be complete without the custom of throwing the bouquet. As a fitting finale, guests to the store will enter beneath an elaborate bouquet, constructed from iconic wedding blooms. It will suspend mid-air and cascade above the main entrance in delightful anticipation.
Lord and Lady Tottering, or Dicky and Daffy of Tottering-by-Gently, have been entertaining to the great and the good on the pages of Country Life for 25 years. To celebrate their silver anniversary, the largest ever exhibition of Annie Tempest’s original watercolours will be displayed at the Sloane Club. Tottering-by-Gently and The Sloane Club have a long and entwined history which makes this bastion of quintessential Britishness the perfect location to raise a glass to a couple to have emulated, parodied and celebrated British life for the past quarter century. Join them in a toast outside the main entrance on Lower Sloane Street as you marvel at the larger-than-life installation created in collaboration with Carter Cherill.
Alongside this commemorative exhibition, featuring never before seen glimpses into Dicky and Daffy’s lives, renowned 23 time gold medal Rose Breeder, David Austin, is unveiling a new rose for the 25th anniversary. The English Rose, named Tottering-by-Gently, is a primrose yellow bloom with rich golden stamens and an intriguing fragrance with hints of orange peel.
The White Company has paired up with leading florist, Philippa Craddock, for the second-time running (after winning a Gold award last year) to create a stunning display for the “Summer of Love.” Using neutral tones and playing with a mixture of textures, Philippa has captured the feeling of calm, happiness and love that time spent outdoors in the sunshine with close family and friends can bring. The design showcases dried flowers, foliage, crops, ferns, branches and grasses.
Young & In Love. Running through endless meadows of wildflowers whilst feeling the summer sun on your skin and the soft evening breeze in your hair – this overwhelming feeling of freedom and romance has inspired the floral installation by Moyses Stevens at the Tom Davies Sloane Square store. The focal point of the display will be a big floral heart, lovingly created using daisies, hydrangeas, roses and foxglove plants, that will appear to float above an ocean of flowers. Included amongst the petals will be exclusive floral shaped sunglasses, designed by Tom himself for the window. This year’s display is sure to capture the hearts and minds of secret romantics and the young at heart.
Chelsea in Bloom is an event that Trotters always look forward to and in celebration they will be adorning our Kings Road store with an impressive floral arch created by Phillip Corps Exquisite Flowers. At Trotters, their collections have always been inspired not only by flowers but nature as a whole and this is often reflected in the prints and fabrics choosen.
Sophie Mirman, the founder and CEO has always loved flowers from a young age and looks back fondly on the French tradition of giving a bunch of Lily of the Valley on May 1st. In keeping with this year’s theme, Summer of Love, they have tried to capture these feelings of tradition and gestures of love within our floral display.
Williams & Rice’s interpretation for this years theme is anchored in a romantic, naturalistic style archway created by award winning garden designer Catherine Chenery, of Catherine Chenery Garden & Botanical Design. Catherine’s installation will be adorned with fragrant early summer flowers and leaves, designed to bring beautiful summer garden weddings and events to mind.
At Williams & Rice they regularly work with clients for wedding and event hair – and love the idea of creating dreamy, slightly ethereal looks with flowers woven into intricate plaits and curls, rather like the structure of the archway with eucalyptus and silver birch, laced with pretty flowers such as roses and jasmine chosen to bring a softness and romance to the overall look.
The Wulf & Lamb x Seedlip display is inspired by the Princess & the Pea fairy tale.
The display takes the form of a four poster bed stacked high with florally dressed mattress supported by a humble pea.
To celebrate the collaboration a special Version of the princess & the pea has been penned by Ben Branson Seedlip’s founder & Pea pioneer:
Once upon a thyme there was a Vixen Princess who lived in the land of Sugar Snap and loved peas.
She wanted to marry a Fox Prince who also adored Peas & her chief Peakeeper Minty the Lamb was testing suitors.
Who could guess how many Peas the Princess ate every day?
94? 42? 36? The guesses came from kingdoms far & wide but the perfect Prince was like finding a needle in a hay-stack.
She was unhappea. Her trusted friend Rosemary the Wulf tried to console the Princess but she would just sob and sob. One evening, Hop the Hare heard a knocking at the door & opened to see who could be knocking.
“Peas be with you Sir. I am the Fox Prince from the land of Petit Pois and I herb on the grape vine if I guess correctly I can marry the Princess? Well it takes on average 108 days to sow grow & pick the perfect pea so 108 is my guess.”
The Princess was speachless. She had found her Prince and had peas of mind. “Lettuce rejoice & there be Peas & Love for all the peaple” she peaclaimed .
So the Princess, Fox Prince, Minty the Lamb, Rosemary the Wolf and Hop the Hare celebrated with Seedlip & Tonics garnished with Peas & plates of smashed peas on toast. They all lived happealy ever after.