Participants & Voting
And the award goes to…
11 CADOGAN GARDENS
BEST FLORAL DISPLAY
BIRLEY BAKERY
HIGHLY COMMENDED
NATIONAL ARMY MUSEUM
INNOVATION AWARD
BEEBOON
PEOPLE'S CHAMPION
& Other Stories
Bronze
& Other Stories
Flowers By Cosmos; eco flower growers and florists will be telling the story of historical moments within film across key periods of time.
The three front windows with have their own story to tell and will display beautifully wild, natural designs which include a mixture of dried and fresh materials all grown in the UK, sourced either from their plot or from the rapidly growing network of British Flower Farmers who they proudly support. With seasonality and sustainability playing a focal role in each design, all materials have been carefully selected and sourced from the UK.
Window 1 illustrates the invention of TV. Window 2 centres around the early 19th Century. Finally, window 3 focuses on the 21st Century where technology has allowed us to enjoy films from our homes of the highest quality. What will be the next chapter for film and television?
11 Cadogan Gardens
Best Floral Display
11 Cadogan Gardens
The installation at 11 Cadogan Gardens, inspired by the Peter Rabbit movie, showcases an elegant traditional country garden with playful elements. Giant carrots are positioned on the hotel’s entry steps, while Peter Rabbit hangs from the balcony, and other hidden characters can be spotted within the design. A floral archway welcomes guests at the entrance, and a garden bench is available for photo opportunities with Peter Rabbit. The design also features a hanging vegetable allotment, and Peter Rabbit can be seen escaping from Mr. McGregor’s garden. The installation reflects the hotel’s elegance and quirky character, with the flowers and plants chosen to convey an English country garden. The installation will use responsibly sourced flowers, vegetables, and plants supported by biodegradable floral foam that’s sustainable, while also supporting local and small artisan businesses wherever possible. This approach aligns with the hotel’s focus on local produce and sustainability.
Aesop
Bronze
Aesop
Stanley Kubrick, Ken Adams & Andre Bloc were key citations in the development of the stores filmic beginnings and were provided as a starting point for the collaboration with Genevieve. One key scene within a 1970’s James Bond film, designed by Stanley Kubrik inspired the sink within the Aesop Duke of York Square.
Taking direct reference from the resource material behind the store design, artist Genevieve Lutkin has produced a series of images in response to these key influences and the interior of the store itself. These will be presented as a series of long printed textiles within the space and as a primary textile lightbox.
Crimson red carnations, the flower of Bond, will flow through the space and the imagery as a quiet nod to this reference. Large scale floral installations will be brought to life by their long-standing floral partner Fjura providing a moment of chaos and texture.
Allbirds
Merit
Allbirds
Prepare to be transported to a natural wonderland with Allbirds’s beautiful flower installation. This unique display showcases the brand’s hero material, eucalyptus, which is used in the creation of the brand’s shoes. A flowing film of foliage and flowers cascading from an oversized prop film reel will be the centrepiece, extending across the entire shop front, both inside and out. This visually stunning installation will serve as a powerful statement on Allbirds’s dedication to using naturally derived materials in their footwear and their mission to treading lighter on the planet.
Amaffi
Gold
Amaffi
Amaffi Perfume House has created a unique interpretation of The Jungle Book. Taking inspiration from Amaffi Perfume House’s signature scents from The Jungle Collection; Tropical Rain and Sultry Jungle, they have been inspired to create a veritable jungle setting which will adorn the facade of the store, utilizing a mixture of luscious green foliage and dried tropical textures, including large sculptural leaves and striking rare plant specimens which add beautiful pops of reds, purple and oranges throughout. Woven into the very fabric of the jungle setting, a black panther sculpture, formed by skilled artisans and using assorted black plant materials, adds a curious and detail driven moment. Taking centre stage, the most exquisite and detailed Kaa sculpture will adorn the jungle framework they have created. Draped lovingly around exotic branches in a fluid and authentic manner, this floral piece will resonate and bring to life an iconic moment from the film, allowing guests to immerse themselves within the scenography and take their perfect Jungle Book inspired photograph. The hero of this tale, Mowgli, will greet guests on arrival into the store as he peers upwards towards his friend Kaa, a realization of an iconic moment within the film.
Anine Bing
Bronze
Anine Bing
The ANINE BING 2023 Chelsea in Bloom installation is grounded in Scandinavian simplicity with American energy. Paying homage to the neighbourhood’s cinematic heritage, this year’s theme of ‘Flowers on Film’ inspired a timeless floral arrangement that draws the audience in.
The bespoke creation elevates the storefront windows with white tea roses and a variety of foliage for additional texture and depth. Stepping into the spotlight is our new signature fragrance, Rose Wood, an alluring blend filled with bright, crisp florals and restorative notes of smoked rose.
In partnership with Blooming Haus, our vision was brought to life with a beautiful, sustainable display incorporating 100% compostable building materials.
Astrid & Miyu
Silver
Astrid & Miyu
After winning the People’s Champion Award in 2022 with their first ever Chelsea in Bloom participation, Astrid & Miyu is back for their second year running. The brand is partnering with Ivy and Gold Studio, a creative events and styling studio, to bring the ‘Flowers on Film’ theme to life.
Celebrating yourself is a huge part of the Astrid & Miyu brand message, and as a nod to their #MusesofAM community, Chelsea in Bloom 2023 is all about celebrating YOU. Their display is centred around their very own feature film, ‘You’re the Muse’ – it allows you, the community, to be the main character in their film!
Aside from being a beautiful photo opportunity, Astrid & Miyu wants everyone to be a part of their floral display. With vintage cinema seats, they’re encouraging the King’s Road community to take a seat and take gorgeous pictures of themselves surrounded by the ombre flower arrangements. Made up of a varied mix of dried and fresh flowers (signature to Astrid & Miyu) the display was constructed using wire to represent a vintage film reel and includes a ‘You’re the Muse’ acrylic clapperboard as a synonymous symbol of movie sets. To continue the 360°-cinema experience, you’ll also find vinyl Hollywood stars detailing quotes from the brand’s favourite movies as a playful feature, leading everyone into the store.
Beaverbrook Town House
Gold
Beaverbrook Town House
Their oriental display this year pulls inspiration from both the Japanese art and cuisine that can be found throughout Beaverbrook Town House, as well as the film adaptation of the 1885 opera by Gilbert & Sullivan, The Mikado, that first opened in the Savoy theatre – the namesake of one of our spacious Studio Suites. Their rooms and suites are named and styled after famous London playhouses, reflecting Lord Beaverbrook’s love of theatre when visiting London, and The Mikado was one of the most successful international shows at Savoy theatre, providing the inspiration for their striking Japanese inspired display that features Japan’s signature flora and fauna. The Mikado was later captured in film, bringing the Japanese opera to the big screen.
Japanese design and cuisine are laced through the hotel, from The Fuji Grill restaurant that offers an elegant menu of flawless sushi, sashimi and nigiri, and The Sushi Bar where guests can embark on a 12 or 20 course Omakase menu that highlights the best of Japan’s cuisine, to the traditional Japanese artworks – including woodblock butterfly prints, a Mount Fuji collection and Japanese matchbox patchworks – that line the walls. A spectacular bonsai tree will frame the right side of our Georgian townhouse, along with smaller, decorative plants and flowers weaving their way around the base of the bonsai, creating a bold and enticing presentation reflective of the unique Japanese journey and celebration of theatre that guests can continue within the hotel.
beeboon
People's Champion
beeboon
beeboon’s inspiration comes wanting to watch little ones getting excited about the little mermaid and everything that surrounds her.
The beauty of the sea and all the life it brings is something they want to celebrate – this aligns perfectly with their brand values, and to make it even more magical, their summer 2023 summer collection has a selection of items with sea and mermaids as main patterns.
The movie message “there’s no dream too big or too small” is one they believe in, and they want families to be able to dream. They want to provide a unique opportunity to young artists to develop their skills, show their work and follow their dreams by bringing this idea to life. Therefore, we chose Suzana Sotomaior, prop maker at Royal Central School of Speech and drama to work alongside us.
Birley Bakery
Highly Commended
Birley Bakery
The inspiration from the display at the Birley Bakery is drawn from two main scenes in the film – Eliza Dolittle in the old Covent Garden Market, and Eliza Dolittle at the Royal Ascot Races scenes.
The details of the original Covent Garden Market are recreated with the distinctive blue painted iron work architectural details in the main flower hall. Wooden flower crates, towers of flower filled buckets, and an old flower cart recreate the blocks of colourful flowers seen in the film. Buckets are dressed with ribbons and hessian, mixing the prettiness of the Royal Ascot scenes with the raw Flower Market Scenes.
Upside down Edwardian umbrellas filled with flowers hanging in the windows and the whole shop front is festooned with swags of ribbons, inspired by the Royal Ascot scene, held up by roundels inspired by old Covent Garden Market. Finally, a sumptuous display of plants and flowers placed around and on the flower cart are observed by two Flower Market doggies going about their business, representing the “scally wag” informal nature of the flower market.
Bluebird
Merit
Bluebird
‘Bippity Boppity Blue’ – Bluebird Chelsea Installs Cinderella-Themed Floral Carriage for Chelsea in Bloom’ Made by Princess & Ko.
Bluebird’s terrace will undergo an enchanted transformation, where a princess carriage will be whimsically welcoming all guests to the iconic King’s Road destination. Adorned with traditional English plants & flowers and a bluebird atop the carriage, the installation is sure to be a crowd-pleaser for adults and children alike.
BOSS
Merit
BOSS
This year BOSS celebrates “Flowers on Film” by paying tribute to style icon and star of the big screen, Marilyn Monroe, with an impactful display recreating one of the most iconic moments in cinematic history. The flowing skirt of Marilyn’s dress offered the perfect canvas to be adorned with fresh flowers; we chose White Dutch Hydrangeas as their elegant, yet sturdy stem provides structural integrity without compromising on the elegance of Marilyn’s iconic silhouette. This was paired with a wild meadow floral element at the base of the external window which continues into the store to further integrate the design.
Brora
Silver
Brora
As Brora celebrate their 30th anniversary, they felt it appropriate to look at films released the year Brora began. One movie resonated strongly…. So with ‘flowers in film’ in mind, their display ushers you into the world of The Secret Garden, the 1993 British film set in Yorkshire, starring Kate Maberly, Heydon Prowse and Maggie Smith.
As their thistle emblem suggests, Brora has strong roots in nature with flowers a recurring theme. Not only are several colourways inspired by poetic botanical names, this year – peony, turquoise meadow, moss trellis and anthracite garden, but hand-drawn flower designs, Liberty fabric and floral-inspired block prints run wild through their SS23 collections. Their clothing made from natural fabrics such as linens, silk, organic cotton, cashmere and wool feature in the window so work in perfect harmony with the design.
To represent an abandoned, once loved garden springing and blooming back to life – a poignant and hopeful symbol of our natural world – they have used a variety of dried and fresh foliage and flowers.
Ferns, grasses and dried flax (linen) intertwine with roses, lavender, delphiniums, foxgloves, daisies, peonies and hydrangea. Aiming for organic materials only, they have featured glass and metal containers to hold stems, aluminium chicken wire to keep anything structural together, as well as natural willow, twisted hazel, jute and rope, which also acts as reference to the forgotten swing the children find in the garden.
Calvin Klein
Merit
Chelsea Physic Garden
SILVER
Chelsea Physic Garden
London’s oldest botanic garden is celebrating its 350-year anniversary and entering Chelsea in Bloom for the first time. Although often seen as hidden behind brick walls, Chelsea Physic Garden is well-known as a beautiful green space in the middle of historic Chelsea. Established 350 years ago in 1673 by the Worshipful Society of Apothecaries of London to study medicinal plants, it has long been a healing garden – much like the Secret Garden of the novel. Throughout this celebratory year, the Garden will be ‘Unlocking their collections’ to new stories, research and scientific discoveries – discovering a key to a Secret Garden.
The design draws elements from planting within London’s ‘Not So’ Secret Garden, which has a collection of over 4,500 plants from all around the world. Plants including ferns, tropical plants, fruits, herbs and succulents, all inspired by plants in the Garden. On the corner of Swan Walk and Royal Hospital Road, visitors will be wowed by a giant watering can, overflowing with plants and flowers inspired by the garden within. At the entrance to the Garden there will be an eye-catching, colourful wall of plants and flowers, with mini gardening tools arranged to form the number 350 – representing the 350 years since the Garden’s founding.
The florists, designers and plant suppliers have all taken inspiration for the design and display from one of the Garden’s 350-year anniversary projects – ‘350 Defining Plants’. This is a list of plants which grow, or have grown, at Chelsea Physic Garden, that staff and volunteers have decided are important and defining plants from its 350 years of history. These plants have been chosen because of their ability to ‘Unlock the Garden’s collections, champion the role of ‘Horticulture for humankind’ and help explore what it means to be ‘A physic garden for the future’ – the three key themes of Chelsea Physic Garden’s 350 anniversary year.
The plants in the displays have been supplied by Neal’s Nurseries. It is estimated that 70% of these plants will be living and used after the display. There has been a big effort to be as sustainable as possible, however the Garden is aware that there are some aspects that cannot be avoided, such as importing plants from abroad, using cut flower or the use of plastic plant pots. In an attempt to lessen their impact on the environment, Chelsea Physic Garden is offsetting its carbon with London based company ‘Furthr’. This company will calculate the display’s unavoidable carbon footprint and offset through projects or planting trees.
Florist – Linda Cottee Flowers Ltd. And Morgan Douglas Nuth – Old Oak Floral Designers
Cinquecento
GOLD
Cinquecento
Little Shop of Horrors’ …. Pizza Eating, Pepperoni Creature!
An anthropomorphic cross between a Venus flytrap, an avocado, and a piranha pizza eater! Meticulously created in 3D, sumptuous foliage entwined and layered to bring depth and texture, expect one enormous mouth framed by lavish lips dripping with saliva to devour lashings of delicious pizza!
As you gaze in awe, a pretty-looking pod has taken residence in Chelsea and has attached itself to the front of the restaurant. Growing fiercely from a tropical Stralizia Nicolai Banana tree, this adaptation and floral creation is pure genius! Not only does it encourage a bite of the best pizza in town, but it also encapsulates a moment in history.
So, enjoy the spectacle and be entertained with the dulcet tones, as the Cinquecento-creature hungrily murmurs “Feed me, Seymour, Feed me all night long – That’s right, boy! – You can do it! Feed me, Seymour Cause if you feed me, I can grow up big and strong.”. Watch out you might just be mistaken for a slice of pizza!
Colbert
Silver
Colbert
Colbert restaurant is celebrating with a flower instillation that pays homage to Édith Piaf and is inspired by the biographical film about her life. The installation brings together the magic of French cinema and the timeless beauty of nature.
Cole & Son
Silver
Cole & Son
The design house of Cole & Son – known for its unique English quirk and bold, colourful designs – brings the classic Alice in Wonderland to life in a series of exquisite archways, taking you down the rabbit hole into a world of colour and fantasy brought to life through seasonal British planting. Each arch takes the visitor further into the narrative, encouraging them to sit and take in the whimsy of Alice’s adventures.
Floral design studio Lucy Vail Floristry joins Cole & Son in creating the display with sustainability at its core, utilising pre-loved metal frames for each arch, no oasis, and planted British flowers and foliage straight from growers across the UK – minimising the carbon footprint associated with imported flowers and ephemeral quality of cut flowers. Each arch sits amidst a backdrop of Cole & Son’s blossoming wallpapers from the design house’s vast portfolio.
Visit the imposing Victorian façade of Cole & Son’s Jubilee Place flagship during Chelsea in Bloom for “a very important date”, 22-28 May 2023.
Comptoir Libanais
Merit
Comptoir Libanais
A captivating homage to the classic movie ‘Casablanca’ set in the Middle East. Talented florists have created a beautiful arrangement that captures the romance and nostalgia of the film, featuring a mix of beautiful blooms and elegant greenery. But that’s not all – in addition to the floral display, they’re putting on a show! They will have live entertainment inspired by the movie, from violinists and darbuka players to belly dancers and more.
Cosmetics a la carte
Silver
Cosmetics a la carte
Given how the glamour of the movies and the enduring beauty of film’s greatest icons has always captured people’s imaginations, this year’s theme is close to their hearts.
Sit at their Hollywood style make-up table outside 192 Pavilion Road and transport yourself to the stunning style of a movie set. Take a picture of your film star-self and share it with the world. They will feature the best posts their social channels!
David Mellor Design
Gold
David Mellor Design
Inspired by this year’s Chelsea in Bloom theme ‘Flowers on Film’, David Mellor have created a floral celebration of the work of British colour film pioneers in their signature colours.
Inventors William Friese-Greene, George Albert Smith and Edward Raymond Turner helped create the world’s first successful colour film processes. These two-colour processes (Kinemacolor and Biocolour) involved photographing and projecting a black-and-white film behind alternating red and green filters.
To mark Chelsea in Bloom 2023, Creative Director Corin Mellor and Visual Merchandiser Thomas Ryder Booth have created a suitably cinematic display in vibrant red and green hues. Beautiful bold colours unreeling around our David Mellor Sloane Square shop. Flowers on film with colour the star.
Dermalogica
silver
Dermalogica
When two industry disruptors collide!
They are extremely excited this year to play homage to the 2018 film blockbuster: Bohemian Rhapsody!
Queen took over the music scene in the 1970s with their unapologetic approach to storytelling. They carved a phenomenal legacy that has transcended through decades and many generations.
The revolutionary pathway that Queen forged, captured in the film ‘Bohemian Rhapsody,’ resonated with the brand. It translates to a similar journey to founder, Jane Wurwand, and her breaking boundaries in the skincare industry launching Dermalogica. Jane rocked the industry at the time when there were no formulations free from SD alcohol, mineral oil, artificial colours, and fragrance. There were many doors that were closed to her during this time, yet she pushed the boundaries in her personal and work relationship and created the number one brand used by professional skin therapists worldwide.
Di Minno
Silver
Di Minno
For this year’s Chelsea in Bloom, Di Minno will be celebrating the iconic 1953 Romantic Comedy ‘Roman Holiday’, starring Academy Award winners Audrey Hepburn and Gregory Peck. Shot in black and white, the backdrops will be framed by the vibrant Fuchsia statice and Azalea flowers, as is commonly seen on the steps of the Piazza Di Spagna in Rome. The film is a nod to Di Minno’s Italian heritage, and while their goal is to bring moments of the film to life, the shoes remain the real stars of the display with their show-stopping styles and colours.
Diptyque
Bronze
Diptyque
Diptyque interprets “Flowers on Film” with a focus on The Parisian Garden, inspired by the film Amelie. Enriching the senses through an olfactory discovery and transporting visitors to the French capital, stunning colours capture the essence of the iconic locations seen in the film. The Maison blooms into a classic brasserie with rich romantic reds, deep greens and the beauty of wildflowers paired alongside classic garden blossoms.
Essentiel Antwerp
Bronze
Essentiel Antwerp
‘An adventure as big as life itself… ‘ – Big Fish is a wondrous and fantastical film from Tim Burton. The story follows a son who seeks to separate truth from fiction in his father’s tall tales. It is about stories and storytelling. Trying to distinguish fact from fiction.
With this installation by Kai Kaimins, creative mastermind and founder of LADYGARDEN, they want to capture an exaggerated mystical flower field covering their store front as if it is the beginning of an endless natural phenomenon. The mirror is carefully placed in the middle of it so people can physically become part of the story and balance on the edge of truth or fiction: As it transfers you into nature while keeping the London feel around you. Glorious fiction with a bizarre outcome because every work of fiction is inspired by reality.
Free People
Bronze
Free People
In celebration of female filmmaker, Sofia Coppola, Free People will be partnering with a florist and artist to immerse customers in the director’s unique, cinematic style which is said to utilise the feminine gaze. The brand has already been linked to Sofia Coppola’s dreamy and romantic style in previous articles.
Best known for her films Lost in Translation, Marie Antoinette and The Virgin Suicides, Sofia Coppola has been the recipient of numerous awards over the span of her career and across her works, Coppola is known for her dreamy aesthetic style which often juxtaposes sadder undertones. What’s more, her lesser-known background in fashion can be perceived through the use of design, floristry, and beautiful colour palettes in her work.
To bring this theme to life, Free People will be partnering with florist Gloria Studios and artist Rose England. Gloria Studios will be installing a meadow-like display outside of the store-front, designed to make you feel like you’re walking into a scene from a Sofia Coppola film. Rose England, who is known for her London neighbourhood prints, has also created an exclusive ‘Chelsea’ movie poster-inspired print which Free People customers will be able to take home. The floral designs from the print will also come to life as a key element of the window display.
Hackett
Gold
Hackett
Get ready to board the Hackett Orient Express! Inspired by one of the undoubtedly greatest mystery novels by Agatha Christies, they take the train as an inspiration to recreate a flower dream where everything is possible. From beautiful train decorations to a stack of oversized and multiple trunks, they are ready to depart and unveil the mystery.
Inspired by the British DNA of our band and Agatha’s stories, we are looking forward for a great journey, where flowers and mysteries collide. All are welcome on the Hackett Orient Express.
Hans’ Bar and Grill
Silver
Hans’ Bar and Grill
Inspired by the Peter Rabbit movie, the Hans’ Bar & Grill floral installation complements the main display at 11 Cadogan Gardens, reflecting its elegant and quirky character. It features a more compact version of the country garden with a fence, planters and gardening tools that complement the design at the hotel. Some of Peter Rabbit’s friends are also hidden in the flowers. The installation will use responsibly sourced flowers, vegetables, and plants supported by biodegradable floral foam that’s sustainable, while also supporting local and small artisan businesses wherever possible. This approach aligns with the restaurant’s focus on local produce and sustainability.
Jam Industries
Merit
Jam Industries
This year Jam Industries has adopted a “Devil wears Prada”. In the film, the protagonist, a young college graduate, takes on the world of fashion in her pursuit of her dream job. After time she learns the hard way that her dream job might not bring her the happiness she needs and ultimately, she turns it all down in favour of a life of love, laughter, and happiness. As an independently owned family brand, they have always been firm believers in putting happiness first and have their our dream jobs in the fashion world too. 10 years ago, they started their brand under the vision that they would enjoy the journey into their own world of fashion, without making any sacrifices!
Jigsaw
Merit
Jigsaw
The creative team at Veevers Carter are bringing a silver screen floral masterpiece to Jigsaw, King’s Road for Chelsea in Bloom 2023. Jigsaw’s latest clothing collection influenced the floral designers to take inspiration from Francis Ford Coppola’s fantasy drama ‘The Secret Garden’.
The flower palette has been selected to provide a modern interpretation on the classic film, florals known for their contemporary aesthetic and ability to dry beautifully over time, creating yet another layer of interest and theatre. Clusters of Limonium, Statice, Gypsophilia and Amaranthus will adorn the store, heavily grouped and appearing to be draped like fabric. The fantasy will continue inside with floral meadows flowing throughout the store windows and hand-pressed flowers, such as English pansies, will adorn the models. A portion of the pressed florals and dried materials will be recycled from previous events and all florals from the display will subsequently be recycled on to future projects, highlighting Veevers deep-rooted culture of encouraging green practice.
Jo Malone London
Bronze
Jo Malone London
To celebrate Chelsea in Bloom 2023, Jo Malone London is partnering with Ricky Paul Flowers to create a floral display that captures the enduring inspiration Britain’s diverse landscapes continue to have on the film industry. With a film set-feel, the immersive display is larger-than-life, looking to the misty moors, heather-clad hills and ancient castles of the Scottish Highlands and the wild, fresh flowers that bloom there – thistles, heather, achillea and lavender to name but a few. A photo moment can be captured in front of the store with an oversized Jo Malone London cologne bottle and gift box for props.
Kiki McDonough
Gold
Kiki McDonough
For this year’s ‘Flowers on Film’ theme for ‘Chelsea in Bloom’, the colour and playfulness of Kiki’s jewellery designs have been translated into a scene from Disney’s ‘The Jungle Book’ – one of Disney’s most joyful films. The characters, Baloo and Shere Khan in the jungle have been brought to life with thousands of flowers and Kiki McDonough’s window delivers a playful, signature sense of humour to the brands windows again this year – marking the start of a glorious, British summer season.
Lampoo
Merit
Lampoo
Lampoo’s display features floral flames created as though they are “growing” from the ground using dyed floral like asparagus fern, dried foliage, red Nina roses, red and orange gerbera; the aim here is to create a really beautiful and aesthetically stimulating floral scape that would come up the walls of the store. Amongst the floral flames, find mannequins wearing Prada items as well Prada products on plinths with florals growing around them in a “flame” like style.
Les Nereides
SILVER
Les Nereides
Les Nereides’ display is inspired by the film Marie Antoinette – one which also reflects the French brand’s delicate jewellery designs.
They have designed a large delicate bow for the front of the store using softy pink florals. Internally, there will be a large floral Marie Antoinette head piece made entirely from fresh flowers, a gorgeous pair of Baroque floral shoes. Of course, it wouldn’t be complete without a huge floral cake with roses, sage foliage, strawberries, and peonies to complete the design.
Using no floral foam and plant-based glues this will be a sustainable installation.
Florist: Ricky Paul Flowers Ltd
Little Greene
Merit
Little Greene
Little Greene are working with florist, Amanda Willgrave, to transform the interior and exterior of the Little Greene Chelsea Showroom with beautiful spring blooms that represent some of the most vibrant colours in our palette, including Mister David, Atomic Red and Orange Aurora.
The exterior floral creation will feature Little Greene tins as charming ‘flowerpots’ containing joyful bouquets. Inside, the Little Greene Flower Shop will showcase the Briar Rose wallpaper from our latest National Trust Papers III collection. Designed by children’s illustrator Walter Crane, Briar Rose began its life as the background to a wallpaper called ‘The Sleeping Beauty’, which featured characters from the fairy tale among the roses. In a selection of striking colourways, it will be paired alongside complimentary bunches of flowers for our customers to enjoy.
Following Chelsea in Bloom, the display will be donated to Thrive – a London-based charity who use gardening to bring about positive change in the lives of people living with disabilities.
LK Bennett
GOLD
LK Bennett
This year, the Chelsea in Bloom floral installation at the LKB Sloane Square store draws inspiration from its Royal Ascot collaboration. Marrying perfectly with this year’s theme, Flowers on Film, the iconic film, My Fair Lady, and in particular, two key scenes, are the focal point of the display. Dreamt up by For Keeps, a floral design studio based in Ascot, visitors to the store will be greeted by Covent Garden Flower Market in one window, showing Eliza Doolittle in her job as a flower seller, and the Royal Ascot Grandstand in the other, where she makes her debut as a lady.
A fresh colour palette of pastel flowers mirroring the Royal Ascot x LKB collection will fill vintage baskets and an instagrammable wooden cart to create the market scene. While the Royal Ascot moment will feature greenery blooming through a white picket fence and trellis, emulating the glamourous grandstand seen in the film. The mannequin here will be sporting an elegant hat made of flowers as a nod to Eliza’s look in the film. Inside the store, baskets filled with pretty potted plants will be dotted around to keep things ‘loverly’ from the outside, in.
Lloyds Bank
Silver
Lloyds Bank
Lloyds Bank has partnered with florist Moyses Stevens to design and create a floral tribute to ‘Black Beauty’.
‘Black Beauty’ has connected with generations of children and adults since 1877 and is a story about the value of kindness towards each other and animals. The story has inspired the creation of six films as well as helping to drive social change and a greater appreciation of animal welfare.
Lloyds Bank is proud of their iconic black horse emblem and heritage and felt this had a strong synergy to Black Beauty’s story.
Love My Human
SILVER
Love My Human
Love my Human will recreate The Yellow Brick Road from the Wizard Of OZ. They are collaborating with Kate Toms, a talented sculpture based in Devon @katetoms.mixedmedia and again with florist Sally Koda of @hanaflowerslondon. As a pet boutique it was imperative that they featured a dog and they love Cairn Terriers.
Maje
Merit
Mandarin Oriental Hyde Park
Merit
Mandarin Oriental Hyde Park
Mandarin Oriental Hyde Park, will be pulling out all the stops to create a show-stopping display to mark the occasion. Drawing inspiration from the iconic Ascot scene from the classic movie – My Fair Lady. Floral maestros McQueen’s Flowers will adorn the frontage of the hotel with a striking black and white design. The traditional white wooden trellis and stone urns will be filled with an abundance of seasonal white hydrangeas and peony plants, while trailing ivy and jasmine that will add a touch of whimsy to the display. The floral installation will pay homage to Eliza Doolittle’s unique dress, with black and white bows adding a playful touch to the design. As a nod to Mandarin Oriental’s oriental heritage, the equally iconic Mandarin Oriental fan will be incorporated into the overall look.
Me + Em
GOLD
Me + Em
Me + Em are taking inspiration for the design from the legendary David Attenborough and his iconic documentaries – most specifically, his documentary ‘Life in the Undergrowth’ which has various amazing works on the wonderful bumblebee!
The bumblebee is an integral part of our ecosystem as humans, so they will have a beautiful wildflower meadow, filled with an array of gorgeous flowers and plants that bumblebee’s love to pollinate. This will be created in an organic shape, starting outside of the store and moving to within the store window. The meadow will be created using potted plants of varying heights, starting with smaller plants and growing up to 2m tall. All of the plants and flowers used will be potted, so from a sustainability perspective these can all be repurposed or rehomed after the event.
The wildflower meadow will be a beautiful, wild representation of the habitat bumbleebee’s thrive in (and which is sadly depleting!) and pride of place, suspended from the ceiling inside the store window, they will have a ‘colony’ of lovely, fluffy bumblebee’s, made of bunny tail grasses and peeled lunaria seed pods, to mimic those gorgeous, translucent wings! Florist: Vervain
Meat the Fish
Gold
Meat the Fish
Big Fish, directed by Tim Burton, is a heart-warming tale about love, family and storytelling. Three things they believe food represents – breaking bread with loved ones, sharing stories and bringing people together. It is also a movie filled with symbolism, metaphor, and beautiful imagery.
The fantastical fish and the wondrous field of yellow daffodils are the two visual elements that spoke to them immediately. Both symbols of much bigger things. The fish representing growth and leaving your comfort zone (the fishbowl) to explore bigger opportunities – much like they have expanded from Beirut to London – whilst the flowers symbolise one’s willingness to go above and beyond in pursuit of one’s desires and dreams.
Big Fish is truly a film with heart, and as the ‘Nothing but Love Group’ of food brands, they operate from the heart as well.
Monica Vinader
GOLD
Monica Vinader
Monica Vinader have drawn inspiration from the children’s classic: The Secret Garden. Working with florist, Willow Crossley, they have recreated the iconic mossy, vibrant and overgrown garden. Outside the boutique, find ancient stone columns, mossy tree stumps and a handwoven willow fence and arch overflowing with flowers. As you enter, the magic continues with creeping foliage and growing gardens.
Learn more about their collaboration with Willow Crossley at monicavinader.com.
More House School
Merit
More House School
More House School is delighted to be entering Chelsea in Bloom for the first time this year. They are also the first school ever to have entered Chelsea in Bloom to date, so are proud to be trailblazers.
Their concept is based on Alice in Wonderland and the Roses Painted Red scene. The display in their doorway is made up of two large rose bushes, some oversized paint brushes and of course, some iconic playing cards. They have ensured that the display is as sustainable as possible – the frames for the rose bushes are made of repurposed wood from around school and the playing cards are made of recycled paper and dried petals and lavender. The paint brushes are made of palm leaves which have been taken from plants belonging to members of our community. Plants from around the school have also been used to boost the greenery of the display and will then be returned when the event is over.
The display was designed by a Year 12 A Level Textiles student who loves working with flowers and plants for her own designs. The playing cards and paint brush frames were made by some of our Year 7s. A team of teachers, parents and pupils volunteered to create and mount the display in time for the week.
Moyses Stevens
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Moyses Stevens
A nerdy florist finds his chance for success and romance with the help of a giant man-eating plant who demands to be fed in Little Shop of Horrors.
This year they are willing to build our decor with minimum impact on the environment. They will be using a giant plant pot to create the base of their monster and will be using chicken wire to get the shape. They will be using lots of foliage along with bold colours and on the other side of the display, it will seem like an old-fashioned florist with lots of bunches and plants to sell. Indoors, shop a selection of plants for sale as they bring the little shop of horrors inside!
MZ Skin
Gold
National Army Museum
Innovation Award
National Army Museum
Inspired by the American Sherman tanks featured in the film Fury, where a tank crew takes on the enemy in a battle against all the odds, this tank sculpture captures the unique soldiers’ story and sparks curiosity in potential visitors enjoying the Chelsea in Bloom trail. Florist: Pinstripes and Peonies
Natoora
Merit
Natoora
Natoora is taking inspiration from films on regenerative agriculture, like ‘Kiss The Ground’ who look at the positive power of flowering plants, beyond their natural beauty.
Most flowers are only valued for their blooms. Millions are grown every year to be cut and displayed for little more than a week.
This spring, Natoora looks at the full picture and asks Chelsea visitors to nurture their own plant from seed to flower.
Nike
Silver
Nike
Celebrating Bend It Like Beckham, the larger-than-life, immersive floral installation takes over the window space and trickles down in front of the Nike by King’s Road Store. The uneven moss football pitch represents the different experiences of each protagonist whilst highlighting the theme of both women and diversity in sport.
A sports bra installation close to the store entrance in blue and white flowers representing the new England women’s home and away kit, ahead of the Women’s World Cup 2023. They celebrate Nike athlete Chloe Kelly and the lionesses with a highly textural mix of high-gloss yet soft and light touches.
Florist – Hyperfloral
Office
Olivia Von Halle
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Olivia Von Halle
Olivia von Halle’s ‘Flowers on Film’ Chelsea in Bloom entry pays homage to Walt Disney’s much loved animated classic, The Jungle Book. The film sits back to Olivia von Halle’s Spring Summer collection which was inspired by the fabled route of the Eastern & Oriental Express as it winds through Singapore, Malaysia and Thailand as well as Singapore’s Raffles Hotel, an establishment graced by luminaries from Elizabeth Taylor to the original book’s author, Rudyard Kipling.
The installation, created by Hayley Newstead from Absolute Flowers and Home, aims to recreate a sense of these luscious tropical gardens where the air smells of frangipani and birdsong drifts through the leaves.
One Sloane
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One Sloane
The soon to be open One Sloane will be creating an elegant rose garden inspired by the film “The Secret Garden”. With Grandirosa, we were inspired by our address One Sloane Gardens and our ethos of discretion. Using flowers predominantly found in French gardens, we aim to marry the two cultures in a beautiful installation at the corner of this iconic address.
Papersmiths
Merit
Papersmiths
Inspired by the magical world of The Secret Garden, this is a reference to the 1993 film, taking you on a journey of discovery through an English garden. They were captivated by the story as children and how it inspired them to find the potential in humans and nature.
Illustrator Jessica Smith has created a stunning floral mural on the Papersmiths windows to capture the energy and vibrancy of floral life. The beautiful illustrations bring scenes from the film to life, evoking memories of carefree days spent among nature and inspiring customers to unlock their creativity and fill their notebooks and planners with imaginative ideas using our artist pens and tools.
Working with Maison De Fleurs, enjoy a unique showcase of floral creativity and beauty. By featuring a mix of dried and painted flowers, it offers a fresh perspective on the timeless allure of florals, highlighting both their ephemeral charm and their lasting appeal.
The Secret Garden is a testament to the power of positive thinking, as highlighted in the film’s famous quote: “Thoughts – just mere thoughts – are as powerful as electric batteries – as good for one as sunlight is, or as bad for one as poison“. The display aims to evoke this essence and encourage you to find their own magic.
Step into the stationery garden and experience the feeling of finding the key to the creativity that lies within. Just like in the film, it is “a place where miracles grow”, and they can’t wait to share it with you.
Peter Jones
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Peter Jones
They have taken inspiration from the much-loved Charlie and the Chocolate Factory film and the window uses a wide range of floral colours and textures to showcase the quirky, fun elements found in the film. They have also captured movement which they hope will add to the excitement of their windows.
Pinko
Silver
Pinko
Pinko was inspired by Little Mermaid, a strong feminine figure that shows courage and determination to pull from her own world and prejudgments and fought for her beliefs and dreams. The Mermaid can be seen looking at the dresses in the window wishing to be an ordinary girl for the love of her life.
PizzaExpress
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PizzaExpress
Indulge in a little la dolce vita at the newly refurbished PizzaExpress King’s Road alfresco terrace, where you’ll be greeted by a stunning lemon grove archway inspired by the Italian-based film Love Under the Lemon Tree. Sip on a refreshing G&T made with Sipsmith’s signature London Dry Gin, which has delicious tasting notes of lemon to complement the installation. Florist: Joanna Simmons of Flojoflowers Ltd
Poetry
Silver
Poetry
In the distant future, a small-waste collecting robot inadvertently embarks on a journey that will ultimately decide the fate of mankind. The robot is WALL-E, the star of the Academy Award winning animated film, and he is the inspiration for their store and window display.
Poetry is committed to making clothes with minimal impact on the planet. They use only natural fabrics, supporting the use of renewable resources and the growth of millions of plants – activities they imagine would meet with WALL-E’s approval.
Their display has been created using only eco-friendly and recycled materials. The arch framing the window has been crafted from coco bark, pre-used hessian, found branches and a weathered clematis vine, and attached to the arch are items from WALL-E’s rubbish-strewn home: oil drums, cans, pots, sacks, boots and shoes, all sourced from local charity shops, with the base of the display constructed from old wooden pallets given a new life.
Centre stage is WALL-E himself, brought to life using entirely recycled materials. To symbolise growth and renewal, he is surrounded by an optimistic array of carefully selected plants including vibrant sunflowers, poppies, mixed grasses, gazania, Mintaka, de-headed Hydrangea plants and aged bay trees. In the film, the sight and feeling of soil and the plant brought back to the spaceship by EVE is the catalyst for positive change, eventually returning humans back to Earth.
WALL-E is a robot that expresses so much emotion without words. They hope their homage to his commitment to the planet inspires others to do the same – by reducing waste, supporting the circular economy, and finding joy in a sustainable future.
POLPO
SILVER
POLPO
The creative team at Veevers Carter have brought Wes Anderson’s cinematic masterpiece ‘The Life Aquatic with Steve Zissou’ to Venetian restaurant Polpo for Chelsea In Bloom 2023. The fun display features the iconic submarine from the film, bespoke built and hand painted with working headlights that light up through the evening. Polpo’s signature emblem octopus has been bought to floral life to engulf the submarine, crafted from thousands of naturally dried helichrysum heads individually placed onto a metal framework wrapped in natural plaster fabric. The Veevers Carter team have used a colour palette that combines bright yellow with pastel hues to bring a dreamlike quality to the display, synonymous with Wes Anderson films. The interactive design allows you to take a step inside the submarine and have your photo taken through the portholes.
Rabbit
Silver
Rabbit
Rabbit have chosen the film ‘A Good Year’ for this year’s Chelsea in Bloom, a story that follows the journey of a couple and the vineyard using the seasons. They have partnered with Amanda Austin for this installation.
The display reflects the journey of the film in flowers, where different stages and scenes can be found throughout the restaurant. On the restaurant frontage, they are capturing the vineyard at the beginning of the film when it’s slightly jaded, old and a little tired – here you will find dried or air plants and flowers such as yellow rape and dried gyp, as well as piled high medley of vintage goods, from the family farm & vineyard Nutbourne in West Sussex – all recycled, reused or up-cycled in some way, with wisteria coming up and over the doorway, representing a vine from the vineyard. A table and two chairs sit under the display, reminiscent of the first flashback in the movie of dinner between the Uncle and the protagonist, played by Russell Crowe.
Entering the restaurant and you will the flowers from the movie, recreated in the window among a mis en place presentation of vegetables grown on the Gladwin’s farm or neighbouring farms in Sussex, and seasonal produce from the movie, to recreate the first meeting at Fanny’s restaurant in town.
Towards the back of the restaurant, you enter the dinner scene set in the Vineyard Manager’s house, a little more outrageous and colourful – all created with flowers, and plants. It’s all about abundance and colour here. On the tables, find nosegays of flowers in keeping with the film, using the herbs from the menu and a roses that are used in the restaurant’s cocktail, using its petals.
On leaving the restaurant through the rear door, you will find the back display representing the growth of the year – illustrating the change from dead and struggling, to full of life coming out the other side. With the full greenery of the vineyard, the wisteria plant is now dressed in full foliate, branches, greenery flowers and hanging off the branches are wine bottles from Nutbourne vineyard, with single stems of Aquilegia or cosmos or poppies of full colour.
Rag & Bone
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Rag & Bone
“All across the meadows, many poppies blossomed, and that were so hypnotic and brilliant in color they nearly dazzled Dorothy’s eyes. “Aren’t they beautiful?” the girl asked her companions, as she breathed in the spicy scent of the big, bright flowers.” ―The Wonderful Wizard of Oz
Here in London, winter is long gone and a superbloom settles into Chelsea. Brilliant swathes of wildflowers and poppies blanket the storefront as high as the eye can see—a visual inspired by the Wizard of Oz, a generation-less movie, filmed in 1939 that continues to captivate, transfix (and even confuse) people today. A story about friendship between strangers, of journey and home and of flourishing against the odds, it is as timeless as ever.
Moved by the film’s iconic scene of the poppy fields and the yellow brick road, rag & bone pay homage to this beloved movie with a recreation that evokes the same sense of wonder.
Take a short but epic journey down the yellow brick road and endless field of poppies to…rag & bone. #chelseainbloom
Florist: Harper and Tom’s
Ralph Lauren
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Ralph Lauren
Ralph Lauren is celebrating Chelsea in Bloom this year with an immersive floral installation that pays homage to this year’s theme of ‘Flowers on Film’ – the installation will transform the store façade into a film set of a Western movie located in the Californian desert.
This cinematic vision will be brought to life with vibrant flora; including silvered succulents, vivid crespedia and cascading bougainvillea, set amongst a backdrop of vintage barrels, antique film equipment, and complete with traditional saloon doors.
The Sloane Square ‘World of Ralph Lauren’ store opened its doors in April 2021 and carries a unique assortment curated for local clientele, offering bespoke engaging experiences including in-store and virtual appointments, events and style trials.
Really Wild
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Really Wild
The Secret Garden will form the theme for Really Wild’s display this year.
The store window is transformed into a magical secret garden complete with a gate entwined with British flowers and foliage in delicate, pastel hues with butterflies that appear amongst the garden. This theme is synonymous with their love of the WILD and everything British. They will also be displaying their limited-edition Liberty print Silk dress that they have designed especially for their 20th year in business and for their stand at CFS.
All flowers used in the display are British grown, with none flown in from abroad, making it more sustainable.
RIXO
Silver
RIXO
Discover huge popcorn boxes outside the store full of a floral installation. All of the flowers are British grown from small, independent florists, with some even grown in London! The florist is called The Flower Appreciation Society.
Russell & Bromley
Silver
Russell & Bromley
This season, Russell & Bromley invites you to step into the world of The Secret Garden, a magical place inspired by an iconic story. Starting life as a 1911 novel, it was first turned into a film in 1993 and has since been recreated several times, showing how relevant the story is today as it was when it was first written. Drawing direct inspiration from the 90s cinematic version, their Chelsea store has been transformed into a venue of wild abundance, with the same striking flowers that defined the hidden paradise garden shown within the film: from fresh lilies, fragrant roses and irises to dreamy delphiniums, trailing ivy and exotic eucalyptus.
Following this theme, the store beckons visitors inside with its potted entrance trees, while window displays depict a verdant garden scene bursting with bright white, lilac and blue botanicals. Inside the store wonderland, the journey continues with rows of plants and rustic terracotta pots laced with campanula, rose bushes, jasmines, ornamental sage and berry-trimmed ivies. Product displays flourish with foliage as seats and plinths are wrapped in overgrown moss, branches and florals. Together, these dramatic displays capture the overall mood of a lost garden engulfed in the wonder and beauty of nature itself.
Sarah Chapman
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Sarah Chapman
Sarah Chapman London’s bold display will pay tribute to fashion and beauty icon, Mary Quant. A legendary London figure, Quant’s radical designs become synonymous with the swinging 60s, putting Chelsea at the heart of this revolutionary time in history.
Quant provides an inside look at one of Britain’s most renowned cultural figures, Dame Mary Quant. QUANT tells the incredible story of how Mary built an empire. From fashion to homeware to cosmetics, her daring approach to design left a legacy of female liberation which is still relevant to this day.
Scribbler
Siver
Scribbler
Scribbler have created a jungle foliage with fresh exotic tropical blooms, inspired by The African Film – a 1051 adventure film staring Humphrey Bogart and Katharine Hepburn. With limited budget available, they have recycled the greenery from their office space, the boat was hand crafted in one of the team-members shed, tropical flowers are from Covent Garden flower market and they have tried to use potted flowers rather than cut.
This window display was designed, constructed, and displayed by Ruth Taylor from Scribbler, with special thanks from Mel & Sam. None of them are professional florists and put the display together for fun.
self-portrait
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self-portrait
Inspired by the cinematic interpretation of Alice in Wonderland, self-portrait’s Founder and Creative Director Han Chong has designed a surreal and magical floral creation paying homage to this year’s theme. Comprising of preserved hydrangeas, achilleas, legarus’, setarias, black pepper berries, roses, garden roses and carnations, the floral scene brings to life the storybook’s infamous character, the Cheshire Cat, surrounded by preserved moss, eucalyptus, lepto, ivy and grasses. Giant paw prints pave the way through giant red and white mushrooms, leading into self-portrait’s shopfront. self-portrait is committed to being a sustainable and low waste business and has been incorporating initiatives to reduce its environmental impact since 2019. All flowers and foliage presented as part of this display are bio-preserved at peak bloom.
Sirplus
Merit
Sirplus
Sirplus’ display is inspired by the iconic scene from “Singing in the Rain”, where the actor is seen singing and dancing in the rain while holding onto a streetlamp post.
To bring this concept to life, the mannequin will be dressed in a stylish SIRPLUS suit, showcasing the brand’s sophisticated and timeless aesthetic. The mannequin will be accessorized with a bucket hat adorned with flowers on top, sourced from CFS, to add a touch of whimsy and playfulness.
The centrepiece of the display will be an umbrella that has been modified to elegantly emerge with flowers from its canopy. This creative adaptation of a classic umbrella represents the joy and vibrancy depicted in the scene from “Singing in the Rain” and adds a captivating visual element to the display.
Overall, the concept aims to capture the essence of the film and create an engaging and memorable display that presents SIRPLUS suits in a playful and cinematic manner. By combining elements such as the flower-adorned bucket hat, the modified umbrella, and the imagery of the iconic scene, a visually striking and cohesive presentation will be created, resonating with attendees and leaving a lasting impression.
Sloane Square Hotel
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Sloane Square Hotel
The Covent Garden Flower Stall theme is extended into the hotel lounge and breakfast room with traditional zinc buckets and pots of fresh English grown seasonal flowers (to include traditionally wildflowers) interwoven with bunches of newly dried flowers to improve longevity and reduce waste. The Hotel will be able to continue to use these as part of their displays long after the end of the flower show.
The materials will all be natural. Flowers, perennial plants and shrubs, zinc buckets and milk pails, hessian, natural coir matting in the hotel entrance, wicker baskets, wooden crates and wooden and metal plant stands. The bunches will be tied together with natural twine. No plastic will be used. All the flowers will be British grown, many by them and others by British growers close to London.
Florist – Tulip Landscapes Ltd
Space NK
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Space NK
Inspired by the 90’s cult classic American Beauty, this truly interactive floral installation showcases the film’s iconic quote, ‘It’s hard to stay mad when there’s so much beauty in the world’, which reflects on the power and allure of beauty and beautiful things. The installation itself is based on the film’s most memorable scene and features a roll-top bath framed by a meandering and organic design of red roses that cascade around the bath and up the right-hand side of the window. Passers-by are invited to slip into the bath and strike a pose.
Florist: Larry Walsh
Sticks ‘N’ Sushi
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Sticks ‘N’ Sushi
True to their heritage, they have designed a floral display paying homage to samurais on screen, including the epic ‘The Last Samurai’. This is a perfect pairing for Sticks’n’Sushi, as they follow many of the values that the samurai stand for – discipline, respect and solidarity.
Comprising almost 5,000 stems, the display is an exquisite balance of dried and fresh flowers. Bursts of red and orange carnations are mixed with pink, peach, white and yellow Limonium, as well as green and dark foliage, and an abundance of dried dahlias. Bamboo and juncus plants provide depth to the display.
Strathberry
SILVER
Strathberry
Strathberry takes a plunge down the rabbit hole and explores the whimsical world of Lewis Carroll’s Alice in Wonderland. Recreating an eccentric tea party scene, the brand revisits an archive collection that took inspiration from the author’s original illustrations. Experience all the playful quirkiness that defines Alice’s bizarre world, and step through the door into an idyllic garden of roses, sweetpeas, violets and tigerlilys.
In line with their focus on responsibility and environmental impact, the brand has again put the majority of their intended Chelsea in Bloom budget towards furthering the work of The Prince’s Foundation at Dumfries House. Home to many of the Foundation’s flagship education programmes, Dumfries House offers a space for young people to engage in learning experiences that promote confidence, personal development and offer training in real life skills.
Sunspel
Merit
Sunspel
Sunspel’s Chelsea in Bloom display interprets the Flowers on Film theme by referencing the early years of cinema. The spot-lit floating flower arrangements are framed by black curtains, creating the impression of being in a cinema auditorium; the fluent movement of the flowers provides a vivid film strip over the dark background space. A collaboration between artist and designer Charlotte Gosch, and garden and floral designer Freddy Owen, the piece uses a variety of woody and herbaceous flowers and is inspired by Sunspel’s new fragrances, Sea Moss and Green Cedar.
Tateossian
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Tateossian
The flowers and windows reflect the opulence and pure decadence from The Great Gatsby film.
An abundance of beautiful orchids mixed with Art Deco elements, complimenting the Tateossian brand.
The Baby Cot Shop
Merit
The Baby Cot Shop
In a whimsical world where films and flowers entwine, the timeless tale of Snow White and the Seven Dwarfs unfolds amidst a radiant garden. Petals whisper secrets as vibrant blossoms dance in harmony with the melody of nature’s symphony. Snow White, adorned in a gown of delicate petals, captivates the hearts of the seven dwarfs with her grace and kindness. Each dwarf, named after a flower, exudes unique charm as they toil amidst the enchanting blooms. Together, they weave a tapestry of love and friendship, bringing their story to life on the silver screen, where fairy tales and the fragrance of flowers intermingle, leaving behind an indelible spell of wonder. Their baby furniture shop invites you to witness this captivating scene where dreams and imagination intertwine.
The Black Penny
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The Black Penny
With it’s iconic link to film, The Black Penny thought it would be a fantastic opportunity to go all things POPCORN! It was the Great Depression that got popcorn into theatres around the world, but in the 1950’s it became synonymous with going to the movies. Here, they pay homage to the iconic red and white bucket with fluffy popcorn flowers pouring over the top of the feature.
The Cadogan Arms
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The Cadogan Arms
Marking the return of the world-class floral art show, The Cadogan Arms is embracing this years’ theme, “Flowers on Film’’, taking inspiration from the big screen, cocktails in film and the neighbourhood’s silver screen heritage for the installation alongside their new food and cocktail menu in partnership with Casamigos, a brand synonymous with film and global stars. Guests will be able to immerse themselves in the floral installation which will adorn The Cadogan Arms entrance and columns along the Kings Road frontage where the new terrace allows guests to sip Casamigos Cocktails inspired by films.
The Cadogan, A Belmond Hotel
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The Cadogan, A Belmond Hotel
The Cadogan, A Belmond Hotel’s facade will be injected with a floral tribute to the golden age of cinema by florist to the royal household, Simon Lycett. Situated either side of the main doors will be a trio of plinths covered in red velvet to emulate the ubiquitous red carpet of film premieres.
During the prestigious and celebrated event, The Cadogan will partner with HERISTORIA, LVMH group’s newly created online platform for vintage luxury pieces with a luxurious shopping pop-up inside the hotel, with 30 incredible clothing and accessory items from Maisons such as Fendi, Kenzo and Givenchy. The impactful installation at the entrance of the hotel will make a gentle nod to this long-term partnership, using colours from the pieces. Within each urn will sit a classical decoration created from mixed flowers and wonderful seasonal British foliage. This combination of foliages, together with the shapes of the urns, will be the unifier for these arrangements. Created from an assortment of mixed flowers, in a single shade. One might be filled with an assortment of bright blue shaded stems, with delphinium and hydrangeas, cornflowers, nigella and agapanthus. Another urn may contain all shades of yellow flowers, from achillea and solidaster, sunflowers and eremurus, orchids and roses. Yet another may be filled with stems of orange flowers, with gladiolus and roses, geum, clusters of dahlias and daisies for textural and tonal effect. The effect will be of elegant and fulsome, floral abundance, in a classical yet contemporary way, giving a nodding acknowledgement to the works and colour palette of Baz Lehman and other iconic filmmakers and giving a bold and strong link to the spectacular floral fashion items which will be within the HERISTORIA edit.
The Capital Hotel, Apartments & Townhouse
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The Capital Hotel, Apartments & Townhouse
The iconic 2020 adaptation of the Secret Garden is the inspiration behind the Capital Hotel’s entry. Like the Garden, the Hotel is a hidden gem in the heart of London – a gateway to enjoying all that London has to offer.
Mary and Colin are depicted outside the Hotel entrance, their innocent friendship blossoming, surrounded by beauty in the form of growing vines and flowers. This is indicative of the world class service the Hotel staff provide who thrive on nurturing their guests. The Secret Garden is a place of peace, tranquillity, rejuvenation, and restoration – all aspects the Hotel identifies with and provides. The black dog representing Lord Craven and his deep and profound depression sits aside a clapper board whose numbers represent pivotal chapters in this classic and timeless story. The bold, vibrant blooms are a leading clue to the joyful conclusion of the tale. A journey of self-discovery, healing and happiness -a striking similarity to the journeys the Hotel Guests make. The key to the Garden’s gate is shown next to the camera, directly correlating to the Hotel and the keys to the English Countryside inspired rooms.
The bold and exquisite installation has been designed by renowned Fredericks of London whose striking and vivid design illuminates the Hotel frontage.
The Carlton Tower Jumeirah
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The Carlton Tower Jumeirah
The Carlton Tower has built a King Kong made from preserved black moss, evoking the spirit of King Kong climbing the Empire State Building in the original film from 1933, one of the most iconic scenes in movie history. Constructed by florist Moyses Stevens, The Carlton Kong can be found ascending the entrance to the hotel, making sure guests and residents stay out of trouble.
Visitors might also notice a second Kong a stone’s throw away, creating a tail of destruction in his path on Sloane Street. The neighbourhood has truly gone ape in the excitement of this year’s Chelsea in Bloom.
Although the original King Kong was not a fan of flash photography, The Carlton Kong is ready is be photographed at any moment. Please ensure to tag @thecarltontowerjumeirah and use the hashtag #thecarltonkong for a chance to win a complimentary stay.
What if Kong was alive today? He could be 6,800 miles from New York in the United Arab Emirates, taking him just over two minutes to scramble up the 1,053-foot Burj Al Arab in Dubai.
The Roasting Party
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The Roasting Party
Much the same as ‘Priscilla’, The Roasting Party’s journey began with a shared passion between friends and a quest for a little fun. Always a party, though with much more coffee and a little less sequins, the vibrancy of Priscilla and laid back Australian culture felt the perfect pairing for what they hope to bring to their coffee-fuelled customers. Good vibes, great friends, and exceptional coffee!
The Sea The Sea
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The Sea The Sea
The Sea, The Sea celebrates ‘Flowers on Film’ with an exotic twist this year, transforming the facade into ‘The Best Exotic Marigold Hotel’. Creating a rambling, eye catching display using iconic Marigolds and twisted monkey vine, you will be transported into the breath-taking haze of Jaipur…
Designed by ameliaannfield.co.uk Florist @indiajessflowers
The Sloane Club & Sloane Place
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The Sloane Club & Sloane Place
For this year’s Chelsea in Bloom, The Sloane Club and Sloane Place have crafted a floral masterpiece that pays homage to the magic of cinema. In perfect harmony with the theme “Flowers on Film,” they have chosen the iconic tale of “My Fair Lady” as their inspiration. Prepare to be transported into the enchanting narrative of Eliza Doolittle’s remarkable transformation, from a spirited and charming flower girl with a Cockney accent to a poised and polished lady of society. The display artfully captures both the beginning of Eliza’s journey, depicted by the vibrant portrayal of Audrey Hepburn, selling violets in Covent Garden, and her triumphant evolution as she graces the grandest social occasions like Royal Ascot and Embassy Ball.
You’ll be captivated by the transformation brought to life in the floral garments. Eliza’s flower girl attire is meticulously crafted with a fusion of moss, dried bark, grasses and leaves. A charming flower cart filled with violets accompanies her, evoking memories of her humble beginnings in Covent Garden. Continuing the visual narrative, Eliza’s ladylike elegance unfolds in a magnificent dress adorned with elements inspired by nature’s own beauty. Ferns, ruscus, hydrangeas, roses and peonies come together to create a stunning ensemble, reflecting her newfound grace and refined stature. Every petal, stem, and leaf has been carefully selected and arranged, ensuring that the flower-made outfits truly embody the spirit of Eliza’s transformation.
The White Company
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The White Company
To celebrate 2023 Chelsea in Bloom’s theme of ‘Flowers on Film’, The White Company will display an enchanting dreamscape based on the iconic film, The Secret Garden.
Both Symons Street store windows will be adorned with overgrown vines, grasses, wildflowers and other forest floor treasures, while wrought-iron gates flank The Little White Company entrance.
Beyond myriad textural foliage, choice blooms and meandering vines, once in store, visitors will be welcomed by a display of floral scents to explore – a true treat for the senses.
Tiffany & Co.
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Tiffany & Co.
Tiffany & Co’s 2023 Chelsea in Bloom display draws inspiration from the unforgettable opening scene of Breakfast at Tiffany’s Film, featuring Audrey Hepburn wearing the unforgettable pearl necklace.
Originally a book by Truman Capote in 1958, it tells the story about a girl going through life on her own terms. It is an honest, relatable, and completely unique story. On the 65th anniversary of the iconic book, Tiffany & Co wish to bring forward the spirit of Breakfast at Tiffany’s which promotes being your own individual and living life to the fullest.
Townhouse
Merit
Townhouse
Step into a world of glamour at Townhouse with a spectacular display, inspired by the renowned Cannes Film Festival. Experience the sophistication and elegance of the French Riviera as you admire the beautiful border of white gypsophila flowers, accentuated by vibrant red roses that pay homage to the iconic red carpet. Adding to the glamour, black palm tree vinyls on the window will transport you to the South of France with copy encouraging readers to “Get red carpet ready with Townhouse x Lillet”.
To make a visit to the salon even more special, a red carpet will be laid out the front to make you feel like you are arriving at the prestigious Festival. From the moment you arrive, Townhouse aim to make you feel pampered and indulged in every way possible!
Vardo
Merit
Vardo
Drawing inspiration from the 2011 film ‘Sunflowers’, which tells the story of Van Gogh’s iconic masterpieces, Vardo have partnered with Sage Flowers, known for their unusual textures and forms, who’ve taken on their idea adding their organic modern aesthetic as a final dimension to create vibrant sunflower moments on the outside of the restaurant. Florals will be made exclusively out of sunflowers, working with the distinctive shape of the building to make an impactful and striking display that brings the sunflower fields of the south of France to the King’s Road. All the mechanics used in the installation have been used previously and will be reused to maximise sustainability.
Vilebrequin
Merit
Vilebrequin
Ready to embark on a magical adventure? Let’s dive into the universe of a wonderful tale: Beauty and the Beast. Find a bell in iridescent fabric, a field of paper daisies, hanging giant flowers to highlight their summer 23 swimsuit collection.
Wolford
Merit
Wolford
Inspired by the quintessentially British movie Calendar Girls, which has blossomed into a national favorite, Wolford brings a slice of sunshine to the King’s Road. The brand taps into this year’s cinematography theme through a joyful installation showcasing the iconic bodywear with a playful, colorful twist. Bold sunflowers and dancing grass provide a beautiful backdrop for Wolford’s signature shapewear in a barely-there hue: this unexpected pairing poetically highlights the brand’s message of empowerment, self-expression, and creativity – a positive and powerful reminder to embrace and celebrate our natural selves.
Wyse
Merit
Wyse
Flowers on Film: Welcome to the Wyse Awards.
At Wyse we embrace florals all year round in our designs. To celebrate Chelsea in Bloom: Flowers on Film we are celebrating with The Wyse Awards to recognise the best of our Floral offering. Which dress will win Best newcomer, which will take home Outstanding contribution to style? Join us in store to see the winners.
Zara
Silver
Zara
Zara draws inspiration from the film adaptations of William Shakespeare’s Romeo and Juliet throughout the years, with arguably the most iconic version directed by Baz Luhrmann in 1996.
The display, featuring peonies, bougainvillea and the symbol of love; roses, exudes beauty and romance, setting the scene for our very own star-crossed lovers.