What is
Chelsea in Bloom?

The world class alternative floral art show is back for its 20th anniversary, transforming the streets of Chelsea from 19-25 May, with breathtaking displays made of fresh flowers.

Produced by Cadogan, in association with the Royal Horticultural Society (RHS), the annual competition continues to grow year on year, with Chelsea’s best retailers, restaurants and hotels adorning themselves with creative designs, competing for the coveted awards.

What is this
years theme?

2025’s theme is ‘Flowers in Fashion’, celebrating Chelsea’s place at the heart of many iconic fashion movements and it being one of the world’s most stylish destinations.

‘Flowers in Fashion’ will see the neighbourhood transformed into London’s most elegant runway, with inspiration taken from its fashion legacy, style icons, muses and more.

How are the
winners chosen?

The competition will see participants showcasing floral displays, each reflecting their own unique interpretation of the theme. The displays will be judged by an expert panel, with the winners announced on Tuesday, 20 May. The People’s Champion Award will be chosen by open voting via this website – voting will close at midnight on Thursday, 22 May and the winner announced on Friday, 23 May.