20 – 26 May 2024

Celebrate the start of summer with a visit to Chelsea in Bloom, Chelsea’s prestigious annual floral art show and London’s largest free-to-attend festival of flowers.

What is
Chelsea in Bloom?

The world class alternative floral art show is back, transforming the streets of Chelsea from 20-26 May, with breathtaking displays made of fresh flowers.

Produced by Cadogan, in associated with the Royal Horticultural Society (RHS), the annual competition continues to grow year on year, with Chelsea’s best retailers, restaurants and hotels adorning themselves with creative designs, competing for the coveted awards.

What is this
years theme?

2024’s theme is ‘Floral Feasts’, celebrating two of the things Chelsea is most famous for – botanical heritage and fabulous food.

‘Floral Feasts’ promises a feast for the eyes, with inspiration taken from culinary favourites and memorable foodie scenes and characters across film, literature, history and art.

How are the
winners chosen?

The competition will see participants showcasing floral displays, each reflecting their own unique interpretation of the theme. The displays will be judged by an expert panel, with the winners announced on Tuesday, 21 May. The People’s Champion Award will be chosen by open voting via this website – voting will close at midnight on Thursday, 23 May and the winner announced on Friday, 24 May.