The Botanist

The Botanist Sloane Square is set to impress this May as it proudly participates in Chelsea in Bloom 2025, the prestigious annual floral art show that transforms London’s streets into an open-air gallery. In a captivating celebration of this year’s theme, Flowers in Fashion, The Botanist Sloane Square unveils a bold and beautiful collaboration with acclaimed luxury British footwear designer Camilla Elphick – renowned for her signature feminine designs with a British edge.

The centrepiece of this year’s display is an enchanting yet striking floral installation curated by luxury Mayfair florist, McQueens Flowers, taking over the iconic corner of Sloane Square with an exclusive collaboration between the brands, where botanical beauty meets couture craftsmanship. At the heart of the installation is Camilla Elphick’s brand-new Penelope Bow Pump, reimagined in romantic floral fabric and surrounded by lush florals, symbolising a living love letter to fashion and florals.

Sirplus

The concept of Sirplus’s display this year takes the theme ‘Flowers in Fashion,’ making British wildflowers and dried flowers an integral part of the ‘fashion’ at Sirplus. The nature of their product involves utilizing surplus material to create limited but timeless pieces that will stay in the customer’s wardrobe for a long time. Therefore, the use of wildflowers and dried flowers reflects the ethos of the perpetuity of the brand and clothing, which Sirplus wanted to shine through in their display. The display will feature a jacket fashioned from these flowers, as well as hand-threaded fabric swatches and a reel of material crafted from the flowers by the florist. One of the mannequins will be ‘operating’ a sewing machine in a tailor-esque fashion, while the other will don the floral creation he has ‘made.’

Lloyds Bank

Lloyd Bank’s Chelsea in Bloom installation reimagines the space outside a Lloyds Bank branch as a vibrant floral fashion runway, celebrating both nature and heritage. The display features a wildflower meadow with pollinator-friendly blooms such as lavender, achillea, and scabiosa, enhancing biodiversity and seasonal charm. A real turf “grass runway” forms the green catwalk, with photography showcasing Lloyds Bank uniforms through the ages. At the centre stands the iconic black horse sculpture, adorned with moss-like foliage, symbolising the harmony between corporate strength and natural beauty. Reclaimed wood benches offer comfort and sustainability, inviting the public to pause and engage. The installation uses recycled and composite materials, avoids plastic, and focuses on native, drought-tolerant planting for long-term ecological benefit. With a colour palette of lush greens, vibrant wildflower tones, and grounding neutrals, the design embodies a living, blooming celebration of fashion, history, and environmental care.

Jessica McCormack

Where lace and nature entwine — Lace in Bloom is inspired by the intricate floral designs of antique lace, drawing a connection between the hand-crafted, delicate beauty of lacework and the ephemeral wildness of botanical life.

A scalloped row of florals dances along the upper edge of the railings, echoing the hems of heirloom lace. From the ground up, textured foliage and soft sprays of flowers grow lightly, gently lining the staircase and leading to a delicate, lace-inspired panel suspended in the window. A neutral palette of milky whites, smoky creams, and muted greens is met with inky tones, seed pods, and the dark sway of grass heads—shifting from white lace to black lace, echoing the transition from day to night. This journey from light to shadow mirrors the contrast in Jessica McCormack’s day to night diamonds, where sparkle moves seamlessly from sunlight to moonlight.

Cole & Son

Celebrating the launch of Couture Carousel—the new wallpaper and cushion collection by Cole & Son x Harrods—this immersive display brings the Flowers in Fashion theme to life with theatrical flair. Inspired by the 16 fashionista’s that represent the iconic Harrods departments the artis team created a sculptural mannequin wearing a striking floral skirt, brimming with fresh seasonal blooms—each petal and stem a nod to couture craftsmanship. From this floral form, vibrant draped fabrics cascade through the showroom and across the façade, leading to a sweeping floral arch that crowns the entrance. This dramatic centrepiece, adorned with richly coloured flowers, invites visitors to step into a world where fashion meets floristry. Lush British greenery—such as Rose vines and Griselinia—intertwines with opulent Hydrangeas, Roses, Orchids, and Peonies, while accents of Limonium, Eustoma, Hypericum, and Dianthus add texture and movement. The result is a captivating tableau that embodies the bold spirit of Cole & Son  and the artistic elegance of Chelsea in Bloom.

Ralph Lauren

Ralph Lauren is celebrating Chelsea in Bloom 2025, “Flowers in Fashion”, with an immersive floral installation that pays homage to the playful and casual elegance of the Hamptons.  The Ralph Lauren Sloane Square store will transform into a Hamptons-inspired Flower Shop, offering customers a chance to customize their bouquets, with all proceeds supporting The Royal Marsden Cancer Charity. Store windows will be adorned with vibrant florals; oncidiums, bougainvillea, ranunculus, and hydrangeas in shades of reds, yellows, greens and blues, echoing the bright hues of iconic Polo Ralph Lauren products – the Polo Shirt, the Cable Cashmere, and the newly introduced Polo Play handbag.