The RHS judges have had their say. Now its your turn – which installation do you think worthy of winning? Who will be crowned People’s Champion? Cast your vote below.
Hop aboard HMS Lavender Green for a voyage of floral discovery. Celebrating the season with English-grown foliage and flowers, HMS Lavender Green will set sail with its bow proudly on the King’s Road inviting guests to step inside for a journey of creative sustainability. Passers-by can peek through the blooming port hols or simply stand back and admire her as she ‘sails’ through Chelsea.
Continuing the legacy of plant hunters through history, Lavender Green maintains a focus on sustainability and low impact flora and fauna. Once inside, explorers will glide through the season surrounded by British hedgerows and splashes of colour from favourite seasonal blooms such as the noble echinops, cheerful delphiniums and the everlasting Limonium, not forgetting the peace and tranquillity of the sedum and the freedom fighting air plants. Pioneering the use of Agra Wool, Lavender Green will also showcase the use of a new sustainable flora foam that has long been the enemy.
This year, The Cadogan, A Belmond Hotel celebrates Chelsea in Bloom with an explosive arrangement in a sustainable manner. Working with Celebrity Florist and Belmond Good Living Experience Maker, Simon Lycett, the display will feature abundant beautiful botanicals, with flowers, foliage and plant materials inspired by the 22 countries to which you may travel, with Belmond, on what will always be an extraordinary voyage.
Treat yourself to a limited edition cocktail from The Cadogan Hotel this week. The ‘Cranachan Punch’, available for £21 at The Bar and The Terrace, is a blend of Glenfiddich 12 Year Old, Sour Raspberry, Cherry Heering, Toasted Oats, Milk Whey and Strawberry Tea.
Find The Cadogan at 75 Sloane Street, London SW1X 9SG.
Sticks’N’Sushi has had an extraordinary voyage in its history, mastering Japanese cuisine, adding Nordic aesthetics and the hectic and vibrant feel of the UK, hence the inspiration behind the floral installation,” says Cosette Perez, UK Head of Marketing of the restaurant group.
With a strong emphasis on sustainability, the dragon is made with carnations, solidago, aspidistra, crocus and ruscus. In total, 6,800 stems of flowers and foliage have been used for the display. Nothing that harms the environment, such as oasis, has been used in the creation of the dragon.
“From Japanese mythology we have a creature with clawed feet depicting good, wisdom and strength, and we have channelled the Norse sagas and skaldic poem where the vessels of chieftains and kings, known as dragon ships, had carved dragons’ heads adorning them for protection, warding off the spirits of both land and sea.” – Neeva Shore of In Water Flowers.
Take a break from exploring the displays and sip on Sticks’N’Sushi’s exclusive floral cocktail ‘Chelsea’s Hana’ – a delicious blend of Ultimate de Provence Rose wine, shaken with Bombay Sapphire, hibiscus liquor and fresh lemon, served with a hibiscus sugar rim and edible flowers.
Chelsea’s Hana is available for £11 at Sticks’N’Sushi, 113-115 King’s Road, London SW3 4NT | Book your table here.
Ralph Lauren is celebrating the prestigious floral art fair, Chelsea in Bloom with an immersive floral installation by Willow Crossley & Buchanan Studio who take Chelsea in Bloom’s 2021 theme, ‘Extraordinary Voyages’ inspired by ‘Around the world in 80 days’ to bring their iconic floral creations to the ‘World of Ralph Lauren’ Sloane Square store.
Through a cinematic lens, the installation will transform the store-front with a whimsical expression of ‘the golden age of travel’. A large-scale train carriage with windows displaying the Fall Winter 2021 luxury Women’s, Men’s and Home Collections will be adorned with wild grasses, exquisite florals and luscious greenery; evoking iconic scenes of billowing steam from a 1930s train travelling to destinations afar while vintage-style props and antique leather trunks evoke memories of nostalgic journeys.
99 years ago, The Sloane Club was founded as a social hub for women of the British armed forces. Over the years, The Club evolved to welcome a wider demographic, but as they prepare for their 100th aniversary, their Chelsea in Bloom display is a return to their roots (pun intended) to celebrate Harriet Snell, a secret female sailor in the Royal Marines.
Around 1746, at the age of 23, Hannah ‘borrowed’ her brother-in-law’s name and clothes, enlisted and set sail to find her missing husband – a Dutch sailor. Disguised as ‘James Gray’, she rose through the ranks from Cook to Assistant Steward to Ordinary Seaman and found in battles as far away as Pondicherry.
After finding out her husband had been executed in Genoa, Seaman Snell finished her tour of duty. She revealed her true identity and petitioned the Duke of Cumberland for a pension from the Royal Chelsea Hospital. He agreed. Her story became a literary and theatrical sensation for quite a few years, and in 1792 she was laid to rest in the gardens of the Chelsea Hospital.
Docked at the front of the Sloane Club following a journey around the world is the Snell sloop. A homage to travel for love and adventure, the boat features mementoes from far-flung affairs and affiliated clubs visited during its travels.
Enjoy a tipple, or many, at The Sloane Club during Chelsea in Bloom and enjoy their exclusive menu of delicious drinks inspired by the ‘Extraordinary Voyages’ theme.
Each cocktail is £16 and can be enjoyed at The Sloane Club, 52 Lower Sloane Street, London SW1W 8BS. Cocktails can be enjoyed by both locals and visitors in Sloane Place and on The Terrace and for Members in The Sloane Club
In celebration of the launch of their autumn collection, Jigsaw will take customers on an Extraordinary Voyage Into the Woods. Inspired by the dreamlike, surrealist nature of Chagall’s work, the organic shapes used by Matisse and the striking work of Yves Klein, they encourage customers to stand amongst our thicket of trees and take a journey into their surrealist woods.
The installation has been hand-crafted in South London, using trees that have fallen in the forest. The potted plants will be re-purposed, and the cut hydrangeas will be dried and given a second chance to bloom in future displays.
Circumnavigate 11 Cadogan Gardens and Hans’ Bar & Grill and you will find our bright and brilliant floral displays along the way. Our wonderful florist, Nicky Woodford and her skilful team at Say It With Flowers have cleverly prepared a botanic journey for you with an interactive centrepiece – where will your Extraordinary Voyage take you?
With the theme of travel, we decided to recreate three distinct travel locations to transport you from the snowy Alps, across the scorching Savanna and down to the magical ocean.
The landscapes surrounding us on these voyages change in colour, texture and shape. We wanted this to come across within our floral installations for Chelsea in Bloom.
These have all been created using sustainably grown dried flowers, grasses and foliage, either grown by us, or sourced from within the UK. The mechanics behind the installations are also all environmentally friendly. After all, there has never been a greater need to protect landscapes such as those in our window displays.
A beautiful explosion of brightly coloured flowers and foliage, which encases the AMAFFI opulent shop front. The installation will only use the finest British grown flowers delivered directly from the Grand Pavilion at Chelsea. Sustainability and the use of natural elements are at the heart of the AMAFFI brand, and this installation reflects that wholly. This installation embodies AMAFFI and Andy McIndoe Garden Design & Consultancy’s combined visions, taking you on a bright and colourful journey.
Established in 2006 by Lucy Macnamara, Aspiga is a fair fashion brand, leading the way in sustainable and ethical fashion – putting people and the planet first.
From gorgeous dresses, beautiful blouses, suits, denim and knitwear, Aspiga is a one-stop-shop for sustainable fashion, using materials sourced from natural, organic, renewable and recycled sources wherever possible. Aspiga will be celebrating Chelsea in Bloom in collaboration with ethical florist Arena Flowers with a stunning window display and blossoms throughout the store.
At the Beaverbrook Town House we aim to make every journey ‘extraordinary’. We celebrated classic, cultural experiences with our Hokusai themed Japanese Restaurant and Theatrically themed suites. With this is in mind, we couldn’t help but feel inspired by 2021’s theme ‘Extraordinary Voyages’. Rob Van Helden Floral Design has created an entrance filled with vintage suitcases brimming with flowers from continents across the world; floating up to our entrance, interspersed with our signature spitfires. Come and fly into an extraordinary experience at the Beaverbrook Town House.
To celebrate its involvement with Chelsea in Bloom, Boodles hope you will join them on an extraordinary voyage through Boodles’ Secret Garden, at their Sloane Street showroom. The jewellery and display is inspired by the well-loved children’s novel with its enchanted, life-changing garden.
Sparkle bright this Chelsea in Bloom with the Boodles’ Secret Garden collection, originally created to mark the release of ‘The Secret Garden film’ by Sky in 2020 but now the inspiration behind the Chelsea garden. The collection comprises 40 beautiful pieces inspired by themes of secrets, transformation and fresh beginnings.
And in celebration of this fantastically floral week, discover the one-off Secret Garden bracelet with pink and white diamonds that is the perfect finishing touch to every outfit.
Visit Boodles at 6 Sloane Street, London SW1x 9LE
At Brora, we pride ourselves on being one of Britain’s best-loved modern fashion brands. Since our beginning as a knitwear specialist in 1993, BRORA has steadily grown into a fully-fledged fashion label with its own distinctive viewpoint – wearable, subtle, chic and full of British whimsical charm.
As a privately owned, female lead fashion company, we have always championed extraordinary women and wanted to empower them through our unique British heritage style.
Brora are proud to be leaders in sustainable and ethically produced fashion and it was important that our window creation reflected our ideology.
Our display pays homage to the extraordinary British female explorers of our time including our very own aviator, Amy Johnson.
Lady Grace Marguerite Drummond-Hay was a popular, and respected British journalist who was known for her beauty, wit, and flair for writing.
As a journalist for Hearst papers in the late 1920s, Lady Grace was invited to be onboard the Graf Zeppelin, a passenger carrying, hydrogen- filled rigid airship, historic Round-the-World flight. She was the only female passenger among the 60 male passengers and crew.
This journey was described as the greatest aerial adventure in history. Drummond-Hay’s presence on the flight, and her reporting as the ship circled the globe, garnered much attention in the press. She contributed to the glamour of aviation and general knowledge of it, by writing articles about her adventures.
As Cefinn is a female brand, creating chic fashion for multitasking women, their partner Florette flowers wanted to create a window that celebrated Lady Grace, a trailblazing woman, who not only took an extraordinary, ground-breaking voyage around the world but did so only 11 years after women had got the right to vote.
Using both windows, there will be an internal installation reimagining the Graf Zeppelin built using sustainable floristry methods and materials, with no single use plastic or floral foam. Using locally sourced seasonal flowers predominantly from female flower growers . Flowers for this design have been chosen for their seasonality but also bright bold colours to reflect Lady Grace’s colourful personality. The flowers also dry beautifully and therefore this installation will live on beyond this week, as does Lady Grace’s legacy.
Extraordinary Voyages – The silk road from China to Lebanon. A crucial trade path.
To create a show-stopping piece, large swags of silk-like fabric hang in loose long trails to be interpreted as the ‘silk road’. Garlands of fresh flowers in a bright colour palette are intertwined with other goods transported along the Silk Road.
Inspired by this year’s Chelsea in Bloom theme of the golden age of travel, David Mellor are harking back to the one and only Mille Miglia, also known as the most beautiful race in the world. The Mille Miglia was an endurance motorsports race which took place in the picturesque roads of Italy between 1927 and 1957. The foundation of David Mellor’s floral display is an adorable Isetta microcar or ‘bubble car’ as they affectionately become known. In 1954, several Isetta microcars were entered into the race and took the top three places in their class. The particular car used in the display has been painstakingly restored by Corin Mellor and the team at David Mellor cutlery factory especially for Chelsea in Bloom. Like the race itself, David Mellor’s ‘Mille Miglia 1954’ display aims to give a taste of the hair-raising dash between villages, cities and over hills. Mille Miglia was a way of being dynamic, elegant and sophisticated, where creativity and Italian taste met with fashion, art and design.
To tie in with this year’s theme, Dermalogica want to take visitors on an extraordinary voyage to discover their healthiest skin yet.
Their installation features a hot air balloon filled with the Dermalogica hero products. This area will provide an ‘Instagrammable moment’ for the customers of Duke of York Square to share their most loved skincare favourites as they journey to achieve ultimate skin health.
Join Dermalogica on an extraordinary voyage to discover your healthiest skin yet. Throughout the week, whilst admiring their beautiful display, why not pop in and shop a host of exclusive Chelsea in Bloom offers:
Dermalogica Duke of York Square can be found at 37 Duke of York Square, London SW3 4LY
Every journey starts with yourself – where do you want to go? How do you want to get there? Since 1963, when ECCO began designing shoes, they always say ‘it starts with the foot’. Every journey you take starts with a first step. For this step, you would need a good pair of shoes which can bring you everywhere.
They went back to their roots and were inspired by the ECCO Mind model. In 2013, ECCO celebrated their 50 year anniversary by re-introducing the ECCO Mind show. For Chelsea in Bloom, it was only fitting they showcased this iconic shoe which is extraordinary in style and comfort.
Discover the French Connection display inspired by their connection to India. Centred around a floral cart in keeping with how flowers are sold in India, their display will incorporate their beautiful homewares and uses pink and orange tones throughout.
GANNI has collaborated with London-based gardener and GANNIGirl Stina Hasan, founder of The Hackney Gardener, to create a botanical display using a mixture of edible and ornamental plants. The display includes custom-made window boxes and ceramic planters from Danish pottery studio Bergs Potter; a nod to GANNI’s Danish roots. In keeping with GANNI’s circularity commitment, all plants will be donated to local community gardens following the competition. GANNI will also be giving away a selection of insect friendly wildflower seeds for the duration of the festival, including a variety of seeds from Stina Hasan’s own garden.
Join us on this Extraordinary Adventure aboard the Hackett Hot Air Balloon. Our floral balloon will be flying above the Hackett store in clouds of gypsophila. Swinging below will be your transportation, a half barrel basket! An ideal photo opportunity to stand behind and immerse yourself in our Extraordinary Adventure.
Circumnavigate 11 Cadogan Gardens and Hans’ Bar & Grill and you will find our bright and brilliant floral displays along the way. Our wonderful florist, Nicky Woodford and her skilful team at Say It With Flowers have cleverly prepared a botanic journey for you with an interactive centrepiece – where will your Extraordinary Voyage take you?
Heidi Klein would like to take their customers on an adventure to discover their dream holiday style. Partnering with Moyses Stevens, we have created a bespoke installation of a hot air balloon made with Gypsophilia flowers. The delicate clusters of tiny white flowers act as clouds we see wherever we are in the world matching with this year’s theme ‘Extraordinary Voyages’. Gypsophilia flowers were chosen as they represent everlasting love, precisely what Heidi Klein delivers to their loyal customers.
The concept of the JAM Industries display is inspired by the ocean and the freedom it inspires to travel to a destination while adventuring through the natural elements. JAM believes that a compass represents the golden age of travel and was not only an essential part of the 80-day trip around the globe but remains timeless and essentials for travellers today.
Timelessness is a key product criteria for JAM Industries and they wanted to extract an element of the golden age of travel that is still relevant today. They have used boat ropes to secure the compass and to tie in the coastal element of their surf to city lifestyle brand. Additionally, the sea grasses are inspired by the locations of our South West stores as we aim to bring an aspect of Cornwall and Devon to Chelsea.
kate spade new york in collaboration with Harlequin Design & FLWR
this is our love letter to our hometown of new york city.
this fall, our story—just like our city—is on the move!
with places to go, people to see and things to do—we’re igniting
a chain reaction of joy, showcasing some of our most loved and iconic
features of our hometown of NYC, and encouraging everyone to get back
out there and re-discover their city again.
our installation has been inspired by the reawakening of our city and the
human connections that keep cities like new york and london forever alive with possibility.
From 20-26 September, shop at Kate Spade to receive a special envelope containing a code to receive complimentary Bloom & Wild letterbox bouquet. The perfect way to take a little bit of Chelsea in Bloom home with you.
And don’t miss their competition either where you have the opportunity to win a year’s supply of Bloom & Wild letterbox flowers and an in-store shopping spree at Kate Spade in Sloane Square for you and a friend, to the value of £500.
Shop Kate Spade at 2 Symons Street, London SW3 2TJ
From 20-26 September, shop at Kate Spade to receive a very special envelope containing an exclusive code to receive a complimentary Bloom & Wild letter box bouquet.
Make sure to enter their competition too, for a chance to win a year’s supply of Bloom & Wild letter box flowers and an in-store shopping spree at Kate Spade Sloane Square for you and a friend.
Discover Kate Spade at 2 Symons Street, London SW3 2TJ
Kiki has been on some extraordinary voyages in her life and thinks it’s wonderful that Cadogan have chosen a travel theme for this year’s flower show.
She remembers well a holiday in her late teens, driving through Europe with friends in a Citroen Deux Chevaux, with heaps of luggage piled perilously on top. The perfect inspiration for this year’s window.
Eye catching beautiful butterflies adorn the shopfront of Les Nereides, in keeping with the vibrant colours of the brands jewellery collection featuring lots of gorgeous pinks, purples and oranges. Using biodegradable oasis, fresh and dried flowers, we have recreated the iconic Eiffel Tower and beautiful romanticism of Paris as we follow the journey of the butterflies on their grand voyage. This installation is bold, vibrant and fun, all key factors at the heart of Ricky Paul Flowers, the team behind the installation.
At LK Bennett, our extraordinary voyage has seen us explore the globe, and just like Phileas Fogg before us, we arrive in Italy, where we’ve discovered endless inspiration, luxury fabrics and expert craftsmanship to create beautiful LK Bennett pieces.
Our partnership with Grace & Thorn explores this special place for this year’s Chelsea in Bloom, which is influenced by all things ‘la dolce vita’. Our extraordinary voyage through Italy takes LK Bennett on a European adventure with an abundance of olive trees, crates of lemons, terracotta potted lavender plants and verdant ferns all complemented by dried flower meadows. Hanging glass bottles create a curtain of autumnal flowers and foliage reminiscent of fields of flowers from the Italian landscape where our traveller has arrived and set their luggage down.
Utilising space both inside and outside the store to create a multi-dimensional installation, a focal bench will sit under a large olive tree outside our store, creating a wonderful space for everyone to interact with and be part of the celebration. Dried flower meadows and potted plants will be found inside the windows, with additional touches throughout the store.
We hope it conjures up a feeling of Italy, in the heart of Chelsea.
Get set for an action-packed week in celebration of Chelsea in Bloom with LK Bennett.
On top of extended opening hours to squeeze in your shopping fix (from Tuesday until Sunday, shop in store from 8am-8pm), here’s what else is on;
Find LK Bennett at Duke of York Square at 18-21 King’s Road, London SW3 4LY.
Inspired by the theme of this year’s Chelsea Flower show “Extraordinary Voyages” the windows at Loro Piana take a journey around the world and through time to celebrate the heritage of the Brand.
The pioneering Loro Piana Family’s journeys, that discovered the excellences of the brand, are celebrated through the light flight of a paper airplane around a bright floral globe. Key locations and moments are highlighted and enhanced with a storytelling timeline on the window glass, creating a layered effect and a vibrant insight into our history and expertise.
A very local but wonderful voyage on the River Thames, inspired by Three Men in a Boat by Jerome J Jerome.
A river scene of upstream Thames will see three stone dogs peering their way through a curtain of Willow fronds. This reflects the national mood and the popularity of dogs for well-being and mental health, and the voyages of discovery that many people have made in our own country, holidaying and enjoying the gifts that our own lush landscape offers.
Stop by the Love My Human for a pick-me-up for you and your four-legged friends.
Discover a secret stash of healthy dog treats hidden within their display or perhaps your pooch might prefer a Jammy Dodger treat (£2.45)? And for yourself, don’t miss the Cream Tea (which is also available for takeaways) that will be on offer with a 10% discount. Treating yourself to one of their delicious cakes, enjoy a complimentary coffee for that extra boost – the cakes come in four fantastic flavours Vanilla Rainbow Cake, Vegan Coffee and Walnut, Red Velvet and Raspberry Rose Pistachio.
Find the Love My Human Townhouse at
Marshall Wace’s inspiration is the extraordinary Flower Market in Dadar, Mumbai.
Two life-sized wooden elephants will be placed outside Marshall Wace, wearing blankets adorned with hand-stitched dried flowers. At their feet will be large baskets of garlands of flowers and these baskets will continue in the reception area of Marshall Wace.
Inspired by Jules Verne’s Mysterious Island ‘Ravines’, Blooming Haus florist has designed an organic installation of hydrangeas acting as island rocks with ravines of florals flowing through the hydrangea rocks. The ravines will be colourful and made of exotic materials. Keeping to ME+EM’s brand messaging, hydrangeas were chosen as the key floral focus as they can be kept forever, one of the brand’s key pillars.
A veritable Indian flower market stall is filled with vibrant tones and complete with a vintage tuk tuk, will bring the spirit of Jaipur, where their artisans live and work, to life. Bustling with energy and created in line with Monica Vinader’s sustainable values. Vibrant hues associated with the region will be juxtaposed with lapis lazuli inspired references to celebrate their latest collection in a joyful manner. Fabulously interactive, visitors will be able to snap a wonderful photograph to share on social media or visit the store for a gift with purchase.
Reimagining the iconic MOSCOT Mannequin heads as hot air balloons in flight, MOSCOT voyages to London’s famed King’s Road, bringing with it a slice of New York life. The height of the display is anchored by the MOSCOT-ized Empire State Building, once imagined as an airship docking station, now an Art Deco landmark cascading with yellow flowers by local florist, Garage Florals. The pushcart, filled with MOSCOTEER wrapped balloons, brings visitors back to where the family business began, selling eyeglasses from a pushcart in Manhattan’s Lower East Side. Evoking the spirit of optimism, adventure, and the golden age of travel, MOSCOT invites you to see the world from greater heights and with greater clarity!
This year’s theme has inspired Moyses Stevens to create a display that brings reverie and amazement to visitors – picture a Caravel, emblematic of the greatest explorers, navigating in a sea of clouds. Their floating ship is inspired by the Clipper of the Clouds from Jules Verne’s book – Roburthe Conqueror – that tales the adventures of this mysterious ship sailing through the clouds.
This year, they have created a foam-free display, using seasonal flowers and foliages. The moss Caravel will be navigating towards the sun through a sea of hydrangea and gypsophila – blue and white for the contrast between sea and sky. Whilst indoors, the back wall will be filled with gypsophila clouds. An old school globe surrounded by a cloud canopy will be standing in the middle of the shop.
Inspired by British sprinter Daryll Neita’s success story, this installation represents her journey celebrating her track career through seven races.
In collaboration with Proxybloom, a flower studio by Charlotte Diercks, our contribution to Chelsea in Bloom represents Daryll’s journey celebrating all of her wins over the years. Embodying her strength and speed, the abstract and dynamic sculpture stretches across the window, covered in dried palm leaves reminiscent of her current hometown in Florida. Each of the seven steps on Daryll’s journey are represented by a podium bouquet, each consisting of a local flower from the location of the race.
Daryll’s road from a park in Lewisham to the biggest stage of all in Tokyo hasn’t always been easy. “Every athlete experiences obstacles and hurdles, whether they are injuries, personal issues, or anything really,” says Daryll. “One of my strengths is to always look at the glass half-full and to remain positive in all situations.” Her optimistic outlook gives Daryll the confidence to perform when not just her family, but the whole world is watching her. “When I’m on the start line with the best, I feel at home. It’s where I’m meant to be.” .
Created from real and dried flowers, the display will utilised flowers from the installation throughout the week to create small posies to be given away to customers.
NU takes its inspiration from Cappadocia in Turkey.
A voyage in a hot air balloon is one of the most extraordinary travel experiences over otherworldly landscape of honeycombed boulders and caverns carved out of rock.
Over 100 hot air balloons take flight every morning, making Cappadocia the most desired ballooning destinations in the world.
In collaboration with Derek Isaac from SuperNature Flowers, where he took inspiration from NU’s heritage to not only create a spectacular scenery, but also a beautiful hot air balloon made entirely of dried flowers.
Sustainability is part of NU’s brand identity and key message. Derek ensured the entire display is floral foam free, being kinder to the environment it depicts so beautifully.
Meander down the Nile, through the pathway to the store, stopping to have your photograph taken in the canoe alongside. The choice of foliage was inspired that found on the very banks of the Nile, whilst the canoe for two is the perfect pit-stop.
Peloton are thrilled to unveil their concept, entitled ‘A Voyage Through The Arch’. Their travel-inspired design has been intricately crafted to complement the architecture of the King’s Road store and to celebrate the building’s impressive arches, a magnificent entrance will invite the public into the Peloton dreamscape.
Passers-by are encouraged to interact with the archway, taking and sharing photographs, before voyaging deeper into the experience. The structure of the arch gives the impression of a fountain of flowers emerging from vintage-style suitcases, reflecting the colour palette of the Peloton brand and the nostalgia of the adventure novel ‘Around the World in 80 days’.
Inside, surrounding arrangements delicately woven into clouds then extend your journey around the store. Immerse yourself in an experience of stepping up through the arch into the clouds, symbolising the motion of flight and air travel. The clouds gentle flow in the wind to illustrate the idea of nature constantly moving and changing around us. The concept allows you to cross the threshold of the store into a dream-like adventure, reflecting the Peloton experience. Peloton invites you to lose yourself in your own world, while also connecting and anchoring you to a global community.
Belvedere Vodka are delighted to have partnered with Peter Jones for Chelsea in Bloom, showcasing their new Organic Infusions range.
When embarking on an Extraordinary Voyage, the team at Belvedere do not want to focus solely on travel itself, but to invite the customer on an Extraordinary Voyage through flavour, immersing passers-by into a world filled with unique fruit and botanical combinations that feature in their Organic Infusions.
At Belvedere, they believe that mastery includes only sourcing the finest quality ingredients and allowing the true character of each to come to life in the vodka.
By sourcing only the finest Organic produce, they ensure that they are delivering ingredients that are farmed with no artificial pesticides, additives or chemicals – allowing the natural taste potential of each ingredient to really shine through.
Blissfully floating through a garden of wildflowers, the Poetry hot air balloon is inspired by an exclusive botanical print from their autumn winter collection. Rob Van Helden and his talented team have selected seasonal flowers to reflect the jewel tones and tactile textures of the design, creating an uplifting autumnal display that celebrates a new season of adventures.
The display portrays the extraordinary adventure that Dorothy took the Emerald City in the film ‘The Wizard of Oz’. Like Dorothy, we believe ‘there’s no place like home’, the parallels of this statement and our mission to be transparent about where our produce comes from felt like a perfect fit. Our iconic vintage bike which sits outside our shop every day will have a tornado made of Old Man’s Beard coming out of the basket along with Toto and a pair of sparkly red shoes hanging off the handle bars. On the other side of the entrance will be the Emerald City made of a wall of plants and succulents with technicolour flowers at the bottom and a yellow brick road leading to the door of the shop.
Rabbit will have a floral display in a burst of colours with dahlias, and fresh fruit reflecting the drink’s flavour profiles. In collaboration with Double Dutch tonic and Hendrick’s gin, the display speaks to their values of an adventurous spirit with representations of the tasting notes and nods to the theme of ‘extraordinary voyages’ with hot air balloons in a skyscape, and an exotic scene bursting with colour and character. True to the ethos of sustainability held by Rabbit and Chelsea in Bloom, all materials have been sourced from Lucy’s family run flower farm, Floriston and other British growers up and down the country, and all materials being used in our extraordinary installation are fully recyclable using no single-use plastic or floral foam.
Look no further than Rabbit’s exclusive Chelsea in Bloom menu for a fantastic floral feast. Partnering with Double Dutch and Hendricks, they have launched a bespoke menu to celebrate these iconic drinks.
The set menu will pay homage to local British produce, celebrating wild and organically produced dishes. For £28, enjoy four-courses and a cocktail for lunch – with an A La Carte menu available for dinner and a seasonal Double Dutch and Hendricks cocktail. Expect dishes such as; Mushroom marmite eclair or wild mushroom croquettes, sage emulsion; South Coast scallop, sweet corn or Wild boar ragu, frassilli pasta and a choice of two puddings; Salted caramel chocolate torte or Cherry pastille, mascarpone, snap dragon.
Each dish has been perfectly matched with a cocktail menu featuring Hendrick’s gin and Double Dutch tonic, with flavour pairing at the heart of each drink. The menu includes signature G&Ts such as Cucumber Watermelon (Hendrick’s Gin, Double Dutch Cucumber and Watermelon Tonic) and Lunar, Pomegranate & Basil (Hendrick’s Lunar Gin, Double Dutch Pomegranate & Basil, Pomegranate pearls, fresh basil), as well as a selection of seasonal cocktails on offer with more complex flavour combinations; The Forager Fizz (Henrick’s Gin, Elderflower, Creme de Cassis, Lime, Edible flowers, Double Dutch Cucumber and Watermelon) and more.
Book your table at Rabbit at 172 King’s Road, London, SW3 4UP
2021 Chelsea in Blooms sees Really Wild look to the inspiration of vintage hot air balloons as a magical way of transporting you to another place. The balloons will be an explosion of floral colour viewed from different perspectives, using fresh flowers in a myriad of hues.
Creating the most fabulous visual, a series of three large and impressive palm trees will conjure a stylish notion towards the inspiration of Hawaii. An archway of the trunks and a tapestry of tropical green fauna and florals making reference to the hula dance will surround the doorway, with visitors stepping beneath the canopy of palm leaves to enter the boutique.
A wanderlust and free spirit in all RIXO wearers, filling a gap in the contemporary market with easy-to-wear, feminine shapes and high quality materials. Always inclusive, always empowering, RIXO aim to create a fusion of original hand-painted prints and timeless silhouettes to flatter every woman, irrespective of age, season, size, nationality or time of day.
A thrill of excitement when they are vintage fairs, flea markets, charity shops and auctions together! The girls are both so passionate about vintage clothing, styling, imagery that some might say they borderline hoarders, as they travel the world together and always make time for vintage trawling endlessly.
Discover their Great European Adventure.
Roger Vivier’s Sloane Street boutique will have a special window installation that will showcase the Maison’s unique interpretation of the theme, featuring beautiful flower arrangements alongside the Maison’s new Fall/Winter 2021 collection.
Scribbler’s display celebrates the British countryside and its lovely wild plants and flowers. They have interpreted the theme of ‘Extraordinary Voyages’ to reflect the current times of staycations with people exploring and reconnecting with the English countryside again. They also wanted to nod to the Royal Mail, after all they are a card shop and everyone sends postcards, cards and letters back home to loved ones when on holiday or having adventures.
Everything from the design, the planting and building has been created by the staff who work in the shop. Nearly all of the items required to bring the idea to life have been gathered, found or grown by the team, helping to create a display that they love.
SIRPLUS are working with designers WaysWithFlowers and have visited the classic adventure novel ‘Around the World in Eighty Days’ by Jules Verne. Looking at the journey that American journalist Nellie Bly took in 1890 in an attempt to beat the record in the book and using the lie on the map that plans out the route taken across the globe, they took a segment of this line to interpret in flora. Taking the route from the map and translating that to the shape of the window display, the hanging piece represents the physical journey across the world.
For the greenery – an English summer meadow with hand selected flowers and jolts of colour filtering through the grasses, reminiscent of that wild English woodland that evokes a very natural and native ambience. Sustainability being at the core of what SIRPLUS do, they chose living plants which can be replanted following Chelsea in Bloom.
Discover the limited edition White Maui Chelsea Flower Show Shirt by Sirplus.
With only ten made, get your hands on the Cuban style shirt crafted from white cotton inspired by the traditional pin-tucks of the guayabera. Each of these limited edition pieces are an homage to the green fingered customers that have visited the store over the years and are individually numbered for sentimentality and posterity.
Shop the White Maui Chelsea Flower Show Shirt (£395) now at Sirplus, 178A King’s Road, London SW3 5XP
This year, Smythson celebrates Chelsea in Blooms ‘Extraordinary Voyages’ with a spectacular ode to their colourful craftsmanship history. In 19087, Frank Smythson invented the Panama diary, the world’s first portable diary designed for adventurers and globetrotters of the day. Ever since, Smythson has been crafting pieces for the well-travelled. In collaboration with florist Amanda Willgrave of Flirty Flowers, Smythson’s Sloane Street store will see a troupe of hot air balloons traverse voluminous floral clouds of blue and white hydrangeas. Heading inside? Explore pieces from the Smythson archive that nod to their curious history of travel craftsmanship.
Note down your favourite displays in Smythson’s exclusive Portobello Hand Painted Hot Air Balloon notebook. Pick up yours for £345 in light rosewood from Smythson at 141-142 Sloane Street, London SW1X 9AY.
At a time when travel has taken on a new poignancy, Sunspel’s take on the ‘Extraordinary Voyages’ theme for Chelsea in Bloom looks to the beauty of the British Isles and the extraordinary endeavours found across Britain’s landscapes. Our display celebrates the British Flower Movement, with many of the plants sourced from Nottinghamshire. Floral designer Flora Fricker has created a sustainable display that features seasonal local flowers, reuses damaged shop frames to make planters and reimagines deadstock lace fabric as flower pots. As a brand, our extraordinary journey began in 1860, and our display highlights some of our core values: Britishness, sustainability, local craftsmanship and outstanding quality.
Extraordinary Parenting journey. The Baby Cot Shop’s design travels back to the golden age of travel featuring trains, planes and hot air balloons; all modes of transport over the different eras. It sends a message of no boundaries in a light and playful manner, a reflection of our young client’s personalities.
Parenting is a journey, an extraordinary one. We all start out hopeful of where we are going, but are met with surprises at every turn. Their Extraordinary ‘Parenting’ Journey floral display unites the experiences of parents from all eras while celebrating parenthood in all its stages. At The Baby Cot Shop, they believe in inspiring spaces for little ones, and “oh the places they’ll go” with their imagination!
The first wave of coffee shops to arrive in England were as much a place to signify a revolutionary movement as they were a place of comfort. Anyone was welcome in the Coffee House; whether you were an aristocrat or a soot-stained street hustler, all you needed was a penny. And so ever since, the traditional term for coffee shops has been Penny Universities.
We are very pleased to invite you to our own ‘Penny University’. Come and join us at The Black Penny in Duke of York Square and unwind with one of our signature cocktails and sample our delicious menu. You can even have your picture taken with our one of a kind Penny-farthing bicycle in all its glory.
This year, the newly opened Cadogan Arms have chosen to celebrate the Flight of the Humble Bee in celebration of 20,000 species of bee that call this planet home. A living plant installation will grace the exterior walls at 298 King’s Road, made with plants including lavender, foxgloves, lilac and allium, chosen to attract real-life bees and encourage a healthy bee habitat. Three cast-iron bees will feature in the installation, stuffed with recycled plastic bottles as opposed to oasis. With a focus on sustainability, the installation will last approximately three weeks, in homage to the world’s most effective pollinators, without which we wouldn’t be able to enjoy some of our favourite food and drinks.
Inspired by the theme ‘Extraordinary Voyages’, the installation at The Sea The Sea will take you on a marine adventure with its naturalistic tidal wave adorning the facade of the shop. Encompassing the brand, Amelia Annfield and her team will bring a gigantic wave, using graduation of deep oceanic greens right through to the crisp white to bring this floral sculpture to life.
A Journey Through Time
Be transported with some of Timothy Oulton’s most iconic travel-inspired pieces against a backdrop of the most beautiful velvety red roses. The red rose has always been a favourite of founder Tim Oulton’s, symbolising the passion that underpins the brand. An abundance of fresh red roses adorns every Timothy Oulton store in the world to create that special sense of drama and occasion, in keeping with the brand’s deep ethos of hospitality, and guests are often greeted by a carpet of red rose petals at Timothy Oulton’s many hosted events.
Tim worked in the antiques industry for many years before refocussing the business on design and the Bluebird gallery features exquisite and rare antique finds such as a beautiful Goyard bar trunk, alongside an array of authentically handcrafted furniture and accessories including the Globetrekker range, a modern interpretation of vintage travel trunks, together with our Flag collection. Step inside the gallery for the most extraordinary voyage of all in Timothy Oulton’s bespoke Apollo spaceship.
Daring furniture and interiors brand Timothy Oulton would love to host you for a special flower arranging workshop, or drop in to enjoy champagne and cupcakes in the creative, story-filled surrounds of their global flagship.
Find Timothy Oulton at Bluebird, 350 King’s Road, Chelsea, Lonon SW3 5UU
Established in 1950, Wolford is a leading Skinwear manufacturer and brand specialising in high-quality legwear, lingerie and bodywear.
Since then, Wolford is dedicated to make every woman feel beautiful, powerful and confident with her body. Nothing better than red flowers can represent the passion and the strength of the Wolford woman. The installation features wonderful crowns made of red flowers that emphasise the window display and convey the sense of women empowerment. For this reason, we want to invite you through a journey to achieve your favourite skin-to-skin feeling with Wolford.
As part of Chelsea in Bloom, Vardo in Duke of York Square is celebrating the voyage of the bumblebee and their vital work as hardworking pollinators. Stop by to see our bee-utiful floral bumblebee art installation.
In our modern world of paved gardens, intensive agriculture and a changing climate, our native bumblebees are hungry and homeless. The charismatic and charming bumblebee provides a vital ‘free-bee’ pollination service in producing much of the food we eat, including orchard-fruits, soft fruit and vegetables, not to mention the colourful flowers in our landscape. Our food would be harder to produce and much more expensive without our native bumblebee species – so we are proud to be working with the Bumblebee Conservation Trust to raise funds towards their education and conservation work.
Admiring Vardo’s bumblebee installation? Why not pop in for their bee-utiful cocktail, the ‘Bee Sting’? A delicious blend of Irish Whiskey, golden rum, apricot, honey, lemon and ginger. And from 20-26 September, Vardo will also be adding £1 to every bill and donating a further £1 from every Bee Sting Cocktail sold that month to the Bumblebee Conservation Trust.
The Bee Sting is available for £13 at Vardo, Duke of York Square, London SW3 4LY.