The RHS judges have had their say. Now it’s your turn – which installation do you think is worthy of winning?
Who will be crowned People’s Champion? Cast your vote below.
For Chelsea in Bloom and to celebrate the Queen’s Jubilee, Hackett’s team is ready to send a Love letter to the Queen, with the most iconic elements coming to life to celebrate her majesty, Britain and Hackett, as one of the most iconic British brands.
Through history, culture, and Queen Elizabeth II, this concept aims to connect Love and respect for the Queen, in their Hackett way. This concept brings to life “Bigger than life” iconic elements that represent the love to British culture.
An oversize Post Mail Box, a magnificent huge letter being posted by the Hackett mannequins, Iconic Post men working together for a better Britain, references to the Crown, Royal Mail and Royal branding and the longevity of the service are placed throughout, all surrounded and covered by flowers, dedication and love.
To celebrate floral art show Chelsea in Bloom, Jo Malone London is partnering with award-winning florist Phillip Corps to capture the brand’s distinctly British character in a showstopping display. An abundance of purple flowers will envelop the store’s façade, with illustrated corgis hidden among the garden scene, offering the perfect photo opportunity to mark this moment in time.
In celebration of the Chelsea In Bloom, mark the occasion and decorate your gifts with a unique offering of personalised touches.
Their resident artist will be on hand to add a touch of artistic enchantment to your Jo Malone London gift box with illustrations of delicate ingredients around your chosen letter.
Tuesday 24 & Saturday 28 May
12.30pm – 4.30pm
150 Sloane St, London, SW1X 9BX
This year Scribbler have created a quintessential English garden tea party. They feel this represents their brand brilliantly through the idea of celebration and sending greetings cards, be it birthday’s, wedding’s, births or a special anniversary such as the Jubilee celebration.
What’s more iconic than sitting in the garden with friends and family enjoying the sun with a nice glass of Pimm’s or lemonade?
Scribbler have managed to grow some of their own plants this year using seeds that come inside our range of cards from Hannah Marchant and Stormy Knight. Showcasing not only some lovely floral design’s but also what can be grown from these beautiful cards.
The Hannah Marchant cards are all handmade paper with a mix of wildflower seeds made into the paper, so once finished with the card you can plant the whole thing and grow a selection of wildflowers. They have also secured a limited stock of some new designs from Hannah Marchant.
The Stormy Knight range come’s with a pack of seed sticks in the card’s, the seeds match the floral design on the front so you can grow Dwarf sunflowers, strawberry’s, lavender, chamomile and mixed wildflowers.
Taking the theme of ‘British Icons’ & Other Stories have curated the iconic British cottage garden, situated within the natural beauty of Britain’s celebrated rural countryside. Their main window displays resemble the idyllic, enchanting and overflowing garden typical of Britain, with a dense mixture of climbers, foliage, wild grasses, and potted plants. The other window and entrance designs continue the theme by replicating Britain’s treasured countryside, with wild romantic meadows and classic farming land, of rolling green hills.
Maintaining their floristry ethos, & Other Stories have only used seasonal flowers and plants sourced within the UK, including some of its most iconic flowers, which further compliment this year’s theme. As sustainable flower growers , they have incorporated their own flowers, together with using other amazing flower farmers, based across the South of Britain. All the mechanics behind the set design are environmentally conscious, using tactful methods which eliminates the need to use any single use plastic, or floral foam.
& Other Stories homegrown dried flower bunches are also available in store, with environmentally friendly packaging.
11 Cadogan Garden’s display has been inspired by the iconic K2 Telephone Box, the first version to be red, was introduced in London in 1926, which, by a wonderful coincidence, is the same year that The Queen was born.
Taking inspiration from Chelsea physic garden and the history of a medicinal herb garden, with reference to contemporary kitchen gardens such as OmVed, both sited within West London. Aesop will partner with long-time collaborator Fjura to create a sensory and interactive display that will be on show for the duration on Chelsea in Bloom.
Visitors can have a moment of respite in store, a chance to explore a herb garden curated for the purpose of brewing in store tea for our customers. A large scale three-tiered planter at the heart of the store were everyone is invited to engage in the different plant varieties and their purposes. Customers are invited to take clippings to be brewed at their tea station or take herbs home for cooking.
Admiring Aesop’s display, inspired by the history of medicinal herb gardens ? Customers will be invited to take clippings to be brewed at their tea station or the option to take herbs home for cooking. In addition to delicious tea, Aesop are gifting customers Haiku printed postcards on seeded paper.
22–24 Duke of York Square, London SW3 4LY
The ANINE BING 2022 Chelsea in Bloom installation is inspired by Scandinavian simplicity and American energy. Keeping in mind this year’s theme of “British Icons,” Great Britain’s National Flower, the rose, was used throughout the installation to represent the brand’s timeless approach to fashion. The bespoke installation spans across the facade of the storefront, using all white tea roses and a variety of foliage to add texture and depth. The contemporary, minimal and whimsical approach echoes the brand’s classic, yet modern style. Blooming Haus helped bring the vision to life through a beautiful floral display which also incorporates sustainable practices including 100% compostable materials for building and composting 100% of perishable materials that cannot be repurposed.
Annoushka Ducas MBE has partnered with floral artist Lucy Vail for this year’s Chelsea in Bloom Festival, transforming the storefront of the long-standing, red brick Annoushka store in Cadogan Gardens. The arch boasts a riot of colour with abundant flowers and sculptures, playing tribute to their RHS partnership and the 2022 theme – ‘British Icons’.
The floral arch includes alliums, irises and foxgloves. The backdrop is created from trailing geraniums, nepeta, and erigeron, with a wicker crown cradled pride of place in the centre of the structure, an interpretation of British jewellery designer Annoushka’s signature Crown rings.
“After two very hard years for retail, we are so happy to be taking part in something which has become synonymous with Chelsea and the flower show. Working with Lucy on the show, it made total sense to bring all that joy and celebration back to our Cadogan Gardens store which is where we design all of our collections” Annoushka Ducas MBE, Annoushka Fine Jewellery
To celebrate the start of Chelsea In Bloom with British Icons as the theme – Annoushka are giving one winner the chance to win TWO crown rings (one for them & another matching crown ring so they can crown their icon).
The competition will run from 23 – 28 May
Winner to be announced on Annoushka’s instagram @annoushkajewellery story on 29 May
Stop by the store to check out the Annoushka’s limited-edition Jubilee jewellery, including The Platinum Crown Ring, The Corgi Charm and the beautiful Orb Charm.
41 Cadogan Gardens, London SW3 2TB
Introducing Anya’s Pont St Garden Centre – a concept store at the Anya Hindmarch’s Village, created to celebrate Chelsea Flower Show. An immersive experience that brings to life the style, spirit, iconography and design language of the great British garden centre. The exterior of the store will be overflowing with baskets and beds of foliage and blooms. Inside, racks of limited edition seed packets, terrariums, indoor plants and more thoughtful touches to purchase and peruse complete the picture: a visual and experiential portrait of the British obsession with gardening, both past and present.
The Anya Cafe are serving a traditional yet playful afternoon tea including light as air meringue clouds, chubby hearts, raspberry caterpillar tarts and cute sandwiches. Bookings must be made 48 hours in advance.
For a smaller bite, be sure to try the delicious limited-edition flower iced buns which are on offer for £4 each or £16 for a box of 4, available at Anya’s cafe.
Whilst visiting the Anya village, pop by Anya’s Garden Centre arriving on 21 May, celebrating all things gardening including limited-edition seeds, gorgeous plants and a range of stylish accessories from garden totes, aprons to watering cans and bird feeders!
11 Pont St, London SW1X 9EH
As a leading ethical and sustainable fashion brand, Aspiga wanted to showcase the best of British flowers, and forward-looking initiatives such as rewilding, repurposing and repairing. In their business, every decision they make is geared toward minimising the impact we have on the planet. From the materials they use to the packaging they choose; they do everything they can to reduce their environmental footprint and sustain our future. Likewise with their Chelsea in Bloom design concept, they have utilised reusable mechanics, water sources, pre-used chicken wire, and moss to minimise the environmental impact of their designs.
For the British Icons theme, Aspiga wanted to celebrate how a true British Icon, David Attenborough, is leading the charge on rewilding Britain and encouraging people to grow more flowers to help keep our bees alive. Their external archway reflects a stunning summer English garden, where large creeping trellises of British blooms adorn homes across the country, and members of the public will hopefully see aspects of their own gardens in Aspiga’s designs. Their internal meadows replicate the delicate, wild meadow flowers seen and enjoyed across the UK every year. They have chosen a bright, cheerful palette in celebration of Her Majesty’s Jubilee, to mirror the joy felt in the UK this summer.
With history weaved through the walls of Beaverbrook Town House, the brand is centred around an iconic British figure: Lord Beaverbrook. A kingmaker, powerbroker (and sometime mischief maker), Lord Beaverbrook was a consummate politician, publicist of boundless energy, and great friend of Winston Churchill. Previous owner of their sister property down in Surrey, Beaverbrook Estate from 1910 until his death in 1964, his newspapers, the Daily Express and Sunday Express, could make or break almost anyone, and he hosted the great and the good during his time there. The ethos of Lord Beaverbrook is epitomised in their iconic Spitfire emblem. As wartime Minister of Aircraft Production, Beaverbrook famously trebled the production of Spitfires, enabling Britain to snatch victory from the jaws of certain defeat in the pivotal Battle of Britain. Embracing their brand’s history, Rob van Helden will bring the spitfire emblem to life through flora and fauna outside the front of Beaverbrook Town House.
Beaverbrook Townhouse will be offering a special Chelsea in Bloom cocktail for the week , The Flowering Townhouse! A gin-based cocktail, with melon, greengage, rose, hibiscus and topped with prosecco.
Beaverbrook Townhouse’s limited-edition cocktail is available for £20 at 115-116 Sloane St, London SW1X 9PJ
For Astrid & Miyu’s first ever Chelsea in Bloom participation, the brand is partnering with Grape & Fig, the UK’s popular flower and grazing company, to create a bespoke floral design centred around London’s historic tube map. This isn’t the first time the brands are collaborating together – they are long-standing brand partners in providing themed florals for campaigns, events and store fronts. From the very beginning, Grape & Fig have included floristry in their grazing displays and specialise in add-on signature hand-tied bouquets, bespoke floristry design and installations.
To follow the 2022 Chelsea in Bloom theme, ‘British Icons’, A&M’s concept was inspired by the London Underground tube map. The simplified map design was the first of its kind, and unarguably one of the greatest and iconic artworks in British design history. Astrid & Miyu resonated with this and have taken their own spin, drawing parallels from their own network of stores across London as a nod towards the map theme. You’ll find vinyl detailing mirroring the stops of the brand’s own stores across tube locations, a playful photo moment that includes a recycled acrylic tube sign, and an up-cycled vintage tube seat centring the outdoor display.
Made up of a varied mix of dried and fresh flowers, signature to Astrid & Miyu, the display was constructed using wire and timber materials and continues inside the store for a 360 experience.
During the week from 23rd – 29th May, A&M have an incredible range of customer evening events that will be available exclusively to their Kings Road store, including; embroidery, floral arranging & decorating your own plant pot workshops which you can access on Eventbrite here.
184A King’s Rd, London SW3 5XP
The Boodles Chelsea in Bloom 2022 installation is inspired by the most iconic British icon, The Queen. To also celebrate the Platinum Jubilee, the design concept is to create a cameo silhouette of the Queen in bold “royal” colours with a grass turf sash at the base displaying the British motto “Dieu et Mon Droit.” With regards to sustainability, Boodles will be using Agra Wool which is made from natural materials and completely biodegradable, replacing the plastic filled floral foam used in earlier years of Chelsea in Bloom displays. They will also only be using natural or recyclable materials elsewhere in the installation to reduce their impact on the environment. Furthermore, where possible Boodles try to donate remaining stock, for example, from last year’s Boodle’s Chelsea in Bloom installation and their Chelsea Flower Show installation they donated the healthy plants that remained after the clearing to two learning centre gardens.
In keeping with their brand ethos of using sustainable natural fibres Brora’s Tudor Rose, Daffodil, Shamrock and Scottish Thistle have all been delicately handcrafted using recyclable and biodegradable materials. They comprise of dried camomile, calendula, cornflower, rose petals and moss (to name a few!) held together by recycled aluminium wire. The dresses are made from their organic cotton, linen and silk, each reflecting the colours of these iconic flowers.
The surrounding display consists of an array of dried flowers, grasses and leaves, representing wild British meadows, and the diverse and beautiful nature to be found in our homeland. The natural beauty of the British Isles provides constant inspiration for the process at Brora, whether that’s designing their clothing collections or finding locations to photograph their campaigns.
This year for Chelsea in Bloom Brunello Cucinelli are bringing an iconic British garden theme to the front their store. Curated trees made with natural branches are framing the entrance way with classic garden florals and plants including flowering Begonia, Campanula, Digitalis, scented Lavender, accented with Hedera and textural Heuchera. The planting will be further enhanced with tall Delphinium, timeless Dianthus and foliage.
A country garden moment to enjoy in the busy city life of London!
The British icon Carlton Tower Jumeirah have chosen for inspiration is the infamous Banksy. Representative of Sloane Street’s artistic flair, and a nod to the unconventional floral style of the hotel, Banksy’s approach to the artistic world and fearlessness to make a statement encapsulates their similar ethos.
Within the hotel and adorning its outer pillars will be large botanical sculptures, all painted by hand to create blank canvases. Upon the botanical canvas, motifs inspired by Banksy’s most famous pieces will be stencilled on, using the same techniques as the artist himself.
The creations will be made without use of floral foam, instead using recycled water tubes. The foliage will be sourced from suppliers that ensure ethical working conditions and sustainable harvesting methods.
Acclaimed Pastry Chef Jessica Prealpato is collaborating with The Carlton Tower Jumeirah to create a unique Afternoon Tea experience, rooted in the concept of Desseralité – a style created exclusively by Jessica. The Afternoon Tea is inspired by the botanics and flora of the iconic Kew Gardens in West London. Including delicious savouries and a selection of four scones with matching preserves and a beautiful array of pastries and cakes.
For everyone that experiences this Afternoon Tea this summer, The Carlton Tower will generously offer two tickets to the Royal Botanical Gardens at Kew to celebrate the upcoming Queen’s Platinum Jubilee.
The Afternoon Tea is available Friday – Sunday from the 20 May.
Carlton Tower Jumeirah, 1 Cadogan Pl, London SW1X 9PY | Book here
For Cassandra Goad’s Chelsea in Bloom display this year they are celebrating their 1st Class Monarch’s 70 glorious years. The theme is based on her crowned postage stamp image we all know and love so well. The terracotta flowerpots outside the shop entrance on Sloane Street, designed by Cassandra, will be brimming with her favourite English herbs, flowers and grasses. And towering above each of them a mossed crown in homage to Queen Elizabeth II.
The iconic Chelsea Pensioners are instantly recognisable by their scarlet jackets. Over 300 retired service men and women are housed in The Royal Hospital Chelsea. The Chelsea General Store absolutely love the idea that there is a special place for some of the retired men and women who have served our country. Considering them very important British icons and hero’s.
‘You say one ‘Can’t Get No Satisfaction’ …. however, Cinquecento can bring great satisfaction for the eyes, as they celebrate the best of a British Icon, bringing a ‘pop’ of art & culture to show the celebration of 60 years of The Rolling Stones! Come on a journey down memory lane as they re-create the Hot Lips Tongue logo designed by the English art designer John Pasche for the rock band The Rolling Stones in 1970. Meticulously created in 3D …. sumptuous florals entwined and layered to bring depth and texture, two lavish logos with tongues shooting out from the centre of the mouth – giving a tantalising visual …. Not only to encourage a bite of the best pizza in town …. but to encapsulate a moment in British History. Flavours and waves of music culture that has made Great Briton what it is today! Suspended symmetrically within the frame of our two large entrance windows! You Can’t Always Get What You Want!’ …. but ‘Gimme Shelter’ as one takes a photo under the Hot lips tongue dripping with excitement salivating as you indulge and immerse yourself into a scented ‘Rock & Roll’ and we can guarantee…. You will get the Best of ‘British Icon Moment’ remembering ‘Her Majesty’ and ‘The Empire’ as we continue to celebrate Chelsea in Bloom!
Floristry is a dialogue between artistic expression and a natural, never ending, spectrum of colours and textures.
Constance Spry is an inspiration, a charismatic and independent personality putting her own stamp on the floristry industry.
Being inspired by such a strong and beautiful woman, Cloud Boutique would love to introduce their approach to floristry and find the relationship between art and nature, as they are as one together.
“In honor of the 2022 Chelsea In Bloom and the Queen’s Platinum Jubilee, Club Monaco celebrates one of the biggest British Icons of all—William Shakespeare.
Born in Stratford-upon-Avon in the 16th century and widely regarded as the greatest writer in the English language, Shakespeare is a poet and an artist unlike any other. So much so that Shakespeare’s A Midsummer Night’s Dream inspired the Club Monaco Summer 2022 collection as well as their ethereal Chelsea In Bloom concept. Showcasing the magical forest that sets the scene for the play, they have focused their custom greenery and florals to the Summer 2022 collection colour palette for an enchanted experience worthy of an icon.
Club Monaco will be offering a small floral giveaway with purchases in the store for a limited amount of time. In addition, they will have celebratory champagne to offer customers whilst shopping.
Available on Tuesday 24 May.
16 Sloane Square, London SW1W 8ER
The Design House of Cole & Son makes its debut at Chelsea in Bloom – at a new location in the heart of the neighbourhood – celebrating the ultimate British icon, Her Majesty Queen Elizabeth II.
In her Platinum Jubilee year, experience a carefully curated display of fresh verdant foliage accented with pure, crisp whites inspired by the Queen’s favourite blooms used in her 1953 coronation bouquet. Elegant white roses, delicate lily of the valley and fragrant sweet peas dance amongst sage and emerald leaves for a quintessentially British tranquil garden. The sumptuous exterior contrasts in texture & tone with a delicate dried petal chandelier, crowning the afternoon tea party inside.
Each floral composition has sustainability at its heart featuring coir fibre liners, aluminium and glass vases, as well as being completely free of foam.
Cole & Son celebrates the first decade of the Her Majesty’s historic reign, which also marks the Design House’s appointment as supplier of wallpaper to the royal household.
Join the Design House of Cole & Son for a week-long tea celebration
Cosmetics à la Carte is celebrating Chelsea in Bloom’s 2022 British Icons theme with a floral display reflecting the British beauty brand’s passion for colour. Created by Moonflower of Cobham, the centrepiece of the display will be a very British and irresistibly iconic red letterbox.
An imaginative set of postcards, which show British Icons re-imagined in vibrant new colours, will link directly to the letterbox display and be distributed from the brand’s 192 Pavilion Road boutique.
Passers-by are invited to enter a prize draw to win 1 of 6 £100 gift vouchers by completing a postcard with their details and posting it into the Cosmetics à la Carte letterbox. There will also be a special gift with purchase offer, complimentary refreshments, and the chance to unlock a special shopping discount when you visit with a friend.
192 Pavilion Rd, London SW3 2BF
Côte let the seasons take the lead and no ingredient captures the mood of spring quite like asparagus, their lean stems, tender tips and bright green hue spell ‘British springtime’ like nothing else. With only the shortest of seasons, their appearance onto their menu is something of an event and exactly why they wanted to feature them in their installation. Their floral installation will also showcase the delicate elderflower (which you will find in their two seasonal cocktails and their Crème Brûlée this month), alongside thyme, gypsophilia and asparagus fern.
‘Welcome to Dermalogica’s Icons! We want to transport you on your best skin care health journey yet.’
Dermalogica have incorporated the infamous red, double decker bus, which is iconic to British culture, as the start of customers expedition to meet their icons.
Dermalogica often get told by the public that their skin care routine has very much been a journey through the good and the bad, so thought what better to translate this but through a journey incorporating London’s infamous, transport system with a red bus, underground sign and they will also have their own branded bike outside. Within this design, they have recreated an underground sign as exfoliation station stop, rather than your everyday commute to work to Sloane Street.
Education is at the centre of Dermalogica’s philosophy, and they wanted to include this in their display this year and they want customers to feel they are being educated and understood through their display and it not just being pleasing for the eyes.
They hope you enjoy your skin care journey with Dermalogica, for Chelsea in Bloom, as much as they have enjoyed creating it!
Rose bushes brimming with flowers one day in May. Some are just opening; others are in full bloom. Their fragrance ‑fills the air with fresh, floral notes warmed by the strong, smoky black tea leaves from distant climes. Having crossed the seas, they have absorbed, with time and travel, the scent of spices and other treasures brought back from around the globe: two of nature’s treasures to have found and iconic place in British culture.
Join diptyque at their ‘Teatime in Roses’ pop-up and enjoy light afternoon tea refreshments, whilst discovering the brand’s most iconic floral and gourmand scents. Floral inspired events and personalisation services will be in place across this special two-week residency, with an engraver on hand on selected dates to personalise any purchases made, to make them meaningful and everlasting.
Engraving dates as follows: 27 and 29 May, 2, 4 and 5 June, from 2pm – 6pm.
Diptyque, 160 Sloane Street, London, SW1X 9BT
Dubarry & Divine Flowers have teamed up this year to create a installation celebrating the iconic ‘British Weather’
This concept sits perfect alongside Dubarry’s famous all weather ‘Galway Boots’
They take sustainability very seriously at Dubarry so their display will incorporate 2 faulty/recycled Dubarry umbrellas filled with British meadow flowers. The interactive display will sit on the exterior of the shop so customers can have fun taking photos holding the umbrella, and perhaps even wearing a pair of their famous Galway Boots!
Water Lily… the meaning of this flower includes beauty, purity and hope; the beauty of this flower inspired the work of writers and artists for centuries.
The inspiration of the Gown was the Waterlilies Painting from Claude Monet from 1919. The Gown was once made in the late 90’s and re-bought/gifted back to ESCADA under Wolfgang Ley.
The window display gown is made out of pearls and crystals, and fully embroidered by hand in the Munich Atelier.
Florist: Crocus – is an amazing company who has been in the market for over 21 years and ever since they started, they have supplied RHS Chelsea Flower Show.
A magical sense of childhood nostalgia has always drawn Founder Georgia Thompson back to the Iconic British Countryside, where she spent much of her younger years. Sweeping British landscapes, respect for nature; it’s all woven through the EVARAE DNA. EVARAE was born with escapism in mind, and sustainability at heart.
This year for ‘Chelsea in Bloom’, Evarae have used preserved flowers to resemble our brand mantra ‘connecting with nature’. Their choice of grasses, preserved florals, and dried blooms have been sourced locally by their chosen florist Michelle Lomas Flowers.
Check out Ganni’s flower installation made exclusively for Chelsea in Bloom in partnership with local favourite and female-run floral design company SAGE; an homage to iconic British flower markets such as Columbia Road and Covent Garden.
Haines of Sloane Square are paying tribute to the Queen’s Platinum Jubilee by depicting a Crown with their Thomas Heatherwick designed Kiosk complimenting the shape of the Crown. The base of the crown will be a floral ring that will wrap around the top of the kiosk with the remainder of the crown being a mix of environmentally friendly and sustainable materials.
Hans’ Bar and Grill’s display has been inspired by the London Bus which is popular all over the world. Passers-by will be able to see inside and outside through the bus’s windows and, most importantly, this is of course Bus No. 11 (named after the hotel). The actual No 11 London Bus stops at Royal Hospital Chelsea, Duke of York Square and even winds around Sloane Square!
Heidi Klein’s beautiful beach hut brings the British coastline to life in the heart of London, commemorating decades of local staycations that countless travellers have enjoyed when packing up a picnic and visiting the best sandy shores that the UK has to offer – collating special memories with family and friends along the way.
This iconic beach feature can be found at many British seaside destinations and when designing this installation, Heidi was inspired by the beautiful pastel, neutral–coloured beach huts of West Wittering.
Their beach hut is sustainably sourced, and the decorative potted plants will be donated to the public at the end of Chelsea in Bloom.
Jacadi has partnered with the London based florist Atelier Emmanuel. The installation represents the children’s fashion brand logo, with a crown in respect of her majesty the queen.
This week, the brand presents a collection inspired by tennis. Emmanuel used white and yellow chrysanthemums and carnations, as well as Agra wool bricks which are 100% biodegradable. A metal structure was specially designed for this occasion, and will be reused for different projects and redesigned. The installation is totally foam free.
Jam Industries Chelsea in Bloom design is centred around the British icon Damien Hirst who requires little introduction being a globally renowned artist currently exhibiting across London with his new series of paintings and installations. Their display is an attempt at a living recreation of his recent painting series Cherry Blossoms using seasonal flowers arranged on upcycled tree branches and framed to replicate the original paintings. The flowers used will be home grown with tree branches, that would previously be discarded as dead, used as the focal point for the installation. Overall, the concept is a nod to the fragility of nature and beauty that Hirst balances in many of his pieces and they hope the icon himself would approve of their inspired display…
Jam Industries have decided to take on the challenge themselves rather than work with a florist on this occasion.
Jigsaw and Veevers Carter celebrate Chelsea in Bloom 2022.
For their King’s Road installation, Jigsaw have taken inspiration from the ultimate British icon, the weather.
With its unexpected sunny days and sudden downpours, British weather can be spontaneous and unpredictable, impacting our relationship with style and the way we dress.
Colourful umbrellas, falling dried helichrysum ‘rain’ and pools of fresh poppies and buttercups create a whimsical colour palette of bold yellow and orange florals to bring a slice of sunshine to the King’s Road, no matter the weather.
Established over 50 years ago in 1970, Jigsaw is incredibly proud of its British heritage. To celebrate this year’s theme, we have rediscovered some of their favourite icons from the Jigsaw archive which are displayed around the store for you to enjoy.
Jigsaw’s King’s Road boutique is adorned with intricate floral umbrellas, white cascading helichrysum ‘rain’ and pools of poppies and buttercups to create a tactile, whimsical colour palette. Rediscovered icons from the Jigsaw archive have been woven into the creative, including a timeless white suit and silk floral prints.
Join Jigsaw’s King’s Road boutique for a week of iconic festivities. On Tuesday 24 May they are thrilled to have Sarah Corbett-Winder on hand for summer styling. There are also exclusive gifts with purchase, surprise and delight moments and live music each afternoon from Wednesday 25 May.
145 King’s Rd, London SW3 5TX
Celebrating the iconic market culture of Britain by creating a conceptual market stall with the most abundant and beautiful flowers you could imagine. Buckets of locally grown British blooms bursting with an abundant feel, (with optional vegetables) celebrating the true bounty of the British growing season.
The concept of Bread & Roses is based on the idea that life must be about more than just surviving but thriving instead. Earliest records of the phrase ‘bread and roses’ goes back to 200 AD. It has inspired poems, folk songs and even political slogans: In a speech over a hundred years ago Rose Schneiderman campaigning for women’s suffrage wrote:
‘What the women who labors wants is the right to live, not simply exist – the right to life as the rich woman has the right to life, and the sun and music and art. You have nothing the humblest worker has not a right to have also. The worker must have bread but she must have roses too’.
A market stall with food and flowers represents both these things, the necessities and the joys, the daily ‘bread’ and the ‘roses’.
From 30 May to 5 June for the Jubilee celebrations, spend £250 and receive £70 off at Kate Spade. Celebrating 70 symbolic years of the Queen’s reign so far.
2 Symons St, Sloane Square, London SW3 2TJ
What better representation of British traditions and tastes than a cup of tea! A true British Icon recognised globally for its decisive ‘Britishness’, the Kiki McDonough Chelsea in Bloom 2022 window showcases a teapot, teacup, and accompaniments as the focal design. The pattern being inspired by another British Icon, ceramics designer Clarice Cliff, using bright colours reflective of Kiki’s renowned use of coloured gemstones. This fun installation is all about reflecting on the British sense of humour and passion for tea! Kiki McDonough are thrilled to be taking part in Chelsea in Bloom once more, beginning the summer celebrations of this momentous year for our wonderful Queen.
The pandemic has been an extremely difficult time for everyone, especially the staff in the NHS. For the first time this year the team at KMC felt it would be uplifting to the staff and patients if they celebrated the NHS by putting on a flower display for Chelsea in Bloom. The team planting is inspired by British hedgerows from the walks they did during the pandemic and how re engaging in nature has helped many cope with stress levels during these difficult times. This display has been made entirely by the plants grown in the NHS staff gardens and allotments to demonstrate that you do not need to spend a fortune, be an expert or buy cut flowers that have grown abroad to have a beautiful display. Growing your own is the most sustainable form of floristry.
For staff that do not have gardens KMC have done group planting sessions growing corns and bulbs in their top floor conference room that they have converted partly into a greenhouse. This has helped boost the teams moral and make gardening more accessible. They are aiming to stick to the colour scheme to complement the NHS symbol in blue, white and purple. However, as they are solely reliant on what is in flower at the time grown by their staff there will be some flexibility with the planting scheme as growing the flowers locally by staff is more important than stringent plant scheme.
Knightsbridge Medical Centre are inviting the public to participate by giving them a handwritten note or drawing about the NHS which the team will laminate and put in their display.
71-75 Pavilion Rd, London SW1X
This year Lavender Green have chosen to play host to The Crown Jewels in celebration of Her Majesty Queen Elizabeth II’s Platinum Jubilee. With Royal security present and defensive architecture filled with an abundance of beautiful seasonal flowers and plants that have taken inspiration from the tones of jewels themselves. They are thrilled to yet again add colour and fun to the King’s Road for what we are sure to be a great celebration of all things iconic to Britain.
Les Nereides floral design is to bring to life the wonderful work of the British Icon Lewis Carol, her book, Alice in Wonderland is one of the world’s most famous stories. Their display incorporates the March Hare, giant tea pot and magical mushrooms which will take you on journey back to your childhood bringing those lovely magical tales to like in floral form. Along with Les Nereides’s icnonic ALICE’S DREAM jewellery collection, a journey by a true British icon.
Les Nereides have used all fresh flowers for their display and biodegradable floral foam to help the environment.
As the official womenswear partners of Royal Ascot, it was this iconic British event that inspired LK Bennett’s Chelsea in Bloom floral display – a fitting match to yet another iconic British event. Working with Ascot-based florist, ForKeeps, at the heart of their design is a replica of the first winner’s post at Royal Ascot, complete with a life-size floral horse sculpture dressed in a winner’s garland and its own race number. Alongside this LK Bennett have the signature finish-line clock, set at 2pm to reflect the time that Her Majesty the Queen arrives at the races – a nod to the Jubilee. Step outside the store, and you’ll find a beautiful flower meadow filled with fresh and dry elements lined with a traditional white picket fence. The meadow continues in the front and back windows growing up and around the mannequins, helping to bring the outside in. Throughout the design you will notice their take on the classic British colour palette with raspberry reds, cornflower blues, and fresh whites to perfectly mirror their collection. LK Bennett have chosen potted plants for sustainability and longevity, as well as fresh roses and delphiniums, and dried limonium, grasses and seed pods, to help give their design a natural, organic feel, almost as if it’s grown in situ.
Louis Vuitton’s spring windows mark the launch of a new collaboration between Louis Vuitton and British designers Full Grown. As part of this year’s Chelsea in Bloom floral exhibition, Full Grown reinvents Louis Vuitton’s Sloane Street store windows, from 23rd till 27th May, by shaping trees directly into elegant artworks and solid structures.
Photography: Robert Astley-Sparke
I am Her Highness’ Dog at Kew; Pray tell me, sir, whose dog are you? Love My Human’s window for Chelsea in Bloom features the dog breed synonymous with the Queen, in honour of Her Majesty’s Platinum Jubilee. Festooned with the finest floral crown and cape, their corgi will truly be fit for a Queen. Lovingly created by Sally Koda (Florist) Olivia Brown (Sculpturist) and featuring Marcel Le Corgi (French pooch of Pembroke Welsh heritage)
Maje’s Chelsea in Bloom 2022 display is inspired by music, garden & flower patchwork.
The main inspiration took its roots into the British pop music « Love is all » which is also the starting point of the SS22 Maje collection.
The display is a flower installation with an organic shape & a 70’s touch, inspiring by the Maje flower print with a huge « Love is all » bouquet.
The windows are also decorated XXL flower power sticker to emphasize the happy & colourful message.
Me + Em are working with Blooming Haus to create an immersive English meadow installation. The display will consist of plants sourced locally, and will be built with sustainability in mind creating an 80% planted habitat, perfect for insects and bees. Their display will also feature a planted sculpture of a dog which is their British Icon for being both the Queen’s and the nation’s favourite pet.
Her Majesty once said ‘I know of no single formula for success. But over the years I have observed that some attributes of leadership are universal and are often about finding ways of encouraging people to combine their efforts, their talents, their insights, their enthusiasm and their inspiration to work together.’ Metro Bank feel that they have succeeded with such a formula as allowing the ideas of many to influence how they work, and they pride themselves on being one team no matter how large they grow. They have chosen the British crown so that they may honour Her Majesty at this special time on the anniversary of 70 years as our Queen.
Metro Bank’s florist is Lily & Lilac.
For this year’s Chelsea in Bloom, Monica Vinader pay tribute to their beloved British icon: the British countryside. With SAGE Florists, they have recreated a slice of the country in Duke of York Square using native plants, flowers and grasses straight from Norfolk – home of their head office and latest sustainability initiative, Monica’s Meadow. Monica’s Meadow is a biodiversity project that will transform a pocket of British countryside into species-rich grassland, increasing carbon capture and introducing new species or national and international importance.
Find out more at monicavinader.com/sustainability
Monica Vinader are offering a complimentary wildflower seed packet with every purchase, along with limited-edition wildflower engravings by Rosie Harbottle at our Duke of York Boutique.
71-72 Duke of York Square, London SW3 4LY
Alice in Wine-derland, presented by Mother Vine in collaboration with Loire Valley Wines (representing the Loire Valley Wine region in France), as part of the annual Loire Bucket List (www.loirebucketlist.com) and in celebration of the recent opening of Mother Vine. This installation uses the iconically British Alice in Wonderland ‘Drink Me’ scene as a visual metaphor for a good wine’s capacity to transport you to a different time and place. Wine is a medium for discovery and adventure: each bottle is a portal, an expression of the unique conditions of its creation – from the nature of the Loire Valley terrain to the life of the (often ancient) vine, the heat of the sun that particular year and the ecosystem surrounding that particular vineyard. A secondary message is the importance of the Loire valley’s famous formal gardens and wildflower meadows in the creation of its iconic wines. The unique permaculture of the Loire Valley is integral to the health of the terroir, and the quality of the wines. Many Loire Valley winegrowers have specialist qualifications in sustainable viniculture and implement measures to build and maintain on-site permaculture and fauna, as well as minimising use of pesticides, recycling waste products, opting for sustainable packaging solutions and taking part in local sustainability initiatives.
In celebration of Chelsea’s spectacular floral art show, Richard Brendon is hosting a wine tasting at wine bar Mother Vine. Paying tribute to this year’s theme of ‘British Icons’, Mother Vine will be adorned with a whimsical installation inspired by Lewis Carroll’s Alice in Wonderland. Join them for a glass of English Sparkling before exploring a selection of Loire Valley wines, all served in their signature Jancis Robinson Collection; the perfect opportunity for an apéritif, or two, before heading off to admire the beautiful installations and floral experiences throughout the area!
The wine tasting will take place on Tuesday 24 May from 6pm – 8pm.
Please kindly send your RSVP to firstname.lastname@example.org by Friday 20th May
Please note, capacity is limited and places will be offered on a first come first served basis.
255 Pavilion Rd, London SW1X 0BP
Moyses Stevens have created a display on one of the most famous British icons, William Shakespeare and the imagery surrounding his plays. Although his plays and characters may have gone further afield, he is one of the most well-known British writers, and they have honoured him in their ‘Shakespeare’s Garden’
The Garden and display use all British flowers and foliage, and Moyses have drawn inspiration from the book ‘Flowers from Shakespeare’s Garden’ by Walter Carne, which illustrates the array of flowers that are mentioned in his plays. They have also appreciated the style of English country gardens in it’s wildness and texture, and have aimed to create a romantic feel.
On one side of the display, Moyses Stevens have celebrated his writing, with our floral bookcase filled with old books set behind a staircase, and on the other they have created a garden to surround Juliet’s balcony framing the most iconic Shakespeare scene. This display has been made entirely foam/oasis free with sustainability in mind.
Celebrating Chelsea in Bloom and the Queen’s Platinum Jubilee with a gorgeous floral display of the fabulously fierce Queen in their signature MZ Skin pink colour scheme.
Join NARS in celebration of Chelsea in Bloom. Using a curated selection of British flowers, they have adorned their King’s Road Boutique with a floral installation inspired by the warm and exotic tones of the NEW Summer Unrated Collection.
Find out how to add the perfect summer glow to your look with NARS’ limited edition collection featuring iconic Orgasm and Laguna. Receive a free gift with any purchase during Chelsea in Bloom.
Find out more in store. Valid from the 23 – 29 May 2022 Available at all NARS Boutiques UK. Will stocks last.
27 King’s Rd, London SW3 4RP
Inspired by our Queen of Heptathlons & British Icon Katarina Johnson-Thompson, Nike’s installation celebrates her place in British sporting royalty as Heptathlon world champion.
In collaboration with Flavia studio, their contribution to Chelsea in Bloom uses seven pillars to each represent a stage in the contest, picking up on details of the event such as the lap of a running track or the bar of the high jump.
The naturally red florals are a nod to London buses, poppies & Katarina’s beloved hometown of Liverpool. Flavia studio have carefully grouped flowers within the design to ensure the sculptures are vibrant and textured. The floral sculptures have been created with a sustainable approach.
Katarina’s advice is to “make sure you love what you do” and she is keen to raise awareness and understanding of multi-events. She recently launched the KJT academy, which aims to guide aspiring athletes and give back to the community that has supported her so passionately through the years.
Nike members are invited to an exclusive evening in store, alongside the launch of their Chelsea in Bloom window installation. Their display champions British heptathlete Katarina Johnson-Thompson, who will be discussing goal setting alongside our local Nike run coach Dora. Our florist Flavia Studios will be hosting a workshop, where guests can create a bouquet that complements the installation, and stylist Coco Mell will guests freshen up their Nike wardrobes .
You can sign up to Nike Members here
33 King’s Rd, London SW3 4LX
Office’s window is inspired by Converse’s modern British Icons- Babes on Waves who feature in the SS22 Campaign. Babes on Waves is the ultimate creative network for Black, Brown and underrepresented babes consisting of diverse business founders and creatives who want to swap fire resources and network in a non-icky way. The campaign celebrates the spirit of community beneath the hypnotic summer sky as the Babes on Waves collective dream big. Working with Flavia Studio to bring together a summer wonderland of dreamy, whimsical dried florals that transport the audience with a summer feeling. Cascading from the top of the window, Babes on Waves is celebrated and surrounded by a dramatic floral landscape. With a nod to sustainability all elements are natural in colour and grouped to reflect the natural world whilst showcasing each individual texture which reflects the unbound optimism that being a part of Babes on Waves brings.
Olivia von Halle has partnered with Brighton-based florist PHOHM to create a display in celebration of the ‘Quintessentially Great British Picnic’. London parks were pioneered by Victorian Brits back in the 1800’s and picnics became a regular social occasion amongst the aristocracy. Over time, the British picnic has become a part of their shared British heritage – an iconic and longstanding tradition that has brought people together, particularly during times of celebration. Nothing unites us more than sharing food amongst family and friends and their hope is that this interactive display, with a picnic area set amongst a wildflower meadow, will invite the local community and Chelsea in Bloom visitors to do just that.
Their Installation is completely foam free and have used British grown flowers where available.
We Can Be Heroes
‘Oh you pretty things.’
Who better to say it than the legend himself, as Peloton unveil their David Bowie inspired floral design concept ‘We Can Be Heroes’ for Chelsea In Bloom’s tribute to Great British Icons.
Channelling Bowie’s imagination and flair, the design has been created for Peloton’s Kings Road Store, where the brief was simple—stun, seduce and entertain, with passers-by being invited to photograph themselves alongside their tribute to one of music’s true heroes.
Crafted from an explosion of colour, taken right out from Ziggy Stardust’s wardrobe, Peloton have their shared love of red, electric blue, vivid yellows, pinks, lilacs and greens. The concept is a beautiful extension of the cover art created for Peloton’s new Bowie Artist Series, where fans can work out to hits from four decades.
Staying true to Bowie’s authenticity they’ll be mainly using fresh flowers and plants and no dyed or preserved flowers. Exotic species like Gloriosas, Aechmeas and Passion Flower Vines create an otherworldliness that might have come straight from their icon’s imagination. Then step inside the store and your trip continues as you move around ceiling displays that pay homage to his incredible Space Oddity.
For Peloton, with music at their heart, there can be no more fitting icon than David Bowie. From teaching us to dream in technicolour to giving us the courage to reinvent ourselves, this is a British icon that they are hugely proud to honour.
The Queen takes centre stage in a cut-out mirror panel dressed with fully-preserved moss and delicate flowers. An arrangement of pillowy meadow mounds completes the interior display. Outside, a medley of moss, grasses and wildflowers cover the pavement. This is punctuated by a pair of climbing displays showcasing an array of British flowers and foliage, including zesty yellows and flashes of royal purple.
Peter Jones have a jam-packed line up of activities for Chelsea in Bloom and the Queen’s Platinum Jubilee weekend.
Keeping you refreshed whilst you shop 16 May – 5 June, a Jude’s ice cream pop-up. Fine Cell Work pop-up shop 16 May – 1 June, the charity have collaborated with Cath Kidston and her design studio Joy Print to create beautiful cushions and gifts.
During the Chelsea in Bloom week find, Ixia Flowers pop-up, shop for your perfect bouquet. Heather Victoria Design, showcasing sustainable hand painted homeware. Style Talks, join personal stylists at 2pm every day and discover the latest fashion trends. Home Design talks and a Beauty Activity throughout the Beauty Hall.
Along with the bundles of exciting activities, Peter Jones will be hosting a variety of entertainment from DJ Carl Rushe, The Runaround Kids Band, face painters, caricaturists and children’s crafting.
Sloane Square, London SW1W 8EL
It’s all things British for Pinko this year starting with instructing a central London based floral design studio, who are passionate about the environment with ultimate focus on sustainability using only bio-degradable floral materials as their ethos. Taking inspiration from the famous pop band, ‘The Spice Girls’ as their theme, their floral display visually represents the five Spice Girls in the Pinko’s shop window in an abstract representation of the popular album cover ‘Spice Up Your Life’ depicted here. To avoid copyright issues, they will replace the images of the five Spice Girls with in-store mannequins all dressed up in the Spice Girls look whilst promoting Pinko’s latest Spring/Summer 2022 collection. Pinko’s SS22 colour palette mirrors precisely the colours worn by all five spice girls on their best-selling album cover. It’s all about bold and beautiful explosion of bright primary colours exuding optimism, prosperity, and a bright future for Great Britain. Florally adorned mannequin in-store wearing Pinko colours and a surprise outfit to boot! The window will also be framed externally with a stunning floral arch in red, white and blue colour palette representing the British flag, which tie’s in nicely with the Victoria Beckham mannequin florally fashioned in the British flag colours. The entire display will be in recyclable material focusing on sustainability with no floral foam used.
The objective is to celebrate this British Icon that brought us so much joy, happiness and fun with their talent and much-loved no.1 hit song ‘wannabe’. As Pinko is a trendy fashion brand, they feel that this British music icon is a perfect fit that offer’s Pinko an opportunity to promote Pinko 2022 collection and celebrate Britain during Chelsea in Bloom. God Save the Queen!
Pizza Express and Sipsmith Gin have partnered to create an archway of florals at the historic Grade II listed King’s Road pizzeria. Soft pastel blooms have been paired with British blues and foliage, as a welcome to their alfresco dining terrace. It’s the perfect spot for pizza and a G&T whilst exploring the Chelsea in Bloom installations.
Rob Van Helden and his talented team have re-imagined the very English institution of afternoon tea in a stunning hand-crafted display. Created with Roses, Delphiniums, Hornbeam, Sorbus and an array of plants such as Sempivivum, Strawberries and Roses. Standing tall and proud at 10ft tall, the textures and colours in this beautiful 3D installation were inspired by one of Poetry’s favourite botanical prints in this season’s new collection.
‘’Hang on a minute lads. I’ve got a great idea’’ The greatest idea to ever hit Chelsea in Bloom.
Born from a desire to combine an iconic British symbol with a dash of Italian ‘Polpo’ flair, the creative team at Hayford & Rhodes are bringing The Italian Job to the streets of Chelsea, with a starring role from the ultimate British icon – The Mini.
Polpo’s signature octopus emblem (aptly named Michael for the show) takes the driving seat within the design, literally. Floral foam free and constructed from a captivating smorgasbord of natural ingredients, this design is set to ‘blow the doors’ off the competition.
Polpo have a special floral menu for the Chelsea in Bloom week, 23 – 28 May in celebration. Their chefs have come up with summery dishes that evoke sunny days spent in the garden.
They are also extending our breakfast hours this week and will be open for breakfast every day from 10 – 11.30am.
81 Duke of York Square, London SW3 4LY
Marrying this year’s Chelsea in Bloom theme of British icons and Rabbit’s English Countryside foraging in nature / local & wild theme, Rabbit thought nobody else can bring this sweet spot to life better than the good old Peter Rabbit. To honour our Queen’s jubilee, florist Maison Maioli will have Peter Rabbit dressed in dried and preserved natural flowers, holding the crown up high while he indulges himself in wild, forage, locally grown ingredients just like the restaurant Rabbit’s ingredients!
Admiring Rabbit’s Peter Rabbit display? Then you really must try their exclusive four-course set menu that accompanies a ‘Sammy Whiskers cocktail’.
Tempting dishes include Sea Bream Ceviche and Tempura Courgette Flower with goat’s cheese mousse and harissa and for those with a sweet tooth, the Cotton-Tail’s White Chocolate and Cherry Cheesecake with honeycomb and marigold flowers is the perfect Chelsea in Bloom dessert.
Rabbit’s playful four course menu is available for £34 per person at 172 King’s Rd, London SW3 4UP | Book your table here
Rag & Bone New York will give a nod to Lewis Carroll’s Alice’s Adventures in Wonderland with this year’s floral installation. Follow the white rabbit right into their Sloane Square store!
Ralph Lauren is celebrating the prestigious floral art fair, Chelsea in Bloom with an immersive floral installation celebrating this year’s theme of ‘British Icons’. In the spirit of celebrating together during the summer time, the store-front and windows will be transformed into a Great British picnic scene. Whimsical florals burst from a collection of rustic wicker hampers set around the store entrance, while wild grass extend beyond the window displays and onto the pavement. Iconic Ralph Lauren summer outfits will feature within the display, evoking the feel of a summer’s afternoon celebrating The Queen’s Platinum Jubilee with friends and family.
Really Wild have been inspired by The Great British tradition of Teatime and Afternoon tea. A long running tradition, it was used to bridge the gap between lunch and dinner. Still as popular as ever, it is held across the country in homes, hotels and tea rooms.
Just like having a roast beef dinner on a Sunday, afternoon tea is Iconically British. Really Wild are proud to celebrate this very British custom that we invented by decorating their store with the theme ‘The British love of Teatime’
Take a trip to Really Wild on Sloane Square during the Chelsea in Bloom week for some special treats.
All week Really Wild are offering a complimentary wine spritzer by The Uncommon with every purchase.
On Wednesday 25 between 11-3pm, Ellea from 100 Acres will be in store, customers will receive a complimentary 50ml sample with all RW purchases during the day in the shop.
Last but by no means least, on Friday 27 between 10-3pm Alice Strange will be in store with a pop-up shop gifting a bunch of flowers with every purchase.
53 Sloane Square, London SW1W 8AX
RIXO’s King’s Road shop windows are in full bloom, thanks to their collaboration with FLWR. Inspired by Mary Quant, RIXO x FLWR has created a cascading gypsophila floral display littered with clusters of gerberas which resemble the iconic British designer’s recognisable print.
For this year’s edition, Roger Vivier’s Sloane Street boutique will dress its windows with extraordinary flower arrangements showcasing the Maison’s unique interpretation of a most illustrious British Icon, alongside the Maison’s new Fall/Winter 2022 collection.
The Crown, a powerful symbol of the royal institution, is the emblem that Maison Roger Vivier has chosen, in a vibrant homage to Her Majesty Queen Elizabeth II on her Platinum Jubilee. Acclaimed flower artist Phillip Corps and Gherardo Felloni, creative director of Roger Vivier, have imagined a floral replica of the Crown, made of chrysanthemum, pansies, carnations and hydrangea, among others.
Between Maison Roger Vivier and the House of Windsor, a certain closeness exists. Indeed, for her Coronation, the Queen wore a shoe model that was a one-of-a-kind creation of Monsieur Vivier. The boutique’s windows for Chelsea in Bloom, will also display the Vivier Queen sandal: a contemporary reinterpretation by Gherardo Felloni of the original model, it features a delicate fleur-de-lys motif on the front and a crystal-covered high heel.
Two centuries ago, Chelsea was a village, and it still has in many ways the feel of a village. Royal Brompton & Harefield Hospitals Charity’s display, designed and created by The Landscape Gardener, the Landscaping division of the Chelsea Gardener nearby in Sydney Street, is intended to bring back some of the feel of a country garden, with its choice of plants that one might find in a cottage garden, contrasting with the architecture and urban feel of the surrounding environment. The visitor will see 250 Kings Road with the scents and blooms that might have been there 200 years earlier.
Russell & Bromley are embracing a pure and minimal theme of white blooms and fresh green foliage in their display, celebrating the floral British icons of peonies, delphiniums, ammi, solomon’s seal, ferns and ivy in abundance. Recreating their very own meadow installation throughout their windows and taking this wild and naturalistic feeling in store, Russel & Bromley will provide a calming backdrop to summer’s pops of colour and metallics that run throughout their collection. Taking pride of place, a patriotic highlight of red, white and blue very much marks the celebration of the occasion, showcasing their staple styles across both women’s and men’s footwear and bags with a colourful twist.
Salvatore’s display set up has been inspired by the print of the new Salvatore Ferragamo Resort Palm Collection.
Exotic plants such as palms, sterlitzia, bananas create a portal to get into the Ferragamo world. Painted leaves in the shades of the collection: from deep blue to light azure, from salmon to orange hues that will give a coloured and joyful touch in the store.
Sarah Chapman London celebrates a much-loved British Icon ‘Strawberries & Cream’. As a British skincare brand and clinic based in Chelsea, Strawberries and Cream is the perfect icon for their brand. Strawberries are an excellent source of Vitamin C which is a key skincare ingredient included in their hero products. Their floral strawberries in the display will feature roses and hyacinths which are also two ingredients that feature in their product formulations – plus carnations as a nod to the Queen’s bouquet when she was coronated. Cream, of course, represents their iconic skincare creams. The cream is playfully poured from one of their hero cream products onto the bowl of British strawberries.
Visit Sarah Chapman on Pavilion Road for Strawberries & Cream’ themed florals – with a special instagrammable moment outside the clinic!
A competition to win £400 worth of Skinesis products from the clinic is available for people visiting Pavilion Road and a Limited Edition £40 Microfacial will also be available – available as walk in or to book online
259 Pavilion Rd, London SW1X 0BP
For this year’s Chelsea in Bloom, Sirplus are celebrating British craftsmanship by showcasing an artisanal array that brings their clothing and the art of claywork together. In collaboration with London-based artist Tim Norris, they are shedding light on raw and approachable creations made from a purely natural base. Linen flax plants grace the scene in the spirit of their seasonal linen suiting collection, in a move to exhibit their commitment to sustainability and utmost respect for the wild resources that make their clothing what it is.
Embracing Chelsea in Bloom and the Queen’s Platinum Jubilee celebration, Sloane Square Hotel has chosen homage to the Beatles – regular guests at the hotel back in the day! The Beatles stayed there in 1962 when they recorded their first single “Love Me Do” and was also at the time when love began to blossom between Ringo Star and his girlfriend Jane Ahser in 1963.
London’s oldest and most prestigious florist, Moyses Stevens, bring this story to life with a display for all senses. On the left side of the Hotel, they will have a living green Beatles drum kit filled with gorgeous scented British flower. Giant multicoloured floral musical notes adorn the entrance as well as the Lounge windows.
The Lounge at Sloane Square Hotel will be offering a host of tasty options for a bite to eat or a leisurely tipple…
Cream Tea – 12:30 to 17:30 – Mon to Sat
Evening Drinks & Nibbles – 17:30 to 23:00 – Mon to Fri
Outside table service – 12:30 to 19:00 – Mon to Sat
For the outside service enjoy, cocktails, Sharing platters & nibbles
7-12 Sloane Square, London SW1W 8EG
This Chelsea In Bloom, join Smythson as they celebrate the unique floral stylings of Constance Spry. Spry defined an era with her fearless take on the art of floristry, earning a reputation throughout the 20th century for her bold designs and unusual choice of foliage. She penned several books throughout her career and was commissioned to design the flowers for Her Majesty The Queen’s coronation in 1953.
The flowers that feature in their displays have been grown in England by Stokesay Flowers in the Shropshire countryside. Their florist is Amanda Willgrave from Flirty Flowers.
The Queen Of Beauty.’ Celebrate With Space NK.
Space NK invite their customers to join them in celebrating Queen Elizabeth II in her platinum jubilee year. As the ultimate British beauty icon and an avid lipstick wearer (Girl after our own hearts) they felt inspired to fuse her now iconic profile with a more contemporary pop of beauty – the bold lipstick. Created and crafted for them by Larry Walshe.
If you mix Nordic and Japanese, what do you get? The answer is Sticks’n’Sushi.
The first restaurant in London opened 10 years ago, and while their roots are Danish and Japanese, they feel like honorary British citizens by now.
This year’s flower display represents the playful side of a British icon, the Queen’s guard and the Queen’s loyal furry companion, the corgi.
The interior is not to be missed as another corgi sits playfully in a regal throne and it is the perfect spot for some Instagram.
With a strong emphasis on sustainability, Sticks’n’Sushi have partnered with In Water Flowers to tell the story and bring to life the stunning and descriptive flower display outside and inside the King’s Road restaurant.
Discover Sticks’n’Sushi’s limited edition floral cocktail, the definition of British summer in a glass!
The Jo- ō Hana, the Japanese wording for the Queen’s Garden, is a blend Bombay Sapphire mixed with yuzu, blackberry and lavender cordial, violet liquor, topped with Kingscote English Sparkling – the perfect floral tipple.
The Jo- ō Hana is available for £12 at Sticks’n’Sushi, 113-115 King’s Road, London SW3 4NT | Book your table here.
Recently made a Champion of the Earth by the United Nations, Sir David Attenborough’s educational work and campaigning around climate change is a call to action we can’t ignore. We admire him as a true icon: we all owe him an enormous debt of gratitude.
“If we make the right decisions at this critical moment, we can safeguard our planet’s ecosystems, its extraordinary biodiversity, and all its inhabitants. What happens next is up to every one of us.” Sir David Attenborough
Starthberry have created a Scottish woodland scene, representing our new partnership with The Prince’s Foundation and Dumfries House, in honour of Chelsea in Bloom.
This year, they really wanted to celebrate Chelsea in Bloom, and their icon, in a way that felt authentic to the whole Strathberry family. Guy and his wife Leeanne are both passionate about making decisions, where possible, that can contribute to a more positive future for all. Here, they have created a little corner of Scottish woodland in their King’s Road store, leaving them to put the majority of our intended budget into planting real woodland and vital hedgerows. This planting will take place at Dumfries House, part of The Prince’s Foundation, in south west Scotland.
Rather than use any resources on external consultants, Leeanne and Guy have worked alongside their team members to create this. This is very much a Team Strathberry labour of love. Where options (and their knowledge!) allowed, they have used trees appropriate for a Scottish woodland. They have tried to choose flowers that can be replanted, and support pollinators. Everything in this window will be planted. They just genuinely felt, and with the spirit of their icon in mind, that this was their most authentic way to celebrate Chelsea in Bloom 2022. As a way to connect their hometown to their community in Chelsea, their beautiful butterflies have been painted by classes P4 and P5 at St George’s School in Edinburgh.
Sunspel have always been inspired by the work of British Artists and Designers, leading to many collaborations. For the Chelsea in Bloom floral display they were influenced by the iconic artist, David Hockney. His use of colour and love of nature made him a great choice for a vibrant floral installation. They chose to work with Adam Shepherd, the director of Tapestry Vertical Gardens who specialises in vertical garden design. The piece will use a varied palette of evergreen and flowering plants inspired by the striking colours of Hockneys painting’s and will be displayed as a multifaceted hanging mobile.
Tateossian’s longstanding commitment to the Elton John AIDS Foundation has inspired them to dedicate their display to a true British icon, Elton John. Holding the license for Elton John jewellery, there are many cufflinks, bracelets, pins and necklaces from the collection included as part of their window display, which is completed by a beautiful floral installation inspired by his iconic star sunglasses!
Take a peek through the keyhole into The Baby Cot Shop’s wonderland at their flagship location! Discover a fairytale world where bunnies drink tea served by humans, and if it’s all too much for you, you can chat with their new floral Jellycat friends.
The Baby Cot Shop’s floral interpretation of British Icons draws inspiration from well-loved fairytales which have inspired and stretched children’s imagination for decades. Celebrate Chelsea in Bloom with them by taking part in their hashtag competition.
‘The London Underground logo, design ed by Edward Johnston in 1917 must be one of THE iconic British symbols. With its centre penny-shaped roundel inter-cut with a (coffee) bar through the middle. It’s simple design is known throughout the world and will pay a huge part in bringing us together in celebration for the Queen’s Platinum Jubilee.’
To mark this year’s Chelsea in Bloom, The Cadogan Arms is embracing the ‘British Icons’ theme with a love letter to the globally celebrated iconic British pub. For centuries, the pub has served as a community hub, a gathering space for friends, family, neighbours and intrepid travellers. Here lies a space where everybody is welcome and nobody is judged. In collaboration with Ricky Paul Flowers an installation of British plants and flowers will see The Cadogan Arms draped in barley, wheat, grapes, and references to the botanicals of Bombay Sapphire Gin, including two lemon trees which will adorn the pub’s entrance. The doorway and windows will be dressed with fragrant flowers in hues of pink, purple, cream and blue, alongside the word ‘PUB’ written in large floral lettering.
This year The Cadogan Arms will be adorned with a selection of British flowers, hops, grapes, and botanicals in an ode to the iconic British pub. A set menu of classic British dishes is available for lunch and early dinner with Bombay Sapphire cocktails, Tribute Cask Ale and Harbour Lager served all day, every day. The pub will host live music from 7pm – 9pm, and DJs from 10pm – 1am on June 2nd, 3d and 4th, with Sunday roasts available on both Sunday June 5th and Monday June 6th.
298 King’s Rd, London SW3 5UG | Book here
This year’s Chelsea in Bloom theme of British Icon’s will be interpreted using an abundance of beautiful British grown & sourced botanicals, with flowers, foliage and plant materials inspired by the very best that a British Summer Garden has to offer, and in a palette of shades of red, white and blue, against a backdrop of seasonal Native British Tree foliage.
This installation will be constructed in a sustainable manner, with no floral foam and using re-usable containers and mechanics. Paying tribute to The Glorious Gardens of Britain, very much a British Icon, and one deeply rooted within The Cadogan, sited as it is just yards from one of London’s most iconic Garden Squares and only a short walk from The Chelsea Physic Gardens and Royal Hospital Chelsea, home to the world renown RHS Chelsea Flower Show.
The Cadogan’s display will this year feature spires of delphinium and scented garden roses, boughs of verdant greenery and clusters of cornflowers, amongst other beautiful British blooms, along with urns and flower pots, again traditional garden inspired elements to evoke one of the most notable of all British Icons, the Summer Garden.
The Fold’s mission is to spotlight remarkable women. For Chelsea in Bloom they are celebrating one of their own icons, Head of Design, Katya Maschenko. Katya is the Head Designer at The Fold and in her free time runs her own venture London Blooms. https://www.london-blooms.com. Katya grow the most beautiful flowers in her London garden and documents her year-round flowers in a delightful calendar and various stunning prints. Her garden is a big influence on her designs at The Fold, and her hand painted blooms can often take the form of an abstract print or inspire a seasonal colour palette within the collection. The Fold have commissioned Katya to do a floral takeover in their Chelsea store – bringing her garden and calendar to life within the store’s window and interior. Katya started gardening 7 years ago. When she purchased her current home, the garden was overgrown with brambles and weeds, and she dreamed of creating a space that would have flowers blooming throughout the year. Gardening has not only become a passion for her but a constant source of inspiration.
Organic Pharmacy have chosen the beloved character from the books to the screens, Winnie-The-Pooh for this year’s Chelsea in Bloom display. Whenever the character is mentioned no one can deny the feeling of nostalgia and comfort you experience. For years he has taught us the importance of imagination, individuality, valuing friendships and most of all HONEY!
The honey used in their products is organic. It is produced from the pollen of organically grown plants that do not have any chemicals that can harm the bees. The Organic Pharmacy have recently signed a petition calling on the government to implement a total ban on the use of neonicotinoids in the UK. These chemicals are harmful to bees causing damage their nervous system and motor function when they feed on pollen or nectar.
They believe that all honey should be organic, not contain any of these nasty chemicals and bees that should live happily and healthily which is why they feel so strongly about this petition – and are sure Winnie-The-Pooh would agree!
“A little consideration, a little thought for others, makes all the difference” – Winnie-the-Pooh
To find out more about the petition please click here
The Organic Pharmacy are giving away exclusive scratch cards where you will have the chance to win deluxe samples of our products – every scratch card has a prize so everyone is a winner!
43 Cadogan Gardens, Chelsea, SW3 2TB
The Sea, The Sea celebrates the ‘British seaside’ in all its glory. A nod to their occasional rustic coastline, their installation centres itself around Britain’s iconic red telephone box filled with wild and colourful planting.
Designed by Amelia Annfield www.ameliaannfield.co.uk and Floristry by India Jess Flowers.
To celebrate the 2022 edition of the prestigious Chelsea in Bloom and this year’s theme ‘British Icons’ The Sloane Club and Sloane Place have chosen to pay homage to one of the most loved and respected Britons in the world – HM Queen Elizabeth II. With foundations of The Sloane Club rooted in supporting female leadership and camaraderie – it was founded in 1922 by Princess Helena for female officers of the Armed Forces – the decision was instantaneous.
Created by Chic Flower Designs, this year’s display is a floral biography dedicated to The Queen, an account of her life written in the Monarch’s favourite blooms. The profile of The Queen, covered with hydrangeas in blue – her favourite colour – takes centre stage, decorated with earrings created using her favourite flower – Lily of the Valley. The hand painted Union Jack bench and flag, made from seasonal summer bedding plants, are a nod to The Queen’s service to the country.
Visitors to The Sloane Club and Sloane Place have a chance to transform into keepers of The Queen’s peace as a Royal sentry box is placed by the entrance to The Club. Channel your inner guardsman and try on the bearskin hat carefully constructed of black pampas grass. Much of the bedding plants used in the display will find new purpose as The Sloane Club Members, now both men and women, and their guests will have a chance to purchase individual pots and proceeds will be donated to support the Ukraine Crisis Appeal.
Enjoy three deliciously refreshing Chelsea Flower Show cocktails at The Roof Terrace at The Sloane. With ‘wild’ being the theme for this year’s Flower Show concoctions include Honey Moon Sour, a drink that pays homage to the majestic bee, its importance, fragility and strength in the world, with a bittersweet blend of Monkey 47 gin, St Germain, lemon juice and honey water; Sloane Flower G&T, a gin and tonic with a violet, floral twist; and a My Hibiscus Martini, a sweet but deadly combination celebrating the power of the feminine.
Celebrating the Jubilee , The Roof Terrace will have a fabulous British traditional afternoon tea available from 1 – 5 June. The tempting menu is priced at £45 per person.
60 Lower Sloane St, London SW1W 8BP | Book a table here
What can be more fitting than to celebrate Tiffany’s launch of Flora and Fauna modern designs, at the time when Sloane Square is teaming with all that is botanical? Taking inspiration in the unveiling of this new and exciting range in Miami, they aim to create a vibrant and modern installation around the store front, wrapping around to Sloane Square. It will be a celebration of all that is British, so they will have colourful peonies and scented garden roses growing around the store. Inside the store, colourful bouquets will be handed over to clients, and tall displays in elegant white vases with the natural and organic styling will follow throughout.
The heart and soul of Timothy Oulton’s concept comes from the influence that British heritage has on us and Timothy Oulton’s designs and is perfectly embodied through the humble passion of the English rose. This concept is amplified by their iconic “Jackdn’ brokn” sofa, their Regiment suits and side tables paired with vintage trumpets and drums as a reference to iconic British bands such as The Beatles and Queen, who are often the sound that carries through their gallery.
Sgt Pepper’s Lonely Hearts Club Band immediately came to mind for this year’s theme because of the iconic Beatles and much-imitated Peter Blake album cover featuring many icons of the time. When Vardo realised it was released 55 years ago this week (26th May 1967) they had to put their own spin on it!
Working as sustainably as possible with the amazing Athena Duncan at Rebel Rebel, they’ve created their own floral tribute to the album art, even referencing their international heritage by replacing the props in the foreground with ones representing British icons born abroad. To celebrate everyday icons, visitors can stand in behind the famous drum set and ‘be the icon,’ capturing a photo of themselves in full Sgt. Pepper regalia.
When you visit Vardo’s wonderful display, you can stand behind the famous drum set and ‘be the icon’, capturing a photo of yourself in full Sgt. Pepper regalia – they would love to see the end results so please do tag @vardorestaurant.
To help celebrate , Vardo have created some Beatles & botanical inspired cocktails.
– Love Me Do
Belvedere vodka, Davenport rosé, lavender, strawberry.
– Day Tripper
Hendricks gin, crème de violette, thyme, rosemary, limoncello.
– Stryyk It Sour
Stryyk 0% Not Gin, lemongrass, ginger, lemon, aqua faba.
9 Duke Of York Square, London SW3 4LY
Wolford reinterprets the glam of ancient dresses this year! Inspired by the gilded glamour of the 1800s, Wolford’s bodysuits, stay-ups, and legwear fit right in with these icons of British fashion.
Floral decorations create the shapes of wigs, gowns and chandelier, matching with sensual iconic pieces by Wolford: this unexpected merger symbolizes the empowerment of women and the modernization of the Woman’s dress codes.
Yves Delorme have used the Queen’s Crown Jewels as inspiration by using cerise Rose’s, blue Delphinium’s, white freesias, purple Lisianthus and teal peacock feathers they have created “gems” throughout the oversized crown shaped display. Small jewel shaped boxes along the window frame contain pops of colour representing jewellery boxes of treasured gems.
All their materials are eco-friendly and sustainable.
Following up this year briefing of the British icons, Zadig & Voltaire have chosen to develop a concept around Shakespeare and the quotation of the flowers in his masterpieces.
They have developed the concept of the Shakespeare’s Garden with the idea to create a small indoor garden in their window. The theme of the literature is a core part of their Brand identity and they thought to merge this be in line with this year theme and to represent one of the values of ZadigetVoltaire.
The installation translates into the Zadig aesthetic of a minimal, contemporary display.