What’s On
A feast for the eyes!
Rickshaw Rides & Walking Tours
The previously sell-out rickshaw rides and walking tours are back! Head to the Greengrocers Information Point on Sloane Square to reserve your place on a rickshaw ride or on one of our walking tours throughout the week –the ultimate way to enjoy this year’s event. Rickshaws run from 10.30 until 5.30pm each day, with walking tours depart at 11am and 3pm (exclusions apply on Monday, 20May). Please note, bookings cannot be pre-made ahead of your visit.
THE FELIX PROJECT
This year, Chelsea in Bloom’s charity partner is The Felix Project, the charity fighting against hunger and food waste across London. Visitors will have the opportunity to find out more about their work, pledge donations throughout the week from Sloane Square or purchase an event t-shirt form the Greengrocers Information Point, where all sales proceeds are being generously donated to the cause. Find out more here.
CONFETTI CLUB
Many of the flowers from this year’s event will be donated to Confetti Club, a not-for-profit who repurpose used flowers to create beautiful, biodegradable dried petal confetti with all profits going to Cancer Research UK. Through recycling many of the flowers from the Central Installations, and working with this year’s participants, Confetti Club will provide a sustainable finale to the event, as well as create a stunning product that will bring joy to those ‘just married’, and raise money for a brilliant cause.
Find out more at confetticlublondon.com
A Blissful Holiday
Celebrating the floral week, visit Kuoni on the 6th floor of Peter Jones to be in with the chance of winning a blissful relaxation at five-star Anantara Vilamoura Algarve Resort for a five-night stay.
Peter Jones, Sloane Square, London SW1W 8EL
PERSONALISED SNEAKERS
Hogan will be serving refreshments on 24-25 May from 10am-6pm as well as a station in-store where clients can have their sneakers personalised.
10 Sloane Street, London SW1X 9LE
In-store Flower Shop
To celebrate Chelsea in Bloom, Diptyque on Sloane Street will be hosting an in-store flower shop from 24-25 May from 12-6pm. Local, seasonal flowers beautifully wrapped in pretty tissue paper. Available with purchases made on the day for £115.
And on 25 May from 12-6pm, transform your purchases into unique pieces to be treasured with a complimentary engraving service. Available with purchases made on the day for £115.
161 Sloane Street, London SW1X 9BT
Blooms with Bluebird
Visit the iconic Bluebird on the King’s Road to marvel at their blooming display in partnership with Sipsmith. And we highly recommend booking a table for some delicious cocktails and food.
350 King’s Road, London SW3 5UU | Book here
Complimentary Bouquets
Visit TOD’S on Sloane Street whereby a florist will be on hand preparing special bouquets in TOD’S boxes to anyone who visits the boutique from 24-25 May from 10.30am-6pm.
35-36 Sloane Street, London SW1X 9LP
Personalised experiences
Join Jo Malone London at their Sloane Street store to celebrate Chelsea in Bloom.
Discover most-loved scents and add the perfect finishing touch with exclusive personalised experiences. From beautifully hand-painted boxes to those adorned with pressed flowers. Add a floral flourish to complete your purchase, whether you’re seeking the perfect present or a treat just for you.
Hand Painted Floral Boxes – Tuesday 21st May
Floral Wax Seal Stamping – Wednesday 22nd May
Pressed Flower Box Decorating – Thursday 23rd May
Hand Painted Floral Boxes – Friday 24th May
Hand Engraving – Saturday 25th May
Floral Wax Seal Stamping – Sunday 26th May
150 Sloane Street, London SW1X 9BX
Mat Hatters Afternoon Tea
Mad Hatters Afternoon Tea has been designed using iconic themes from the classic tale Alice in Wonderland by Lewis Carroll. Stripey macarons reflect the Cheshire Cat, and delicate mushroom shapes hide a wonderful taste sensation, all complemented with traditional flavours such as rare roast beef, coronation chicken and cucumber with dill.
Save 25% off a limited-edition Mad Hatters Afternoon Tea. Now only £44pp (Was £59) Available 20–26 May 2024. Afternoon Tea is served from 12pm to 5pm every day.
The Capital Hotel, Apartments & Townhouse 22-24 Basil Street, SW3 1AT I Book here
Brighten your smile
Chelsea Green Dental Practice are welcoming visitors all week. Stop by to enter a free raffle and be in with a chance of winning complimentary Enlighten whitening treatment and Oral B toothbrushes. Winners will be contacted on Friday 24 May.
Additionally, the practice invites you to come by for drinks to celebrate their debut flower installation and to meet the team on 22 May from 6-8pm.
57 Markham Street, London SW3 3NR
Bespoke Bouquets
This year to celebrate Chelsea in Bloom, Jimmy Fairly has collaborated with London based content creator and florist Kasia Chin to create bespoke bouquets available to receive with purchase. Designed at her London based floristry, Gloria Studio’s, Kasia has prepared colourful and vibrant bouquets ready to add to Chelsea’s floral celebration.
Visit Jimmy Fairly, 170 Kings Road 25-26 May to receive a free bouquet when purchasing a pair of glasses or sunglasses.
Bees’ Bliss
Visit Hans’ Bar and Grill on Pavilion Road for their limited-edition cocktail available until 26 May, crafted in partnership with Penhaligon’s, drawing inspiration from their display as well as Penhaligon’s Liquid Love perfume. Bees’ Bliss is made from Tequila Blanco, Campari, lemon, honey syrup and rose water and is priced at £15. You’ll also receive a complimentary sample of the Penhaligon’s scent when ordering the cocktail.
164 Pavilion Road, London SW1X 0AW | Book here
Squeeze the day
It’s time to squeeze the day…
Step into Trinny London’s exclusive pop-up on the iconic King’s Road. Inspired by founder Trinny Woodall’s zest for life and infectious energy, Trinny London’s pop-up transports you to a vibrant paradise with fresh lemons and sunny yellow hues. You’ll be able to browse their full collection of award-winning skincare, must-have makeup and innovative skincare-makeup hybrids. Come and say hello for the chance to find new favourites, stock up on your staples and check out their blooms inspired by tranquil, far-flung adventures – plus, there’s free gifts too…
How to get a free gift
All customers who make a purchase at the Trinny London pop-up will receive a limited edition T-Tote bag, Lip Glow in Bella, a refreshment and samples of See The Light SPF 50+ Moisturiser, The Elevator Neck/Décolleté Concentrate and Plump Up Peptide+ HA Serum.
Free gifts are also available for customers who complete their skincare Match2Me in-store and sign up to receive Trinny London’s emails. Customers who have already completed their skincare Match2Me and can show a member of staff their results email and have signed up to receive emails. This free gift will include a Lip Glow in Bella, a refreshment and samples of See The Light SPF 50+ Moisturiser, The Elevator Neck/Décolleté Concentrate and Plump Up Peptide+ HA Serum.
31 King’s Road, London SW3 4RP
An Italian Breakfast
POLPO will be open every day from 20-26 May on the terrace from 10am for breakfast. From scrambled eggs with pecorino and spring onions to a sausage and soft egg pizzetta. Or if you’re stopping by slightly later in the day, enjoy their special floral cocktail with Sipsmith Lemon Drizzle Gin, fresh orange juice, vermouth and St Clement’s fizz.
81 Duke of York Square, London SW3 4LY | Book here
Exclusive discount
Visit the gorgeous pop-up store of Cefinn to enjoy 10% off purchases made in-store, quote ‘Chelsea in Bloom’ to a member of staff.
108 King’s Road, London SW3 4TZ
Treats from Comptoir
Available from 20-26 May from 11am-3pm, enjoy complimentary lemonade, rose mint tea and milk & orange blossom as well as Rose and Lemon Turkish delights and some delicious dates.
53-54 Duke of York Square, London SW3 4LY
Complimentary Embroidery
Visit Allbirds on the King’s Road on 24 May from 11am-6pm and receive complimentary embroidery by Sarangua when purchasing a pair of Allbirds.
54 King’s Road, London SW3 4UD
Limited-edition Afternoon Tea
Tuck into a delicious afternoon tea from 4-5pm from 20-26 May at The Phene. Celebrating their floral design this will be the first time the pub has served afternoon tea and will include runny-yolk Lobster Scotch Eggs, Home Cured Gravalax sandwiches and freshly-baked Bakewell Tarts.
9 Phene Street, London SW3 5NY | Book here
Brazilian treats
Enjoy a complimentary cocktail in-store along with fizz and Brazilian treats on 20 May from 4-7pm as the newly opened Granado celebrate their Chelsea in Bloom display.
59 King’s Road, London SW3 4ND
A Blossoming Display
Inspired by William Yeoward’s ‘Arlington Cushion’ the gorgeous home store on the King’s Road will have a blossoming window display, brought to life by talented local artists, Maisie Price and Izzy Hillier.
Pop by to see their blossoming display and enjoy 10% off the William Yeoward Paint Gallery in-store with the King’s Road Privilege Card.
270 King’s Road, London SW3 5AW
Treatment offers
With painted roses on the window, enjoy 15% off treatments and products at Blink Brow Bar on the King’s Road from 20-27 May as well as a complimentary Rose Chai tea. Simply book online or in-store quoting the code: BLOOMBBB.
341 King’s Road, London SW3 5ES
Scones and More
In theme with their incredible display, visit Penhaligon’s for some complimentary delicious scones in-store from 23-26 May. And from 21-25 May, receive a 10ml fragrance with a 30ml body wash/lotion with purchase when spending £160 or more.
25 King’s Road, London SW3 4RP
Monica’s Meadow
Monica Vinader on Duke of York Square will be hosting two exclusive floral events.
21 May and 22 May, 6pm-7.30pm
Flower Pressing Workshop: Led by sustainable florist, Flower & Press, preserve repurposed and mindfully forages flowers onto recycled cotton rag paper. Tickets are £27.80 per person and redeemable against a Monica Vinader purchase on the night. Book here
20 May – 02 June
Monica’s Meadow: From Monica’s Backyard, to yours, pick up a free Monica’s Meadow seed mix with your purchase (while supplies last).
71-72 Duke of York Square, London SW3 4LY
Dates For Your Diary
Peter Jones is celebrating with a whole host of in-store activity.
Tuesday 21 May
11am-12.30pm – In conversation with Emma Bridgewater: take a deep dive into what inspires her designs with an opportunity to ask questions, and for any Emma Bridgewater purchases on the day, she’ll be signing pieces between 11.45-12.30pm – book here.
Thursday 23 May
1-2pm – Beauty Masterclass with Clinique ‘Healthy Skin Hydration’: an exclusive masterclass on the ultimate facial routine, with £10 tickets redeemable against products on the day and including a complimentary glass of fizz – book here.
2-3pm – ‘Serene Summer Skin’: join the Elemis experts to discover their Pro Collagen Rose range, tickets cost £5 – book here
4-5pm – Four Ways to Wellbeing with Neom: with your £5 ticket, receive simple tips and tricks from the NEOM team, a complimentary sample and include a drink on arrival – book here
Friday 24 May
1-1.30pm and 2.30-3pm In-conversation with Clare Foster: discover the trends of this year at the Chelsea Flower Show and how you can implement these into your outdoor spaces. Find out more and register here.
3-4pm – Collection of Emotions by Charlotte Tilbury: join the team for a masterclass for just £5 and discover the six new emotion boosting fragrances, with a drink on arrival – book here.
Cocktails and Sweet Treats
Book a table at Colbert on Sloane Square to enjoy their exclusive cocktails and desserts available from 20 May – 2 June.
Refreshing cocktails include five new additions to the menu, from the ‘Le Peche’ with lillet blanc, rinquinquin peach aperitif, cremant de loire and fever tree tonic water to the ‘Graperfruit Spritz’ with lilet rose, plymouth gin, grapefruit soda and bitters. And if you’re feeling in need of a sweet treat, the ‘Strawberry & Elderflower Pavlova’ or the ‘Ice Cream Profiteroles with Chocolate Sauce’ will hit the spot.
50-52 Sloane Square, London SW1W 8AX | Book here
Indulgent Lunch
Perfectly enjoyed on their new outdoor terrace area, The Cadogan Arms have curated a special Chelsea Flower Show three course set lunch menu, in partnership with Chase Distillery. Available from 20-25 May for £33 per person, dishes include Gin-Cured Salmon made with Chase Elderflower Gin to start, a Roast Chicken Caesar Salad for main and a twist on a classic Cadogan dessert to finish with new Raspberry and Basil Gin Trifle.
But that’s not all, you can also indulge in an array of bespoke Chase cocktails including Rosehip Cordial, Tio Pepe and Soda, Bitter Orange Sgroppino made with Chase Marmalade Gin, Blood Orange Negroni Sorbet topped with a generous pour of Prosecco.
298 King’s Road, London SW3 5UG | Book here
Group Feasting
Show your Chelsea Flower Show ticket upon arrival to receive a complimentary Azzurra in bloom cocktail for you and your guests when dining with 8+ people.
In addition, all bookings taking place between 20th – 26th May 2024, will be in for a chance to win a complimentary Jazz night dinner for 2 in Azzurra.
Bookings must be booked in advance through the events team and must take place in the private dining room to enter the draw.
127-128 Sloane Street, London SW1X 9AS | Book here
A Pirate’s Feast
Enter The Butcher’s Tap and Grill Pirate Ship for a true Pirates Feast inside. Indulge in the Chelsea in Bloom specials, The SeaDog with nasturtium pesto, sauerkraut with salt beef, frankferter hotdog with pickled walnut ketchup and garlic mayonnaise, garnished with voila flowers. nasturtium leaves and corn flowers. As well as the Chelsea in Bloom Chopped Salad with peas, fava beans, green olives, green beans and gem lettuce, dressed in nasturtium pesto. For every SeaDog and Salad bought, £1 will be donated to The Felix Project and you’ll be entered into their Raffle to win the ‘Bloomin’ Treasure – a treasure chest filled with floristry assortment.
27 Tryon Street, London SW3 3LG | Book here
Luca’s Jazz
Visit Luca Faloni on the King’s Road for their in-store event on 25 May from 1-4pm. Enjoy live jazz music and complimentary drinks whilst you shop.
44 King’s Road, London SW3 4UD
A Strawberry Collection
Celebrate the week with Les Nereides and discover their beautiful installation and enter the pick-your-own prize draw for your chance to win a dream piece form the Strawberry collection from 20-26 May.
And on 22 May from 4-8pm, receive a free gift* as well as complimentary fizz and treats.
132 King’s Road, London SW3 4TR
Festival of Flowers
‘The Play’s the Thing’ exhibition at St Mary’s Bourne Street will be running from 21-24 May (10am-5pm) and 25 May (10am-1pm). The beautiful church will host a Festival of Flowers and vestments to celebrate their 150th anniversary and Chelsea in Bloom. The Church will be cleared of pews and filled with spectacular flower displays alongside an exhibition of historic floral themed vestments, which are worn by the clergy throughout the religious year.
30 Bourne Street, London SW1W 8JJ
Exclusive Cocktails
Enjoy three limited-edition Chelsea in Bloom cocktails at Kahani, just off Sloane Square available from 20-26 May. The ‘Chelsea Garden’, with gin, orgeat almond cordial, lemon, egg white and blackberries, ‘Kensington Garden’ with Marabeau Rose gin, lime, Blue Butterfly and lavender infused Ceders Hibiscus, topped with Ginger beer. And last but not least, ‘Chennai Garden’ with white run, grapefruit, ginger syrup and basil leaves. What’s more, enjoy one free cocktail with your meal when showing your Chelsea Flower Show ticket.
1 Wilbraham Place, London SW1X 9AE | Book here
Gifts Galore
To celebrate the launch of their installation, Anthropologie will be serving cocktails and treats, plus gifting single stem flowers to customers on the afternoon of Monday 20 May.
131-141 King’s Road, London SW3 4PW
Beauty and Fizz
Join Cosmetics a la Carte on 21 May from 12-6pm to celebrate the lunch of their new Fresh Faced Watercolour Balm. Drop in to be the first to try and buy or book a complimentary 20-minute artist mini-makeover. Enjoy a gift with purchase as well as a complimentary cocktail. And before leaving, don’t forget to enter the Pick-Your-Own prize draw for your chance to win Fresh Faced in a colour of your choice.
192 Pavilion Road, London SW3 2BF
Book Launches with Taschen
Celebrating all things Lemon, join Taschen on 22 May from 5-7pm for their book launch of ‘The Gourmand’s Lemon’ RSVP here.
And later on in the week, enjoy a book signing with Mary McCartney on 24 May from 2-3 for her ‘Feeding Creativity’ book RSVP here.
12 Duke of York Square, London SW3 4LY
A Sweet Treat
Be sure to visit Russell & Bromley’s King’s Road store to view their stand-out sweet display and receive a free limited-edition Russell & Bromley tote bag featuring a bespoke illustration by artist Tatiana Alida Carrelet, plus a little sweet surprise with your in-store purchases*.
*Limited quantities available, while stocks last
64 King’s Road, London SW3 4UD
Rabbit Delights
Whilst admiring this years Chelsea in Bloom display from Rabbit, stop by for their specially created five course menu for £48 per person. Featuring Rabbit favourites including the ‘Mushroom Marmite Eclaire’ you can also expect Portland hand-picked Crab with spring green gazpacho,Oxford Sandy & Black Pork Tenderloin with apricot majoram and fennel salsa and cider jus. And for the grand finale, indulge in an irresistible Baked Cherry Cheesecake with salted caramel.
172 King’s Road, London SW3 4UP | Book here
Diamond Tulips
Explore the gorgeous Diamond & 18ct Gold Tulip collection from Annouhska with new additions including yellow gold and pave diamond pendants, as well as stunning earring drops. Pop into the boutique on Cadogan Gardens, just off the King’s Road to discover yours.
41 Cadogan Gardens, London SW3 2TB
Bloom with Anya
Stop by Anya’s Café just off Sloane Street for a delicious Chelsea in Bloom inspired Afternoon Tea for £50 per person. Inspired by all things gardening, enjoy a selection of exclusive cakes and sandwiches, warm scones with clotted cream and preserves, all adorned with beautiful, edible flowers – think pansies, cornflowers and tagetes. And to elevate your experience, enjoy the Rosemary French 75, a deliciously woody, herbaceous champagne cocktail created especially for the event (with the option to swap for a mocktail version).
9 Pont Street, London SW1X 9EJ
A Gardening Capsule
Discover Smythson’s gorgeous Gardening capsule in store including notebooks, journals and stationary in celebration of Chelsea in Bloom, available in a variety of colours. And to make yours extra special, receive complimentary embossing on the gardening journals at the Sloane Street store from 19 -25 May.
T&Cs:
This offer is redeemable at Smythson’s Sloane Street store only, valid from store opening on Sunday 19th May 2024 to store closing on Saturday 25th May 2024. Available to claim on purchase of the Gardening Journal only, while stock lasts, and cannot be used in conjunction with any other full-price items, sale items or other promotional codes. One redemption per customer, valid for up to two classic initials only, excludes motifs and Park Avenue font. To redeem in-store, the code INBLOOM should be quoted to a member of the Smythson team at the checkout desk.
141-142 Sloane Street, London SW1X 9AY
Petals and Pooches
If you’re visiting Chelsea in Bloom with your furry friend, book your session at Anabela Chan’s ‘Rescues in Bloom’ event running from 25-26 May. Celebrating the uniqueness of rescue dogs, in support of Wild at Heart Foundation, in partnership with Pawtique Dog Photography.
Enjoy a 30-minute session in-store where your dog will be adorned by floral designs by Wild at Heart and have the chance to wear Anabela Chan’s stunning necklaces. Choose your favourite portrait from the gallery and receive a copy one week after. And if you love them all, there is the opportunity to purchase additional shots. Tickets are £70 with all proceeds donated to Wild at Heart Foundation. Book and find out more here.
35b Sloane Street, London SW1X 9LP
A Floral Menu
To celebrate the floral month, The Surprise are offering three Chelsea Flower Show specials. Enjoy the Garden salad starter with rainbow radishes, asparagus, soft boiled hen’s egg, voila flowers, mixed leaf salad & elderflower vinaigrette dressing. For main course, indulge in the Half or Whole Garlic Baked Cornish Lobster, served with a mixed leaf salad and Koffman’s fries. Concluding with an English Strawberry Parfait with Coates & Seely English Sparkling Wine jelly, yogurt and orange bavarois.
6 Christchurch Terrace, London SW3 4AJ | Book here