This year Hackett have embraced the theme of Safari we want the window to take you on a journey through different senses, spaces and environments. We have used lush tropical planting and bright blooms spilling onto the street to create an eye-catching wild facade. Our main features of the windows are the life-sized 3D animals each handmade from hundreds of flowers bringing the tropical jungle to the urbane heart of Sloane Square.
Florist: Wildabout Flowers with Harlequin Design
We are collaborating with the florist, Harper and Tom’s to create a beautiful display for this year’s Chelsea in Bloom. Taking the theme of “Floral Safari” we are designing a dramatic arch with an abundance of African wildflowers for the entrance. Flanking each side we will also create some structural safari elements created with flowers. Along with this; to enhance the design we will be installing a vinyl of blue sky in the windows and will have tall grasses across the front of the windows.
Florist: Harper and Tom’s
To celebrate Chelsea in Bloom and this year’s theme ‘Floral Safari’, Smythson plans to unveil a larger than life window display at its Sloane Street boutique. After delving into Smythson’s rich archive, the brand has commissioned London based florist Amanda Willgrave to help create a window display to tell a truly enchanting story inspired by the golden age of travel and to honour Smythson’s rich travel heritage.
The boutique’s windows will transport visitors to the African Savannah, taking inspiration from the world-famous Giraffe Manor in Kenya. The entrance to the boutique will be flanked by two life-size topiary framed giraffes who will be welcoming guests into the store. The moss-covered frame will be infilled with an array of foliage and plants that will bring the animals to life. Overhanging the doorway will be an Acacia tree, central to the composition of Willgrave’s design, which will create a truly enchanting playground for the giraffes to cause mischief in.
To celebrate the RHS Chelsea Flower Show and Chelsea in Bloom, Smythson have launched their new ‘Beauty & The Bees’ collection of notepads.
Celebrating the unsung heroes of the horticultural world, garden insects, each notebook in the collection is decorated with Smythson’s new motif, featuring a whole host of creatures commonly found in the quintessential English country garden.
A wonderfully playful statement design, created using Safari as the inspiration, adorns the exterior of 11 Cadogan Gardens. A custom created staging area is adorned with fresh sand and a wild selection of savannah inspired foliage and grasses. Nestled in the centre of this organic setting, a pair of the most fabulous and cheeky monkeys are quietly enjoying a delectable afternoon tea offering. Making themselves at home, the monkeys appear to have collected a number of wonderful world traveller comforts, which all work to conjure a nostalgic sense of yesteryear.
To avoid the sun, each of the monkeys are comfortably styled beneath a large and sculptural savannah tree, crafted from branches which meander and contort along with a canopy of luscious green foliage. The whole scenography is then completed with a Bedouin style backdrop and character illustrations bursting from the library windows that have been hand crafted by skilled artisans to conjure the impression that the whole hotel has been overrun by guests on Safari.
Florist: Larry Walshe
Kiehl’s Chelsea in Bloom concept pays homage to our second generation founding family member, Mr Aaron Morse who found inspiration from his love of travel and was truly excited by adventure and discovery. His passion for adventure is still represented in Kiehl’s stores today with the Harley Davidson bikes and spitfire planes incorporated into all of our store designs.
The floral display ‘Midnight Discovery’ takes inspiration from an African Sunset, a cherished moment and integral part of any safari experience. The striking silhouettes of the wildlife against the dimly lit blue of the night sky create an unforgettable scene. The flowers used in the display are locally sourced Osteospermum flowers which are native to South Africa and are entwined with solar powered fairy lights to create the illusion of a midnight sky.
Why not pop into Kiehl’s during Chelsea in Bloom for one of the store’s fabulous floral themed events?
Monday 22 May and Wednesday 24 May: TERRARIUM WORKSHOP
3 – 4.30pm
Get your hands dirty with a Terrarium making workshop, and create your own miniature garden to take home with you.
In collaboration with Grace & Thorn
Tuesday 23 May and Thursday 25 May: HAND TIED BOUQUET WORKSHOP
3 – 4.30pm
Create a hand tied bouquet using seasonal flowers fitting in with the floral theme of Chelsea In Bloom.
in collaboration with Grace & Thorn
Friday 26 May: FLORAL COCKTAIL EVENING
in collaboration with Barts London
Join us for a signature Midnight Discovery floral cocktail evening
Saturday 27 May: Take your very own plant home with you from our display. The first 250 people down with receive a complimentary hand salve 30ml
In collaboration with renowned florist Philippa Craddock, The White Company camp will evoke a cosy base in the bush. An abundance of grasses and wild hedgerow are complimented by The White Company products, inspiring customers to create an African retreat at home or in their garden.
Florist: Phillippa Craddock
Artisan du Chocolat sources a large number of its cocoa beans from Columbia. Columbia is a diverse country with Wildlife, jungle and safari. The window is an interpretation of the natural world that you can find in Columbia with its wild plains, Tatacoa desert, tropical rainforests and open savanas. Columbia is one of the top 5 destinations for bird watching and this window depicts our Crowned Crane – one of the endangered species of Columbia.
Florist: Amanda Austin Flowers
This year’s Cosmetics à la Carte display will encourage you to travel back to an era which epitomised the notion of travelling in style. Inspired by their bespoke approach to make-up and beauty, the interior of the boutique will be transformed into a luxurious Safari tent. As you enter the store you’ll be surrounded by floral installations that will reference iconic safari imagery of the past, created by Alexia Booker from the blog Lost Found Keep. Cosmetics à la Carte will be inviting visitors to enjoy the calm, beautiful surroundings and discover the limited edition make-up palette inspired by savannah hues. Customers can also enjoy complimentary ‘Safari Beauty’ touch- ups, cocktails and a gift for safe bronzing in the sun with any purchase of two products.
Florist: Alexia Booker
To celebrate this year’s Chelsea in Bloom, Dubarry of Ireland are delighted to have partnered with Hamish Mackie, internationally acclaimed wildlife artist, for their take on this year’s theme ‘Floral Safari’.
The installation includes one of Hamish’s handsome bronze leopards who will be climbing through a frame of African safari inspired flowers and out of the grasses of the savannah. The colour of the flowers are inspired the colours of the famous African sunset.
In the other shop window will be a Dubarry mannequin dressed in a Dubarry safari outfit, including pith helmet, binoculars, compass and walking cane.
In store will feature another of Hamish’s beautiful bronze leopards stalking through grasses.
Florist: Rose Hamson Flowers
In keeping with High’s ethos of health, naturality and nurturing food, Longworthy Flowers’ Elizabeth Cameron has kept as organic and ethical as possible with her design and display for artisanal cafe, High Mood Food.
She has interpreted the jungle safari theme by using ‘hot’ colours in the South African bush flowers she’s chosen which reflect High’s branding. Feathers, ostrich eggs and hide to cover a plinth outside the store will reinforce how High is embracing this year’s theme.
Elizabeth will be planting flower beds outside created using recycled cauliflower crates sourced locally. They will contain GEUMS – Totally Tangerine, Scarlett Tempest and Luzula grasses all of which are naturally in flower at this time of year and flower for the whole summer. The Geums have been grown and bought from Hardy’s Cottage Plants, near Whitchurch, Hampshire who themselves are exhibiting at Chelsea.
Inside High, Elizabeth will be producing 5 large flower arrangements full of South African flowers, feathers and ostrich eggs, the latter two of which have been sourced from Lincolnshire.
As a florist, Elizabeth is a believer in ‘Grown not flown, locally produced, natural not forced and supporting local business’ all of which are totally inline with High’s own ethos.
Florist: Longworthy Flowers
The BOSS Store will celebrate this year by creating a bespoke window inspired by the theme ‘floral safari’, a concept which has influenced the BOSS Womenswear Pre-Fall 2017 collections. Bold zebra and statement floral prints will make a stand out and unique design around the theme Chelsea In Bloom.
The shop façade will be framed with a mix of exotic and lush green foliage. Various tones of pink vanda orchid flowers will be distributed amongst the foliage as decoration.
Discovered deep in the wild savannas of the Serengeti, a deserted Jeep holds the long lost treasures of Monica Vinader. Resurrected from the wild, beautifully shrouded in moss, Leucosperums, Proteas and Kangaroo paw, the abandoned vehicle brings gems and precious gold to our Chelsea boutique.
Florist: Neeva Jay
On Thursday 25th May, from 5 to 7pm, the Monica Vinader Chelsea boutique will hold an exclusive shopping event hosted by Sasha Wilkins of Liberty London Girl. This event will give customers the opportunity to explore the safari-themed display while enjoying canapés, complimentary engraving and 20% off all purchases.
PRESS London will also be on-hand to keep guests suitably refreshed with a cold-pressed cocktail bar, serving a range of delicious juices throughout the day and bespoke cocktails into the evening.
This May, fruit & vegetable specialist Natoora will create a floral installation reminiscent of English grasslands just outside its shop on Pavilion Road.
Drawing inspiration from the environment UK Asparagus grows in, the installation – designed by London florist Linda Cottee – will feature asparagus spears, flowering asparagus (the mature expression of the familiar asparagus spear) and edible borage flowers in a climbing display of greenery. The asparagus will be sourced from Natoora’s Evesham grower, who is growing the only PDO Asparagus in the UK. We are hoping he will be able to attend the first day of the event.
Alongside the asparagus installation, Natoora will also invite visitors to plant and take home their own Trombetta courgette seedlings, ready to harvest this Summer. We source this distinctive variety of courgette directly from a grower in Albenga, Italy. The planting will be taking place from 12pm on Monday, May 22nd through Saturday, May 27th, coinciding with the shop’s opening hours.
Florist: Linda Cottee Flowers Ltd
Wild About have brought the tree of life to Chelsea for this year’s Chelsea in Bloom, Floral Safari. Towering above the exterior of Oliver Peoples is the majestic BaoBab tree, the most iconic sunset silhouette on any Safari skyline. Bringing to life the tree’s surroundings, an arid pathway will lead you through the sand and grass and into the store.
Florist: Wild About
Inspired by the depths of the jungle, renowned florist Rob Van Helden and his team will be creating a tropical floral safari for Poetry’s Chelsea in Bloom window display this year. Using exotic blooms and foliage, cleverly interspersed with new and exclusive printed fabrics from their new High Summer collection, an exciting scene will unfold with a vibrant lion at its centrepiece.
During this week, Poetry will be giving away a free linen scarf with every purchase made exclusively in store at 10 Symons Street, and donating 5% of the sales made in store that week to UK charity, Lion Aid to help raise awareness and funds for this now endangered species.
Florist: Rob Van Helden
REDValentino unfolds a floral kingdom, a personal interpretation of a safari, an expedition to observe art through the eyes of a young Italian artist. A journey into wilderness, celebrating the 2017 edition of Chelsea in Bloom.
The great brass and glass façade of the 133, Sloane Street Flagship store decorated with a floral installation will invite customers to discover an enchanting space. Trees looking like entangle vines, with a base of wild grass, moss, and different sizes of Monstera, Livistonia and Banana plants will disclose a canopy trail across a wooden structure. The store will transform in a sophisticated jungle inhabited by tigers, symbol of wealth and synonym of courage, vitality and strength.
A variety of unique vegetation types selected by floral designer Neeva Jay will unfold with stunning Leucadendron to magical Philodendron leading through a dashing portrait of a tiger by artist Matteo Giuntini.
In this occasion, REDValentino has collaborated with the Italian talent to create a limited edition t-shirt that will be available from May 22nd 2017.
In this context, where art and flora blend together, REDValentino dedicates 2017 Chelsea in Bloom a special event, a new adventure in the dynamic city of London, where experimentation is rule and dreaming is a must.
RedValentino will be collaborating with Italian street artist Matteo Giuntini to create a limited edition t-shirt inspired by this year’s Chelsea in Bloom theme. 85 t-shirts will be available to buy in-store from Monday 22 May.
Customers also have the chance to meet Giuntini himself in-store on 25 May over a cocktail from 10am-8pm. You can even have your limited edition t-shirt signed by the artist himself.
Journey through the Sarah Chapman London Boutique and explore our landscape of floral micro-environments. Sit by the campfire, adorned with bursts of floral flames. End your expedition in the luxury Skinesis Safari Lodge and treat yourself to a re-energising and restorative safari inspired express-treatment, ensuring to leave you with youthful and glowing skin. Have your binoculars at the ready and spot our Safari Rangers out and about in Chelsea with a chance to win a UK Safari experience and an array of Skinesis treats.
Florist: Lynfa Jenkin at Little Lake Flower
Journey through the Boutique and explore a landscape of floral micro-environments. Sit by the campfire, adorned with bursts of floral flames and enjoy an express treatment.
Just £15 each for a limited time only, take your pick from the following treatments:
• The Rhino: anti-aging express facial. Reveal a glowing and firmer complexion with a synergy of signature gymnastic massage
• The Watering Hole: quench thirsty skin with this exclusive hydrating treatment. A unique complex of moisture magnet Skinesis formulations are expertly applied using iconic massage techniques
• The Mud Bath: A carefully curated complex of detoxifying and purifying formulas, include an alginate, flash-effect Instant Miracle Mask.
Have your binoculars at the ready and spot Sarah Chapman Skinesis’ Safari Rangers out and about for a chance to win an array of Skinesis complimentary treats.
Sarah Chapman Skinesis has an exclusive safari competition in partnership with ZSL London Zoo. Win your own London Safari experience with a night’s stay for four at the Gir Lion Lodge at the Zoo!
Sleeping within roaring distance of the pride of majestic Asiatic lions, guests will be treated to an evening meal and breakfast, as well as an exclusive evening and morning tour of the Zoo.
To enter the competition please speak to a Sarah Chapman Safari Ranger or visit in-store for more information.
This year, Sloane Square Hotel worked with a family business from Gloucestershire, Kopend Creations, to help with their floral display. Kopend Creations are a team of bridal flower specialists who usually offer bespoke bridal designs with church and venue decorations to compliment.
Florist: Kopend Creations
The Sloane Club brings Safari to Lower Sloane Street for Chelsea in Bloom. On Safari, in Africa or in Chelsea, even the most imposing of animals can take you by surprise. In partnership with in-house florist, Carter Cherrill, The Club’s display is dedicated to the plight of the African Elephant, showcasing this majestic animal in floral glory.
Florist: Carter Cherrill
To celebrate Chelsea Flower Show, Boutique 1 will transform its windows to a blossoming façade of purple and yellow Chrysanthemum and Hydrangea florals. Referencing Chelsea In Bloom’s ‘Floral Safari’ theme, the floral arrangement will frame semi-transparent animal print vinyl graphics covering the entire windows.
From Monday 22nd, Boutique 1’s restaurant April’s will invite its guests to sample the ‘Chelsea in Bloom Menu’ comprising of fresh juices, vibrant salads, delicious cocktails and more.
To celebrate this year’s Chelsea Flower Show, Boutique 1’s café-restaurant – April’s – will offer a fragrant ‘Chelsea in Bloom Menu’ with dishes including: April’s Spring Salad, Asparagus, broad bean, pea, radish, mint and fennel pollen, alongside fresh juices or a delicious lavender gin cocktail to accompany a slice of rose sponge cake with pistachio cream or sweet scones, clotted cream with raspberry and lavender jam. The menu will be available from Monday 22nd June – Sunday 28th June.
In Swahili, the word safari means journey or expedition, and for African children, their safari is their journey to school.
Outside the shop, there are rough hewn cribs of flowers, inside the shop window, a hut with children’s toys and schoolbooks, and a uniform hanging up. The road sign to Msambweni is the distance children will have to walk to school, more often than not, barefoot.
And if you are a girl, unless you are lucky enough to be sponsored by Etatu, the charity which sends schoolgirls to the local school in Msambweni, buying books and uniform, your career options are likely to end at 10, when you will more than likely become a child bride.
5% of all sales at the Sloane Square shop during Chelsea Week will go to Etatu to further schoolgirls’ education, so they have the chance to go on to further education or at least have the skills of numeracy and literacy to enable them to look for work outside the home, once they leave school.
Imagine an unforgettable safari tour in the middle of nowhere through South Africa. What would you see? What would you smell? Which feelings would you have? With our satisfying safari-flower window we want to give you exactly these valuable impressions. Starting from a desert looking ground with a variation of big and small stones mixed with different types of succulents. If you look at the background the first layer is a black leopard pattern, printed on a fabric, to visualize the thoughts of wild animals strolling through the outback. The wild animals jump through the next layer: the fence. So the hole in the fence represents the freedom and discovery of our adventure through the nature. On the top layer there is new existence of life shown by a wonderful contrast of the multi-coloured flowers.
Giorgio Armani is pleased to support Chelsea in Bloom, through the creation of a unique floral installation, in celebration of the annual exhibition that opens the iconic Chelsea Flower Show into the local neighborhood of Knightsbridge.
The installation, inspired by the ‘Floral Safari’ theme, showcases a troop of monkeys that inhabit the windows of the Giorgio Armani Sloane Street store. The installation itself is created using Pennisetum grass to reflect the swaying wind of the savannah and exotic Banksia to mirror the wild flowers within. The design is a modern, clean and minimalistic take of an exuberant subject, reflective of Giorgio Armani’s signature style of timeless elegance.
Hamptons have based their design on a fantastical imaginary safari to a Panamanian Rainforest. Recently Shane Connolly Flowers worked with the Panama Wildlife Conservation Charity on their official launch at the V&A and were enchanted by the lushness of their indigenous rainforests. They have a simplicity and scale that would translate so well into a display for Hampton’s during Chelsea in Bloom. We wanted to avoid the more predictable aspects of a Safari theme, with African Animals, sand and dried grasses. The Panamanian Rainforest is especially known for its butterflies and toads, both easily interpreted into school projects, these animals and insects will be made and added to the design over the course of the week to populate and colour it, and make it an ever changing installation. Hampton’s feel confident that the lush green-ness will really stand out amongst the overtly floral designs of recent years and set Hamptons apart with an elegant, interactive installation covering the front of the Sloane Square premises.
Afterwards, all the plants will be recycled, giving an afterlife to the design. We donate to the following charities: Westway Trust and Thrive in Battersea.
Florist: Shane Connolly Flowers
Heidi Klein has created four Safari Scenes using three windows and the main entrance. Keeping the colours very neutral, the store intends to pull out the khakis and beige from the products on display using an array of grasses, foliage and plants to create an explorers paradise with moss based heads of a giraffe, an elephant and a crocodile, emerging from the grasses!
Using Cortaderia (white feather) plants as a base to line the windows, and filling in with various other natural grasses at different heights, Heidi Klein has incorporated some hanging air plants, from the back white panels and suspended from bars above. A light dusting of sand provides an extra visual effect.
Florist: Moyses Stevens
The shop façade will be framed with a mix of exotic and lush green foliage. Various tones of pink vanda orchid flowers will be distributed amongst the foliage as decoration.
The façade will include a mix of exotic palm leaves on a base of Salal leaves, and the foliage will be decorated with various tones of pink vanda orchid flowers.
To decorate the window there will be a set of differing sized palm plants, Licuala grandis and Livingstonia, in matt white or concrete pots.
‘Out of Africa’
Sidney Pollack’s classic 1985 film is N.Peal’s inspiration for a rich travel and explorer concept, linking an iconic African theme to N Peal’s spring/summer collection. The windows include a balloon basket and exploring accessories; such as binoculars, old cameras, canvas bbq chair, leather suitcases, picnic hamper, and African style grasses and exotic plants. The model will be dressed in N Peals’ Leopard print cashmere, with other merchandise featured in the windows.
N.Peal’s customers will be treated to an exclusive 20% discount on ladies superfine cashmere garments and a glass of prosecco.
The window is an adaptation of the new Trade Routes campaign incorporating a floral motif to help communicate ‘a journey to magical distant lands’.
Florist: Flirty Flowers
Throughout Chelsea in Bloom week, Penhaligon’s will be treating customers to a glass of bubbles and complimentary gift with purchase, a flower pin containing a fragrance of the customer’s choice.
Don’t miss the in-store competition for a chance to win a floral bouquet or bottle of scent. The winner will be announced on 30th May – please do ask in-store for further information.
Tba´s window will be showcasing an imaginary and romantic African photographic SafarI.
Including natural tints which melt with the exotic surroundings, mixing nicely with the colors of nature.
African plants and flowers used include:
• Asparagus plant
• Rumex crispus
• Strelitzia reginae banks ex wt. Aiton
Window Designed by Rhea Thierstein
Based in London UK, Rhea Thierstein is an artist, set designer and art director with a playful and surrealist approach. Her work has been exhibited at Somerset House (UK) as part of the Tim Walker exhibition ‘Storyteller’ and was part of a group show for the Saatchi & Saatchi exhibition ‘There’s a Good Girl’.
For the window installation Rhea’s design embraces the exotic and tropical idea with a British undertone and shows the importance of conservatories in the history of British gardening. She used floral themes and focuses on outdoors while illustrating afternoon tea. The installation portrays the brand’s emblematic influence as a National Treasure
Trilogy will be installing an ‘on safari’ scene for this year’s Chelsea in Bloom competition. This will include drapes to represent the opening of a tent surrounded by greenery and tropical flowers in apothecary bottles and jars. There will also be dried grass to create a base for the scene. Trilogy will create the scene using minimal ‘on safari’ props to compliment to arrangement and styled with floral printed blouses and khaki’s.
Florist: Hiding in The City & Bunch Hackney
Using a combination of timeless pieces and adding soft feminine touches will create a beautiful romantic occasion wear setting. Decorated birdcages are the focal point, adorned with flowers, ivy, eucalyptus and beads with a rose gold centerpiece. Elegant vintage cream luggage with a beautiful blush/ ivory/ sage bouquet sits on the parquet floor with a Chiavari chair decorated with a chair posy for sitter mannequins. The second window will nod to our Made to Measure service – this will mirror the style, using a tailor’s bust and Singer sewing table and hanging framed imagery. Wood and ivory lace haberdashery elements, and trailing ivy plants will create a harmonious overall effect. Finished with specially curated bouquets in line with our floral theme, all elements together will create a stunning spectacle.
Florist: Moyses Stevens
Annoushka presents a bamboo arch in front of the boutique with asymmetric tropical plants crawling up both sides.
Florist: Rees & Co
To celebrate Chelsea in Bloom and the launch of the new Crown collection, Annoushka will be hosting a pop-up botanical crown-making workshop on Saturday 27th May, in conjunction with Rees & Co florists.
In keeping with the ‘Floral Safari’ theme, shoppers will be able to create their very own Palm Crown as well as being able to try on the new collection of 18ct Gold & Diamond Crown Rings, which have been lovingly designed by Annoushka Ducas MBE in five unique styles.
The crown-making workshop will be taking place between 12pm & 4pm at Annoushka, 41 Cadogan Gardens SW3 2TB.
The Crown collection is available now from www.annoushka.com