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Inside, sitting on a driftwood based table is a seascape of a healthy coral reef, in flowers and chocolate. Using Artisan’s signature oyster pearls as their inspiration and their new Sting Ray chocolate, they have developed a jewellery-box inspired idea.
To highlight the use of plastics and how they are affecting us, the fishing nets represent the human influence, outside the shops.
The flowers represent animals, fish, urchins, coral reefs; the plants are seaweed and all together they create a delicate balance of design and sustainability – rather like the chocolate used in these sweet chocolate pearls, from sustainable sources, sustaining lives.
Florist: Amanda Austin Flowers
In full floral spirit Boden have created an exciting programme of events in store. Make sure you book your spots early to avoid missing out.
Monday, 20 May
Two floral workshops hosted by florists, Willow at 12pm and 3.30pm.
Reserve your place to learn about floral arranging and to create your own small bouquet to take home in a jam jar. Workshops will last an hour and a half to enjoy with complimentary drinks. Tickets cost £25 and can be booked here.
Tuesday, 21 & Wednesday 22 May
Inject some health into your day with Farm Girl Café, who are in store all day serving complimentary coffees.
Thursday 23 May
It’s time for a floral fiesta! Immerse yourself in the party atmosphere in store with drinks and live singer and pianist – they will be taking requests!
Friday 24 May
Throughout the day illustrator, Lisa Stickley, will be in store personalising plates for customers to take away with your new purchases.
Styling appointments will be available throughout the day from 10am-5pm, each lasting an hour. Reserve your complimentary slot with in-house stylists Sarah Corbett-Winder and Liberty Akroyd at firstname.lastname@example.org.
20-23 Duke of York Square, Chelsea, London SW3 4LY
Boodles have created an underwater world using the brightest natural flowers and plants to create a coral reef style sea-bed. All the flowers are naturally colourful with elements of sand, roots and wood. Bubbles have been suspended from the structure containing flowers and coming down to touch the sea-bed. The installation is both inside and outside the store window, creating the effect of looking at the sea flowering through the window.
Brora’s Chelsea in Bloom 2019 contribution takes inspiration from colourful reefs and vibrant expanses of coral, reminiscent of their own renowned cashmere colours which are featured in the design itself.
A mermaid swims centre stage, her tail created from a combination of Liberty Arts fabrics and cashmere samples fashioned in scales. She is surrounded by a school of fish, lovingly formed from naturally dried and fresh flowers, who swim over a raised sea bed also created using cashmere from their previous seasons.
The use of recycled cashmere swatches adds a strong element of sustainability, reflecting the environmental credentials of Brora’s cashmere, all of which is ethically sourced and made in Scotland.
Budd London’s floral display is entitled “From Budd to Bloom” and is inspired by the journey of a bespoke summer shirt – from Inception (Budd), to finished product (Bloom). The display has an under the sea twist, incorporating beautiful hues of blue, purple and green, reflecting the changing effervescent tones of the Ocean’s currents, and complementing their Spring Summer capsule collection, which is versatilely designed to be worn from “Tender to Terrace”.
Florist: By Appointment Only Design
The overall design recreates a view through a porthole “Under the C” (a pun on sea)!
The visuals on the front of the shop are from Cassandra’s underwater dive off the incredible Mexican barrier reef and the Sian Ka’an Biosphere where vibrant orange fish and turtles swim amongst the corals, octopus and starfish. Tracey has created a series of these small fish with flowers and grasses, whose fins move in the ‘current’ as if underwater. Through the portholes, peer in to the underwater world of natural sand, with shells and starfish: real, golden and sparkling with diamonds, with her new Fire Coral earring designs and the occasional golden turtle calmly swimming past. Wherever possible, and for the most part, the materials used are sustainable and or recyclable.
Florist: Tracey Elson
Club Monaco’s Chelsea in Bloom entry is a hybrid, mixed-media installation combining sculpture, painting and floristry.
Fabric covered rock formations in warm pinks, coral and light sand will be used inside and outside of the windows. Large commissioned paintings sit in each of the windows providing the backdrop; an abstract oceanic landscape of pinkish hues. Clusters of freshly cut florals and plants create coral-like arrangements across the seabed rockery.
Florist: Linda Cottee Flowers
Daniela de Montby’s boutique has been adorned with enticing mermaids and mermen, including a floral mermaid figurehead that will soften the cockles of your heart and bring a smile to your faces. Daniela’s inimitable style can be seen in these unique figures.
With a strong background in psychology, Daniela de Montby’s great love has always been fashion and more especially handbags. But she found that the diversity of handbags she craved simple didn’t exist and so a handbag designer was born. She coined the term ‘handbagology’ and firmly believe that a bag should reflect its owners character, which is why most of her handbag creations are one of a kind. inimitable pieces of functional, wearable art. And if you don’t find the bag for you? No need to worry, Daniela will make one just for you!
Daniela has pioneered and produced a new and exciting line of fish leather handbags and accessories, partly to honour this year’s Chelsea in Bloom theme, and also because she is passionate about finding sustainably and ecologically friendly ways of producing the highest quality handbags and accessories, and of course because fish leather is fabulous, glamorous and exquisite, with textures to die for.
2019 is the first year that David Mellor are participating in Chelsea in Bloom and it also marks the 50th anniversary of the Sloane Square shop.
In keeping with this year’s Under the Sea theme, their floral display plays on the idea of ‘Sunken Treasure’. Tapping into ideas of shipwrecks and treasures chests, their Sunken Treasure scene features glittering treasure chests of David Mellor products nestled amongst coral reefs and undersea flora. This aquatic scene has been cleverly recreated using Cockscomb, Chrysanthemums and other beautiful structural plants. The display fixtures are reclaimed, biodegradable, or are historic display fixtures used throughout their shops to minimise the environmental impact of the display.
The display has been created by David Mellor’s visual merchandiser, Thomas Ryder Booth. They have not worked with a florist, but are keeping with a long company-wide tradition of individual creativity and self-sufficiency. David Mellor staff have always created and constructed their own fixtures, shop interiors and their factory staff even built their own cutlery factory. Their underwater ‘Sunken Treasure’ scene for Chelsea in Bloom will celebrate the beauty of nature and the underwater environment as well as their own treasure: David Mellor’s highly covetable tableware.
Florist: David Mellor’s Visual Merchandiser, Thomas Ryder Booth
Dermalogica have chosen to focus on one of their hero ingredients, Chlorella Vulgaris (also known as Green Algae Extract), in keep with this year’s theme, which also features within their latest innovation, Prisma Protect SPF30.
The have interweaved fibre optic lights to demonstrate the light-activated technology within their products and selected floral textures that replicate marine features such as coral, algae and pearls.
Included within their display on the right side of the store is a shell seating area in silver reflective, iridescent colours and covered in pink and white florals to replicate the colour palette of Prisma Protect SPF30. This area will provide an ‘Instagrammable moment’ for the customers.
In celebration of this year’s Chelsea in Bloom, Dermalogica are offering you not only a beautiful floral display, but some more of their skincare wisdom.
On the first day of Chelsea in Bloom, Monday 2o May, the first 50 visitors in store will receive a goodie bag.
But for the rest of the week, if you’re sat within their floral shell seating area, share your photograph on Instagram tagging and following @Dermalogica_dukeofyork and @dukeofyorksquare, to receive a complimentary Prisma Protect SPF30 12ml.
Or book yourself a complimentary Face Mapping Skin Analysis to receive a Sound Sleep Cocoon 10ml, the perfect nighttime partner to Prisma Protect SPF30.
Dermalogica, 37 Duke of York Square, Chelsea SW3 4LY
Since the theme is Underwater World, Essentiel Antwerp wanted to have a connection with that but still in keeping with their Essentiel Antwerp style. They chose to do a coral reef like vegetation around the dolls and up against the shop window. They have created an underwater landscape with different plants and flowers in bright colours.
“On the subsurface we will create different heights and peaks on which the plants and flowers appear to grow.”
Pastel lilac and energizing yellow compose the palette of Essentiel Antwerp’s Pre-Fall Collection. These complementary colours definitely add character to your wardrobe and that’s why they chose to let these colours come back in their flowers. The flowers that Marc proposed to them, are a perfect complement to their new collection, that’s launching in stores, end of May. And, as this collection is a true fashion throwback, they are definitely retro inspired influences.
Florist: Mark Colle, Baltimore
French Sole have incorporated three bold three-dimensional structures of fun and on-brand sea life and shells – taking inspiration from French Sole’s iconic and instantly recognisable designs, hanging in the exterior front window of their King’s Road store. The display spills onto the pavement and around the door instep, featuring crates of tall and wild blooms in blues, lilacs, purples and whites to create a sea-like feel.
A beautiful floral archway of colourful coral sits around the entrance to Gallery Mess. On the structure, see driftwood branches with succulents, moss, tropical agave and cacti work as the base and the colour brought to life with the natural flowers which will be held in water vials.
Florist: Mary Jane Vaughan
Hackett’s display this year is following the inspiration of twenty thousand leagues under the sea, with the Hackett window featuring a full giant octopus with large tentacles sprawling through the sea windows inside and outside of the building, featuring a yellow submarine and deep-sea divers. Alongside fish, starfish and all other deep-sea creatures and plants, visitors will also have the opportunity to have their picture taken amongst the scheme and become part of the scene themselves, wrapped in the tentacle of the octopus.
Florist: Wild About Flowers/Harlequin Design
Hampton International’s design is based around the natural beauty of the sea and its fragile eco-system, highlighting its vibrant coral reefs and variety of wildlife. Using recycled materials, this hanging installation replicates the sea and the wildlife it supports such as birds and fish. The coral sits low and reflects the vibrant sea bed.
There are internal window cards which give insight into the level of pollution in the seas and offer visitors ideas on how to protect them.
The HUGO BOSS window display is inspired by the vibrant colour and sculptural shape of a coral. The scheme is based around a large-scale red coral and little starfishes which contrast with the shades of blue in the water. Arranged in the middle of the underwater sculpture, the mannequin with the coral coloured dress is framed by an abundance of flowers.
Hugo Boss are delighted to offer their shoppers, for Chelsea in Bloom week only, an exclusive gift.
Spend £250 or more to receive your gift with purchase to take home with you in memory of this years floral festival.
Hugo Boss, 35-38 Sloane Square, London SW1W 8DL, 020 7259 1240
A celebration of naturally dried flowers and materials, Grace & Thorn embraced a completely plastic-free brief this year for Jigsaw. Clinging to the side of the window, a starfish constructed out of a beautiful mixture of dried flowers, seeds, grasses and palms showcased their natural colours and textures. A bloom of air plant and pink sea urchin shell jellyfish created the perfect window backdrops, and a sea bed ‘garden’ made of plants and ceramic pots, means that nothing will be thrown away and can be reused and recycled.
Florist: Grace & Thorn
When this year’s Chelsea in Bloom theme, Under the Sea, was announced, Kiehl’s felt that the stars had aligned. Not only is it the perfect opportunity to talk about their extensive range of natural products, but also about their other passion: the environment.
To celebrate this aquatic utopian future, on Monday 20th May, they will unveil the most natural, sustainable, and ethically responsible Chelsea in Bloom display that the King’s Road has ever seen: Under the Sustainabili-Sea.
Made from reclaimed plastic water bottles and recyclable materials, their outdoor display will highlight the five pillars that make up their Kiehl’s Made Better programme – Naturally Derived Ingredients, Sustainable Sourcing, Recycled Materials, Responsible Packaging and Manufacturing, and Kiehl’s Gives. These pillars will all swirl into a thriving floral ocean scene full of friendly sea creatures and selfie opportunities.
Florist: Wild About Flowers
In honour of Chelsea in Bloom, Kiehl’s will be running an exciting competition with guaranteed prizes for everyone!
Find a member of the Kiehl’s team and not only will they be able to offer you their expert skincare advice, but will also be handing out limited-edition sea-shells. Bring your shell in-store – to be recycled! – and hold them under the “fountain” to reveal your prize and discover more about their sustainability programme.
Prizes range from deluxe samples, to smoothies to full size products.
Kiehl’s, 54 King’s Road, Chelsea SW3 4UD, 020 7584 2538
Kings of Chelsea have created a design which is both interactive and glamorous, whilst exploring the theme of Under the Sea. Their mermaid feature was made using anthurium petals to replicate scale, and can be used to create the perfect Instagram photo – stand behind the installation and become a glistening mermaid sitting on a rock. Plants have been used to create the suggestion of a coral reef and also to give the mermaid a suitable and thriving natural habitat.
They have used as little plastic in the display as possible and chosen other natural sources of materials in replacement. All flowers were purchased inside the flower market where their florist is based and they will be using plants that will be recycled using charities Thrive and Floral Angels.
Florist: Pinstripes and Peonies
Shop at Kings of Chelsea, the luxury interiors haven, throughout Chelsea in Bloom to not only marvel at their beautiful display, but to also receive 10% off tableware accessories and sip on complimentary fizz.
387 King’s Road, Chelsea SW10 0LR or 020 7751 4586
Lema is proud to take part in “Chelsea in Bloom” for the second consecutive year. This year the brand has partnered up with local florist Sean Daly from Chelsea Flowers and award-winning Milanese design-duo Analogia Project formed by designer Andrea Mancuso and architect Emilia Serra. The title of the installation is “Living Atlantis” where a sense of lightness and natural beauty will characterise the windows of Lema’s flagship store. Indeed, the windows have been transformed into an aquarium where the elements are displayed in a state of motion. The backdrop of the installation will be the iconic bespoke walk-in wardrobe “Hangar” designed by Lema’s creative director Piero Lissoni. An under the sea world where mermaids, sea life, flowering blooms and plants co-exist and live harmoniously.
Florist: Sean Daly from Chelsea Flowers
One ocean for all the jelly fish. Lone Design Club is a community for independent designers from all over the world. Jelly fish are found in all the oceans, they go with the current. Sometimes lasting an eternity, or can just last a few seconds.
Florist: Lone Design Club, in-house
The Marshall Wace Installation for this year’s Chelsea In Bloom is a collaboration with ‘Surfers Against Sewage’. They are highlighting the damage single use plastic and other waste materials are doing to our oceans and marine wildlife.
The installation includes rubbish collected from “The Big Beach Clean”; an annual event organised by ‘Surfers Against Sewage’.
The sea has been made with fresh hydrangeas, Gypsophila and Limonium sinuatum.
Florist: Amanda Willgrave, Flirty Flowers
Exploring the relationship of human impact on our oceans and the harsh actuality of what lies beneath the surface, Miista has focused on creating a sustainable method of display.
Cascading floral installations hand-woven from hundreds of flowers, suspended from organic cotton macramé fishing nets and incorporated with a display of ceramics.
Florist: In-house, Bethany Lawrence, Rianne Hayman, Anthea Tucker
Monica Vinader have partnered with celebrity florist, Larry Walshe, and industry leading production house, Blacks Visual, to create a standout installation for Chelsea in Bloom 2019.
Inspired by the Under the Sea theme, the Monica Vinader team have created a display of vibrant colours, shapes and artefacts celebrating both treasures in the underwater world and the brand’s everyday fine jewellery.
Working with the florist to design a large scale concept, two hanging jellyfish are the heroes of the outside display. Explore the treasure found within the displays and snap a selfie with eye-catching creatures.
Florist: Larry Walshe
2018 winners Monica Vinader have teamed up with wellbeing experts Neom Organics to help you step into tranquillity during this year’s floral festival. Proudly promising 100% natural ingredients and fragrances, all ethically sourced from sustainable origins – rather fitting for this year’s ‘Under the Sea’ theme.
Book your place to enjoy a relaxing complimentary hand and arm massage from Neom Organics and an infused vodka tipple from Ketel One Botanical as you shop your favourite pieces. Plus, don’t miss out on 20% off exclusively on Wednesday 22 and Thursday 23 May.
Book your treatments here which will be available from 2-5pm on Wednesday 22 May and 5-8.30pm on Thursday 23 May.
Monica Vinader, 71-72 Duke of York Square, Chelsea SW3 4lY, 0207 259 9170
Swim along the unknown in the heart of Lower Sloane Street and experience the ocean at its most spectacular. A wonderful display to highlight the exquisite beauty, shape and colour of our coral reefs.
Florist: Louise Fellows (Florist) and Nicola Kelly (Designer)
As a California based brand, Oliver Peoples draws influence from the ocean and the coastline of the Golden State. Their inspiration for this year’s Chelsea in Bloom is rooted in the largest living organisms on the planet, Coral Reefs.
The beauty of this natural wonder shines through the textures and colours found throughout the installation. Vibrant hues were chosen to mirror the richly saturated colours found scattered along the reefs.
This season their colour inspiration includes beautiful gradients and coloured lenses that mirror the hues found along the coral reefs of the Pacific Ocean. Flowers such as Amaranthus, Gyposphila and Limonium add the finishing touch and highlight the sculpturesque character of the reefs.
Florist: Wild About Flowers
Olivia Von Halle have worked with Petalon to create a floral display that highlights the damage and destruction of the coral reef by transitioning from bright and colourful florals to bleached and dried, striking silhouettes continued both outside and inside of the store.
They have created an immersive floral display at their 190 Pavilion Road boutique that highlights the importance of ocean conservation and using only reusable and sustainable materials.
In support, Olivia Von Halle will donate 10% of all profits made instore for the week of the event to ocean protection charity, Project Zero, including sales of a limited edition run of their sell-out shark motif eye mask ‘Cody’, available to purchase exclusively in store.
For Chelsea in Bloom only, Olivia von Halle are bringing back a limited-edition run of their sell-out Eye Mask Cody (£150). Purchase yours now to take a bit this year’s theme, Under the Sea, home with you. All profits will be going to ocean conservation charity, Project Zero.
Catch it whilst you can!
190 Pavilion Road, Chelsea SW3 2BF or 020 7730 8000
With this year’s theme ‘Under The Sea’, Peloton found there to be numerous routes to explore that celebrate the life, colour and mystery of the sea. After researching the climate of ocean threats, and with the Peloton brand colours in mind for the specification, they focused on a particular area to explore that they felt would be suitable; coral reef.
Coral reef is a beautiful medley of textures, colours and forms that could be easily replicated in an arrangement. It’s a current and relevant topic, with the growing effects of global warming damaging the colours of the natural reef.
This damaging effect on the coral has transformed the natural colours from vibrant and luminous, to white bleached and soft pastel tones. With this faded saturation in mind, it strongly influenced the idea of using dried, pale stems for the installations. Using dried flowers means they will be creating an installation that is as sustainable as possible; the longevity of the stock means that it can all be recycled over and over again.
Their chosen palette not only represents the pastel fading tones of coral, but also complements Peloton’s brand of whites, greys, and reds. They have chosen to keep the design tastefully minimal to reflect Peloton’s premium look and feel.
Florist: Lumen Floral
In a first for Chelsea in Bloom, Edinburgh Gin and Peter Jones have partnered to create a gin-inspired floral display.
A natural fit for this year’s theme of ‘Under the Sea’, the display pays homage to Edinburgh Gin Seaside – a premium gin distilled with botanicals from the Scottish coastline.
Visitors to the display are also invited to visit the Edinburgh Gin Seaside Hut located on the ground floor of Peter Jones to sample a refreshing taste of Edinburgh Gin Seaside first hand.
Flower experts Jane Packer will be hosting 15 minute complimentary drop-in workshops in Peter Jones this Wednesday 22 May. Inspired by the Flower Show and all the phenomenal floral displays across Chelsea, try your hand at flower arranging in a slot between 2pm – 5pm.
Book your place here.
Peter Jones, Sloane Square, Chelsea SW1W 8EL, 020 7730 3434
Known for creating exceptional and inimitable floral designs, Rob Van Helden and his talented team are the brains behind the beauty of Poetry’s spectacular underwater seahorse display. Initially inspired by a beautiful watermark print from their Spring Summer collection, the colours are reminiscent of sunlight on the sea’s surface, creating a stunning palette of golden hues, deep greens and vibrant turquoise.
To help raise awareness for ocean sustainability, Poetry have chosen to support Just One Ocean, a charity dedicated to our ocean’s protection and conservation. Poetry’s in-house design team have created a limited edition tote bag inspired by their beautiful seahorse display, and bags will be sold throughout the week with full selling price being donated to Just One Ocean.
Florist: Rob Van Helden
Poetry have launched their limited edition linen tote bag, exclusive to Chelsea in Bloom with a beautiful sea-horse illustration inspired by the Under the Sea theme. Purchase yours in store for £49, with all proceeds being donated to wonderful charity, Just One Ocean. Perfect for carrying all your essentials this summer.
Poetry, 10 Symons Street, London SW3 2TJ, 020 3457 6883
Using the brief of ‘Under the Sea’, That Flower Shop (TFS) has worked alongside POLIFORM to create a design that comments on the current state of the ocean’s coral reef systems and the mass bleaching effect that rising water temperatures and pollution are causing.
Coral bleaching is the whitening of coral that results from the loss of a coral’s symbiotic algae or the degradation of the algae’s photosynthetic pigment. Bleaching is associated with the devastation of coral reefs, which are home to approximately 25 percent of all marine species and, as of 2019, roughly 75% of coral reef systems globally have experienced bleaching level heat stress with a mortality rate of 30%.
For this design That Flower Shop (TFS) has drawn inspiration from POLIFORM’s roots which stem from the 1940s when brothers Pietro and Guiseppe Spinelli, and their cousin Luigi Anzani, developed their artisan cabinet and wardrobe making firm. With modular systems in mind TFS has used floral and natural elements to highlight the issue of coral bleaching in today’s world. The main entrance display shows living coral in its brightest form and as you pass through the space and along the windows the coral begins to degrade becoming duller and losing colour until finally it reaches the point of being bleached and lost forever. Display boxes on the inside of the space mirror those often found in museums as may be the case for certain corals if bleaching is to continue at its current rate.
As the days go by during Chelsea In Bloom, like the coral in water with rising temperatures, you will see the display start to move towards a dying state. The use of found, recycled and hand dried materials feature heavily in this design. There is no single use plastic and all organic matter will be repurposed or composted.
Florist: That Flower Shop
Polpo have installed their signature octopus made with thousands of brightly coloured flowers, decorating their Duke of York Square terrace. Created by award winning florist Hayford & Rhodes, the sculpture includes orange sedum, celosia, succulents and sea urchin shells, while textures and subtle colour changes will lend themselves to shading and highlights.
Florist: Hayford & Rhodes
Aside from their spectacular display, Polpo have created a selection of specials to help you celebrate this magnificent floral festival.
Sip on a white peach and rose petal Bellini whilst you tuck into their delicious dishes; a risi e bisi, the classic pea and mint risotto; a grilled asparagus, goat’s curd and speck bruschetta; a fennel, mint and orange salad; and for something sweet; a strawberry panna cotta.
Polpo, 81 Duke of York Square, London, SW3 4LY, 020 7730 8900
Florist: Lucy Vail Floristry
Neighbourhood favourite Rabbit champions local and wild British seasonal produce so nothing is more exciting than their exclusive Chelsea Flower Show Lunch Menu on offer for the duration of Chelsea in Bloom.
For £24 per person, feast on the best that the English countryside has to offer in a selection of sharing plates.
Mushroom Marmite Éclair, Confit Egg Yolk, Cornichon Squid Ink Tapioca Cracker, Trout Belly Mousse, Lemon Red Endive, Goats Cheese Mousse, Pear Place Tartar, Pickled White Radish Hand Dived King Scallop, White Balsamic Pearls, Wild Leek Butter, Beetroot Pickled Shallot Seaweed salted, Nutbourne Heritage Tomatoes, Sour Milk Curds, Jack of the Hedge Pesto, Wild Flowers, Candied Chili Sussex Coast Shellfish Bisque, Poached Plaice, Salty Fingers, Dill Oil, Red Coral Tuille “The Beach”: Gorse Flower and Lemon Meringue Tart To book, email email@example.com or call 020 3750 0172.
172 King’s Road, Chelsea, London SW3 4UP
Florist: Harper & Toms
As forever fans of Chelsea in Bloom, Rag & Bone have gone one step further this year and produced a limited-edition tee to celebrate the floral festival. Pick up yours this week only, in store from 20-25 May for £95.
Rag & Bone, 13-14 Sloane Square, SW1W 8SB, 020 7730 6881
REDValentino have a series of freestanding and sculptural giant coral pieces. Crafted using a custom-fabricated framework, each piece has been formed using skilled artisans and thousands upon thousands of miniature chrysanthemum blooms in their chosen palette.
Florist: Larry Walshe
Alongside their beautiful display, REDValentino have launched a limited edition t-shirt (available for £120) and camera bag as part of their collaboration with Poppy Chancellor or Poppy’s Papercuts.
The London-based artist is the living embodiment of her work – bold, funny and bounding with positivity. Sassy and fun, she creates sophisticated pieces of art which generate form the ancient art of papercutting.
REDValentino, 133 Sloane Street, London SW1X 9AX
Roger Vivier’s “Sea Garden” flower boxes can be viewed across the front of their windows and symbolize the sea with a variety of 25 different blue flowers and items which include starfish, seahorses, and shells scattered throughout. The boxes have been covered to simulate the sand.
For 2019, Scribbler is pledging to be more environmentally friendly. They are currently moving over to fully recyclable cellophane bags on all of their own brand cards.
They have not used a florist as wanted to use their talented team in store, who have designed and assembled the whole display, sourcing their flowers and plants from garden centres, flower markets and alongside items found from beaches to create a wonderfully magical under-water scene.
They have tried to recreate the beauty of under the sea with some hidden treasure but potently being swept away by nets reflecting on the hidden beauty that is getting destroyed by human interaction.
Florist: Scribbler own team.
Taking inspiration from kelp forests and underwater seascapes, Hana Moss Flowers have created a series of garlands hung from the ceiling. Guests of the hotel and the public are encouraged to stand amongst, creating an immersive experience as if swimming within a kelp forest. Using a variety of fresh and dried flowers; deep blues, whites, greens and silver accented with bright pops of colour as if fish are hiding amongst the kelp.
Florist: Hana Moss Flowers
Smythson’s Chelsea in Bloom installation “Under The Sea” is based on the botanical drawings of Ernst Heinrich Philipp who was a German zoologist, naturalist, philosopher, physician, professor, marine biologist and artist who discovered, described and named thousands of new species, mapped a genealogical tree relating all life forms, and coined many terms in biology.
The exterior display is large, 10ft pieces of coral in an ombre design made from Carnations. They are surrounded by smaller displays of Sea Anemones made from Carnations, succulents and Tillandsia (air plants) and complimented by planting that echoes an underwater eco system. Smythson’s windows have been invaded by large prawns, fish and Fruit de Mer!
Colours – corals, oranges, peach, creams, greys and pale green.
After the event, they will be donating their plants to Thrive, a charity in Battersea Park.
Florist: Flirty Flowers
Creating the most sensational impact and engagement opportunity to celebrate the Chelsea in Bloom “Under the Sea” concept, Space NK have created an exuberant and mesmerising “Pretty Fish” installation. Their display is a picture perfect and gloriously luxurious fish with the most beautiful eyes and lips to encourage human interaction.
Florist: Larry Walshe
For Chelsea in Bloom, Sticks N Sushi teamed up with Inwater Flowers to make their stunning floral display.
For their design, they fell in love with the Kannon Kanzeon Bosatsu, a Buddhist goddess of mercy, and Otohime, Princess of the sea, from the famous Japanese fairy tale Urashima Taro.
With those elements in mind, they created a Japanese-inspired sea goddess whose kimono and body become the waves, encapsulating the fascinating world under the sea.
To compliment the modernity of the restaurant, they have kept colours vibrant and fresh, taking influence from Manga creations.
Florist: Inwater Flowers
“Children are the anchors that hold a mother to life.” – Sophocles
Motherhood is an unpredictable voyage, a journey through choppy waters with raging waves crashing into our hull. Yet in the heart of the tempest, mothers are always anchored by their children.
Mention Chelsea in Bloom whilst shopping in The Baby Cot Shop and you’ll receive an extra special floral 10% off along with complimentary refreshments in store!
A coral reef garland that encapsulates the beauty and colour of life under the sea. Leather leaf, Caryota dates, Natural Grevilia, Italian Cryptomeria, Sweet Huck, Sharon Fern and Reindeer Moss create a fabulous foliage and combination of Celosia, Selection Heliconia and Succession Gloriosa flowers bring deep reds and brilliant oranges to the design.
Florist: B & D design
The exotic and intricate textures of the coral reef offer an energetic and inspiring ‘other-worldly’ scene bursting with colour and life. Handmade displays featuring air plant jelly fish, mossy wire sculpted crabs and seahorses celebrate the inhabitants, vibrancy and tactile world that lives under the sea.
Florist: Farthing Flowers
The Sea The Sea’s interpretation of the theme relates to plastic contamination in the sea and how it affects the marine environment. As fishmongers, they consider that cleaner seas means cleaner food and their design, which incorporates water, plastic and wild flowers is both eye-catching and helps deliver an important message.
Florist: Emma Rios
Under the Sea and highlighting the damage that plastics do to our oceans is such an important issue. When Walpole Street Dental Practice heard what the theme was, the first thing that came to mind – combining Dentistry and Under the Sea – was JAWS! Consequently, they felt inspired to design a giant, friendly shark, with a mouth full of pearly whites and a glistening dental implant.
They hope to bring a smile to all who pass their giant shark and to highlight the message of sustainability by ensuring their design is made out of fresh flowers – no plastics, no oasis. All plants used are going to be recycled and donated to local hospices and hospitals. Furthermore and tying in with the theme, they are giving away bamboo toothbrushes which are both efficient at cleaning your teeth and sustainable.
Florist: Amanda Austin Flowers
Florist: Jo Wilkinson Floristry
Inspired by the magnificent floral displays, then take part in Yves Delorme floral workshop where their resident florist will show you how to create hand-tied bouquets.
You will also receive free personalisation and monogramming on their beautiful bed and bath collections whilst in-store.
21 May, 12-1pm at Yves Delorme, 1 Ellis Street, London SW1X 9AL
To book your spot, call 020 7730 3435 or email firstname.lastname@example.org
Zaeem Jamal reminds us of the primordial depths of the ocean, taking us on a journey from the deep blue down below and up to the white spray as waves splash together.
The display features a special poem reminding us of the magic of the ocean, alongside one of Zaeem’s couture creations with a night sky featuring the stars and blue moon shining down on the sea below… as you enter the door, the latest Aquamarine themed collection awaits…
Ocean is magic, Ocean is deep, Ocean is mother, To all those who seek
In Ocean you find, Your own self reflected, For you & she are, ever connected
The Ocean calls, ‘to your own self be true’, For in truth the Ocean, Is reflected in you!
Florist: Chelsea Flowers