11 CADOGAN GARDENS
BEST FLORAL DISPLAY
BIRLEY BAKERY
HIGHLY COMMENDED
NATIONAL ARMY MUSEUM
INNOVATION AWARD
BEEBOON
PEOPLE'S CHAMPION
Jessica McCormack
Best Floral Display
Jessica McCormack
Where lace and nature entwine — Lace in Bloom is inspired by the intricate floral designs of antique lace, drawing a connection between the hand-crafted, delicate beauty of lacework and the ephemeral wildness of botanical life.
A scalloped row of florals dances along the upper edge of the railings, echoing the hems of heirloom lace. From the ground up, textured foliage and soft sprays of flowers grow lightly, gently lining the staircase and leading to a delicate, lace-inspired panel suspended in the window. A neutral palette of milky whites, smoky creams, and muted greens is met with inky tones, seed pods, and the dark sway of grass heads—shifting from white lace to black lace, echoing the transition from day to night. This journey from light to shadow mirrors the contrast in Jessica McCormack’s day to night diamonds, where sparkle moves seamlessly from sunlight to moonlight.
Massimo Dutti
Highly Commended
Massimo Dutti
Symbolising Massimo Dutti’s creative process: the materials with soul, present in each product, are the seed of their ideas. Like flowers, they grow and unfurl across the façade, giving shape to a living expression of style; their tones and textures dialogue with the bags in subtle harmony. Nature and fashion intertwine in a continuous cycle of transformation, bringing a new look, renewing the everyday with poetry.
Antique Modern Mix
Highly Commended
Antique Modern Mix
Antique Modern Mix is inspired by Vivienne Westwood’s unforgettable wedding dress which she designed for Dita Von Teese. “The Bride Wore Purple” was featured in Vogue 2006 and this dress is a tribute to Vivienne Westwood’s fearless creativity and the iconic fashion legacy of the King’s Road. Working with Borrowed Light Floral Studio to execute this display, they will reimagine this moment through a floral and vintage inspired installation along with the exquisite elements of her bridal wardrobe. The display will capture the opulence, drama and rebellious spirit of Westwood’s design, blending deep purple hues with lush meadow gardens to evoke the romance and extravagance of the original Vogue-featured wedding. Incorporating carefully selected antique and vintage pieces from their collection, they will highlight how fashion and interiors intertwine in a ‘morning of the wedding’ scene, bringing history full circle in the very place where Westwood’s journey began.
This installation will showcase Borrowed Light Floral Studio’s diverse range of floral techniques, all with sustainability at the forefront. All the flowers used for the event will be dried and repurposed for future displays and events, with even the petals carefully collected to be used as confetti. The meadow gardens featured in their design will be donated and planted in the Guinness Estate garden, a local social housing estate, a cherished garden for their community – this also ensures that their beauty continues to flourish after Chelsea in Bloom. The flowers and foliage will be nurtured and cultivated for future floral projects, reinforcing their ongoing commitment to sustainability and giving back to the community.
Andreas & Kale Street
The Innovation Award
Andreas & Kale Street
Pompadour is an immersive installation by Ace Berry and Russ Jones celebrating Jeanne-Antoinette Poisson, Marquise de Pompadour—the original fashionista, floral visionary, and culinary icon. Blending fashion, flowers, and feeling, the piece explores how external beauty transforms inner experience. Guests will be served Pompadour Violette dishes and a signature cocktail of champagne, cognac, orange blossom, and lemon
Trinny London
Silver-Gilt & People's Champion
Trinny London
This Chelsea in Bloom, you’re invited to Trinny London’s atelier – where everything is entirely tailored to you.
Personalisation is stitched into their DNA, so we’ve transformed their flagship store into a vibrant floral workshop. Threads of yellow blooms loop through a giant bobbin, silver needle and sculptural scissors – a nod to Trinny Woodall’s affinity for repurposing and customising her wardrobe.
Whether it’s the transformative power of a tailored skincare routine or tweaking an outfit to make it feel brand new, they are inspired by the joy of rethinking your routine.
11 Cadogan Gardens
Silver-Gilt
11 Cadogan Gardens
Step into the elegance of the Victorian era at 11 Cadogan Gardens, where a grand lady in a flowing pink floral gown graces the steps, her train cascading like a garden in bloom. She stands with poise beneath a delicate parasol, while her fan—an essential Victorian fashion accessory—rests gracefully on the opposite side of the staircase. The lady’s dress is crafted entirely from pink roses, hydrangeas, carnations, and larkspur, set against a backdrop of blue delphinium, soft lilac, and white blooms that enhance her presence. The pastel palette and romantic detailing pay tribute to the aristocratic residents who once inhabited this residence, embodying the spirit of Victorian fashion. True to their values, the display is made using responsibly sourced flowers, moss, agra wool, and recycled materials, in collaboration with local artisans—an homage to both heritage and sustainability.
Aesop
Aesop
During Chelsea in Bloom, Aesop Duke of York Square will be hosting an installation by artist Darcey Fleming. Using discarded baling twine, Fleming creates textural fringed pieces in vivid hues. As part of the Chelsea Flower Show, the Saatchi Gallery—of which Aesop is a Sensory Patron—is collaborating with the artist, and it will be a delight to have her works in-store concurrently.
alice + olivia
Silver
alice + olivia
alice + olivia by Stacey Bendet makes a grand entrance into Chelsea with a fantastical floral installation debuting alongside the launch of its first boutique in the neighborhood. Located at 9 King’s Road, the new store opens during Chelsea in Bloom and marks a major milestone in the brand’s continued London expansion.
Inspired by this year’s theme, “Flowers in Fashion,” the installation captures alice + olivia’s signature whimsical elegance. Cascading white blooms spill from an oversized watering can, drifting into a swirling cloud of hydrangeas, plump peonies, and open roses. These oversized florals form the exaggerated scallops and sweeping folds of a springtime-inspired gown, worn by a couture-clad mannequin that anchors the display. Behind her, puffs of frilly flora and sculptural eucalyptus branches echo the gown’s silhouette, while wild ivy and twisted vines crawl through an asymmetric arch. Bold, feminine, and impossibly romantic, the installation transforms the storefront into a fashion fairytale, blurring the line between fantasy and flora, and bringing the brand’s storytelling spirit to life in full bloom.
Alo Yoga
Silver
Alo Yoga
This Chelsea in Bloom, Alo brings the essence of California to the heart of London with a sculptural floral installation inspired by movement, nature, and the ethos of making waves. Designed in collaboration with award-winning event florist Alice Strange, the installation reinterprets their environmentally-inspired philosophy into a flowing wave of organic textures and tonal contrasts.
The clean lines and dynamic flow echo the spirit of their bestselling Make Waves Set — a fashion-forward hoodie and sweatpant pairing reimagined seasonally in fresh colorways.
Channeling the elevated ease of a luxury wellness lifestyle, the display blends velvet-white florals with sculptural air plants, textured dried botanicals, and silver-toned foliage — a modern nod to nature and creativity in harmony. Thoughtful textural elements like cork and birch ground the installation in sustainability, honoring their commitment to mindful materials and intentional simplicity. Constructed entirely with natural materials and free from floral foam, the installation brings to life what Alo stands for: thoughtful design, conscious living, and a deeper connection to self and nature. A wave that starts at the storefront, but moves far beyond.
AMAFFI
Silver
AMAFFI
Unveiled as part of the Chelsea in Bloom competition, this striking floral installation for Amaffi transforms fragrance into a visual and tactile experience; an invisible garment made brought to life.
Drawing inspiration from two of Amaffi’s signature scents, one for men and one for women, the design explores fragrance as a second skin; intimate, expressive, and unforgettable. With animated forms, they echo the way scent clings to the body like couture; subtle yet commanding, personal yet powerful. This living artwork captures the essence of perfume as fashion’s most mysterious layer.
American Vintage
Silver
American Vintage
American Vintage is proud to present its 2025 Chelsea in Bloom display, transforming the ‘House of Colors’ into the ‘House of Flowers’. An intertwined splash of daisies, gerberas, waxflowers, limonium, spray carnations, chrysanthemum and ruscus weaves in our window and submerges the street – in a beautiful gradient rainbow of orange, pink, violet and red shades. Our window is an ode to happy surprises and celebrates the joy that flowers and colors bring us.
After many years of participation to Chelsea in Bloom, this is the very first time that American Vintage enters the official contest, collaborating once more with Amaranté London!
Anine Bing
Silver
Anine Bing
The ANINE BING 2025 Chelsea in Bloom display is inspired by Scandinavian simplicity and American energy. Celebrating the elements of Flowers in Fashion, the in-store bespoke display uses white roses, fresh hydrangeas, along with green foliage to add texture and depth. Arrangements are housed in branded Raffia totes to tie in the brand’s design as part of the Summer Campaign. The contemporary, minimal and whimsical approach echoes the brand’s classic, yet modern style.
Aspiga
Silver
Aspiga
Les Soeurs de Fleurs Floristry and Jess Collett have partnered to create Aspiga’s floral fashion window display. The design showcases both a millinery, and a block-printing studio to reflect the work of both Jess and the Aspiga design team. Using natural dried flowers only rather than bleached or dyed to keep sustainability at the heart of the display, coupled with tropical leaves to create hats out of florals and foliage on wire frames fashioned by Jess.
Azzurra
Bronze
Azzurra
Azzurra has teamed up with fashion designer Oceanus to create a sustainable and creative installation for this year’s Chelsea in Bloom—an interactive, seaside-inspired floral display that pays tribute to both elegance and environmental responsibility.
Backstage Salon
Silver
Backstage Salon
BACKSTAGE Salon Chelsea is delighted to take part in Chelsea in Bloom 2025 with a striking floral installation and curated evening event celebrating timeless beauty and heritage style.
Inspired by the dreamlike imagery of Tim Walker, the installation takes the form of an intricate, sculptural hairstyle made of long-lasting flowers. Sculpted hands reach from every side, symbolising the collaboration of beauty professionals behind every transformation. Created by acclaimed Ukrainian window artist Maksym Paliienko (FREYART), the piece merges creative vision with sustainable design.
Beaverbrook Town House
Silver-Gilt
Beaverbrook Town House
This summer, Beaverbrook Town House blossoms with the theme of Flowers in Fashion, drawing inspiration from an iconic symbol of Japanese style—the folding fan, or sensu. A graceful nod to our in-house Japanese restaurant, The Fuji Grill, the sensu embodies elegance, femininity, and quiet sophistication. Traditionally used to convey social status and subtle messages, this exquisite accessory reflects the refined artistry we are proud to honour on Sloane Street this season. This year’s enchanting floral installation has been brought to life by royal florist Rob Van Helden, whose visionary touch adds a layer of opulence and theatrical charm to the display.
Bread Ahead
Silver
Bread Ahead
Bread Ahead is delighted to take part in Chelsea in Bloom with a unique installation inspired by a classic Vivienne Westwood dress originally designed around the motif of wheat. Reimagined by their team, the display pays tribute to both fashion and the bakery’s deep connection to this essential ingredient. Located on Pavilion Road, Bread Ahead looks forward to welcoming the local community and visitors during what is set to be the bakery’s busiest—and most exciting—week of the year, filled with freshly baked delights.
Brora
Silver
Brora
Since Brora was founded in 1993, nature, flora and fauna has never failed to provide inspiration. This stream of inspiration runs in through their natural, sustainable and biodegradable materials used for their clothing, including cotton, linen, silk and cashmere, and more! This year’s theme mirrors what Brora does best – floral and botanical designs in fashion.
Their floral display proudly includes a 100% organic cotton fabric, printed with their aptly named ‘Geranium Botanic’ floral design. This design is where inspiration began to blossom, being vibrant and cheerful; a riot of all shades of pink that awakens inspiration and celebration. This display also features a variety of dried, preserved, fresh flowers and foliage, including the collections namesake – geraniums, of course, providing the main palette of popping pinks. Each element of their display breathes sustainability, a core value of their floral fashion. You will see mannequins adorned in natural materials, featuring a florally constructed billowing scarf that captivates and consumes; look closer, and you’ll see naturally dried flowers and foliage, twisted hazel and twine.
Brunello Cucinelli
Bronze
Brunello Cucinelli
Brunello Cucinelli’s Chelsea in Bloom display, designed and installed by Linda Cottee Flowers Ltd., blends the softness of florals with the richness of fashion, reflecting Cucinelli’s philosophy of celebrating craftsmanship, natural beauty and respect for the environment. Inspired by the warmth of the Pantone 2025 colour of the year – Mocha Mousse – the design reflects the brand’s understated elegance – where natural tones and refined textures bloom in harmony.
Chelsea Green Dental Practice
Gold
Chelsea Green Dental Practice
Catch a rare glimpse of dentistry’s fashion icon, the elusive Tooth Fairy! Her latest stop: Chelsea Green Dental Practice. Admire the beautiful and magical fairy as she collects her latest treasure. She wears a bodice of carnations and a tutu-inspired skirt layered with luscious, vibrant pink orchid stems and flowing grasses. Hovering quietly in front of the townhouse, she leaves a behind a coin for one lucky child before taking flight with her lacy wings of gypsophila. For their second Chelsea in Bloom, Founder Dr Anna Maciag is proud to partner again with florist Paola Feller of Bees and Lilacs and Lowndes Lumb Contractors.
Chelsea Heritage Quarter
Silver
Chelsea Heritage Quarter
Responding to the Flowers in Fashion theme, the Chelsea Heritage Quarter’s display on the Chelsea Gate of the Royal Hospital Chelsea is inspired by the distinctive uniforms worn at their partner organisations – the Chelsea Pensioners, the British Army and the Chelsea Physic Garden staff. Each gate pillar has a sustainably made wicker basket at the base, surrounded with boots from each uniform and filled with trailing herbs and plants. From these planters, uncut birch trees tower up the pillars to support their uniform jackets padded with exploding fresh florals, including British grown peonies from Amanda Austin Flowers’ own farm in Bedfordshire. The birch trees are underplanted with British grown perennial plants such as Digitalis, Delphinium, Salvia, Nepeta and other Chelsea Flower Show favourites. The hats and helmets are filled with dried training florals that look as if they have been thrown in the air. Sustainability is at the heart of their display: the birch trees will be replanted, perennials planted in the gardens on location, any refreshed florals will be given to local charities.
Cinquecento Pizzeria
Gold
Cinquecento Pizzeria
Cinquecento Pizzeria’s 2025 Chelsea in Bloom entry, Fiore di Moda: A Dolce Vita Bloom, is a richly symbolic floral installation celebrating 40 years of Dolce & Gabbana and 20 years of Chelsea in Bloom. Inspired by Italian couture and sacred tradition, the centrepiece is a sculptural floral gown, handcrafted from sustainable materials on a chicken wire and iron base by local ironmongery students. This central figure stands on a rustic plinth surrounded by planted terracotta pots and seasonal florals in soft purples and lilacs. Symbolic blooms such as lilies, violets, and roses are delicately woven into the piece, honouring the May Crowning ritual of the Virgin Mary. A handcrafted wooden selfie bench invites public interaction, while a soft soundtrack of Andrea Bocelli’s Con te partirò adds a sensory dimension. With sustainable techniques, community collaboration, and storytelling at its heart, this immersive installation blends fashion, faith, and flora into a celebration of Italian heritage and modern creativity.
CLAP London
Merit
CLAP London
This spring, CLAP London invites you to celebrate the fleeting beauty of Sakura with a striking floral display inspired by Japan’s iconic cherry blossom. Delicate blooms cascade over the grand entrance, transforming the heart of Knightsbridge into a moment of floral wonder — a bold, immersive homage to renewal, elegance, and natural grace. Inside, the celebration continues with a curated selection of Sakura-inspired cocktails. Crafted with seasonal ingredients and CLAP’s signature flair, each drink is a tribute to the artistry of spring — light, layered, and unapologetically beautiful. Join CLAP in toasting the season where every detail is designed to bloom.
Colbert
Merit
Colbert
This May, Colbert celebrates Chelsea in Bloom’s “Flowers in Fashion” theme by joining forces with French fabric house, Manuel Canovas.
The term ‘fashion’ originates from the Latin word ‘Facere’ which means to make. While staying true to their Parisian roots, they have decided to place a spotlight on the pivotal role textile design plays in fashion and celebrating one of Paris’ much-loved textile designers.
The Manuel Canovas team has dressed their terrace in a vibrant floral pattern, diners will revel in a heady combination of colour, texture and taste, thanks to a vibrant floral awning, paired with retro-geo cushions and seat pads drawn from the archive at French design house Manuel Canovas, plus abundantly planted trellises and pots and delicate floral tablescapes by The Lucas Studio. Always ideal for the French art of people-watching and now a seasonal talking point in itself, there’s no better place to witness summer unfurl than their terrace – where creativity and good food collide.
Cole & Son
Gold
Cole & Son
Celebrating the launch of Couture Carousel—the new wallpaper and cushion collection by Cole & Son x Harrods—this immersive display brings the Flowers in Fashion theme to life with theatrical flair. Inspired by the 16 fashionista’s that represent the iconic Harrods departments the artis team created a sculptural mannequin wearing a striking floral skirt, brimming with fresh seasonal blooms—each petal and stem a nod to couture craftsmanship. From this floral form, vibrant draped fabrics cascade through the showroom and across the façade, leading to a sweeping floral arch that crowns the entrance. This dramatic centrepiece, adorned with richly coloured flowers, invites visitors to step into a world where fashion meets floristry. Lush British greenery—such as Rose vines and Griselinia—intertwines with opulent Hydrangeas, Roses, Orchids, and Peonies, while accents of Limonium, Eustoma, Hypericum, and Dianthus add texture and movement. The result is a captivating tableau that embodies the bold spirit of Cole & Son and the artistic elegance of Chelsea in Bloom.
Comptoir Libanais
Merit
Comptoir Libanais
As part of Chelsea in Bloom, Comptoir Libanais have teamed up with the brilliant past and present students of Chelsea Fashion School to bring a little extra flair to their store.
Two mannequins have been transformed into bold, beautiful works of art – inspired by the colours, textures, and spirit of the Middle East – embodying this years’ theme of flowers in fashion. Showcasing flowers in many forms.
Don’t miss the team styling it out in hand-crafted floral fez hats, designed in collaboration with the students too. It’s a joyful celebration of our culture, our people, the creative talent right here in our community & of course flowers
Cosmetics à la Carte
Silver
Cosmetics à la Carte
Cosmetics à la Carte at 192 Pavilion Road celebrates the 2025 Chelsea in Bloom theme ‘Flowers and Fashion’ with an immersive floral installation that transforms the storefront into a dreamy dressing room.
Created by florist Moonflower Cobham, the display is inspired not by any one era, but by the special moment of looking in the mirror and liking what you see. It celebrates how fashion and makeup make you feel, reflecting the joy and confidence which comes from being comfortable in how you look and who you are. These values are at the heart of Cosmetics à la Carte’s ethos of Beauty That Works For You.
Guests are invited to view themselves in full-length mirrors framed with blooms and emblematic fashion items, then head inside for a complimentary Summer Glow-Up with a Senior Makeup Artist.
David Mellor
Merit
David Mellor
David Mellor opened his first shop in Sloane Square in 1969, during a time when London was swinging and Chelsea was at the heart of cultural change. For this year’s Chelsea in Bloom display, the team draws inspiration from that bold, flower-power era, basing their design around the iconic daisy motif that defined the 1960s. Known for bold geometric prints and vibrant botanic patterns, the daisy remains a symbol of the flower fashions of the time.
This exuberant floral display was created by Thomas Ryder Booth, Corin Mellor, and the David Mellor team—without the use of professional florists. In keeping with their tradition of individual creativity and self-sufficiency, the company’s staff has always designed and constructed their own fixtures, interiors, and displays. In fact, the David Mellor cutlery factory staff even helped build the renowned cutlery factory themselves. Following the completion of the Chelsea in Bloom display, all plants and plant materials will be re-homed by the David Mellor staff. Additionally, the supports and fixtures used in the display were crafted in the company’s cutlery factory and will be repurposed or reused after the event, aiming for zero waste—an initiative that would no doubt resonate with the flower-power generation.
Diba Persian Restaurant
Silver
Diba Persian Restaurant
This floral mannequin design is a symbolic tribute to Persian tradition and femininity. The figure represents Iranian women, with a gown crafted from flowers and fabric inspired by traditional Persian aesthetics. The patterns and colors reflect the richness of Persian gardens and the elegance of classical Iranian design.
The centerpiece of the work is the Shah Abbasi-style teapot atop the mannequin, symbolizing the deep cultural significance of tea in Iranian life. This traditional form represents hospitality, artistry, and the refined rituals of Persian culture.
This piece honors the timeless beauty and cultural depth of Iran through the language of floral art.
Dubarry of Ireland, Really Wild & Tom Davies
Bronze
Dubarry of Ireland, Really Wild & Tom Davies
For this year’s Chelsea in Bloom, retail neighbours Really Wild Clothing, Tom Davies Opticians, and Dubarry of Ireland have united in a striking creative collaboration under the shared theme of “Fashion”. Each boutique’s window display offers a distinct yet interconnected vignette, together composing a theatrical homage to the spectacle of the fashion show.
Dubarry sets the tone with a witty and elegant interpretation of the ever-watchful fashion photographers. Mannequins poised with vintage-style cameras appear to capture unsuspecting passersby as if they were the stars of the runway. Behind them, a monochrome backdrop of tiered fashion week audiences evokes the press pit’s intensity and allure.
Flanking the opposite end, Really Wild brings the front row to life. A figure reminiscent of the iconic Anna Wintour—her signature bob crafted from dried leaves, head bowed in observation behind sleek Tom Davies sunglasses—sits in silent critique. As in Dubarry’s window, the black-and-white backdrop echoes the elite crowd of fashion insiders, transforming the viewer into the subject of their gaze.
Anchoring the centre, Tom Davies captures the climax of the catwalk experience. Three mannequins stride forward from the boutique as though emerging from a runway, their movement frozen mid-walk, poised to step directly onto the Chelsea pavement. A dramatic backdrop stretches behind them, depicting the runway in sharp, graphic contrast.
Together, the three windows create a cohesive narrative—the photographers, the audience, and the models—drawing pedestrians into the immersive story of a high fashion show. Each display is exquisitely framed with seasonal florals, a tribute to the best of British creativity and craftsmanship, and a celebration of the transformative charm of Chelsea in Bloom
Eric Bompard
Bronze
Eric Bompard
Bompard celebrates nature in bloom through a poetic and immersive scenography, inspired by the world of the flower merchant. Like in a Parisian flower stall, the products blend seamlessly with bouquets of fresh flowers. Every detail evokes the generous spirit of a floral counter. This installation pays tribute to the House’s artisanal craftsmanship and its deep attachment to simple emotions — like the gift of a bouquet or the comfort of a cherished garment.
Essentiel Antwerp
Silver
Essentiel Antwerp
This year for Chelsea in Bloom, Essentiel Antwerp showcases the theme ‘Flowers in Fashion’ with a vibrant floral installation inspired by their SS25 lookbook. Taking cues from the brand’s bold use of colour, they have created sculptural displays that showcase colour blocking in full bloom. Key shades of lilac, dusty pink, soft yellow, and green are brought to life through clusters of flowers and textures that mirror the collection’s signature style.
Each installation features mono-tonal arrangements of florals reimagined in bold, artistic forms, created by floral design studio FLWR. Inside, you can enjoy a colourful ice cream to celebrate the season.
Everyman Cinema
Everyman Cinema
For this year’s Flowers in Fashion theme, Disney has partnered with Everyman Chelsea to bring the magic of Lilo & Stitch to life in full floral glory. Inspired by the spirit of the film, the joyful display features Stitch dressed in traditional Hawaiian attire, complete with a colourful lei bursting with tropical blooms. The sculpture, adorned with vibrant hibiscus flowers and stunning shades of blue, evokes the sun-soaked shores of Hawaii and reflects the playful energy of the beloved character. The installation celebrates the upcoming release of Disney’s live-action Lilo & Stitch, in cinemas from 21 May 2025, and invites all to experience the fun, friendship, and floral magic of Ohana.
FARM Rio
Gold
FARM Rio
FARM Rio is making its first appearance at the iconic Chelsea in Bloom, which celebrates its 20th anniversary this year, bringing a wave of Brazilian liveliness to one of Chelsea’s most cherished cultural events. In tune with the theme “Flowers in Fashion,” the Carioca brand honors the neighborhood that’s home to one of its three London stores—alongside its King’s Road and Carnaby locations—as a hub of creativity and style. Designed in collaboration with London-based artist Kaiva Kaimins, the brand’s vibrant display offers a tropical twist on florals and an immersive journey into the rainforest. Lush foliage, toucans, and exotic blooms bring the Toucans Tree print and FARM Rio’s signature maxi magic to life.
Fiona Finds
Bronze
Fiona Finds
This year the stylish interiors emporium, ‘Fiona Finds’ has embraced the theme of ‘flowers in fashion’ with an interactive installation, partnering with British talent and acclaimed florist, Neil Strain Floral Couture, blending luxury homeware and fashion in flowers. This genius creation is an interactive play on flowers and fashion and takes the gaze of passers by with their reflection framed in the shop window. A digital mirror will serve as an instagrammable moment for those who pass by. A cleverly created AI mirror offers a taste of the future facing selfie for those who have a passion for beauty and wish to see themselves reflected.
The colour palette will consist of blush pink, lilac and reds and include roses, Panda orchids, Anthuriums and Dianthus as well as hydrangeas.
The design will reflect the beauty of fashion, flowers and homewares offering a breathtaking moment for all those who pass by.
Francis Holland Prep School
Gold
Francis Holland Prep School
Showcasing the creative and collaborative talents of pupils, staff, and the parent body, Francis Holland Prep School proudly presents a floral interpretation of Flowers in Fashion. At the heart of the display stands the ‘Fearless Girl’—a proud symbol of the school, inspired by Kristen Visbal’s iconic statue in New York, bravely facing down a charging bull. Covered in moss and blooms, the figure holds a book and is dressed in the school’s iconic tartan skirt—a reflection of the school’s identity and community.
The ‘Fearless Girl’ embodies how pupils, through the school’s 8 Cs—collaboration, craftsmanship, curiosity, compassion, commitment, confidence, communication, and creativity—grow into powerful and passionate learners. These are young individuals who debate with gusto, reflect on the world with empathy, solve problems creatively, and appreciate the bigger picture.
For a Francis Holland girl, the school uniform is worn with pride, and this floral installation is a tribute to that sentiment, as well as to uniform as fashion. It celebrates the school’s cherished values: pride in identity, blossoming curiosity, and a lifelong love of learning—nurtured within the walls of a building that once served as the Chelsea Public Library. It is a fitting new home, centered around learning, where the school proudly relocated in September. The design incorporates dried, fresh, and handmade flowers—the latter crafted by pupils aged 4–11 from repurposed school uniform—emphasising the importance of sustainable fashion and a commitment to the future of the Earth.
Free People
Bronze
Free People
Free People have partnered with floral design studio Gloria Studios for the 2025 edition of Chelsea in Bloom. Inspired by this year’s Flowers in Fashion theme, the lifestyle brand has worked closely with the studio to create a trend-focused installation. The palette highlights butter yellow—this year’s colour of the year—alongside a selection of soft and bright yellows that will cascade over the storefront windows like fabric, mimicking the fluidity and drape of this season’s spring collections. Using mass groupings of the same flower varieties, the design creates visual impact and a sense of movement—transforming the façade into a living garment that celebrates the connection between nature and fashion.
Ganni
Silver
Ganni
GANNI’s floral installation for Chelsea in Bloom brings the spirit of their Pre-Fall 2025 collection to life. Inspired by the interplay of texture and volume, it mirrors the craftsmanship and sculptural silhouettes at the heart of GANNI’s design philosophy
Granado
Silver-Gilt
Granado
On the golden sands of Rio, life doesn’t just happen — it blooms. The beach is the catwalk, the ritual, the rhythm. The look of 1950’s pin-ups lives on in yellow polka dot bikinis, sun-kissed skin, and a breeze that carries the scent of salt and coconut water. Palm trees pop against concrete, bodies move like waves, and every morning feels like the breath of refreshing summer, which Granado loves being part of.
H&M
Gold
H&M
Inspired by a trip to epic, energetic Marrakech, the H&M Summer 2025 first drop womenswear collection features natural fibres, striking embellishments, and innovative knit and crochet techniques that emphasise the power of craftsmanship. For Chelsea in Bloom 2025, they have worked with Early Hours to create a display that compliments the collection and takes the form of a botanical catwalk show which is inspired by the vibrant aesthetics and natural beauty of North Africa. The runway is framed with lush North African planting and adorned with sculptural elements such as cactus and palm trees crafted entirely from real foliage, flowers, palm bark, and other organic materials. This interactive and visually engaging approach is designed to stand out in the competition.
Hackett
Silver
Hackett
Chelsea is in Bloom, and Hackett is delighted to be participating in this exciting event for another year. Hackett’s 2025 window display transforms the timeless elegance of the gentleman’s tie into a living sculpture of colour and form. Using bold-toned statice, limonium, and layers of shrubbery, the folds of silk cravats are reimagined in bloom. It’s a tribute to tradition, craftsmanship, and the quiet art of dressing well – all at the of the brand.
Hans’ Bar & Grill
Silver-Gilt
Hans’ Bar & Grill
Hans’ Bar & Grill pays tribute to Victorian fashion with a striking floral brooch framed in wood, echoing the elegance and refined style showcased just next door at 11 Cadogan Gardens. This oversized accessory, made entirely from delicately arranged blooms, is inspired by the brooches once worn by Victorian ladies—a nod to the building’s own 19th-century origins. At the base, a romantic Victorian-themed garden anchors the display with soft pastel tones, bringing continuity to the floral storytelling across their properties. This artistic installation not only honours the historical fashion of the era, but also reflects their commitment to sustainability, created with responsibly sourced flowers and recycled materials in collaboration with local artisan businesses.
Hayley Menzies
Merit
Hayley Menzies
Inspired by the spirit of the first Glastonbury Festival in 1970, Hayley Menzies’ Chelsea in Bloom 2025 installation celebrates wild freedom, femininity, and self-expression through fashion. Mannequins wear signature printed jeans styled with bespoke real floral tops and blooming headdresses, standing in a dreamy meadow of handpicked wildflowers and grasses. It’s a tribute to dancing barefoot in fields, the beauty of imperfection, and fashion that refuses to be tamed – contemporary luxury for life’s refined rebels.
Heidi Klein
Bronze
Heidi Klein
To celebrate this year’s Flowers in Fashion theme, Heidi Klein is embracing English heritage through an exclusive capsule collection made with Liberty Fabric using their signature bikini and accessories. Inspired by Liberty’s iconic King’s Road print, their display brings to life the timeless beauty of British florals, echoing the elegance of their new High Summer collection.
Featuring exquisite blooms that mirror the delicate yet vibrant motifs found in their latest swimwear and ready-to-wear pieces, their display is a tribute to both fashion and nature’s artistry. Each flower is delicately hand-embroidered and embodies the spirit of spring in full bloom.
Heidi Klein invites you to visit their store and immerse yourself in this fabulous floral frenzy, a celebration of British design, and the seamless fusion of flowers and fashion.
Holy Trinity School
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Holy Trinity School
Created by primary school pupils at Christ Church & Holy Trinity Federation in collaboration with local artists and florists from the community in Chelsea, the flower display aims to create a sense of identity. Wire mannequins have been used, with school uniform elements such as skirts, dresses, shorts, and trousers fashioned from flowers in the school’s colours of red, white, and blue. Additional bouquets have been displayed in school satchels and school caps.
Il Porticciolo
Il Porticciolo
Il Porticciolo’s Chelsea in Bloom window display is inspired by their signature floral fabric collection. Bolts of the fabric cascade from oversized cotton reels, both suspended from the ceiling and positioned throughout the space, creating a sense of movement and creativity. Where the fabric pools at the base, a lush arrangement of real flowers in matching tones creates a vibrant, frothy effect that brings the print to life. Mannequins adorned with delicate flower crowns complete the scene, tying together fabric and flora in a celebration of craft and natural beauty. It’s a celebration of their flower and liberty of london fabrics that are one of Il Porticciolo statement pieces.
Ixchel
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Ixchel
A walk-in wardrobe of the Mexican Mayan Goddess, created by award winning event florist, Alice Strange. Ixchel’s installation is designed as a ‘sneak peak’ into the walk in wardrobe of a ladies bedroom. A bespoke handmade, carved and hand painted Mexican wardrobe is clad to the entire entrance of the building façade, inviting the viewer in. A long Mexican dress hangs on the left hand side entirely made out of flowers, celebrating vibrant Mexican colours and exotic flowers, using purely chicken wire and water to construct. A Mexican ladies dressing table sits on the right, with a handmade and painted mirror. Spirit bottles of ‘perfume’ sit on top of the dressing table, and the chest of drawers are filled with ‘strings of pearls’ using a mixture of trailing plants and Mexican beads to denote a ladies dressing table. Bottles burst out of the drawers symbolising cosmetics and perfume bottles in the dressing room of a Mexican Goddess. The entire installation draws on sustainability with zero floral foam, all natural plants and flowers, entirely celebrating the natural beauty of the Mayan Goddess of the moon.
Jam Industries
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Jam Industries
The Jam Industries team lean into their youthful identity by creating a swinging mannequin made from flowers. Throughout the history of fashion, the swing has repeatedly served as a symbol to juxtapose competing narratives—formal meets informal, old meets young, and more. By incorporating a floral swing, the brand aims to communicate its message and story within fashion: existing in multiple spaces at once and embracing the ability to move freely between cities and across oceans.
Jigsaw
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Jigsaw
In celebration of Chelsea in Bloom’s 20th anniversary, Jigsaw explores its own connection with florals over the years through in-house creativity and collaboration.
Each print on display and modelled by their own boutique teams, is rooted in their brand heritage, conveying the power and beauty of nature that’s just as relevant in their collections today.
Jumeirah Carlton Tower
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K-Way
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K-Way
This year, for Chelsea in Bloom, K-Way embraces the theme ‘Flowers in Fashion’ with our concept “Outside, Inside, Rain or Shine.” The installation celebrates resilience and seasonality, whatever the weather. To hero their colourful, foldable and waterproof outerwear – the original windbreaker since 1985 – K-way have partnered with floral design studio FLWR to create a striking floral umbrella canopy inspired by our iconic jackets. With single stems on masse and flower choices curated to echo the Pantones of K-Way’s Le Vrai collection, the installation evokes the feeling of sunlight and rain filtering through trees. The display reflects how both fashion and nature adapt to the elements.
Klattermusen
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Klattermusen
For this year’s Chelsea in Bloom, Klättermusen proudly presents a display that explores the deep-rooted connection between nature and sustainable design. In response to the theme ‘Flowers in Fashion,’ their installation interconnects natural materials – such as wood pulp, corn starch, and cotton – that are essential to how our signature technical garments are made.
Klättermusen display centres around some of their signature products. Fafne garments are partly made using regenerated wood pulp (Tencel®), Sigyn clothing uses corn-based bio fleece (Kirala®), and Ansur apparel features windproof organic cotton (Katla Cotton®). As visitors journey through the store, they are invited to discover how raw materials inspire and shape Klättermusen’s performance gear—and to feel encouraged to get outdoors this summer.
Klättermusen hopes to spark a deeper understanding of how clothing can be a direct transformation of natural elements. To continue that connection, Klättermusen is partnering with Sugi to offer a rewilding walk during Chelsea in Bloom, inviting visitors to discover pocket forests and biodiversity in unexpected places. Visitors are also encouraged to take home seed paper postcards—a simple, beautiful way to plant and grow their own wildflowers, and continue the story of regeneration and care.
La Maison Ani
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La Maison Ani
This May, La Maison Ani will be celebrating not only Chelsea in Bloom, but also its first anniversary. The display, titled The Blooming Atelier, interprets the 2025 theme through the lens of haute couture meets haute cuisine: a floral tribute to craftsmanship, elegance, and seasonality. Inspired by the artistry of fashion ateliers, the design blends draped florals, measuring tape vines, tailoring motifs, with their Toile de Jouy–inspired identity as a reference to famous Maison.
Läderach
Läderach
Läderach’s Chelsea in Bloom installation is a vibrant celebration of the intersect between fashion, florals and food. Combining vibrant raspberry and rich caramel tones found both in their chocolate flavours and fashion collections on the runway, Läderach’s Chelsea in Bloom 2025 entry is a masterpiece of understated Swiss elegance and artistry, mirroring the intricate detail and luxurious aesthetic often found in high fashion. The stunning display of meticulously crafted floral arrangements mirrors the hand-crafted nature and freshness of the brand’s iconic FrischSchoggi, which translates literally as Fresh Chocolate. These floral designs, like haute couture, showcase a mastery of floral forms and textures spotted on Christian Dior, Chanel, Chloé and Loro Piana Spring 2025 runways, and are often seen in their limited edition flavours, such as FrischSchoggi Summer Dream, decorated with Swiss Alpine Flowers or Almond’n’ Roses, decorated with fragrant rose petals. The colours featured in this year’s installation also align with Läderach’s floral Spring campaign, featuring in its UK stores, including King’s Road. The installation, like a catwalk show or a visit to Läderach stores, aims to delight the senses and create an immersive experience that will surprise and delight.
Lalage Beaumont
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Lalage Beaumont
Celebrating Flowers in Fashion, English Designer Lalage Beaumont, has always loved flowers in their many forms, translating them into prints and weaves using clear vibrant colours inspired by the floral palette of an English Country garden. As so much of Lalage’s business revolves around Bags, for their homage to this year’s Chelsea in Bloom theme, Lalage Beaumont is taking the humble basket and recreating a floral montage around this delightful Trapeze shape using some of her favourite early summer flowers.
Lavender Green
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Lavender Green
Inspired by this year’s Flowers in Fashion theme, Lavender Green celebrates the timeless connection between couture and floristry. Their vibrant installation pays homage to the craftsmanship behind fashion, featuring a floral-dressed Singer-style sewing machine, oversized spools, and blooming tape measures. Echoing Chelsea’s iconic fashion heritage—from Mary Quant’s bold designs to the elegance of the Chelsea Flower Show—the display highlights how florists and tailors alike create beauty through colour, texture, and form. Using seasonal, sustainably sourced flowers and introducing a Flower Freecycle initiative post-event, Lavender Green offers a vivid tribute to creativity, community, and the art behind the seams.
Les Nereides
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Les Nereides
The ballerina has long been the epitome of elegance and refinement—a timeless muse in the fashion world and a signature icon of La Maison Les Néréides. This year, in celebration of Flower and Fashion, she takes centre stage once more in the exclusive collaboration with the Opéra National de Paris.
Outside their boutique at 132 King’s Road, in partnership with Ivy & Gold Studio, a life-sized ballerina will twirl a ribbon of flowers across the shopfront—echoing the grace and artistry of both ballet and couture. The installation captures the poetic beauty of their limited-edition Opéra collection, available exclusively in-store.
Crafted from British-sourced metal, the ballerina will be installed in the Blacksmith’s Garden, within a vegetable plot traditionally used to support French climbing beans. Her baseplate will be sprayed in Satin Black and is designed for future reuse. Her form will be shaped using natural, sustainable materials—Agra Wool or Phoam (an eco-conscious alternative to floral foam), chicken wire, and seasonal florals—reflecting their ongoing commitment to conscious creativity.
This installation is a tribute not only to dance and design, but to the enduring power of fashion to move, inspire, and enchant.
Leyland
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Leyland
In celebration of this year’s Flowers in Fashion theme, Leyland’s display reimagines tradespeople’s everyday attire—PPE and workwear—as a bold and unexpected fashion statement. Created in partnership with renowned florist Moyses Stevens, the installation incorporates high-vis vests, safety gloves, helmets, work boots, tool belts, and other PPE and workwear items, woven amongst fresh and dried flowers in a joyful spring-inspired palette. The result is a striking blend of industrial elements and natural beauty.
Positioned near one of Leyland’s vibrant floral arches, a paint tub overflows with blooming flowers, representing the creativity and personalisation offered by the store’s in-house paint mixing service. This playful yet stylish touch offers a nod to interior fashion and emerging trends. Additional paint tins and pots appear throughout the display—on benches, a step ladder, and other surfaces—emphasising the idea that colour lies at the heart of fashion and interior design.
The installation serves as a refined interpretation of the theme, honouring the individuals behind the uniform and highlighting the quiet elegance of purpose-driven attire. By incorporating workwear and paint tins, the display draws a thoughtful connection between function in fashion and creativity through colour. Sustainability has been a key focus throughout the build: the display is entirely foam-free, constructed with chicken wire, and features flowers sourced ethically from sustainable growers. All materials will be reused or disposed of responsibly at the end of the event with support from the florist, and any loose flower material will be donated to Confetti Club.
LK Bennett
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LK Bennett
As the official womenswear sponsor of Royal Ascot, LK Bennett brings the spirit of race-day dressing to life with a romantic and ethereal floral installation at their Duke of York boutique.
In collaboration with florist ForKeeps, the boutique is transformed with an asymmetric floral meadow that echo the elegance of LK Bennett’s limited-edition Royal Ascot Collection. In celebration of the connection between fashion and florals, shoes bloom from the ground, handbags overflow with flowers, and a garden bench offers a playful photo moment, complete with hats and fascinators for guests to try on.
The palette reflects the new collection and its dreamy campaign: cherry red, soft coral, peach and ivory with pops of mocha and gold. Softened with vintage tones and dried textures for a light, ethereal feel. Inside, accessories are styled among cascading florals, with thoughtful nods to Royal Ascot’s dress codes woven throughout. It’s a celebration of timeless British style and the joy of dressing up.
Lloyds Bank
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Lloyds Bank
Lloyd Bank’s Chelsea in Bloom installation reimagines the space outside a Lloyds Bank branch as a vibrant floral fashion runway, celebrating both nature and heritage. The display features a wildflower meadow with pollinator-friendly blooms such as lavender, achillea, and scabiosa, enhancing biodiversity and seasonal charm. A real turf “grass runway” forms the green catwalk, with photography showcasing Lloyds Bank uniforms through the ages. At the centre stands the iconic black horse sculpture, adorned with moss-like foliage, symbolising the harmony between corporate strength and natural beauty. Reclaimed wood benches offer comfort and sustainability, inviting the public to pause and engage. The installation uses recycled and composite materials, avoids plastic, and focuses on native, drought-tolerant planting for long-term ecological benefit. With a colour palette of lush greens, vibrant wildflower tones, and grounding neutrals, the design embodies a living, blooming celebration of fashion, history, and environmental care.
Love My Human
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Love My Human
Step into the world where high fashion and pet luxury intertwine at Love My Human’s exceptional Chelsea in Bloom 2025 installation.
As part of this year’s enchanting “Flowers in Fashion” theme, the boutique pet haven has been dramatically transformed by a show-stopping canine masterpiece adorned with exquisite floral accessories and a botanical lead.
This living sculpture commands the entire window display, capturing the essence of both Chelsea’s prestigious floral art show and Love My Human’s dedication to elevating pet accessories to an art form.
The collaboration between Wild at Heart and Love My Human celebrates the inseparable bond between fashion, nature, and their beloved four-legged companions, inviting passersby to pause and appreciate this stunning marriage of horticultural artistry and pet luxury that epitomises Chelsea’s reputation as London’s most stylish neighbourhood.
Luca Faloni
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Luca Faloni
Luca Faloni presents an installation that pays tribute to craftsmanship and Italian heritage. A large needle, positioned within the windows and wrapped in a delicate floral thread, symbolises the artistry and tradition at the heart of the brand. The design draws inspiration from the iconic “Needle, Thread, and Knot” installation at Milan’s Cadorna train station—a nod to Luca Faloni’s home city and its enduring influence on global fashion. Through this piece, the brand honours the principles of Made in Italy, celebrating the excellence of local artisanship and materials. The installation also marks the arrival of summer, with a palette inspired by Luca Faloni’s Portofino signature linen shirt—timeless hues that reflect the elegance and refinement of Italian style.
Lululemon
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Lululemon
Lululemon is proud to partner with Greenfield Studio for this year’s Chelsea in Bloom, uniting performance and petals in a celebration of mindful movement and natural beauty.
Known for their seasonal wildflowers and commitment to sustainability, Greenfield Studio has created a bespoke floral installation inspired by the buttery-soft feel and effortless flow of lululemon’s Align range. Crafted using seasonal blooms, eco-conscious materials, and sustainable methods, the display reflects a shared dedication to lightness—both in fabric and footprint—and invites their guests to experience the gentle power of nature in motion.
Maje
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Maje
The theme ‘Flowers in Fashion’ pays tribute to the inspiration of travel and the Mediterranean, like an ode to the Maje woman. The choice of flowers and chromatic range echoes the collection’s strong tones and motifs.
Inspired by a journey to the heart of a sunny summer, the decors are imbued with vibrant colours and raw materials, such as playful, revisited handcrafted totem poles.
Tropical and sunny flowers from the collection are transformed into colourful bouquets and arrangements, adorning pots and enlivening window displays.
Me + Em
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Me + Em
Me + EM draws inspiration from the fashion brand’s own collections to create an untamed, ethereal ‘garden’ installation of plants and flowers that frame and complement the designs. Vines weave through tree branches adorned with blossom-like flowers that beautifully highlight the store windows, while a garden of flowers and plants in colours echoing the collection will line the pavement in front. The design uses seasonal and sustainable materials, with a significant portion of the cut flowers being British grown and larger elements such as branches sourced from within the UK. All selected plants and flowers are pollinator friendly, supporting biodiversity. The installation prioritises sustainability by incorporating recyclable and reusable materials in the construction, with no single-use plastics used throughout the design.
Mestizo
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Mestizo
Mestizo Chelsea is a vibrant celebration of Mexican culture, and Chelsea in Bloom offers an exciting opportunity to share the rich colours, traditions, and spirit of Mexico beyond the restaurant’s walls. Located at 392 King’s Road, in one of Chelsea’s most iconic areas, Mestizo is perfectly positioned to bring a burst of life and energy to the street. For this year’s installation, the team plans to adorn the entrance, window frames, and outdoor tables with bold floral arrangements and traditional Mexican design elements. Through this colourful display, they aim to capture the essence of their culture—warm, expressive, and full of soul—and share it with the wider Chelsea community and visitors from across London.
Monica Vinader
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Monica Vinader
Monica Vinader has teamed up with artist and fashion illustrator Robson Stannard, alongside South London florist Sage Flowers, to celebrate the 2025 Chelsea in Bloom festival.
A 2017 graduate of the London College of Fashion, Robson is known for his vibrant fashion portraits. For this year’s installation, he’s hand-painted a floral mural onto the Duke of York storefront, complemented by a striking floral display from Sage Flowers.
Visit the installation and enjoy a complimentary posy from Sage Flowers with any purchase from Thursday 22nd May to Saturday 24th May – while supplies last.
Moravian Church
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Moravian Church
The Moravian Church’s Chelsea in Bloom display draws inspiration from the deep symbolic relevance of the handbag in religious and historical contexts. Referenced throughout the Bible—such as the offering pouch and the shepherd’s bag in which David placed stones before facing Goliath—the handbag also holds cultural significance within the church community today. Women of all ages traditionally carry a handbag to church, often as part of their Sunday best, expressing individual style and fashion.
The chosen theme, The Creative Handbag, is brought to life through designs made from fresh and dried flowers, foliage, branches, and decorative elements. Each floral handbag is crafted using biodegradable and sustainable materials, highlighting a commitment to eco-conscious creativity.
The churchyard will be open to visitors throughout the festival, and all are warmly invited to attend Sunday services at 11:00am as well as various events during the week.
Moyses Stevens
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Moyses Stevens
Crafted entirely from delicate rose petals and miniature flower heads, Ephemeral Bloom is a living artwork that celebrates the fleeting beauty of nature. Assembled in real time before the audience, each petal is placed with intention, each bloom chosen for its color, shape, and soul. The composition unfolds like a whispered story—vibrant, fragrant, and deeply human.
This piece invites viewers to witness creation as both an act of care and a meditation on impermanence. It does not seek permanence, but instead honors the moment—where nature, art, and audience briefly align in a shared breath of beauty before returning to the earth.
MZ Skin
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MZ Skin
The design draws inspiration from the glitz and glamour of the Oscars – an iconic celebration of fashion, performance, and self-expression. The red carpet has been transformed into a vibrant floral runway. At its heart stands a show-stopping mannequin, its bodice shaped by the signature Lightmax Supercharged Led Mask 2.0 and adorned with a cascade of fresh gypsophila and roses in soft pink hues. The result is a striking interplay between modern innovation and natural elegance. Floral arrangements throughout the display mirror couture craftsmanship, with silky petals, sculptural blooms, and layered greenery flowing like high-fashion gowns. This year, MZ SKIN celebrates the beauty of self-confidence and the power of natural radiance.
N.Peal
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N.Peal
Fashion and nature unite in a striking tribute to the sunflower’s enduring symbolism—and to the beauty woven into every thread of N.Peal’s Sunflower shawl.
Inspired by N.Peal’s iconic Sunflower shawl, this vibrant floral display celebrates loyalty, resilience, longevity, and adoration—values at the heart of the brand.
A sculptural sunflower blooms in the window, crafted from dried and fresh florals in golden tones. Cascading petals drift like a shawl in the breeze, while a golden pool of seasonal blooms creates a living landscape of movement and light. Opposite, the shawl hangs gracefully—its softness mirrored in every floral touch. All proceeds from the sale of the Sunflower shawl with be gifted to the British Fashion Council Foundation nurturing the next generation of British fashion talent.
Nokwol
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Nokwol
For Chelsea in Bloom 2025, Nokwol has created a beautiful flower display that reflects the brand’s unique style and love for storytelling. The design uses a mix of textures and colors to bring a sense of freshness, creativity, and connection to nature. It turns the storefront into a space that feels welcoming and inspiring, encouraging people to stop, look closer, and enjoy the beauty of the moment.
NRBY
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NRBY
The theme perfectly encapsulates the link between flowers and fashion, featuring an exclusive hand-painted floral design of exploded peonies and hydrangeas. This design, printed on natural fabrics of silk and linen, is featured in a capsule collection of dresses, shirts, and summer coats. The hand-painted design is mirrored in the two permanent window boxes placed underneath the window display. The colours of yellow Digitalis Grandiflora and Hydrangea Macrophylla in pink and blue mirror the colours, blooms, and romanticism of the exclusive print. The planting, which will be replanted in gardens in London, mirrors the hand-painting of the window by artist Sarah Peters of Braemar Studio. All planting is sourced by the NRBY team from London’s Covent Garden Flower Market.
Oliver Brown
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Oliver Brown
This year’s Chelsea in Bloom celebrates Flowers in Fashion—a theme especially fitting for Oliver Brown. Royal Ascot marks the start of their fashion calendar, where heritage, style, and craftsmanship take centre stage.
Oliver Brown’s flagship store in Chelsea plays a central role in this annual tradition. In the weeks leading up to Royal Ascot, it becomes a true hub of the community, as hundreds of racegoers visit in search of top hats, hire morning wear, and finishing touches that bring their race day look to life.
For 2025’s installation, Oliver Brown has reimagined a gentleman’s journey to Royal Ascot. From the symbolic top hat and the charming ritual of car park picnics to the elegance of race day itself, the display captures the spirit of the season through a carefully crafted floral story.
Created in collaboration with London-based florist Art Flower Design UK, the scene is inspired by the quintessential English summer. A sky-blue vintage car sets the tone, parked in the Ascot car park with its boot open to reveal a neatly packed picnic and morning coat—a nod to the unique traditions that define the occasion.
From there, the journey unfolds through meadows of wildflowers, where butterflies and bees dance in the golden afternoon light, before continuing through an English rose garden towards the gates of Royal Ascot.
Blooms cascade in abundance, both inside and outside the store. At the centre of the display sits a sculptural top hat made entirely from foliage—a tribute to the piece Oliver Brown is best known for and a celebration of its position as home to the world’s largest collection of top hats.
This is more than a visual story—it is a sensory journey, capturing the grace of English style, the quiet joy of tradition, and the natural beauty of a summer in full bloom. Within the display, details such as linings, waistcoats, printed ties, and boutonnieres echo the craftsmanship that defines Oliver Brown. Through the lens of Flowers in Fashion, Oliver Brown invites visitors to step into a world of timeless elegance, heritage dressing, and the charm of Royal Ascot, brought to life in the heart of Chelsea.
Oliver Peoples
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Oliver Peoples
Inspired from England’s traditional untamed landscape design and the boldness of Mid-Century optical marketing signage, Oliver Peoples transforms its Sloane street boutique into a wild garden and flower shop for Chelsea in Bloom 2025. Stop in during the show for free flowers and a pair of sunglasses to wear on your way to Hyde Park, or for sunbathing in your very own English Garden.
Ottolenghi
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Ottolenghi
In collaboration with Ottolenghi, Hamish Powell Studio presents a vibrant and sensory tapestry of citrus and botanicals. Flowing from the top of the shop window, a cascade of dried orange slices will drape down into a bold, gravity-defying botanical sculpture. Elevated on a plinth for added visual impact, the installation pays homage to the ephemeral beauty of flowers while allowing for Ottolenghi’s culinary artistry to remain visible in the display. This concept intertwines botany and scenography, inviting the public into a story of romance, art and nature. The installation incorporates dried citrus and natural botanicals, chosen for their lower environmental impact and ability to be reused or composted. Wherever possible, materials have been locally sourced and arranged with minimal waste techniques.
PAIGE
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PAIGE
This season, Paige is proposing that nature becomes the designer. As you step onto King’s Road, you are welcomed by a vision where fashion blossoms from the earth itself. At the entrance, a sculptural floral dress appears to grow from the ground—crafted from pink terracotta blooms and vibrant tangerine accents. Its silhouette echoes the paisley motifs of their SU’25 collection, capturing a spirit of wanderlust and sun-kissed adventures.
Framing the window, branches twist with intention, and ivy spills from both outside and within—blurring the boundary between the natural world and the crafted garment. Each twig and petal suggest the story of a dress not just worn, but discovered, as if plucked from a forest where fashion takes root.
Across the way, on the Duke of York side, the tale continues.
Here, towering trunks and twisted branches rise from outside to inside the store, crowned with oversized hangers made entirely from nature’s own bones—branches woven into the shape of fashion’s most iconic form. From these, their upcoming SU’25 pieces hang gently, suggesting the seamless evolution of their story. Yellow and orange bougainvillea burst like sunlight through the foliage, guiding the eye upward to where nature and design meet once more.
This window is more than an extension—it is an echo. An echo of nature’s imprint on fabric, and fashion’s reflection of the world it lives in. From Kings Road to Duke of York Square, their windows become portals to a garden where every leaf tells a story, every petal is a pattern, and every branch is a hanger holding the season’s dream.
Penelope Chilvers
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Penelope Chilvers
The Chelsea in Bloom 2025 installation at the Penelope Chilvers Kings Road store is inspired by the new embroidered Spanish espadrilles. Woven grass mimics the esparto soles, with woven, plaited, and trailing installations hanging, growing, and flowing like natural fibres and fabric weaves. Intrecciato braided grass sits within the window amongst espadrilles, serving as a nod to the theme of fashion. On one side, grass sits in front and behind glass, creating the illusion of a free-flowing installation coming from inside the shop.
Penhaligons
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Penhaligons
Unifying British heritage, craftsmanship, and design, Penhaligon’s Garden of Style centres around the upcoming fragrance, Daphne Bouquet, created in support of The King’s Foundation. The scent is inspired by the daphne flower which blooms in the tranquil, atmospheric part of Highgrove Gardens known as The Stumpery. An abundance of warm yellow, almost golden flowers that are found at Highgrove have been used in the display, reflective of the vibrant yet elegant nature of Daphne Bouquet. Additional texture has been created with the addition of ferns and hostas, which also nod to The Stumpery as ferns would grow from the cracks and crevices of upturned tree trunks. Partnering with Sanderson, Penhaligon’s has incorporated fabric wallpaper panels depicting the natural beauty of The Stumpery, thanks to a collaboration between the interior brand and Highgrove itself
Pet Pavilion
Pet Pavilion
For Chelsea in Bloom 2025, Pet Pavilion is delighted to present “Paw-sion for Fashion” — a whimsical yet refined homage to couture and canine companionship. Drawing inspiration from the signature styles of fashion icons such as Anna Wintour, Giorgio Armani, and Donatella Versace, their display evokes their distinctive aesthetics through a striking palette of florals in vivid pinks, lustrous golds, and deep cobalt blues. The result is an artful fusion of high fashion and horticultural flair — playful, polished, and unmistakably Chelsea.
This year, we are thrilled to collaborate with James Middleton & his brand of food – James & Ella, whose dedication to quality nutrition and pet wellbeing beautifully complements our own values of care. Together, we champion a lifestyle that celebrates design, dogs, and conscious living — with exclusive in-store experiences and surprises running all week long.
Peter Jones & Partners
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Peter Jones & Partners
Inspired by one of Peter Jones and Partners Heritage Centre archive prints, the Japanese lotus is realised in natural dried flowers, and hand-dyed using onions, raspberries and red cabbages. The garden is live moss, planted with Japanese Acer trees and long grasses.
The delicate petals are intricately woven, using techniques traditionally seen in fashion and textiles. Skeleton raffia is knotted together to create texture within the structure. Peter jones and Partners are dedicated to craftsmanship, from this window display to the fashion you’ll discover in-store. This display is a tribute to the makers, the hands and the ingenuity behind it all.
Pizza Express
Merit
Pizza Express
Some things never go out of style – and the black and white stripes worn by the legendary pizzaiolos at PizzaExpress are no exception. Visitors to PizzaExpress, The Pheasantry, can see the pizzaiolos reimagined entirely in florals. The display features shirts made from monochrome florals, leaf-woven trousers, and moss-crafted hats. The floral installation is created with the finest natural elements, using only sustainable, fresh, or dried botanicals.
This year, as Chelsea in Bloom embraces a “fashion” theme, PizzaExpress has held its own fashion show with the exclusive Icons Collection clothing line, created in honour of its 60th birthday. Visitors to the display can discover how to get their hands on an exclusive piece of PizzaExpress clothing. Let there be flair.
Find our more here.
Pizza Pilgrims
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Pizza Pilgrims
Neapolitan-style pizza brand Pizza Pilgrims are leaning into this year’s Chelsea in Bloom florals in fashion theme with an exciting and memorable installation to mark their first year in the event. Introducing the Fashion Polizia van! Find the Pizza Pilgrims 3-wheeled Piaggio Ape parked on 219 King’s Road outside their Chelsea pizzeria. The Piaggio Ape is adorned with stunning Italian flowers and foliage and staged to look like the Italian Fashion Police have come to town with a variety of natural foliage and Mediterranean blooms.
The floral concept has been brought to life by Bloom of the Block, the creative studio of Leyla Husseyin, known for her playful and sculptural floristry.
Provenance Village Butcher
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Provenance Village Butcher
Meat’s most famous brush with fashion has to be the moment Lady Gaga stepped out in the iconic meat dress. For the week of Chelsea in Bloom, Provenance Butcher have worked with florist, Rebel Rebel will have their very own Lady Gaga residing outside the shop front draped in a dress, shoes and headpiece of anthuriums which look just like the grass-fed steaks the locals of Chelsea come to Provenance for. Just like meat, the anthuriums will oxidise over the duration of the week and loose their deep red colour and turn brown to mimic the lifespan of fresh produce.
Rabbit British Bistro
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Rabbit British Bistro
Outside the restaurant Rabbit, Amanda Austin Flowers will unveil a striking life-sized rabbit dressed in haute couture. This elegant figure is crafted from a stunning mix of dried and fresh flowers, with natural plant elements forming the base— blending high fashion with floral artistry in celebration of Chelsea in Bloom 2025.
Rag & Bone
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Rag & Bone
Rag & Bone’s Chelsea in Bloom display pays tribute to where it all began: the pursuit of the perfect pair of jeans. Using a variety of flowers in shades of indigo with white accents to represent their signature whipstitch, it’s a floral homage to quality, craftsmanship, and the DNA of rag & bone—New York born, denim-obsessed.
Ralph Lauren
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Ralph Lauren
Ralph Lauren is celebrating Chelsea in Bloom 2025, “Flowers in Fashion”, with an immersive floral installation that pays homage to the playful and casual elegance of the Hamptons. The Ralph Lauren Sloane Square store will transform into a Hamptons-inspired Flower Shop, offering customers a chance to customize their bouquets, with all proceeds supporting The Royal Marsden Cancer Charity. Store windows will be adorned with vibrant florals; oncidiums, bougainvillea, ranunculus, and hydrangeas in shades of reds, yellows, greens and blues, echoing the bright hues of iconic Polo Ralph Lauren products – the Polo Shirt, the Cable Cashmere, and the newly introduced Polo Play handbag.
Reformation
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Reformation
At Reformation, sustainability is at the core of everything the brand does, including their floral display at Chelsea in Bloom this year. In collaboration with floral designer Christie Leigh, the display titled “We Grew You Some Clothes” is inspired by the brand’s bestselling floral dresses, innovative materials, and the artistry of nature itself, using English-grown flax and a variety of lush grasses.
The storefront window serves as the canvas for the display, highlighting seasonal greenery and foliage, with a grass sculpture mirroring the flax used to create one of the brand’s favorite sustainable fabrics, linen. Inside, the display continues with additional grass sculptures, showcasing the materials Reformation loves in all their various forms. As the brand already incorporates flowers into their dresses, the installation elevates grass as a medium in its own right, transforming it from background flora to the centerpiece. In true Reformation fashion, the wooden-framed installation is constructed from sustainable materials and will be recycled after the exhibition, while the grasses will return to the earth through composting.
Visitors can stop by to see the installation and receive a floral tote as a gift with purchase throughout the week. Additionally, on 22nd May, a mini bouquet will be offered with a purchase.
Reis
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Reis
Reis’ Flowers in Fashion design reflects the delicate and artistic quality, as well as the ethos, of the brand. The installation features a brushed gold mannequin on the right-hand side, made from a light mesh into which meadow flowers are added, combining both dried and fresh flowers. On the left-hand side, a veritable meadow grows, featuring grasses and taller branches that extend organically, trailing above the door to connect to the mannequin. The installation has been designed with ethereal fashion at the forefront, while appearing as though it is part of nature.
RIXO
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RIXO
RIXO celebrates this year’s “Flowers in Fashion” theme for Chelsea in Bloom with a striking floral arch around its doorway—an organic installation that mirrors the brand’s signature prints. Florist FLWR are creating a striking, yet romantic floral installation designed to enhance the flagship store entrance space whilst celebrating RIXO’s bold and feminine prints.
The display is a celebration of the movement and flow of textiles, mimicking the fluid drape of fabric and creating fabric like waves from beautiful blooms. Inspired by some of RIXO’s hero prints, the installation captures the way a dress falls, the flow and movement. Each flower has been carefully selected to replicate the palette of RIXO’s key prints, using ruby reds, soft burgundies, dusty pinks, sage and natural, tonal greens.
Royal Court Theatre
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Royal Court Theatre
This year marks the Royal Court Theatre’s Chelsea in Bloom debut, and they’re delighted to be a part of it.
The theme immediately made them think about the cutting-edge role of theatre designers influencing popular culture and costuming for centuries. Their display centres on the most iconic theatrical accessory: the mask, with a striking arrangement of metre-high gold floral ‘comedy’ and ‘tragedy’ masks on a setting of rich red and green flowers.
The juxtaposed theatrical masks are mounted onto their Grade II-listed balcony, looking out over Sloane Square and welcoming visitors from the underground station. With the ongoing redevelopment of Soane Square this summer, it felt even more important to add a splash of colour on their doorstep. It’s a reminder that they’re not just open for business, but looking to the future – from the amazing improvements the works will provide in this historic location, to the Royal Court’s own 70th Anniversary coming in 2026. Over the road in the middle of Sloane Square, you’ll also find their outdoor summer bar, with red and gold flower arrangements commissioned for each table, matching the colours of their display. The perfect location to stop for a refreshment while exploring Chelsea in Bloom, or have a drink before coming to a show!
Russell & Bromley
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Russell & Bromley
As part of Chelsea in Bloom 2025, Russell & Bromley have teamed up with London’s rising star florist, Hamish Powell, to design their ‘Pools’ floral installation at their Kings Road store.
Redefining traditional floral arrangements with storytelling and emotional expression, Hamish has taken inspiration from the oceanic tones and sculptural lines found in Russell & Bromley’s Spring Summer 25 collection and ‘The Pools’ campaign. Capturing the alluring beauty of water in summer, Hamish juxtaposes fashion, artistic design and British floristry. Sculpted rock formations and a flowing cascade of dried blue thistles and white trailing amaranthus mimic the crashing of waves, inside and outside the Russell & Bromley store, evoking the hypnotic feeling of water on your skin on a warm summer’s day.
Salon Sloane
Salon Sloane
The 2025 Chelsea Flower Show invites visitors to explore the enchanting intersection between nature and couture with the theme “Flowers in Fashion.” In celebration of this, a showstopping dress made entirely of flowers is being created — a living, blooming masterpiece that brings the garden to the runway.
This floral gown will not only showcase the beauty and versatility of fresh blooms, but also pay tribute to the timeless influence of nature on fashion. Each petal, stem, and leaf will be carefully selected and placed to create a look that is as elegant as it is ephemeral.
Visitors can expect drama, colour, texture — and above all — a celebration of floral artistry at its finest.
Sarah Chapman
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Sarah Chapman
Step into the spotlight with Sarah Chapman, the quiet authority behind the world’s most radiant skin, as she reimagines red carpet glamour through the lens of floral artistry in celebration of Flowers in Fashion. At the Pavilion Road boutique, an immersive installation featuring sculptural floral towers and a bold red carpet frames an elegant ‘Skin by Sarah Chapman’ backdrop, capturing the magic of pre-event anticipation, poise, and luminous beauty. To mark Chelsea in Bloom week, three exclusive treatments have been created to deliver instant, photo-ready radiance. The Paparazzi Prep, The Sculpt & Spotlight and The Showstopper. Blending skin, style, and blooms, this floral celebration is your invitation to strike a pose and glow like a star
Scribbler
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Scribbler
When thinking about ‘Floral Fashion’ as a concept, Scribbler was immediately drawn to the iconic Flower Power movement of the Swinging ’60s. The King’s Road was a real hub for this scene, attracting icons such as Mary Quant, Twiggy, The Rolling Stones, and many other bohemian fashion and music trailblazers of the time.
Scribbler’s window design is a wonderfully exotic mix of hippy fashion meets a Marrakech souk. The wooden door, created especially for last year’s Chelsea in Bloom, was repurposed to create a unique Moroccan/Hippy homage.
With limited budgets, the team had to get creative, including joining a Japanese Moss Ball Plant workshop to learn the art of ‘Kokedama’ and create some of the hanging plants. The window display was designed and constructed by Ruth Taylor of Scribbler, with special thanks to Jane, Mel, and Sam.
Sirplus
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Sirplus
The concept of Sirplus’s display this year takes the theme ‘Flowers in Fashion,’ making British wildflowers and dried flowers an integral part of the ‘fashion’ at Sirplus. The nature of their product involves utilizing surplus material to create limited but timeless pieces that will stay in the customer’s wardrobe for a long time. Therefore, the use of wildflowers and dried flowers reflects the ethos of the perpetuity of the brand and clothing, which Sirplus wanted to shine through in their display. The display will feature a jacket fashioned from these flowers, as well as hand-threaded fabric swatches and a reel of material crafted from the flowers by the florist. One of the mannequins will be ‘operating’ a sewing machine in a tailor-esque fashion, while the other will don the floral creation he has ‘made.’
Sloane Square Hotel
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Sloane Square Hotel
This year, Sloane Square Hotel has launched a brand-new bar called The Knox. The speakeasy-style bar features rich textures, vinyl DJs, and is designed as a tribute to the glamour and excess of the ‘70s and ‘80s in Miami—think Scarface meets Studio 54.
When the Flowers in Fashion theme was announced, the team immediately began thinking of how to reference the style of ‘70s and ‘80s Miami and the iconic looks associated with the era. The display includes Michelle Pfeiffer’s red dress from Scarface, as well as a Sonny Crockett white suit, which also inspired one of the bar’s signature cocktails – Sonny’s Last Sip.
Throughout the design are nods to the era’s signature style, from shimmery clothing and disco balls to classic martinis. In the interest of sustainability, the design uses almost exclusively props and items from the bar, ensuring nothing is wasted (except bar patrons).
Slowear
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Slowear
Fashion is a dream you can wear — a space where clothes let you become someone bolder, softer, freer. It’s where the ordinary slips away and the impossible feels real.
Slowear’s window becomes a dreamlike space where clouds appear to float, made out of ethereal clouds with flowers that drift like mist
Delicate flowers give the illusion of weightlessness, evoking the fleeting texture of dreams. The piece manifests how reverie turns into matter. The entire installation and preparation has been made with sustainability in mind. The botanical selection only includes fresh florals and fresh foliage. The mechanics do not include plastics – wet moss caged with wire will be the source of hydration for the botanicals – for a an environmentally friendly practice throughout aligned with Slowear ethos
Smythson
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Smythson
For this year’s Chelsea in Bloom, Smythson is creating an outdoors-in garden inspired by the Flowers in Fashion theme and fashion photographer Cecil Beaton’s conservatory at Reddish House. The installation invites visitors on an interactive journey through a catwalk of trellised arches, culminating in a rattan peacock chair reminiscent of one in which Beaton was famously photographed. A showcase of seasonal English flowers—foxgloves, roses, and hydrangeas—accented with bright pops of aqua, pink, and yellow, reflects the vibrant hues of Smythson’s high-summer collection featured in the window displays. With a focus on conscious design, the installation incorporates reusable props, and all planting will be donated to Thrive, a charity supporting individuals living with disabilities, ill health, or those who are isolated, disadvantaged, or vulnerable.
Soho Home
Soho Home
For this year’s Chelsea in Bloom, Soho Home has partnered with florists Raphael Verrion and Gabrielle Coulter from Farm Flowers at Soho Farmhouse to create an installation at the King’s Road Studio. Drawing inspiration from the Studio’s location and the King’s Road’s rich fashion heritage from the Sixties to today, the sculptural, textile-like piece pays homage to both the world of fashion and the Soho Home brand.
Displayed in the front window of the Studio, cascading layers of red amaranthus drape across the space to evoke a sense of organic movement, much like flowing fabric. The result is an immersive experience where nature and fashion converge. The colour palette, featuring rich hues of burnt orange and deep reds, is inspired by Soho Home’s latest collection.
Sculptural mesh is woven into the amaranthus, enhancing the installation’s fluidity. The layers twist and fold, mimicking textile motion, while the structure plays with light, shadow, and silhouette—offering a botanical interpretation of a garment in motion.
Art and floristry are integral to the aesthetic of Soho Home. Many collections are influenced by natural forms, texture, and colour, making creative floral and artistic projects a natural extension of the brand. Raphael Verrion, head florist at Soho Farmhouse, is responsible for the ever-changing floral displays across the Farm and contributes his creativity to large-scale installations throughout the year.
Space NK
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Space NK
For this year’s Chelsea in Bloom, Space NK is delighted to partner with the iconic fashion house Chloé. Inspired by Atelier des Fleurs, Chloé’s elegant fragrance collection launching at Space NK this spring, the floral installation evokes the romance and refinement of a Parisian flower shop. Exquisite blooms cascade around the signature Chloé flower cart, celebrating the iconic Cedrus fragrance and the maison’s deep connection to nature and femininity.
Delicate pinks and soft botanical greens bloom among wild meadow flowers, set against a backdrop of Chloé’s signature silk scarves. The result is a graceful tribute to the brand’s flowing, feminine aesthetic – reflected in both the floral design and the ethereal movement of the scarves. Visitors can explore the Chloé pop-up at the Duke of York Space NK store, where the fragrance collection is showcased with personalised consultations available.
Sticks’n’Sushi
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Sticks’n’Sushi
For this year’s “Flowers in Fashion” theme, Sticks’n’Sushi Chelsea presents a striking installation inspired by Alexander McQueen. In his Spring 2001 collection, McQueen showcased kimonos in dusky purple tones, featuring exotic birds flying through an Oriental garden. Thier installation brings this vision to life with an Oriental-style garden, where two trees grow upright on either side of the building. Two bust figures, dressed in recreations of McQueen’s iconic designs, are positioned to merge seamlessly into the trees. Exotic birds appear to fly through the garden, with a wild iris meadow flourishing at ground level to complete the scene. This design reflects Sticks’n’Sushi’s Japanese roots, love of craftsmanship, and passion for blending tradition with bold creativity.
Sunspel
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Sunspel
For this year’s Chelsea in Bloom Flower Show, Sunspel honours its dedication to using the finest natural materials by celebrating its beautiful Italian linen, made from the fibres of flax plants. Flax flowers, known for their distinctive blue hue, have inspired the Spring Summer 2025 collection. Visitors to the store will see this love for linen brought to life through a striking 3D scenography—emerging from a mossy green mountain and flowing into delicate linen, speckled with blue tones. The installation is created in collaboration with florist Francesca at Ferve.
Superga & Sebago
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Temperley
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Temperley
Inspired by Alice Temperley MBE’s deep-rooted love of the Somerset countryside, Temperley’s Chelsea in Bloom display brings a romantic vision of the rural landscape to the heart of London. A wildflower meadow scene greets visitors outside the Sloane Street flagship, featuring floral arches that echo the natural beauty of English hedgerows and meadows in full bloom. Inside, a live garden installation showcases a signature bridal gown crafted entirely from dried flowers, including peonies, roses, spray roses, larkspur, and blue nigella. This is surrounded by a lush, growing garden of Queen Anne’s lace cow parsley and blush and pale pink peonies and roses. The entire display is a celebration of natural beauty, craftsmanship, and design.
The Botanist
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The Botanist
The Botanist Sloane Square is set to impress this May as it proudly participates in Chelsea in Bloom 2025, the prestigious annual floral art show that transforms London’s streets into an open-air gallery. In a captivating celebration of this year’s theme, Flowers in Fashion, The Botanist Sloane Square unveils a bold and beautiful collaboration with acclaimed luxury British footwear designer Camilla Elphick – renowned for her signature feminine designs with a British edge.
The centrepiece of this year’s display is an enchanting yet striking floral installation curated by luxury Mayfair florist, McQueens Flowers, taking over the iconic corner of Sloane Square with an exclusive collaboration between the brands, where botanical beauty meets couture craftsmanship. At the heart of the installation is Camilla Elphick’s brand-new Penelope Bow Pump, reimagined in romantic floral fabric and surrounded by lush florals, symbolising a living love letter to fashion and florals.
The Cadogan Arms
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The Cadogan Arms
The Cadogan Arms is thrilled to pay tribute to the spirit of 1960s King’s Road with a vibrant Chelsea in Bloom installation inspired by the legendary fashion boutique, Granny Takes a Trip. Running from Tuesday, May 20th to Saturday, May 24th, their “Flowers in Fashion” display brings one of the boutique’s most iconic storefronts back to life, with a striking 3D floral car sculpture crafted using the bonnet of an old Beetle, framed by fresh flower-clad pillars.
In partnership with Casamigos, The Cadogan Arms is also celebrating the launch of their Summer terrace with a bespoke Granny Takes a Trip cocktail menu, while inside, the energy continues with a Rolling Stones-themed live music night in the Rose Room on Wednesday, 21st May. Join for a dazzling week of retro glamour, refreshing Casamigos creations, and a sweet finish with their special Chelsea in Bloom Lemon Trifle topped with edible flowers.
The Cadogan, A Belmond Hotel
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The Cadogan, A Belmond Hotel
Inspired by one of the hotel’s most renowned former patrons, Oscar Wilde, and his iconic quote, ‘One should either be a work of art or wear a work of art,’ Notable florist, Paul Thomas Flowers, was selected to conceptualise and craft this year’s installation, drawing further inspiration from the iconic jacket silhouette. Demonstrating a responsible approach to floristry, 2,000 plants from the installation have been chosen by Paul Thomas with re-use after Chelsea in Bloom in mind.
The Capital Hotel
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The Capital Hotel
Since its opening in 1971, The Capital Hotel has been more than a place to stay – it has been a destination where stories begin.
Tucked into the heart of Knightsbridge, a neighbourhood known for fashion, elegance and expression, The Capital has long welcomed guests who arrive with purpose – whether for celebration, transformation, or simply to experience London at its finest.
This year’s installation, The Capital Catwalk, is a floral homage to that journey. Inspired by movement, style and quiet theatre of daily life within the hotel, the design transforms the entrance into a living catwalk, where every guest is the main event, and every moment is curated with care.
A mannequin dressed in floral couture stands mid-stride, symbolic of the hotel’s own personality: refined, posed and effortlessly composed. Her presence reflects the tailored service of The Capital team – who move with discretion and grace behind the scenes.
To one side, an oversized pink floral heel bursts with blooms – a playful tribute to the neighbourhood’s fashionable energy.
The low balcony on the left is home to moss-crafted figures, representing the front row of a catwalk show – an audience of onlookers immersed in the spectacle. Both the lower and upper balconies bloom with fresh foliage and trailing florals, extending the hotel’s warm and welcoming presence upwards through its historic façade.
Together, these elements represent not just flowers in fashion – but the fashion of hospitality itself: beautifully designed, intentionally crafted, and always walking one step ahead. This is not just a tribute to flowers in fashion. This is a tribute to The Capital’s legacy of elegance, and to the way it dresses every stay in care, detail and unforgettable charm.
The Chelsea Grocer
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The Chelsea Grocer
The recently opened Chelsea Grocer has teamed up with florist Phillip Corps to create this display. Based on Chelsea vintage couture handbags with a floral feel, the designer bag is held above the store entrance representing groceries bought from the store celebrating this long awaited opening
The Chelsea Townhouse
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The Chelsea Townhouse
The Chelsea Townhouse celebrates the craftsmanship behind Victorian fashion with a whimsical yet elegant display inspired by the couture workshops of the time. A giant floral bow, reminiscent of the trimmings adorning dresses of the era, sits proudly above the entrance, joined by oversized scissors, cotton reels, needles, and threads—all delicately wrapped in pastel flowers. This tribute is especially poignant in the house once owned by Lady Astor, whose portrait now hangs in the reception, and who would have undoubtedly admired such finery. The soft pinks, lilacs, and blues chosen for the installation reflect popular colours of the Victorian palette. In keeping with their commitment to sustainability, the display is crafted using recycled materials and responsibly sourced blooms, supporting local artisans and echoing the townhouse’s dedication to thoughtful luxury.
The Conran Shop
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The Conran Shop
The Conran Shop and The British Fashion Council are proud to announce their partnership for Chelsea in Bloom 2025, London’s celebrated floral art festival, taking place from 19–25 May. Responding to this year’s theme, Flowers in Fashion, The Conran Shop’s iconic Sloane Square flagship will be reimagined as a vibrant intersection of style, nature and design.
The installation, situated on the ground floor of the Sloane Square store, is a botanical catwalk; a lush, moss-covered runway interwoven with fresh cut flowers —showcasing a curated selection of rising stars in British fashion and jewellery, hand-picked by the BFC. The immersive display invites visitors to explore how floral inspiration runs through both what we wear and how we live.
The floral concept is brought to life by Bloom of the Block, the creative studio of Leyla Husseyin—a former member of the The Conran Shop’s own visual merchandising team. Known for her sculptural and playful floristry, Husseyin returns to the brand to add her signature flair to its flagship store. This collaboration underscores The Conran Shop’s commitment to emerging design voices and highlights the British Fashion Council’s mission to champion creativity and innovation. By uniting fashion and interiors in one expressive space, the installation showcases the future of British design—bold, collaborative and boundary-pushing.
The Fold
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The Fold
Immerse yourself in The Fold’s floral installation and experience the beauty of its recent collaboration with botanical artist Rosie Sanders. Featuring fresh, seasonal flowers inspired by the collection’s roses and peonies, the installation – by Flowers by Holly – is an exquisite interpretation of the Flowers in Fashion theme. Printed on luxurious fabrics that allow the intricacies of each painting to shine, the collection is a true expression of The Fold’s love of art and botanicals. The Fold is a British womenswear brand celebrated for its contemporary workwear and occasion-ready designs. Created by women, for women, the brand is renowned for its tailoring expertise and one-of-a-kind styles.
The Ivy Chelsea Garden
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The Ivy Chelsea Garden
The floral display at The Ivy Chelsea Garden is a celebration of the fashion icon that is the Sloane Ranger. All garments have been sourced second-hand and are original, authentic British heritage brands. A cast of character archetypes has been developed, inspired by the evolution of the Sloane Ranger. This includes figures such as the Diana-esque equestrian enthusiast with her mini-me, the traditional male Sloane Ranger, and the more contemporary, fashion-forward Sloane Ranger. These characters have become vessels for floral installations, as if they’ve wandered through wildflowers straight to dine at The Ivy. The display also nods to the iconic Ivy front-of-house uniform, extending even to the beekeeper who harvests the honey for the dessert on the menu.
An intrinsic connection to nature runs through Sloane Ranger culture. Their fashion, functional yet playfully eccentric, is highlighted throughout the display. The beekeeper, a symbol of harmony between people and nature, bridges the gap between the wild meadow and the curated style of the Sloane world. Alongside other characters, the beekeeper helps tie together themes of pollination, protection, and British style.
A variety of bee-friendly plants have been used to celebrate pollinators, with both potted plants and cut flowers chosen for their texture, movement, and seasonal feel. By using planted materials wherever possible, the installation has been made more sustainable, and many of the plants will be donated afterward. Everything has been designed with durability in mind, using sustainable floral mechanics.
The design plays with height and texture to mimic how flowers grow in the wild. The King’s Road has long been home to the Sloane Ranger, and The Ivy Chelsea Garden feels like a natural resting point for these characters. Every outfit has been carefully considered to reflect different Sloane archetypes, from nostalgic to modern, with flowers styled to echo those fashion choices. The display invites people to connect with its familiar themes and feel a sense of nostalgia. Hay bales are placed for visitors to sit and have their photos taken, while bee sounds and the scent of flowers and beeswax bring the scene to life. From a distance, the display feels romantic and wild. Up close, it’s full of hidden details—offering a moment of fashion, flowers, and storytelling, all wrapped up in a very Chelsea kind of nostalgia.
The Organic Pharmacy
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The Organic Pharmacy
For Chelsea in Bloom, The Organic Pharmacy reimagines Flowers in Fashion through the lens of natural skincare and seasonal wellbeing. Thier display pairs fresh florals with their signature shopping bag – a symbol of choosing consciously, shopping with purpose, and embracing nature-led beauty.
At the centre is their Cellular Protection Sunscreen SPF 30, a mineral formula enriched with Rosehip and Calendula – botanicals celebrated for their antioxidant and soothing properties, and essential for protecting skin under the summer sun. Created in partnership with UK-based florist Amaranté, using fresh, sustainably sourced flowers, the installation captures the essence of their ethos: healthy skin is always in style – and it begins with nature.
The Pig’s Ear
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The Pig’s Ear
Amanda Austin Flowers is delighted to present a showstopping installation for Chelsea in Bloom 2025: a 3ft-tall floral figure of a pig in a dress on display at The Pig’s Ear pub in Chelsea from Sunday 18th May. This fabulous creation features a pig with signature blonde hair, elegantly seated on a wooden plinth. Dressed in a glamorous outfit crafted entirely from dried flowers, the structure is finished with a luxurious feather boa made from fresh blooms—combining bold character with botanical artistry in true diva style.
The Sloane Club
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The Sloane Club
This year, The Sloane Club’s Chelsea in Bloom installation, designed by Lavender Green, will take pride of place on Helena’s Terrace—named after the Club’s founder, Princess Helena. Inspired by the theme Flowers in Fashion and the Club’s rich heritage, the display will feature a striking statue dressed in a floral gown. The bodice will be crafted from fabric inspired by the hand-printed wallpaper in Helena’s restaurant, while the skirt will bloom with an abundance of seasonal flowers.
The White Company
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The White Company
The White Company’s 2025 Chelsea in Bloom window is inspired by both the name of its seasonal magazine, The Thread, and the craftsmanship behind timeless fashion design. Set within a tailor’s workspace, the display highlights the essential tools and materials integral to the fashion process. UK-sourced white florals, reflecting the brand’s signature aesthetic, are intricately sculpted into individual tailor’s tools. These elements are seamlessly connected by a continuous thread of fabric, symbolising the journey from concept to completion.
Trotters
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Trotters
To celebrate 35 years of dressing generations of children in timeless style, Trotters presents a joyful floral installation for Chelsea in Bloom 2025. Embracing this year’s theme, Flowers in Fashion, their display captures the importance of flowers in the Trotters’ designs.
Set in a wildflower meadow, the centrepiece features a child figure dressed in one of their iconic Liberty print smocked dresses, synonymous with Trotters. Made from fresh and preserved flowers, the figure evokes a sense of playful elegance, holding a cluster of colourful balloons that float skyward in celebration. The installation is a tribute not only to the beauty of floral fashion, but also to the innocence and whimsy of childhood and Trotters’ legacy of making childhood memories since 1990.
Vardo
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Vardo
Vardo is celebrating “Flowers in Fashion” with a bold, playful tribute to Marie Antoinette’s love of extravagance — and champagne. The Fashion meets Fizz floral installation brings together the glamour of 18th-century French fashion with a modern twist, featuring an oversized coupe glass, lavish blooms, and a little bit of mischief. Inspired by the legendary connection between Marie Antoinette and the iconic champagne glass, their display is all about indulgence, celebration, and timeless style.
Varley
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Varley
Fashion is often seen at its final moment – on the hanger, in the shop, in the mirror. But behind every finished piece lies the rhythm of process. A series of quiet steps that begin with materials, tools, and the act of making.
For Chelsea in Bloom 2025, Varley presents an installation that reflects on that beginning. Titled Framing the Craft, it explores the heritage of garment making through a floral composition that celebrates process over product.
At the heart of the display sits a traditional sewing machine – a symbol of utility and intention. Once found in domestic spaces and small workshops, machines like this transformed fashion’s foundations – making the act of sewing more personal, more practical, and more accessible. Their presence marked not just a change in industry, but a shift in mindset: that clothing could be constructed with care, away from spectacle.
Surrounding the machine, an oversized floral oval frames the scene like a lens. Created in collaboration with FLOWERBX, the frame is built entirely from natural cotton blossom, jute, and flax seed heads – a nod to the raw materials that lie at the root of fashion’s story. This shape, echoing the eye of a needle, draws focus inward. Not as ornament, but as punctuation.
Inside the space, a curated arrangement of haberdashery tools, yarn, and paper patterns completes the picture – a still life that honours the everyday details behind the craft. The setup is not intended as a reconstruction, but a reflection. A gesture to the value of time, repetition, and the things made well.
This is not a decorative display.
It is a frame – for a process, a material, a moment of making. And a reminder that before fashion is seen, it is shaped.
Veronica Beard
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Veronica Beard
Veronica Beard has collaborated with Arkiset and Wild at Heart floristry to create an immersive display that spans three windows and flows seamlessly into the interior of the store. Inspired by the colours of nature, their Spring/Summer collection serves as the muse for the floral installations, which in turn echo the palette and patterns of the garments. Each window becomes a floral interpretation of the clothing it frames, an artistic reflection in bloom. Inside, visitors are invited into a vivid, sculptural gallery that rises from floor to ceiling, enveloping the store’s products in a bold celebration of colour, form, and seasonal elegance.
Vilebrequin
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Vilebrequin
Enter the flowery kingdom of King Octopus, master of style and depth. In search of the perfect swimming costume, a father and son plunge into his world in search of advice. The King, an expert in aquatic trends, reveals a selection of floral swimwear. Each cut and pattern is designed to create a sensation, even in the wildest waves. And for the more daring, he offers his iconic model in his effigy. ‘Octo-chic is the new haute couture.’
Violante Nessi
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Violante Nessi
Violante Nessi is proud to partner with Albini Group, the Italian leader in quality fabric, to bring to life a vision for this year’s Chelsea in Bloom theme, Flowers in Fashion. The installation is more than a display—it is an artistic sculpture created by designer Violante Nessi herself, paying tribute to her passion for art and craftsmanship. Reflecting the brand’s long-standing relationship with cotton, the piece incorporates raw cotton, cotton flowers, combed cotton, and multi-coloured cotton bobbins to create striking texture and depth. To celebrate the brand’s Italian heritage, an aperitivo event will welcome guests to enjoy a Mediterranean-inspired experience while browsing the collection, which features sustainable cotton from Albini Group. Their full 2023 sustainability report is available at albinigroup.com.
Whole Foods Market
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Whole Foods Market
Whole Foods Market’s Chelsea in Bloom installation is a vibrant celebration of seasonal produce—timeless and always in style—featuring the brand’s iconic brown paper bag, reimagined as the ultimate fashion accessory. Created in partnership with Weleda, the display takes inspiration from their Skin Food collection, showcasing carefully curated botanical stems that mirror the natural ingredients found in their skincare range. These are complemented by a floral focus on in-season fruit and vegetables, including asparagus, strawberries, and radishes. The external display features over 7,000 blooms in a striking palette of red, yellow, green, and orange, incorporating chrysanthemums, eucalyptus, lavender, sunflowers, roses, statice, and calendula.
In celebration of Chelsea in Bloom, Whole Foods Market is offering a limited-time in-store special: a freshly brewed hot or iced coffee paired with a beautifully arranged mini seasonal floral bouquet for just £9.99, available from 19th to 25th May. The concept for the installation was brought to life in collaboration with Neue Designs, with all flowers responsibly sourced from Amarante London Florists—known for their strong sustainability ethos, which aligns closely with the core values of Whole Foods Market and the Chelsea in Bloom festival.
Wyse
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Wyse
For Chelsea in Bloom, Wyse London is collaborating with florist Mary Mathieson to bring a unique and sustainable floral installation to life. With the Flowers in Fashion theme tying in perfectly with Wyse London’s Spring Summer 2025 aesthetic, Mary will craft intricate designs using fresh flowers, leaves, and grasses as her tailoring tools—reimagining the art of clothing through nature’s finest materials. With a strong emphasis on sustainability, many of the elements will be thoughtfully foraged from Mary’s own garden, celebrating both creativity and conscious craftsmanship.
Zara
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Zara
Inspired by the symbiotic relationship between Fashion, Sculpture, Nature, Landscape and Art.
The curved sculptural forms of the work evoke the natural forms found within nature and the body, whilst the minimalist aesthetic of white flowers, green moss and soft grasses bring a joyful and playful energy to the space, reflecting Zara’s innovative, fresh and forward thinking approach to design and fashion.