The winners of Best Floral Display, Highly Commended and Innovation Award have now been chosen by the Chelsea In Bloom judging panel which includes the RHS, but the People's Champion Award is still to be decided. Voting for the People's Champion is live until midnight on Thursday 21 May. You only have one vote, so choose carefully!
Vote Now 11 Cadogan Gardens
11 Cadogan Gardens
11 Cadogan Gardens’ “Stairway to Heaven” reimagines the entrance staircase as a gentle ascent from the street into a cloud-like floral sanctuary. Soft, airy planting in creams, blush, lilac and pale yellow gathers around a sculptural seat, creating the feeling of stepping into a calm, otherworldly pause before entering the hotel. Handcrafted details and layered textures heighten the sense of lightness and immersion, while subtle fragrance adds to the experience. Sustainability is central to the build: structures are reused where possible, materials are repurposed, and the installation is designed so elements can be reused, replanted or recycled after the event.
Vote Now Aesop
Aesop
In response to the “Out of This World” theme, Aesop invites passers-by to look up: artist Isobel Church has transformed the windows with her Nymphae, a series of suspended waterlily sculptures crafted from steel mesh. Floating delicately across the frontage, the forms catch the light and create a quiet sense of weightlessness—part botanical study, part celestial apparition. The result is an otherworldly, pared-back installation that complements Aesop’s calm, architectural aesthetic while offering a moment of surprise in the streetscape. On display until 7 June.
Vote Now ALICE + OLIVIA
ALICE + OLIVIA
ALICE + OLIVIA and Starry Eyed Events bring Chelsea in Bloom to life with a tarot-tinged, celestial storefront that channels Out of This World through the brand’s bold, playful lens. A sculptural sun and crescent moon frame the scene, joined by a unicorn motif and layered, richly textured blooms that feel like a deck of cards laid out for a cosmic reading. Warm marigold and metallic gold tones glow against sky blue, ivory and deep rose, with sparkling accents and twinkling light adding theatre and movement as visitors approach. The result is immersive and whimsical—part dreamscape, part divination—inviting passers-by to step into a universe where fashion, fantasy and floristry align for a perfect photo moment outside the Chelsea store. Following the display, ALICE + OLIVIA will donate all flowers to Floral Angels, which repurposes event flowers for hospitals, hospices and care homes
Event/Offer: permanent jewellery pop-up (23 May, 1–4pm)
Vote Now Alo
Alo
Rooted in ALO’s signature sense of presence and elevated simplicity, this installation explores space, light, and quiet movement. Alice Strange Flowers uses sculptural hydrangeas and palm leaves to form fluid, architectural lines, while glossy anthuriums introduce a luminous quality, catching light like distant stars. A palette of soft whites and blush pinks creates a calm, dreamlike atmosphere, where the suspended florals feel as if they’re defying gravity. Subtle iridescent accents bring a quiet cosmic energy, echoing the shimmer of the cosmos and a sense of infinite stillness. The result is a modern floral expression that feels both grounded and expansive: a refined, otherworldly interpretation of Out of This World. Celestial Readings will also be offered in store. Please head to the What’s On page for more details.
Vote Now American Vintage
American Vintage
American Vintage returns to Chelsea in Bloom for a second year, continuing the “House of Flowers” story with an Out of This World interpretation that feels dreamlike. The window centres on real English rose bushes, creating a soft, suspended atmosphere that sits between reality and reverie—lush, fragrant and quietly transporting. Their generous forms and soft visual appeal evoke a suspended world, somewhere between dream and reality. In collaboration with Amaranté London, the installation invites escape and contemplation, echoing a poetic and celestial imagination. The boutique will also host a rose distribution outside the store on 23 and 24 May.
Vote Now Ami Paris
Ami Paris
Ami Paris transforms the boutique into a celestial stopover where the Ami de Cœur becomes a luminous constellation, guiding visitors into the brand’s universe with a subtle sense of wonder. A personal tribute is woven through the design with the Virgo constellation—referencing Alexandre Mattiussi’s zodiac sign—adding an intimate, storytelling layer to the “Out of This World” theme. The installation is approached with a mindful lens, favouring responsible materials and reusable scenography elements designed to be reinterpreted beyond the week. Extending the experience, visitors can collect exclusive Ami Paris astrological cards in store, connecting their own sign to the constellation-inspired narrative and taking a small piece of the cosmos home with them.
Vote Now ANINE BING
ANINE BING
Elegant yet playful, ‘Stars of ANINE BING’ offer a refined interpretation of Out of This World, merging fashion, floristry, and cosmic inspiration into a serene visual statement on Sloane Square.
Suspended across the storefront, sculptural stars appear to float weightlessly through space, transforming the façade into a minimal constellation of white blooms and soft green foliage. Inspired by the idea of fashion becoming celestial, the installation reflects ANINE BING’s signature aesthetic: clean, modern, and timeless.
The composition uses varying scales and placements to create the impression of drifting stars scattered across the storefront, subtly evoking the vastness and quiet beauty of the night sky. The restrained white-and-green palette keeps the installation soft, contemporary, and aligned with the brand’s intentional visual identity.
Vote Now Annoushka
Annoushka
For Chelsea in Bloom 2026, Annoushka transforms her boutique entrance into a celebration of the flower closest to her heart. Giant sculptural daisies spill across the façade in a playful, abundant cascade, bold in scale yet utterly joyful in spirit, much like the jewellery itself. The daisy has long been in the DNA of the Annoushka brand, finding its finest expression in the Whoopsie Daisy collection: handcrafted pieces inspired by the simplicity, beauty and playfulness, where precious diamonds nestle amidst undulating waves of gold. Designed to be worn, stacked and loved every day, the collection embodies Annoushka’s belief that fine jewellery should feel light-hearted and personal. This installation is that same philosophy writ large: a reminder that the most enduring things in life, whether a perfect piece of gold or a simple field flower, are often the ones that make you smile.
Vote Now Anthropologie
Anthropologie
Anthropologie’s Ice Cream Galaxy is a playful universe where cosmic planets take the form of dreamy “ice cream scoops” floating above a botanical galaxy garden. Created by florist Amaranté London, large sculptural orbs representing the “scoops” appear to orbit the doorway, each built from layered flowers, grasses and natural textures. Below, a lush summer meadow in soft whites, creams and blues evokes melting clouds and cosmic stardust, drawing visitors into a world that builds on Anthropologie’s Spring/Summer collection where ice cream motifs and botanical palettes are key seasonal themes. The result bridges the SS26 ice-cream motif with the Out of This World theme—creating a whimsical universe where summer treats become celestial bodies – inviting discovery, escapism and a deeper connection to the Anthropologie brand world. Offer/Events: Anthropologie is partnering with Sowvital to offer a complimentary, personalised bag or pouch (Thu 21–Sun 24 May; qualifying spend applies). Please head to the What’s On page for more details.
Vote Now Antone’s
Antone’s
Antone’s joins Chelsea in Bloom for the first time with a playful, community-made interpretation of Out of This World that celebrates the salon’s creative spirit after more than 57 years on King’s Road. Working with the help of customers and staff, they have created a whimsical set: a rocket ship assembled from shampoo bottles launches the story, landing into a field of flowers where an “alien” guest is pictured enjoying high tea. The display is framed with Antone’s own plants—loved and recognised by regulars—so the installation feels personal to the neighbourhood while transforming the everyday into something unexpected. It’s a light-hearted reminder that Antone’s is not just about hairdressing, but also about imagination, craft and community.
Vote Now Aspiga
Aspiga
Aspiga, Britain’s leading sustainable fashion brand, partners with Millie Richardson Flowers to present A World Beyond Waste: a conceptual response to Out of This World that imagines a future where beauty, craftsmanship and sustainability exist in complete harmony. The installation explores the idea that fashion and floristry coexist consciously, rooted in nature and created with deep respect for the land. The storefront will be transformed into a fully immersive, three-dimensional landscape that appears to grow organically. Two large-scale sculptural arch/column forms will rise from either side of the shopfront, framing the entrance and drawing the eye skyward. These structures will feel expansive and celestial, reminiscent of a vast Indian night sky, referencing Aspiga’s storytelling around its Indian suppliers, artisans, communities and heritage techniques. Offer/Events: Complimentary wine in store; late-night shopping Thu 21 May (6–8pm) alongside a floral demonstration by Millie Richardson. Please head to the What’s On page for more details.
Vote Now Astrid & Miyu – Best Floral Display winner
Astrid & Miyu – Best Floral Display winner
Astrid & Miyu have been chosen as the winners of the Best Floral Display prize by the Chelsea in Bloom 2026 judging panel. Voting is still open for the People’s Champion award until midnight on Thursday 21 May.
At A&M, we’re always looking to the stars for inspiration – from our bestselling zodiac pendants to our signature four-point stars. This year we’re inviting the Chelsea community to step out of their world, and into ours. Scattered with floral constellations and silvery debris from passing comets, this ethereal mossy landscape was designed in collaboration with Floe London, and is constructed from 100% biodegradable and recyclable structure. In our commitment to a sustainable future, all additional elements have been repurposed for this project, and will go on to live many more lives.
Vote Now Azzurra
Azzurra
Azzurra presents Neptune’s Garden – Legends of the Sea. Inspired by this year’s Out of This World theme, Azzurra unveils Neptune’s Garden, inspired by the legends of the sea. Amaranté London have created a sculptural wave of ocean-toned blooms surges around a dramatic shell centrepiece, watched over by a powerful Neptune figure. Blending myth, nature, escapism, and Azzurra’s iconic coastal identity – it’s a creative, immersive display designed to captivate, transport, and invite discovery. Offer/Events: The experience extends beyond the florals with a curated menu of limited-edition cocktails, created in partnership with Everleaf. Please head to the What’s On page for more details.
Vote Now Beaverbrook Town House
Beaverbrook Town House
For Chelsea in Bloom 2026, Beaverbrook Town House welcomes an otherworldly visitor: the Red Dragon, created with florist Rob Van Helden as a powerful, poised figure rising through a bed of vivid red blooms. Rooted in Japanese symbolism, the dragon embodies divine energy, wisdom and protection, brought to life through layered anthuriums, kalanchoe and sweeping grasses, with a halo of fire-like florals that reads like a celestial portal. Beyond the spectacle, the story connects to Lord Beaverbrook’s enduring fascination with Japan, echoed today in The Fuji Grill, where Japanese culture is reimagined through craft, flavour and fire-led cooking. The installation acts as an invitation to step closer, discover the restaurant, and experience a moment of escapism where heritage and myth meet. Offer/Events: A display-inspired cocktail and dessert available throughout the week. Please head to the What’s On page for more details.
Vote Now Bluebird
Bluebird
“Alice’s Dream” invites you to step through a wild, overgrown floral archway into a whimsical reimagining of Alice’s living room. Blurring the line between interior and garden, the installation transforms a domestic scene into an immersive Wonderland, where oversized blooms, trailing botanicals, and delicate suspended details create a sense of enchantment and curiosity. Guests are welcomed to ‘step inside, have tea with Alice, and meet both Alices’ – a playful nod to both Lewis Carroll’s heroine and the florist behind the design. Using a soft palette of baby blues, blush pinks, and lilacs, alongside fragrant English garden roses and herbs, the space evokes nostalgia, fantasy, and sensory delight. This dreamlike setting captures the magic of discovery, inviting visitors to pause, explore, and lose themselves in a floral interpretation of Wonderland.’ Offer/Events: Floral cocktails in partnership with The Lost Explorer and Pommery drawing on the botanicals and delicate flavours of an English garden. Please head to the What’s On page for more details.
Vote Now Bompard
Bompard
For Chelsea in Bloom, Maison Bompard has imagined a poetic and contemporary floral scenography featuring majestic oversized flowers unfolding across the entire façade. These sculptural creations, with their generous yet delicate shapes, evoke the softness, lightness, and craftsmanship of the Maison. The monumental white flowers interact harmoniously with colourful floral compositions, creating a refined contrast that draws the eye and enhances the boutique’s architecture. Through this immersive installation, Bompard celebrates the timeless elegance of cashmere, transforming its façade into a true floral work of art and inviting visitors into a world where nature, craftsmanship, and sophistication meet.
Vote Now Boodles
Vote Now Bookbar
Bookbar
Forest time is different from the time people keep … I wondered whether the forest moves slowly, or whether people’s lives are particularly fleeting.’ – Aya Koda, Tree. In collaboration with Penguin Classics and Wild Renata Flowers, BookBar Chelsea will be home to a beautiful flower installation inspired by Aya Koda’s classic book Tree. The shop’s iconic purple facade will be decorated in Aster clouds to create a surreal, dream-like design that mirrors the essence of Tree, and celebrates the wondrous beauty of the everyday. Tree is written in the zuihitsu form, meaning ‘follow the brush’, a genre of Japanese writing akin to the contemplative essay – and throughout the book we follow Aya Koda, as she journeys across Japan, in search of its most majestic trees. As with everything we do at BookBar, books are at the heart of our display and our goal as always is to bring people together through reading.
Vote Now Brora
Brora
Established on the 1st March 1993, Brora’s cosmic sign is Pisces, lending itself to traits of compassion, creativity, artistry and intuition. Since its inception over three decades ago, Brora has been dedicated to using natural fibres, celebrating expert craftmanship, and creating clothing that is timeless and luxurious. Our cosmic floral installation celebrates Brora’s core values of timelessness and sustainability in a celestial display that blends quiet luxury with the dreamy and intuitive water-ruled energy of Pisces. We have produced a dreamlike, oversized floral installation inspired by the Pisces zodiac: fluid, intuitive and quietly powerful. The large-scale constellation appears to float and gently drift through space, echoing Pisces’ duality. Flowers suspended in soft, celestial currents. The installation feels otherworldly yet grounded, mirroring Brora’s balance of heritage materials and modern femininity. In a floral celebration of natural fibres together with dried and preserved florals in hues of blues and greens inspired by Pisces, the overall feel is dreamlike, calming and mystical, reminiscent of both rich botanical gardens and the deep night sky. Together, the floral and clothing elements resonate deeply with Brora’s lifelong commitment to natural fibres, sustainability and exceptional quality. Enjoy our showcase of pieces for Spring Summer 2026 and join us in celebrating Piscean creativity.
Vote Now Brunello Cucinelli
Brunello Cucinelli
Our floral installation is inspired by the four elements—earth, water, air, and fire—an ode to balance and transformation. Earth is expressed through organic textures and natural tones, grounding the composition in a timeless elegance. Water brings fluidity and movement, suggested through soft lines and delicate shades. Air reveals itself in the lightness of the flowers, airy and almost suspended, creating a sense of freedom and breath. Finally, fire introduces a subtle energy, through warmer, more vibrant touches that gently awaken the whole. Echoing our collection, this composition captures a harmony between strength and softness, structure and spontaneity. It invites a sensory experience where nature becomes a language, expressing an aesthetic that is both essential and deeply inspiring.
Vote Now Cadogan Pharmacy
Cadogan Pharmacy
This design connects Cadogan Pharmacy’s heritage in traditional medicine with this year’s Out of This World theme. Amaranté London’s vision is a universe where botanicals become stardust and every remedy holds its own galaxy. Associated with the launch of our new pharmacy on Pavilion Road, as requested by local residents. It opens only the week before Chelsea in Bloom, and we are bringing the name Cadogan Pharmacy back to Chelsea (whereby the original first opened in 1845, and was one of Chelsea’s oldest pharmacies, until it closed in 1989).
Vote Now Cafe Linea
Cafe Linea
For Chelsea in Bloom 2026, HAMISH POWELL STUDIO transforms the entrance of Café Linea into a dreamlike cosmic landscape, inspired by a child’s imaginative vision of outer space. Sculptural clouds of limonium annd gypsophila are imagined as drifting dark matter, spilling across the façade – laden with playful interpretations of celestial landmarks. A radiant strawflower sun casts light onto galactic spirals of asparagus fern, whilst Saturn’s rings of ruscus orbit beyond constellations of sculptural allium blooms. The installation embraces our innate curiosity, nostalgia, and playfulness, expressed via the wonder of outer space. In this design, flowers become planets, foliage becomes galaxies, and an afternoon tea on the kings-road transforms into somewhere otherworldly. Created in partnership with Pomelle, the installation reflects the brand’s expressive spirit through vibrant colour and escapism. Much like the spritz itself, the piece is designed to feel uplifting, effervescent, and joyfully transportive. Offer/events: Partnering with Pomelle on a special cocktail menu incorporating the refreshingly delicate pomelo and elderflower aperitif, alongside our special “Out of this World” pastry. Please head to the What’s On page for more details.
Vote Now Cartier
Cartier
Following its reopening in November, the Cartier Sloane Street boutique is delighted to take part once again in Chelsea in Bloom, celebrating this year’s “Out of This World” theme. The boutique’s façade has been transformed with a captivating floral installation, where sculptural red clouds emerge from a dreamlike landscape of Gypsophila and Spanish moss. The installation continues onto the first-floor balcony, where an expansive cloud of florals evokes the fiery beauty of Mars, the Red Planet, creating a truly striking spectacle. Rich red Dahlias, Peonies and Roses bring depth and vibrancy to the display, while striking Anthuriums and dramatic Bird of Paradise flowers add a cosmic sense of movement and colour.
Vote Now Caserta Cafe
Caserta Cafe
For Chelsea in Bloom, Caserta will be creating a small external floral installation outside our King’s Road shop, inspired by this year’s theme. The display will feature layered flower baskets in our chosen colour palette, finished with soft veiling and seasonal blooms to create a whimsical and elegant entrance for visitors. To celebrate the event, we will also be serving our May Coffee of the Month, the Rosespresso, inspired by the floral atmosphere of Chelsea in Bloom. During the week, it will be presented in special cups with delicate floral touches to complement the installation.
Vote Now Cassandra Goad
Cassandra Goad
Cassandra Goad’s Chelsea in Bloom installation reimagines this year’s Out of This World theme through the lens of her latest campaign, STONE + SEA. Set within a sunlit Mediterranean-inspired setting, where rippling water meets warm, time-worn stone, the concept draws on a Greece shaped by light, texture, and enduring lore. Referencing ancient craftsmanship and sculptural architectural forms, it creates a sense of place that feels both grounded and otherworldly. Inspired by the stories of ancient Greece, Cassandra presents a floral interpretation of Poseidon’s trident. This central structure rises from a composition of natural elements: driftwood and shells interwoven with blue thistles, stephanotis and soft layers of gypsophila, succulents and moss. Together, they suggest the movement of waves and the shifting forms of sea life beneath the surface. Cassandra worked closely with her florist to create a display that combines fresh and dried flowers with sustainability in mind. A base of dried materials allows the installation to extend beyond the week of Chelsea in Bloom, after which these elements will be repurposed for internal displays over the summer.
Vote Now Chelsea Eye Centre
Chelsea Eye Centre
“Cosmic Perspective,” reimagines the human eye as a celestial landscape, aligning with the “Out of this World” theme while reflecting our identity as an independently owned specialist eye clinic on King’s Road. The design centres on a sculptural floral iris, composed through layered orbital botanicals and subtle illumination to create depth, movement and light dispersion — mirroring the way vision shapes perception. A refined palette of fresh, seasonal florals in rich purple and lavender tones evokes a galaxy-like atmosphere, symbolising clarity, precision and the transformative power of sight — core to our expertise in advanced eye care. Sustainability underpins the installation. Florals will be ethically sourced through Fairtrade and B Corp-certified suppliers, audited by Amaranté London. The structure will utilise a reusable powder-coated aluminium armature with marine-grade plywood backing, clad in natural moss matting and installed using Agra-Wool Stonewool as a biodegradable alternative to traditional floral foam. Preserved botanicals and recycled materials will extend longevity, with living elements replanted where possible. All components are designed for reuse beyond the event, ensuring a responsible and forward-thinking approach.
Vote Now Chelsea Heritage Quarter – Highly Commended
Chelsea Heritage Quarter – Highly Commended
Chelsea Heritage Quarter has been awarded the Highly Commended prize by the Chelsea in Bloom 2026 judging panel. Voting is still open for the People’s Champion award until midnight on Thursday 21 May.
Chelsea Heritage Quarter’s 2026 Chelsea in Bloom installation will be designed by Daniela Lane, the winner of a competition for floristry students at Capel Manor College and supported by Head of Floristry Louise Quigley. The competition invited students to create a sustainable floral installation responding to the festival’s Out of this World theme and the heritage setting of Chelsea Heritage Quarter. The winning design will feature a figure of Poseidon flanked by horses, to be installed outside the National Army Museum. Sculptural elements will be created by artist Harvey Mayson using reclaimed driftwood, whilst the sea and waves are created using sustainable plant and floral materials. The installation responds to this year’s theme whilst referring to the heritage of Royal Hospital Road and incorporating elements of military history. It represented a unique chance for floristry students to participate in this renowned event and put their skills into practice.
Vote Now Cinquecento Pizzeria
Vote Now Colbert
Colbert
Colbert celebrates Chelsea in Bloom by paying homage to its Parisian roots with Jardin de Paris—a seasonal floral moment created with designer Jessica Lucas that brings the romance of the city’s gardens to Sloane Square. The frontage and planters are woven with abundant, leafy planting and soft seasonal blooms, while the pavement terrace becomes a quiet Parisian haven “Moments de Calme”, in sage green and light cream, with menus and table vinyl designed by London artist Rosanna Corfe. Extending the theme into the menu, Head Bartender Jesus Fernandez has created a limited edit of floral-infused cocktails in collaboration with Pommery Champagne, and Head Chef Sascha Rieb adds a picture-perfect Strawberries & Cream Eton mess to complete the experience—inviting guests to pause, sip and linger amid the florals.
Vote Now Cosmetics A La Carte
Cosmetics A La Carte
Cosmetics à la Carte’s Chelsea in Bloom display, created by Moonflower Cobham, reimagines Out of This World through the ‘goddesses’ of the night sky. Inspired by how the ancient Greeks looked to powerful female figures in the constellations to make sense of the cosmos, the installation pairs sculptural, contoured forms with abundant flowers—celebrating the shapes, shadows and angles of the female form in the same way the brand celebrates individuality through make-up. Florals are arranged to enhance the sense of light and shadow across the sculpture, creating a modern, celestial take on classical beauty. Throughout the week Cosmetics à la Carte will be celebrating the launch of their new Bare Sculpt Contour, in cosmic harmony with this year’s festival’s theme and inspired by the beautifully contoured goddesses of the ancient world, with a series of exclusive offers. Offers/Events: Complimentary Sculpt Studio contouring demos with Cosmetics à la Carte’s makeup artist, take a selfie at the Sculpt Station and tag the brand to enter a prize draw to win a £500 spend. Gift with purchase of Bare Sculpt Contour worth £42 when spending over £150.
Vote Now David Clulow
David Clulow
Set within a lush, spring meadow, The Observation Point invites passersby into a moment of quiet discovery. A refined telescope emerges from the planting, positioned as if mid-observation, surrounded by a series of botanical “planets” resting naturally within the landscape. Each planet is crafted entirely from layered florals and foliage, with subtle variations in colour and texture from soft whites and fresh greens to delicate lilacs and warmer spring tones creating a sense of distinct yet harmonious worlds. At its core, the installation explores the act of observation — how we focus, interpret and experience what we see. This narrative reflects the expertise of David Clulow, where precision and clarity define the brand. The telescope becomes both a symbolic and functional element, inviting visitors to physically engage with the piece and experience the act of looking more closely. A central feature includes a ringed planet, wrapped in an organic moss and foliage band, offering a subtle celestial reference while remaining rooted in natural materials. Designed and brought to life by Amaranté London, the installation blends contemporary floral design with storytelling, presenting a refined and interactive interpretation of “Out of This World”.
Vote Now David Mellor
David Mellor
David Mellor’s Pan-Galactic Voyage blasts off in a burst of blooms, sending culinary “cosmonauts” rocketing out of the kitchen on a journey far beyond the dinner table. With a playful nod to classic sci-fi adventure, the installation imagines cookware as spacecraft and everyday utensils as the tools of exploration—turning the familiar into something wonderfully otherworldly. It’s one small step for a pan, one giant leap for pankind: a celebratory, light-hearted take on Out of This World that reflects the brand’s love of design, function and craft. Created in-house by Corin Mellor and the David Mellor team, all parts of the 2026 Chelsea in Bloom display are reused, reusable or recyclable.
Vote Now Diba
Diba
Diba’s installation brings Out of This World combines cosmic imagery with a tribute to courage and humanity. At the centre stands a life-sized mannequin representing resilience and sacrifice, covered with a floral interpretation of the map of Iran—symbolising identity, unity and strength expressed through art and nature. The concept is inspired by Javidnam Hamid Mahdavi, an Iranian firefighter remembered for carrying injured people to safety during a time of crisis before ultimately losing his own life and honoured here as a symbol of compassion in the darkest moments. Behind the figure, a large two-metre moon is surrounded by planets and celestial elements, symbolising dreams, distance, hope, and the connection between Earth and the wider universe. The floral design combines cosmic imagery with human emotion, blending sculptural elements, flowers, texture, and light to create an immersive and meaningful experience. Our aim is to create a visually striking installation that not only reflects the “Out of this World” theme, but also shares a universal message of compassion, bravery, and humanity.
Vote Now Dubarry
Dubarry
Dubarry’s concept, The Pursuit of Timeless explores transformation through aspiration, set within a surreal, nature-driven world where identity and environment are in constant evolution. Emerging from sculptural florals designed by Anna Bakhonko, the figures appear rooted in the land yet in a state of becoming, their forms shifting, their presence no longer entirely human. Drawn upward, they reach toward the suspended white Dubarry Galway boots, positioned just beyond grasp. The boots become more than product, they represent refinement, achievement, and arrival. In this space, the act of reaching is not about possession, but progression, suggesting that true style is not simply worn, but earned through transformation. The installation captures a journey from origin to elevation, where nature, desire, and identity converge in a single moment of pursuit.
Vote Now Essentiel Antwerp
Essentiel Antwerp
In ‘The Liminal Void’, an out-of-this-world sculpture has landed in Essentiel Antwerp’s Sloane Square store for Chelsea in Bloom. Rising from sculptural, biodegradable earth, a floral form pushes through the surface – bringing bursts of colour, lightness, and a sense of renewal to the space. Created by Fransesca Roggero of Ferve Studio, the installation plays with contrasts: raw yet vibrant, grounded yet dreamlike, resulting in something beautifully unexpected. To extend the experience beyond the store, clients will receive a complimentary natural floral soap bar with their purchase.
Vote Now FARM Rio
FARM Rio
FARM Rio returns to Chelsea in Bloom with a floral installation inspired by “Parrot Forest,” one of the standout prints from its Summer 2026 collection. In celebration of this year’s “Out of this World” theme, two oversized parrots made entirely from fresh flowers frame the entrance of the brand’s King’s Road store, creating a magical portal between London and Brasil. The installation reflects FARM Rio’s deep connection to nature and the sense of wonder found in Brazilian fauna and flora, reimagined through the brand’s vibrant and joyful visual identity. The florist behind the project is Kaiva Kaimins.
In-store, they will also have special activations throughout the week, including a gift-with-purchase featuring one of the most desired pieces from the collection: our beloved Parrot Forest scarf bag showcasing the same print that inspired the floral installation.
Vote Now Fiona Finds
Fiona Finds
‘A Moment to Pause’ interprets the ‘Out of This World theme through a playful floral scene designed by internationally renowned florist Rob Van Helden, that reflects the warmth and character of Fiona Finds. At its heart sits a whimsical, human-like figure, entirely crafted from flowers and foliage, seated on a bench and pausing, a gentle nod to everyday rituals and the joy found in simple moments. Opposite, a vintage Dutch bicycle with a front basket introduces a subtle extraterrestrial reference, adding an element of storytelling and discovery. The concept blends the surreal with the familiar, inviting passersby into a world that feels both imaginative and comforting, very much in keeping with Fiona Finds’ curated, home-from-home aesthetic. Soft, natural textures and a considered floral palette create an organic, slightly dreamlike quality while maintaining elegance and cohesion. The installation is designed to be highly visual and interactive, encouraging visitors to pause, engage, and capture the moment. Sustainability is central to the design, with responsibly sourced materials, reusable structural elements and a low-waste approach throughout. Offers/Events: A special afternoon tea on 20 May in partnership with the iconic British jewellery house Elizabeth Gage. Tickets are limited and early booking is recommended. Head to ‘what’s on’ for more details.
Vote Now Francis Holland Prep School
Francis Holland Prep School
Francis Holland Preparatory School’s 2026 installation created with florist Lola Cavanilles, reimagines the classic fairytale of George and the Dragon, presented through the lens of empowerment. At the heart of the display stands the Francis Holland Fearless Girl, poised on the steps, where she confronts a fierce dragon. Rather than a weapon, she holds a pen – symbolising the power of words, communication and self-expression as tools to overcome adversity. The dragon – overbearing, intimidating and assertive – represents the challenges and fears we all face throughout life. Its flowing form contrasts with the girl’s grounded, determined stance, illustrating her fortitude and resilience in the face of struggle. In her other hand, she carries a shield adorned with the 6 School Values, reinforcing the core principles that help guide her through this trial: courage, compassion, hope and beyond. To one side, a handcrafted scroll hangs, bearing a written version of the adapted tale. This narrative celebrates how the Fearless Girl, (representing pupils from Reception to Year 6) uses her voice to stand up to obstacles, demonstrating that strength is not found in force, but in conviction and communication.
Vote Now Free People
Free People
Free People’s ‘Cosmic Portal’ reimagines the brand’s signature bohemian soul to celebrate the ‘Out of this World’ theme, crafted in collaboration with sustainable florists Amaranté. Drawing upon their love for tactile textures and artisanal details, this sweeping, walk-through floral portal acts as a dreamy gateway into the Free People universe. The installation utilises a light, airy blend of dried elements – such as preserved Lunaria, vibrant lavender, and dried Helichrysum – interwoven with fresh, living blooms to create an ethereal and sustainable floral sculpture. Framed by delicate window designs featuring lunar phases and star constellations, you are encouraged to stretch your imagination and experience the cosmos through a uniquely handcrafted lens. It is a true reflection of the Free People spirit: rooted in curiosity, individuality, and adventure. Offer/Events: Late-night shopping with a cosmic wine bar and tarot reading (Wed 20 May). Please head to the What’s On page for more details.
Vote Now Graham & Brown
Graham & Brown
Graham & Brown’s new Spring/Summer collection is called Solstice and this summery floral installation is based on one of the designs to mark this moment. Solstice is a collection influenced by the point in the year when nature feels at its most abundant and light is at its most powerful. This installation brings the collection to life through a sun-drenched floral display, where soft, blooms gather and spill outward. Warm tones, delicate textures and natural movement echo the rhythm of the season, creating a space that feels immersive, uplifting and other‑worldly. By translating the design into a living installation, Solstice becomes something to step into rather than simply observe. Passers‑by are invited to pause and look in, catching a glimpse of a sun‑shaped world influenced by ancient solstice rituals, folklore and quiet mysticism. Offer/Events: Free Solstice samples; mini wallpaper-wrapped bouquets with purchase; plus drop-in biophilic styling bar through the week. Please head to the What’s On page for more details.
Vote Now Granado
Granado
For Chelsea in Bloom 2026, Granado presents From the Ocean, Beyond the World—an immersive installation where mythology, nature and fragrance converge under the Out of This World theme. Inspired by Iemanjá, the Brazilian goddess of the ocean and a symbol of beauty and protection, the façade becomes an otherworldly seascape: waves of flowers, sculptural shells and fluid textures recreate the movement and depth of water, while luminous tones and iridescent accents evoke the calm mystery of an underwater realm. Developed with award-winning floral artist Ricky Paul, the design invites visitors into a sensory journey of transformation—bringing the vastness of the sea and the dreamlike space “beyond” into the streetscape. The installation also spotlights Granado’s newest perfume, Madre Pérola, inspired by the iridescent beauty of mother of pearl and the tranquil rhythm of the sea, blending creamy white tuberose with luminous orange blossom and soft ylang-ylang, evoking the warmth of sunlight on skin and the gentle breeze of Rio’s coastline. Offer/Events: Opening day in-store experiences (18 May), including Madre Pérola-inspired Brazilian treats, brigadeiros. Please head to the What’s On page for more details.
Vote Now Hackett
Hackett
Hackett London invites you to step inside an classic English Greenhouse. Inspired by the quiet charm of a lived-in garden, it is a space that celebrates the beauty of nature’s variety. In this sanctuary, the outside world simply falls away, it is a truly out-of-this-world experience to escape the everyday hustle and bustle and lose yourself in the lush tranquility of the English garden. From the delicate blooms of peas and squash to the fragrant scent of lavender and cornflower, you are invited to wander in, take a deep breath, and experience a moment of calm. Just like a quiet afternoon with a cup of tea.
Vote Now Haines of Sloane Square
Haines of Sloane Square
This year, the Haines team were inspired by the ‘Out of this World’ theme to pay homage to the Millenium Falcon and USS Enterprise. A team of Star Wars and Star Trek enthusiasts are working with them to bring the idea of a spaceship to life in Sloane Square.
Vote Now Hayley Menzies
Hayley Menzies
Hayley Menzies unveils a celestial-inspired installation, reflecting the signature prints and cosmic spirit at the heart of the brand. Join them in-store on Saturday 23rd for an afternoon of shopping and celebration with special guest Lisa Snowdon, alongside music, cupcakes and drinks. Guests will also enjoy 15% off selected lines for the day.
Vote Now Heidi Klein
Heidi Klein
HEIDI KLEIN presents a celestial interpretation of its brand ethos through the eternal dialogue between the sun and the moon. As a luxury swimwear brand rooted in the spirit of travel, escapism, and the transformative power of sunshine, the sun naturally becomes a central emblem: radiating warmth, vitality, and confidence. Balanced against this is the moon, evoking a more introspective, ethereal energy. It speaks to the quieter, more reflective moments of escape: sunset swims, twilight horizons, and the sense of calm that follows a day in the sun. Together, the sun and moon embody harmony and duality, capturing both the vibrancy and serenity of the brand’s world. The display, created in collaboration with Emma Rose Floristry, becomes both a celebration of the universe above and the destinations below, inviting viewers to step into a world where style, nature, and the cosmos align.
Vote Now Holy Trinity Primary School
Holy Trinity Primary School
This display has been created by primary school pupils at Christ Church & Holy Trinity Federation with the support of a local finance company and florist. To reflect the Out of this World theme , they have included mythical creatures inspired by the children’s English and Art curriculum and class reading lists and the Year 5 English topic on Ancient Greece. The dragon, Medusa and Pegasus were chosen by different year groups, with a backdrop of planets and the Milky Way. The display has been put together using Oasis bio foam and chicken wire and the children have worked alongside florist Mark Nunez (from Streets of St Margaret’s) on the preparation of the structures, as well as working on the finishing touches to the final display.
Vote Now Ice Cream Union
Ice Cream Union
Inspired by the joy their ice cream brings to people every day, this installation places ice cream at the centre of its own universe, with the scoop representing the sun and the planets orbiting around it in a bright floral solar system. The design captures a sense of wonder, pleasure and happiness that we hope people feel when they visit on Pavilion Road. Working closely with our florist The Bloom Room, the concept brings together creativity and sustainability, using careful material choices and techniques to keep the display environmentally conscious. The final installation combines colour, texture and movement to create a joyful celebration of both the Chelsea in Bloom theme and the spirit of Ice Cream Union. Fun, welcoming and a little bit magical.
Vote Now Intimissimi
Intimissimi
The romantic lingerie brand, Intimissimi, unveils a dreamlike, otherworldly concept in DREAMSCAPES & GALAXIES. An asymmetric installation centres around a cloud-like chaise longue—an invitation to pause and capture the moment—gently enveloped by frothy domes of gypsophila and ‘White Prince’ tulips in pure white. The design softly transitions into delicate peach and blush tones, featuring ‘French Swarovski’ and ‘French Menton’ varieties, creating a subtle colour gradient. From the celestial seat, the cloud drifts into sweeping, swirling vapour trails toward a striking floral planet, complete with Saturn-inspired rings. Inspired by the recent Lily Allen campaign, Starry Eyed Events has collaborated with Intimissimi to design an installation that echoes both the brand’s identity and store window concepts, bringing the creation to reality using fresh seasonal blooms.
Vote Now Ixchel
Ixchel
Chelsea in Bloom arrives at Ixchel in a celebration of nature, artistry and sensory indulgence, in partnership with Código 1530 Tequila. Outside, discover a floral installation inspired by the Mayan goddess Ixchel, created by Amarente. Inside, the experience deepens with a limited-edition menu of floral-inspired cocktails. A Psychic Sisters pop-up on Thursday 21st May, will also offer tarot readings alongside installations by The Diamond Lab creating an ‘out of this world’ atmosphere throughout the week. Exclusively hosted at Ixchel this is a limited-time celebration of flavour, design, and experiential luxury to celebrate Chelsea in Bloom.
Vote Now Jam Industries
Jam Industries
Jam Industries interprets Out of This World through the simple, romantic idea “Love me to the moon”, using many home grown flowers. At the centre sits a sculptural moon wrapped with sisal and willow, echoing the new moon and a sense of new beginnings. This idea of growth and renewal will run throughout the planting, using seasonal flowers and natural seed heads. The moon will be softly decorated with floristry, and a suspended red floral heart will create a simple but striking focal point.
Vote Now Janie and Jack (& HATCH)
Janie and Jack (& HATCH)
Janie & Jack (with Hatch) creates a gentle, story-led moment inspired by Twinkle Twinkle Little Star—capturing the feeling of looking up at the night sky as a child and letting imagination do the rest. The display captures those quiet pauses of curiosity, where something simple becomes something magical. Working with Amaranté London, they have introduced a light, seasonal meadow to ground the scene, creating a gentle balance between nature and imagination. The result is a calm, story-led installation for Janie and Jack and Hatch that reflects both the spirit of Chelsea in Bloom and the magic of being a child or a parent.
Vote Now Jessica McCormack
Jessica McCormack
There is a perfect symmetry between the Out of this World theme and Jessica McCormack’s latest collection, Orbit, which is inspired by star gazing and the earth’s alignment within the solar system. Using the structural forms of astronomy tools and the spherical shapes of the planets, the collection combines whimsical collector gemstones, like lilac Jade, with the house’s signature design motifs. Guided by the collection, Jessica McCormack uses an unexpected floral palette of lilac, turquoise, pistachio green, peach, and lemon yellow, whipped into clouds of colour, set against bold, structural flowers that will drift across the storefront, the staircase, and into the window. Flowers used include limoniums, grasses, poppies, fritillaria, eremures, alium, delphinium, and astilbe, sourced where possible from British suppliers. The suppliers also have strong sustainability and social responsibility credentials, including growing practices and certifications on chemical and water use. All flowers will be drinking from repurposed containers.
Vote Now Jim Lawrence
Jim Lawrence
Jim Lawrence’s display, created in collaboration with Les Soeurs de Fleurs, reimagines nature through a celestial lens, telling a story of renewal, craft and connection to the land. Suspended overhead, floral “planets” bloom in orbit—lush spheres that feel both otherworldly and organic—while cascading “meteor showers” fall through the space, formed with metallic elements that subtly reference the raw materials at the heart of Jim Lawrence’s designs. As the meteors descend, they appear to “rewild” the earth below: a textured landscape of moss, wildflowers and natural forms which evokes the untamed beauty of the English countryside and the brand’s rural heritage. The interplay between cosmic drama and rustic simplicity mirrors Jim Lawrence’s balance of artistry and utility, refinement and rawness. The use of metal within the meteor forms subtly references their craftsmanship and background in metallurgy, while the overall aesthetic remains soft and romantic.
Vote Now Joe & the Juice
Joe & the Juice
JOE AND THE JUICE’s Chelsea in Bloom display, designed in collaboration with floral artist Jeb Jagne, is inspired by the new Spring Fling Matcha and reimagines the storefront as an “Out of this World” fruit market in a universe of its own. Luscious greens are layered with roses in the brand’s iconic pink, creating a bold, fresh palette that feels both vibrant and otherworldly.. Throughout the week, customers will also be able to take home ingredients inspired by Spring Fling Matcha and selected menu staples, extending the experience beyond the installation and bringing a little celestial joy to King’s Road during one of the most exciting weeks of the year.
Vote Now Jonak
Jonak
Jonak’s window, created with Water in Water Flowers, celebrates a celestial universe through a contemporary interpretation of Aquarius. A symbol of fluidity, freedom, and avant-garde spirit, Aquarius embodies a bold and independent femininity, perfectly aligned with Jonak’s Parisian elegance. At the heart of the display, a sculptural jar releases a generous cascade of flowers, flowing on both sides of the window like a suspended movement. The blooms appear to float between dream and gravity, evoking a subtle dialogue between astrology and astronomy. Inside the boutique, ceramic pieces crafted in Spain by the Fajalauza workshop, and enhanced with their monogram, extend this narrative. They ground the scene in a timeless, artisanal aesthetic, contrasting with the lightness of the floral flow. A universe where poetry, materiality, and modernity meet, expressing an elegant, free, and resolutely contemporary vision.
Vote Now Jumeirah Carlton Tower
Jumeirah Carlton Tower
Jumeirah Carlton Tower invites guests to discover Chelsea in Bloom through a celestial lens, with The Astrolabe at the heart of its celebrations. This striking floral installation transforms the hotel’s façade into a visual story of exploration and discovery, inspired by the ancient Arabic navigational instrument used to guide travellers by the stars. Created by Chelsea in Bloom gold medallist Paul Thomas, the installation weaves together celestial elements, desert landscapes, and intricate detailing, reflecting Jumeirah’s heritage of welcoming and guiding journeys near and far. Designed to captivate at any hour, The Astrolabe is equally as beautiful by night, when illuminated, as it is during the day. Extending this spirit of discovery, the Astrolabe Discovery Stay invites guests to experience London from above, with telescopes placed on private balconies to enjoy skyline views by day and stargazing after dusk. A bespoke cocktail collection adds another layer of storytelling, while a Laurent-Perrier Champagne van, positioned just outside the main entrance alongside the installation, offers an elegant way to take in the display. Throughout the hotel, subtle celestial touches and curated experiences create a sense of wonder and exploration at every turn.’
Vote Now K-Way
K-Way
K-Way transforms its window into an immersive extension of the garden world of Petersham Nurseries, blurring the boundary between inside and outside. Oversized green planters are arranged both within and just beyond the window line, creating a layered, natural landscape that introduces depth, movement, and visual intrigue. The planting is abundant yet considered, with seasonal varieties arranged in a soft, flowing composition and varied heights. A multi-stem Osmanthus burkwoodii serves as a sculptural focal point, bringing structure and balance to the lighter planting beneath. The installation continues into the store, reinforcing visual continuity and shaping a cohesive, immersive retail environment. For the occasion, K-Way and Petersham Nurseries have also developed a limited capsule collection, Petersham Nurseries x K-Way, featuring the iconic K-Way Le Vrai Claude and Eiffel jackets in a deep green colourway. The collection will be integrated into the window display, becoming part of the overall scenography and further strengthening the dialogue between nature and product.
Vote Now KARVE
KARVE
KARVE’s installation produced in collaboration with Flowerbx, reimagines the classic flower cart as a sculptural, “out of this world” moment, where strength, precision, and beauty collide. The monochrome cart reflects KARVE’s signature clean, elevated aesthetic, while the bursts of florals bring a sense of energy, lightness, and movement, mirroring the transformative experience of our method. Like a KARVE class, the installation is structured yet dynamic. Each element intentionally placed to reflect strength, control, and precision. The repetition of bouquets mirrors our commitment to consistency and the disciplined effort our members put in to achieve powerful, long-lasting results. Sustainability sits at the core of the concept. Every bouquet is available for purchase along with iced coffee and matcha as a nod to their functional cafe, allowing the installation to evolve throughout the week while eliminating waste. Rather than a static display, it becomes an interactive experience. Clients take a piece of KARVE with them, extending the life and impact of the installation beyond the studio, reflecting the lifestyle around KARVE, not just the workout.
Vote Now Kiki McDonough
Kiki McDonough
Kiki McDonough working with Phillip Corps Flowers brings the ‘Out of this World’ theme to life with a playful nod to Men Are from Mars, Women Are from Venus. Two sculptural figures stand poised on plinths, each representing their planet in a joyful burst of florals that echo the colourful gemstones in Kiki’s window. ‘Venus’, inspired by the Botticelli painting The Birth of Venus (one of Kiki’s favourites), is reimagined in a dreamy palette of soft pastels and romantic blooms. ‘Mars’ brings the drama, bursting with bold, fiery reds and flashes of golden-yellow. Though worlds apart, both figures lean forward, reaching out a hand to one another, a light-hearted reminder that opposites attract, and that we’re always better together.
Vote Now Klättermusen
Klättermusen
Klättermusen presents an otherworldly landscape in motion, shaped by Scandinavian nature. In the North, time in nature is shaped by rhythm, presence, and connection to the landscape. This installation brings that idea to life: a living orb of moss, plants, and wildflowers. A landscape, reimagined in motion. Look closer, and three miniature botanical worlds emerge – each connected to the Norse Mythology behind their products: • Sol – Breathable Trail Cap. The sun goddess – bringing light, warmth, and constant motion. •Eitre – Ultralight Trail Jacket. A legendary master smith – represents precision and enduring craftsmanship. •Diser – Lightweight Trail Shorts. Protective spirits – guiding forces of nature, fate, and renewal. As the floral orb turns, it echoes the rhythm of trail running across Scandinavian terrain. For over 50 years, Klättermusen has created technical equipment that moves with nature, built for performance and made to endure. Events/Offers: Floral orb making workshop and drop in Plantlore activity. See ‘What’s on’ for more detail. .
Vote Now L’Objet
L’Objet
L’Objet proudly unveils a celestial-inspired installation at its Sloane Street flagship boutique, celebrating the artistry of florals, light, and exceptional craftsmanship. At the heart of the display is an exhibition of the maison’s iconic vase collections, including newly launched Timna vessels and Coupes, each sculpted and glazed by hand to reveal its own unique character. Complementing the installation is the introduction of Prism in a radiant new blue-pink palette, an extension of the beloved glassware collection designed to capture and refract light with playful elegance. The result is an ethereal expression of modern luxury that perfectly reflects this year’s heavenly theme.
Vote Now La Maison Ani
La Maison Ani
Created with Florist, Moyses Stevens, La Maison Ani’s installation, the Constellation Canopy, transforms their Knightsbridge terrace into an immersive planted landscape framing the facade and windows of the restaurant. Lavender, rosemary and soft pink roses are layered through the planters, with climbing greenery rising along the stonework between the awnings and seasonal accents of allium, salvia, scabiosa, dianthus and erigeron. Large opal globe lights are set among the planting, reading as botanical sculpture by day and glowing softly at dusk to evoke a night sky drawn down into the garden, the celestial thread that anchors the installation to this year’s theme. The palette of dusty lavender, rosemary green and blush pink reflects La Maison Ani’s French and Mediterranean character, romantic, textured and timeless. The installation is developed in partnership with Chantecaille, the luxury skincare house whose botanical heritage shapes a quiet wellness thread through the planting, drawing on lavender and rosemary’s long associations with calm, ritual and skincare. Events/Offers: La Maison Ani is serving two desserts and two cocktails inspired by Chantecaille’s botanical world. See what’s on for more details.
Vote Now La Mia Mamma
La Mia Mamma
Inspired by BBC’s iconic straight-faced spaghetti tree prank broadcasted in 1957, the restaurant’s façade transforms into a playful Italian orchard where pasta appears to bloom, just as London was once told to believe. It’s a meeting point of two cultures that don’t take themselves too seriously. British humour, dry and perfectly delivered, meets the Italian kind: warmer, louder and usually happening around a table. The result is a playful collision of fantasy and heritage brought to life by their Mammas, for those curious enough to follow it through. The rolling pin in the installation hints at the real magic behind the “spaghetti tree”: their Mammas, right there in the window, rolling and stretching dough into cascading strands of pasta. It’s a simple ritual that brings people together, inviting you to slow down and savour the moment because pasta doesn’t just appear, it takes patience, care and a lot of skill. And of course, no Mamma story would be complete without coffee. Their floral moka pot floats gently above the scene, as if powered by the daily ritual every Italian knows well: a quick espresso, a chat, another espresso… and suddenly, the whole kitchen is in motion. “Harvesting the Impossible” lands British humour and Italian traditions side by side on King’s Road.
Vote Now Läderach
Läderach
Partnering with the renowned floral experts at FLOWERBX, Läderach’s “Out of This World” installation transports visitors into a celestial spring dreamscape. The design features a stunning, gravity-defying floral display that organically frames the boutique, utilizing a rich palette of deep burgundies, soft pinks, and shimmering gold accents. These elements perfectly mirror their signature brand Spring campaign colours. By combining striking seasonal blooms with cosmic golden spheres and stars, the display captures the extraordinary, out-of-this-world taste of their fresh Swiss chocolate. To ensure their installation is as mindful as it is beautiful, the design thoughtfully incorporates dried and preserved botanical elements, extending the lifespan of the display and minimising waste. Events/Offers: Exclusive Chelsea in Bloom Pralines, and limited-edition floral Läderach charms to our customers in-store (available while stocks last).
Vote Now Lavender Green Flowers
Lavender Green Flowers
At Lavender Green’s highly classified “Area SW3”, things have taken an extraterrestrial turn. Reimagined In full floral fantasy, expect sun-baked desert planting and towering cacti sculpted entirely from blooms with a mischievous scene unfolding centre stage: watch as a bewildered cow is beamed up in to an out of this world UFO! With textures that mimic sandy dunes and succulents bursting in vibrant colour, their installation feels like a playful collision between the wild west and outer space, equal parts mysterious, surreal, and irresistibly fun.
Vote Now Les Nereides
Les Nereides
The Néréides are sea nymphs from Greek mythology, recreated here for Chelsea in Bloom. A sea nymph with the tail and fin curving around the corner of the shop flips up by the window. The sea nymph will be facing away from the street, revealing a glimpse of the facial profile, through waves of grasses made into flowing hair. The body of the nymph will feature overlaid leaves like scales, with pretty dried flower detailing, evolving into a fin of a different texture at the end. The nymph will float on growing sea garden of dried and fresh flowers and leaves. Amongst the sea garden will be an anchor, also softened with growing mosses and sea like growths.
Vote Now Little Greene
Little Greene
Inspired by their new wallpaper collection, ‘In the Garden’, Little Greene’s Chelsea in Bloom display is a celebration of the captivating relationship between interior design and the outdoor space.
Large paint brushes in two Little Greene shades – ‘Etruria’ and ‘Hellebore’ – combine with a joyful arrangement of seasonal blooms and wildflowers in coordinating tones, reflecting our shared desire to invite the beauty of nature into our home décor. This inviting display of fresh flowers interacts effortlessly with the sculptural, botanical arrangement in their Chelsea showroom window. Climbing lily pads and an oversized cactus pay homage to two wallpapers in the ‘In the Garden’ collection, which brings to life some of the most inspiring gardens, grounds and horticultural collections in the care of the National Trust.
Their interpretation of this year’s extraterrestrial theme encourages viewers to consider the similarly breathtaking qualities of the natural world as they seek to bring awe-inspiring beauty, tranquillity and visual impact to their schemes.
Vote Now Lloyds Bank
Lloyds Bank
The Fire Horse Installation is an immersive floral experience that draws visitors into a richly layered landscape of fire, nature and symbolism. A lush canopy of Lloyds Bank–inspired green foliage forms a natural ceiling above the iconic black horse, Cancara, sculpted from textured black ruscus leaves and pampas grass as it rises from a bed of fiery red, orange and yellow blooms. Inviting guests to pause and sit within the installation. The experience encourages interaction, enjoying the glowing crescent moon and the surrounding fire meadow. Together, these elements create a bold yet intimate moment, framing visitors within the artwork itself.
Vote Now Luca Faloni
Luca Faloni
Luca Faloni presents a window concept developed in collaboration with Bloominghaus, translating the “Out of This World” theme into a refined surrealist dreamscape. Inspired by the metaphysical atmospheres of De Chirico, the installation blends Italian art, culture, and craftsmanship into a suspended moment between reality and imagination. Classical plinths, an oversized hourglass, and symbolic elements like the eye and melting clock evoke a timeless, otherworldly narrative. Floral structures by Bloominghaus emerge organically from sculptural frameworks, combining fresh foliage with vibrant orange blooms to create a sense of movement and transformation. Open doors and painted skies suggest portals into alternate dimensions, inviting passersby to step beyond the ordinary. Mannequins dressed in Luca Faloni’s elegant silhouettes anchor the scene, balancing the surreal composition with a sense of quiet sophistication. The interplay between art, fashion, and floristry elevates the window into a living tableau, where Italian heritage meets contemporary creativity. This installation is not just a display, but an immersive visual story: a poetic interpretation of surrealism that celebrates imagination, craftsmanship, and the enduring influence of Italian culture in a modern context.
Vote Now Lululemon
Lululemon
For this installation, lululemon set out to merge the 2026 Chelsea in Bloom theme, ‘Out of This World’, with their new campaign, ‘Space to Feel’. The result is an immersive, otherworldly landscape designed to encourage stillness, reflection, and connection. Guests are invited to step into a space that feels both surreal and grounding, where nature takes on an unexpected, dreamlike quality. Inspired by wild grasslands and organic formations, the design embraces movement, texture, and natural flow. Soft, sculptural elements and layered planting create a sense of depth and openness, capturing the essence of both exploration and calm, and offering visitors a moment of pause within a transformed urban setting.” This year’s display was brought to life by Greenfield Studio, a London-based floral design studio known for celebrating nature in its most untamed and expressive forms. Founded by Zoe Greenfield, the studio is deeply rooted in sustainable practice, using thoughtful mechanics and prioritising living plants wherever possible. This approach allows the designs to extend beyond the event itself, with many elements later donated to charities, giving them a continued life and purpose.
Vote Now M&S
M&S
Space is at the forefront of the nation’s mind after Artemis II’s mission to the Moon, so M&S have taken space exploration as inspiration. Featuring an astronaut they like to call Christina Koch, thanks to the incredible fact she’s the first woman in space, its blue and purple shades evoke the beauty and mystery of the night sky. Creative with Leanne Connon, the blooms they have used hero the down-to-earth British classics hydrangeas, alliums and delphiniums, punctuated with spikes of eryngium, but the overall effect is totally cosmic. Bringing ethereal shades are the succulent Echeveria, evergreen Eucalypus and blue grass Festuca, while the long fronds of Phlebodium and tendrils of Spanish moss provide gentle, almost weightless movement. The textural flowers of kangaroo paw, Anigozanthos, add an extraterrestrial dimension, their tubular fuzzy flowers looking like celestial hands reaching out. And finishing off the otherworldly vibe is the addition of air plants, Tillandsia – including T. usneoides and Xerographica – which almost defy gravity with the fact they exist on air. At M&S Flower Market you’re guaranteed fresh quality plants, and with this display viewers can’t fail to be taken on a trip to another world.
Vote Now Maje
Maje
This year, Maje envisions a floral window set under the constellation of Sagittarius, echoing the zodiac sign of its founder, Judith Milgrom. A fire sign, Sagittarius brings a free and spontaneous energy, reflecting the spirit of the Maje woman. A circular structure rises within the window, evoking this Maje planet. Incandescent flowers burst forth in shades of red and orange, bringing warmth and intensity to the composition. At the base, flowers appear to bloom from a mirrored surface and a bed of moss, creating a subtle play of reflections and a sense of depth, between fire and sky. .
Vote Now Massimo Dutti
Massimo Dutti
Before the eye opens a silent expanse, where forms seem to float outside of time. Flowers and branches weave together, breathing life into the void and shaping a world between reality and dream. A place that lingers with the promise of something yet unknown.
Inspired by the mystery of the universe and the beauty of the unknown, the Massimo Dutti installation invites visitors into a moment suspended somewhere beyond this world.
Vote Now ME+EM
ME+EM
For this year’s ‘Out of this World’ theme, ME+EM are creating a series of undulating forms that traverse from the exterior into the interior of the store, drawing the viewer’s eye and creating an immersive, otherworldly experience. Nebulous shapes and flowing contours are expressed through carefully selected floral materials, chosen to evoke a celestial atmosphere. White alliums form the foundation of the installation, each bloom reminiscent of a sky filled with tiny stars — a galaxy of flowers enveloping the store both inside and out. The sculptural forms mimic the movement of shooting star ionisation trails and swirling galaxies, punctuated by bursts of silver flora that appear to break through the installation.
Vote Now Mejuri
Vote Now Mestizo Restaurant
Mestizo Restaurant
Mestizo presents Mystical Magical Mexico, an installation inspired by the floating gardens of Xochimilco. The façade will be transformed into a traditional “trajinera” (a colourful boat used to navigate the canals) reimagined with bold colours and adorned with handcrafted florals and “alebrijes”. Alebrijes are fantastical, colourful creatures that symbolise a world where imagination and spirit intertwine. They represent guides, protectors and expressions of the subconscious. At Mestizo, you will find spiritual guardians such as Balam (the jaguar protector of light and courage), the Colibrí (a messenger of joy and good fortune), the Xoloitzcuintle (the ancient guide of souls), the Ajolote (a symbol of imagination and creative transformation), and Centella (a celestial being connected to intuition and the cosmos). Mystical Magical Mexico invites all to discover a lesser-known narrative of Mexico, rooted in tradition and reimagined for today. Offer/Events: Complimentary margarita voucher (restaurant) and free Mexican candy kit with £25 spend (market), 18–24 May. Please head to the What’s On page for more details.
Vote Now Monica Vinader
Monica Vinader
Monica Vinader’s Chelsea In Bloom display will bring to life the brilliance of the new MV Siren™ Diamond through an immersive installation of mirrors, chrome and flowers by Sage Flowers.
In line with this year’s Out of This World theme, the shopfront will play with infinite reflections to capture the magic of the universe and echo the brilliance of the MV Siren™ Diamond – custom-cut with 64 facets for maximum sparkle and light-catching shine.
Vote Now Moravian Church
Moravian Church
The Moravian Church’s display created in partnership with florist Jennifer Dunrod, sits at the entrance to the churchyard, translating Out of This World through a faith-led reflection on creation, In the beginning God created the heaven and the earth (Genesis 1). . The design centres on Saturn—the “crown jewel” of the solar system—chosen as a symbol of the splendour and artistry of the heavens, echoing Psalm 19:1 (“The heavens declare the glory of God”). Around it, angel wings reference protection and refuge (Psalm 91:4), while a star nods to God’s promise in Genesis 15:5 and the opening of Genesis 1 (“In the beginning God created the heaven and the earth”). Together, these elements create a quiet, contemplative scene—inviting visitors to pause, look up, and consider the connection between earth and cosmos, wonder and worship.
Vote Now Moyses Stevens
Moyses Stevens
For Out of This World at Chelsea in Bloom, Moyses Stevens Flower Bar installation will feature giant alien plants, using tropical and unusual varieties to create oversized man-eating plant forms. The design will combine bold textures and vivid colours around the base, with giant monstera leaves, monkey vine, Venus flytraps and guzmania plants coming together to create an immersive alien plant world.
Vote Now MZ SKIN
MZ SKIN
MZ SKIN’s installation invites visitors on an “Out of This World” journey to Beauty Planet – a dreamlike escape from the pressures of modern life into a universe of peace, beauty, and eternity. Created with florist, Michele Autiero, the display features a pure white floral planet, symbolising harmony and timelessness, set beneath a soft, meadow-inspired sky that blends white into pink, lilac, and purple blooms. At its centre, the MZ SKIN Rocket – crafted from recycled product jars and accented with repurposed materials – represents innovation, transformation, and the brand’s commitment to sustainability, demonstrating how beauty can be reimagined without waste. Subtle, playful details add a human touch, reinforcing the idea that everyday materials can be elevated into something extraordinary. The rocket and planet together form the number “10,” marking a decade of MZ SKIN and celebrating ten years of science-led skincare, confidence, and purposeful beauty. More than a floral display, it is an immersive, uplifting story – offering a moment to pause, breathe, and reconnect with beauty in its purest. Sign up to their newsletter for the chance to win some MZ SKIN products.
Vote Now N. Peal – Highly Commended
N. Peal – Highly Commended
N. Peal has been awarded the Highly Commended prize by the Chelsea in Bloom 2026 judging panel. Voting is still open for the People’s Champion award until midnight on Thursday 21 May.
N. Peal’s Under the Eternal Blue Sky draws on the traditions of Mongolian nomadic goat herders whose lives are guided by the stars. Petroglyph-inspired figures – organic and imperfect – are embedded into the structure. Above them, the Doloon Burhan constellation (the ‘Seven Gods’- the Mongolian name for the Plough) is shining brightly in the cashmere sky. In Mongolian cosmology, these seven stars are revered as protective deities, guardians of life, livestock, and land. They represent the twelve animals of the zodiac, including the goat. Ritual offerings of milk are traditionally made to honour them, seeking protection and good fortune. Angular charred plywood shapes rise and fall like a mountainous horizon, framing the space and guiding your gaze inwards. In this landscape, gentle planting appears, many of the species being of Mongolian origin and all of them living (not cut), allowing them to be reused beyond the show week. Fragmented slices of this mountainscape continue on the interior, bursting out between shelving. Suspended above in the window dressing space, draped cashmere becomes the soft and atmospheric sky. It transforms the space into something immersive, otherworldly and tactile Together, the elements create a story of protection, navigation and the enduring connection between earth and cosmos.
Vote Now Needle & Thread
Needle & Thread
Needle & Thread unveils a romantic installation that feels like stepping into a dreamlike, celestial garden. Drawing on the romanticism of Pre-Raphaelite muses, the façade is draped in cascading ivory blooms, creating a sense of lightness and quiet drama, as though the flowers exist just beyond the bounds of the everyday. The composition is deliberately fluid and expressive, with florals appearing to grow organically around the boutique. At its centre, a sculptural figure adorned in flowers emerges as a modern muse – romantic, ethereal and timeless. The installation created in partnership with Flowerbx reflects Needle & Thread’s signature aesthetic: intricate craftsmanship, delicate embellishment and softly flowing silhouettes. Much like the brand’s designs, it captures a feeling of escapism, offering a momentary shift into a world that feels both immersive and refined. Sustainability is considered throughout the design. Seasonal blooms are prioritised, alongside reusable structures that can be repurposed after the event.
Vote Now New Forms
New Forms
New Forms’ industrial organic sculpture rises from the remnants of a post-industrial world, forged from the bones of urban detritus: car parts, appliances, chains, and broken infrastructure. It stands as a relic of both creation and collapse, where technology’s evolution has outpaced nature’s endurance. Within its rusted limbs bloom foraged flowers, moss, and dried petals, symbols of fragile resilience in a dystopian future. The fusion of steel and flora evokes a world rebuilt from ruins, where humanity’s debris gives birth to alien beauty. Nature remains a constant reminder that, despite destruction and collapse, it will always survive, adapt, and reclaim its place long after human intervention fades, but only if you want. “Out of this World” becomes both metaphor and prophecy: a vision of survival, decay, and transformation intertwined.
Vote Now NIKE
NIKE
Rooted in Nike’s heritage and inspired by the Greek goddess of victory, this installation explores the intersection of movement, beauty and triumph. Classical columns, flowing net structures and immersive florals come together to create a contemporary temple-like space – where sport, mythology and beauty collide. Throughout the week, a series of in-store activations will bring the concept to life, creating moments of personalisation, gifting and discovery for the Nike community. At the heart of the concept, “Through the Net” reimagines the tennis court as a sculptural floral experience. Cascading blooms woven through layered netting capture the motion and intensity of the game, while floral crowns, textured stone finishes and botanical details draw from the iconography of ancient Greece – celebrating Nike’s enduring connection to strength, ambition and grace. The featured line, “We never saw the flaws, only the beauty,” speaks to the mindset behind both sport and creativity: the ability to look beyond imperfection and see resilience, growth and potential. Just as athletes push through setbacks in pursuit of victory, the installation celebrates beauty not as perfection, but as movement, emotion and self-expression. Events/Offers: New Nike By You initial embroidery service, complimentary flower posy giveaways, with premium bouquets offered as a gift with purchase in store. See What’s on for more details.
Vote Now Nokwol
Nokwol
Nokwol welcomes Chelsea in Bloom with a sculptural floral installation inspired by the colours and textures of their Atlas sneaker. Positioned outside the store entrance, the asymmetric arch is designed to feel organic, contemporary, and immersive, echoing the beauty of a sunbaked desert landscape. Warm earthy tones, flowing amaranthus, layered greenery, and textural reindeer moss come together to create a display that feels raw yet refined, reflecting Nokwol’s modern design aesthetic. Events/Offers: Customers visiting Nokwol during the festival will receive a complimentary flower charm with their purchase.
Vote Now Oliver Peoples
Oliver Peoples
Oliver Peoples and florist Amarante present Medusa: The Gaze, a celestial reinterpretation of the iconic myth for Chelsea in Bloom 2026. Inspired by this year’s “Out of this World” theme, the installation transforms the Sloane Street boutique into a vision of sculptural beauty and cosmic allure. Medusa is reimagined not as a figure of fear, but as an emblem of power, elegance, and transformation, her flowing serpents rendered in cascading florals that drape the façade like couture. Adorned in signature Oliver Peoples sunglasses, her gaze becomes a symbol of modern vision and mystique, merging myth with contemporary design. As a guardian of the storefront, she draws visitors into an immersive, otherworldly narrative where beauty captivates and perspective is everything.
Vote Now Ottolenghi
Ottolenghi
Ottolenghi’s concept, designed by Hamish Powell Studio, centres on the sun as a source of growth, flavour and generosity – the starting point of every ingredient they use. It reflects Ottolenghi’s approach to food: vibrant, seasonal and full of life, like sunshine on a plate.
The “Out of This World,” installation takes the form of a sprawling, radiating sun, with loose rays extending outward. The composition feels generous and dynamic, using saturated yellows and pollen-rich tones, with dense, textured materials that echo the layered, expressive nature of our dishes.
Offers/Events: The Chelsea deli will run a menu celebrating flowers and citrus, from potato rösti with lavender bacon jam to special cakes such as a lemon poppy choux bun with vanilla cream and yuzu, alongside Botivo x Ottolenghi orange slushies with tequila to sip in the sunshine.
Vote Now Paige
Paige
PAIGE interprets “Out of This World” through depth, layering, and perspective. The installation represents the stages behind each PAIGE piece, where every detail is refined
An organic landscape of moss, meadow grasses, and florals grounds the display, with a palette inspired by PAIGE’s Summer ’26 prints. Tones of rust, cream, and earthy browns appear in peonies, ranunculus, and scabiosa, softened with ammi and chamomile, translating paisley motifs into a living form. This reflects PAIGE’s commitment to premium fabrics and evolving sustainability through responsible sourcing, recycled materials.
Above, a sculptural UFO draws from the Summer ’26 paisley print, where swirling motifs resemble galaxies. Reimagined at scale, the print becomes layered. Softened with moss and trailing ivy, the UFO appears through a mirrored surface beneath it. This reflective base acts as a portal between dimensions, capturing the moment of passage from print to form and concept to creation, perspective.
Sculptural portals on the right invite interaction, encouraging visitors to shift viewpoint and engage with the space. A mirrored portal subtly reflects the PAIGE logo, anchoring identity. This layered journey echoes PAIGE’s design philosophy and nine-stitch whipstitch symbolising evolution—inviting growth, reinvention, and perspective, where each step reveals PAIGE.
Vote Now Penhaligon’s
Penhaligon’s
For one week only, Penhaligon’s King’s Road boutique is transformed into a floral fantasy, unveiling a fragrant façade in celebration of the Chelsea Flower Show. Inspired by their Myths & Legends collection, the shopfront blossoms into an otherworldly display, where storytelling, scent, and botanical beauty entwine in full bloom.
Step inside and discover a universe of “out-of-this-world” fragrances, each inspired by tales of gods, goddesses, and legendary figures.
Guests are invited to enjoy a bespoke in-store experience, exploring scents that transport, captivate, and linger long after the moment has passed. Join them for this limited-time celebration of British creativity, craftsmanship, and scent.
Offer/Events: 18–24 May: complimentary polaroids + posy with qualifying spend (while stocks last). Please head to the What’s On page for more details.
Vote Now Pet Pavilion
Pet Pavilion
Step into a celestial celebration of canine wellness as James Middleton / James & Ella join forces with Pet Pavilion to create “An Out of This World Journey”. This year, their display pays homage to the most iconic “Out of This World” friendship in cinematic history: ET and Elliott.
Suspended against a lunar backdrop, the display features a vintage butcher’s bicycle frozen in flight, complete with the famous red hoodie. Spot the vibrant display of pink and yellow carnations and geraniums: a direct tribute to the magical flowers ET restores to life. These blooms represent our commitment to “bringing life” to dogs through superior nutrition.
The display showcases their signature freeze-dried raw food and treats floating in zero-gravity. By using astronaut-pioneered technology to lock in 100% of whole-food nutrients – they believe this “space-grade” science is the gold standard for our four-legged family members.
The public are invited to hop onto the bike, with their dog in the basket, for a “mission-ready” photo opportunity, celebrating a dedication to providing Out of This World care for every dog. It’s a tribute to the cosmic bond between humans and their best friends.
Vote Now Peter Jones
Peter Jones
Peter Jones has chosen the Flower Moon to form the main part of their display. The Flower Moon arrives each May to mark the abundance of flora in bloom as spring reaches its rapturous crescendo. Their display features specifically selected flowers to align to the moon inspired concept, making the overall palette dark and tonal. Together, these elements are designed to create a cohesive “moon garden” feel—light, ethereal, and softly illuminated.
Offer/Events: In-store to celebrate Chelsea in Bloom, Peter Jones will showcase many exclusive events, floral workshops, beauty experiences and a live string quartet. Head to ‘what’s on’ for more details.
Vote Now Piazza Castello
Piazza Castello
Inspired by Piazza Castello’s signature green aesthetic, The Fairytale Atelier reimagines the window as a place that exists between worlds – a sunlit forest where celestial fairies quietly create garments for otherworldly travellers.
In this suspended woodland, created with florist Catherine Amendol, time moves differently. Fairies float, foliage grows in unexpected directions, and light glows softly as if from another realm. The mannequins aren’t simply dressed – their outfits are being crafted, stitched and adjusted by the hands of these wonderful creatures, celebrating the slow, artisanal process behind our cashmere and silk.
This is ‘Out of this World’ not through science or sci-fi, but through magic, craftsmanship, and reverence for natural materials – a dreamlike universe that mirrors Piazza Castello’s values.
Sustainability measures include flowers donated or composted post event, natural materials prioritised throughout and props, fairies and structures designed for reuse in future displays.
Events/Offers: 20% off full‑price items throughout Chelsea in Bloom
Vote Now Pizza Express
Pizza Express
For this year’s Chelsea in Bloom, PizzaExpress presents “Out of This World” Flavour in collaboration with Amaranté London. The display transforms the entrance into a lush, plant-led arch, where Mediterranean herbs and seasonal florals come together in a fresh, citrus-led palette.
Drawing from flavours across the PizzaExpress menu, the installation uses ingredients such as rosemary, thyme and olive foliage as its base, layered with tones of yellow, orange and touches of red. Floating above, sculptural planetary forms suggest flavour that goes beyond the ordinary, a gentle nod to the Out of This World theme. The result is a design that feels natural, vibrant and rooted in both food and floristry, inviting visitors to pause and experience something a little beyond the everyday.
Vote Now Pizza Pilgrims
Pizza Pilgrims
Pizza Pilgrims is set to make a statement at Chelsea in Bloom 2026, transforming its Chelsea pizzeria with a bold, sci-fi-inspired floral installation titled Take Me to Your Pizza.
Leaning into this year’s RHS Chelsea Flower Show theme, Out of This World – which celebrates imagination, futurism and otherworldly floral creativity – the concept reimagines the iconic 1950s catchphrase “take me to your leader” in cheeky Pizza Pilgrims style. The installation will feature a vibrant, flower-covered façade, designed as a photo-led, interactive experience that encourages guests to step in, interact, and create their own Pizza Pilgrims moment, brought to life by florist Vicky Elliot, mother of Pizza Pilgrims’ founders James and Thom Elliot.
Alongside the installation, Pizza Pilgrims will launch a limited-edition pizza, Pizza in Bloom (£15), available exclusively at its Chelsea pizzeria. Capturing the flavours of spring, the pizza is topped with goat’s cheese, sweet red onion, rocket, honey and edible flowers sourced from Kent, championing seasonal British produce. To complement the pizza, the Rose Spritz (£10) will also be available – a floral twist on the classic Aperol Spritz with violet and rose notes
Vote Now Provenance Butcher
Provenance Butcher
Provenance Village Butcher on Pavilion Road, and their florists Rebel Rebel, present a playful interpretation of the “Out of This World” theme, inspired by the beloved nursery rhyme Hey Diddle Diddle.
At the heart of the display, a sculptural cow covered in preserved beech leaves, skeleton leaves and strawflowers, gracefully leaps over a crescent moon made of limonium and lunarian, the latter named after the moon.
Surrounding the central scene, a constellation of delicate blooms evokes the cosmos with a meadow of cow parsley (of course), cornflowers, pots of poppies, geums, buttercups and snapdragons.
The provenance of the flowers are from a collection of growers, the New Covent Garden Flower Market and Rebel Rebel’s own cutting garden in Norfolk. The “cow jumping over the moon” is a display of wonder, whimsy and humour and invites viewers to rediscover a familiar tale through an unexpected lens.
Vote Now Rabbit
Rabbit
Rabbit British Bistro will be celebrating this year’s Chelsea in Bloom with a sculptural moon form featuring an embedded rabbit silhouette, created using a sustainable mix natural materials such as moss and flowers, in partnership with Amanda Austin. The moon sits within a low bed of vibrant florals, adding colour and softness while enhancing the overall composition.
Vote Now Rag & Bone
Rag & Bone
For Out of This World, rag & bone explores auras, the mysterious electromagnetic energy fields believed to reflect emotional, physical, and spiritual states. Invisible to the naked eye, auras can be rendered through specialized portraits as vibrant light clouds surrounding the subject.
At rag & bone Sloane Square, the concept comes to life through a grand floral arch bursting with saturated colour. Deep purples, fiery reds, bright oranges, and other vibrant petals form an immersive installation transporting guests into a dreamlike setting. Within, an experiential booth invites visitors to have their aura read and captured in otherworldly photographs.
The result is a captivating, almost magical environment. An imaginative backdrop for discovering the new rag & bone Summer Collection.
Vote Now Ralph Lauren
Ralph Lauren
Ralph Lauren is celebrating Chelsea in Bloom 2026, “Out of This World”, as The Polo Bear embarks on his greatest adventure yet, venturing boldly into a realm of magic and wonder.
In a celebration of myth and fantasy, the vibrant spirit of Ralph Lauren’s Spring 2026 Collections is echoed in a floral tapestry of eryngiums, kalanchoes, leucospermums and craspedias. For the Polo Bear, refined style reigns supreme in a grand parade of banners, flags and an abundance of florals in vivid shades of purple, orange and yellow, a portal to a world of medieval pageantry.
Events/Offers: During Chelsea in Bloom, Ralph Lauren will be serving lemonade and biscuits in aid of The Royal Marsden Cancer Charity, which supports the work of The Royal Marsden, a world-leading cancer centre. The Sloane Square store is also offering private styling appointments to discover the latest collections, please contact the store team for more details.
Vote Now Really Wild
Really Wild
At Really Wild, every collection starts as a love letter to the natural world – a heartfelt story of British craftsmanship, with designs and colours inspired by the wilderness that has shaped the brand from the beginning.
At its heart are valued, long-standing partnerships with the storied Scottish mills – Lovat Mill, Kynoch, Lochcarron and Linton Tweeds – whose traditions carry generations of artistry, woven into every fabric of our brand. Alongside them, a treasured collaboration with the Liberty London archive brings nature’s own beauty into pattern and colour.
It is this deeply held connection to the earth that has inspired the response to this year’s “out of this world” call.
Created in collaboration with the much-admired team at Atelier Alicart, Nebulae draws inspiration from the magical night skies above Glen Coe, the famed Scottish valley where stars scatter like wildflowers across the dark. The installation reimagines a celestial cloud as a moment of creation—where raw elements gather and something new and beautiful is born. Carefully chosen botanicals cluster like constellations, gently linking sky to the landscapes and fibres so intrinsic to the brand.
Sustainability is woven thoughtfully through every choice: Seasonal blooms, reusable structures, and natural materials chosen with care.
Vote Now Reformation
Reformation
Reformation joins Chelsea in Bloom with an installation created in collaboration with artist Jeb Jagne, bringing the brand’s signature floral energy into an Out of This World moment rooted in circularity. Natural materials—including braided grasses and soft miscanthus—form a sculptural, texture-led display that feels light, elevated and tactile, echoing Ref’s commitment to making better choices
Sustainability is built in from the start: after the show, anyone who shops at Ref Chelsea will be invited to take a piece of the installation home, wrapped in wildflower seed paper so the gesture stays zero-waste and the materials can continue their life beyond the week. It’s a playful, feel-good celebration of the flowers people love Reformation for.
Vote Now Reiss
Reiss
In response to the “Out of This World” theme, this Reiss installation interprets otherworldliness through reflection, light and perception rather than literal imagery. Mirrors are used to extend and multiply floral forms, creating an infinite, immersive environment that feels both surreal and refined. Soft, diffused lighting enhances this effect, while a considered palette of greens and whites is elevated with subtle tones of lilac, purple and blue, introducing an unexpected, celestial quality in a sophisticated and understated way. This approach aligns with the aesthetic of Reiss, where modern elegance and clean design are central. Sustainability is integral to the concept: all plants will be living and later donated to Stream Walk Community Garden, supporting their volunteer-led work in creating inclusive, nature-based spaces for wellbeing. The installation will use only sustainable floristry mechanics, with all materials reused across future events. Designed by BluBelle Creative, the work draws on garden-inspired botanical elements & cultivated flora to create a contemporary, nature-led interpretation of an infinite, otherworldly garden.
Vote Now Restaurant Gordon Ramsay
Restaurant Gordon Ramsay
Designed for Restaurant Gordon Ramsay by Chantal Flores London, this installation reimagines the restaurant’s three Michelin stars as celestial shooting stars streaking across the night sky. Inspired by the Chelsea in Bloom theme, Out of This World, the display draws upon the symbolism of guidance and rare magic found in astronomy and mythology. Set against a dramatic black canopy, three floral stellar forms land at 69 Royal Hospital Road, representing the mythical unity of the establishment’s accolades.
The stars are sculpted from masses of Don Pedro red carnations alongside White Moonlight and Moonlight varieties, chosen for their longevity and thematic resonance. These forms are built upon water-soaked moss to embrace sustainable floristry. Trailing each star, architectural Rambla red anthuriums create high-gloss cosmic streams, with each stem housed in a reusable water vial to ensure precision and reduce waste.
The concept explores the parallels between the universe and haute cuisine, where pressure and energy transform into mastery. Just as stars are born of the cosmos, exceptional gastronomy emerges from years of dedication. This theatrical piece invites visitors to a collision of fine dining and infinite imagination, celebrating a world-class culinary destination through a constellation of floral artistry.
Vote Now RIXO
RIXO
Transforming its King’s Road flagship into a celestial multiverse, RIXO partners with fellow female-founded Grace & Thorn to bring this year’s Chelsea in Bloom Out of This World theme to life. Drawing on RIXO’s vibrant colour, eclectic hand-painted prints and Grace & Thorn’s wild, asymmetrical style, the installation layers bursts of lilac, blue and orange florals among tall-stemmed grasses that sway like a solar system in orbit. Movement is central: elongated stems and drifting textures suggest Milky Way swirls and shooting stars, creating a window moment designed to transport guests into the cosmos—playful, bold and unmistakably RIXO.
Events/Offers: limited edition Lavender Matcha or Lavender Latte, an £8 Spritz special for only £6 during happy hour, a scratch card with surprise prizes for the first 100 customers through the door each day. See ‘What’s On’ for more details.
Vote Now Royal Court Theatre:
Royal Court Theatre:
The Royal Court is delighted to return to Chelsea In Bloom in 2026, which also marks the Theatre’s 70th Anniversary as a cultural fixture in Sloane Square. Looking ahead to the final show of our anniversary year, the display celebrates THE AFRONAUTS, a new play by Sky Arts Award-winner and Olivier Award nominee Ryan Calais Cameron (For Black Boys…, Retrograde, West End).
From November-December 2026, THE AFRONAUTS will bring audiences the true(ish) story of the Zambian Space Program – and a nation’s defiant dream to reach for the stars. In Zambia, 1964, the space race has a new contender. As the world’s great powers set their sights on the moon, a schoolteacher gathers a group of misfit dreamers and trains them for lift-off…
Created for the Royal Court by florist Moyses Stevens, the display sees an astronaut rising from an ethereal floral landscape, including a selection of African and tropical flowers across the theatre’s Grade II listed facade. Flowers and foliage used in the full display include Monstera leaves, Aspidistra, Staghorn, Protea, Heliconia, Luckadendrom, Vanda Orchid, Gloriosa Lily, Ginger Lily and Guzmania.
Vote Now Salon Sloane
Salon Sloane
Hair Rituel by Sisley will activate outside Salon Sloane with a floral cart installation celebrating one of its hero products, Le Parfum. Inspired by mimosa—the radiant botanical at the heart of the fragrance—the cart is dressed in flowers chosen to echo mimosa’s signature golden glow, creating a bright, uplifting moment on the pavement that invites passers-by to pause. Visitors can sample Le Parfum at the cart and then step inside Salon Sloane to discover the fragrance in full, with the installation reflecting Sisley’s botanical heritage and the sensorial ritual of haircare. Designed to feel approachable and consultative rather than mass-distributed, the activation is intended to spark curiosity, encourage discovery, and connect the display seamlessly to the in-store experience.
Hair Rituel by Sisley ingredients are carefully selected with biodiversity in mind, with sustainable sourcing commitments across supply chains.
Printed materials will be limited to bounce-back cards designed to drive continued engagement at Peter Jones, reducing the need for high-volume disposable flyers. The cart and visual merchandising elements are designed for reuse across future activations, supporting a more sustainable approach to brand experiences.
Offers/Events: Complimentary sampling of Le Parfum, Bounce-back cards available at the cart for a complimentary 5-minute hair service. See What’s on for more details
Vote Now Scribbler
Scribbler
Scribbler’s window design has a mythological theme, based on Mount Olympus where the Greek Gods would look down on civilisation and send them on quests and challenges.
Our display includes key mythological elements such as Jason’s golden fleece, Pegasus and the winged foot of Hermes.
The landscape panels have been hand painted, the Greek columns were made from old carpet roll tubes and the urn and plinth have been hired keeping costs down. The potted plants and mini olive tree will be re-homed in our gardens.
This window display was designed and constructed by myself (Ruth Taylor of Scribbler), with special thanks to Jane, Mel and Sam. None of us are professional florists and loved the challenge of putting this floral display together, this is our 3rd year as a Chelsea in Bloom window team.
Vote Now Sirplus
Sirplus
Inspired by the 2026 Chelsea in Bloom theme, Out of this World, the Sirplus display explores the wonder and romance of the cosmos through a dreamlike “starfall rain” installation. Cascading dried flowers will create the illusion of falling stars and celestial movement, surrounding two mannequins styled to represent day and night. One mannequin will wear an ivory suit to evoke daylight, light, and serenity, while the other will feature a deep midnight blue look inspired by the night sky and the mystery of space. Positioned as though stargazing together, the figures reflect curiosity, imagination, and humanity’s timeless fascination with the universe.
The installation, created with Autumn Withey – Stevens, combines fashion and floristry to create an immersive celestial scene that feels both theatrical and elegant, while also reflecting the brand’s appreciation for storytelling through visual design. Sustainability is central to the concept, with the use of dried flowers and reusable display elements helping to minimise waste while creating a lasting visual impact.
Vote Now Sloane Square Hotel
Sloane Square Hotel
This year, Sloane Square Hotel has embraced the Moon’s beauty, energy, and inspiration it brings to the Earth and all who inhabit it. Inspired by the enchanting “Out of This World” theme, the hotel will come alive with special entertainment and thoughtfully curated offerings designed to immerse guests in the atmosphere.
Drawing inspiration from the symbolism of the moon, their theme celebrates abundance, growth, and transformation. Much like the Harvest Moon represents prosperity and seasonal change, the May Moon reflects the height of spring which is a time when Chelsea is flourishing with colour, creativity, and life. It is a season of renewal, beauty, and celebration.
Offers/Events: Resident DJ Vinyl Jen will be spinning an uplifting soundtrack of golden hits from the 70s and 80s (2-5pm) plus speciality cocktails at The Knox featuring Martin Miller’s Gin. See What’s on for more details.
Vote Now Slowear
Slowear
Slowear, in collaboration with floral artist Ferve, presents Slowmoon: a suspended celestial landscape where the moon, planets, and stars take shape as sculptural forms. The installation blends fresh flowers with reclaimed factory fabric offcuts, exploring the dialogue between organic elements and structured materials.
Designed with a foam-free approach, the mechanics rely on mesh and test tubes to support the florals, ensuring both lightness and precision.
Inspired by the theme “Out of This World”, Slowmoon envisions a quieter, slower cosmos—an immersive environment that encourages stillness. Here, elements seem to drift in delicate balance, suspended between gravity and imagination.
Vote Now Smythson
Smythson
Smythson reimagines its storefront as a utopian planet scene inspired by Out of This World. The installation centres on a series of window panels depicting a distant galaxy, incorporating our signature star capsule artwork and zodiac motifs, paying homage to our storied gold stamping technique. These designs are finished with a detailed chrome outline that catches the light to create a shimmering effect, framing our Spring Summer collection alongside our star-strewn notebooks and leather accessories. Below, an undulating landscape of grass and mossy mounds creates a surreal, hilly terrain that leads visitors toward a futuristic seating area in our seasonal Ultra Violet hue. An effervescent showcase of native English blooms, including lupins and foxgloves, is arranged in unexpected combinations to mirror the palette of the collection heroed in the windows. Prioritising conscious design, reusable and recyclable props are incorporated throughout the display.
Vote Now Soeur
Soeur
Soeur’s Chelsea in Bloom display is closely aligned with their DNA, which is rooted in understated elegance, authenticity, and a refined approach to everyday dressing. The simplicity of the installation, combined with carefully selected materials and seasonal florals, reflects their commitment to timeless design and a more conscious, considered aesthetic.
Designed with Christine Leigh Chung, their display will feature a composition of floral arrangements placed on wooden pedestals, larger and smaller, creating a quiet and balanced visual rhythm within the window. The bouquets will be designed using seasonal flowers, inspired by an English garden, with a structured and graphic approach. The colour palette will remain soft and natural, reflecting the tones of our Spring/Summer collection.
Sustainability is approached through the use of seasonal, locally sourced flowers and a minimal, reusable display structure.
Vote Now SpaceNK
SpaceNK
For this year’s Chelsea in Bloom, Space NK is inviting you to step into The Beauty Universe. Look up and discover iconic beauty formulas take the shape of the sun, moon and stars with gold metal frameworks that arc between the orbs, referencing traditional planetary mapping and cartography. Below wildflowers in soft yellow, peach, and pink pave a way to explore the galaxy.
While the experience feels truly out of this world, every bloom has been carefully sourced and artfully arranged by London florist Starflower, aptly named for a display inspired by the stars themselves. Bringing together local craftsmanship and cosmic creativity, the installation is designed entirely foam-free, championing sustainability without compromising on spectacle.
Vote Now SticksnSushi
SticksnSushi
Sticks’n’Sushi reimagines a simple wooden gateway as a threshold into another realm—softened and almost concealed within a layered “forest” of greenery that shifts the mood from the pace of the street to something quieter and more immersive.
Designed by Florist, Flower Factory, chrysanthemums and azaleas bring moments of colour and structure, while ferns and pine add depth, texture and a sense of calm, blurring the line between built form and nature. In keeping with this year’s “Out of This World” theme, the effect is less about space in the literal sense andmore about stepping into another realm—an atmosphere that feels removed, transportive, and just a little surreal. It’s a physical expression of their mantra, “leave the real world for a while,” inviting guests to pause as they arrive, with the experience continuing inside through subtle echoes of the same planting and materials.
Offer/Events: Cocktail special. Please head to the What’s On page for more details.
Vote Now Stripe & Stare
Stripe & Stare
Florals for summer? Out of this world. We took the brief and ran with it, all the way to the cosmos and back, celebrating and bringing to life our favourite floral prints. Some things don’t need a reason. A bunch of flowers on the kitchen table. The underwear you reach for on a hard day. Neither is frivolous, both are, in their own quiet way, an act of self-love.
We can’t think of a better way to celebrate than with Freddie’s Flowers on the Kings Road. Two brands. One shared belief. The everyday beautiful, in full bloom.
Vote Now Sunspel
Sunspel
For Chelsea in Bloom 2026, Sunspel collaborates with floral artist Fervē to present Solar Spiral, a sculptural floral installation inspired by this year’s theme, Out of This World.
Floating within the store window, the installation explores the movement and energy of sunlight through space. A spiralling central form unfolds into flowing florals and natural textures, creating a sense of lightness, movement and quiet abundance.
The installation draws on The Sun and Clouds, the brand’s original logo first introduced in the 1930s. Inspired by the Sunspel name and the brand’s long association with rare Sea Island cotton, grown in the unique climate of the Caribbean Sea Islands, the emblem reflected the natural elements behind one of the world’s finest cotton fibres: sun, humidity and rain.”
Vote Now Tanya Baxter Contemporary
Tanya Baxter Contemporary
Wild & Whimsical brings together the expressive energy of contemporary art and the living poetry of flowers in an immersive outdoor dialogue. In this setting, the ethos of Tanya Baxter Contemporary unfolds as a vibrant bridge between art and nature, where the bold immediacy of Andy Warhol’s floral icons meets he sculptural delicacy of Marc Quinn’s blooms and the serene, luminous flower studies of David Hockney.
Alex Katz’s distilled botanical forms add a sense of graphic clarity, while Zhuang Hong Yi’s richly textured, colour-shifting floral works echo the layered abundance of the living display. Framed by Amanda Austin’s exquisite floral installations, the experience becomes a seamless fusion of painted and grown florals – where repetition, colour, and organic movement blur the boundaries between canvas and garden. The result is a playful yet refined celebration of nature’s wildness, reimagined through the lens of contemporary art.
Vote Now The Botanist
The Botanist
The Botanist on Sloane Square has partnered with No.3 Gin for Chelsea in Bloom’s Out of This World.
In collaboration with Amaranté Florist, the team has created an immersive floral installation designed to quite literally transport guests beyond the everyday. Inspired by No.3 Gin’s iconic key, the display reimagines it as a portal to another world, inviting visitors to step into something truly extraordinary.
Events/Offers: Throughout May and June, guests can also enjoy a bespoke cocktail menu, perfectly paired with long, leisurely lunches and late-night drinks.
Vote Now The Cadogan Arms
The Cadogan Arms
The Cadogan Arms presents a striking floral tribute to David Bowie, reimagining his iconic Ziggy Stardust persona in a bold 3D head installation. Bowie lived in Chelsea during the mid-1970s, making this year’s display a fitting nod to his connection with the area.
Inspired by the festival’s “Out of This World” theme and representing the pub’s long-standing ties to art, culture and the history of Chelsea, the installation pays homage to Bowie’s Ziggy Stardust alter ego – an androgynous, alien rock star who acts as a messenger for space beings, bringing a message of hope to Earth.
Brought to life by Ricky Paul Flowers, the display uses soft pink preserved rose petals, fresh floral elements, and an instantly recognisable lightning bolt formed from vivid preserved blooms.
Sustainability sits at the heart of the design, with recycled metal frames, repurposed wood, eco-friendly adhesives, and reused materials throughout, while responsibly sourced flowers ensure the display is as environmentally conscious as it is visually impactful.
Offers/Events: Bowie-inspired cocktail menu in partnership with The Lost Explorer. See What’s on for more details.
Vote Now The Cadogan Hotel
The Cadogan Hotel
At Willett’s—The Cadogan’s neighbourhood British bistro—Chelsea in Bloom is celebrated through a story of time. Named after William Willett, the builder of The Cadogan’s 1887 townhouse and the campaigner behind daylight saving time, the restaurant marks this year’s Out of This World theme by looking to historic astronomical instruments that once measured the movement of the heavens. Created with Neill Strain Floral Couture, the installation centres on a monumental celestial timepiece inspired by armillary spheres and sundials—nature’s original clocks—suspended above the entrance as a sculptural representation of celestial mechanics, light and shadow. Apple and pear trees flank the scene, linking to British gardens and to the seasonal produce at the heart of Willett’s menu, grounding the cosmic reference in the everyday ritual of dining. The result is an elegant, story-led moment that connects sky, time and place—inviting guests to step beneath the “instrument” and into Willett’s for the week.
Vote Now The Capital Hotel
The Capital Hotel
The Capital Hotel & Apartments presents an installation named “Lunar Tides” inspired by the theme Out of This World, exploring the powerful gravitational relationship between the moon and the sea. Just as the moon governs the tides and shapes the movement of the ocean, the sea defines the seafood-led cuisine by Tom Brown at The Capital.
Suspended above the hotel entrance, a sculptural orbital form creates a near-complete circle, interrupted to form a crescent-like arc reminiscent of the moon itself. At its centre, an open void frames the doorway of The Capital Hotel – a symbolic focal point that, like a celestial body, quietly draws people, stories and journeys inward. The installation reflects the rhythm and flow of the hotel, where guests gather to stay, dine and experience a sense of connection, and discovery. The floral installation has been created in collaboration with Michael Hilbrown, Founder & Creative Director of Contract Flowers.
Vote Now The Chelsea Grocer
The Chelsea Grocer
Step inside this floral TARDIS and wander through space and bloom. Raj from the Chelsea Grocer has teamed up with Phillip Corps Flowers to create this display for this year’s Chelsea in Bloom. Step into a time and relative dimension in space and into the store to an out of this world experience. The display is inspired by the iconic time and space travel machine from the quintessentially British TV show, Dr Who.
Vote Now The Chelsea Townhouse
The Chelsea Townhouse
The Chelsea Townhouse installation draws inspiration from Artemis, goddess of the moon and wild nature, inviting guests into an enchanted, otherworldly forest in the heart of Chelsea.
A striking silhouette of Artemis, poised with bow and arrow, stands beneath a soft crescent moon, guiding the eye through a woodland scene that feels both mysterious and serene. A graceful hind rests among ferns, foxgloves and delicate grasses, while clusters of handcrafted mushrooms and layered foliage create a rich, immersive undergrowth. The entrance is framed by a natural archway and trees, evoking the sensation of stepping quietly into a hidden garden.
This display reflects the essence of The Chelsea Townhouse: a peaceful retreat deeply connected to its private garden surroundings, where nature is ever-present and each stay feels gently removed from the city beyond. It also offers a subtle nod to Lady Astor, a pioneering and influential figure closely linked to the house, whose strength, independence and quiet authority resonate with the spirit of Artemis.
Sustainability sits at the core of the design: the moon and mushrooms are created from recycled and upcycled materials, trees and the hind are hired for reuse, and the Artemis silhouette is crafted from reclaimed steel by a local artisan. Peat-free soil and repurposed planting ensure the installation lives on beyond the event.
Vote Now The Conran Shop – Innovation Award
The Conran Shop – Innovation Award
The Conran Shop has been awarded the Innovation Award by the Chelsea in Bloom 2026 judging panel. Voting is still open for the People’s Champion award until midnight on Thursday 21 May.
The Conran Shop presents A Galaxy in Two Dimensions, created with Hamish Powell Studio.
Transforming the vast motif of the galaxy into a two-dimensional plane, the installation presents pressed flowers set between Perspex acrylic, forming a floral interpretation of the cosmos. Individually, each composition reads as a constellation; viewed together, they form a larger, swirling floral galaxy. The works are arranged on stainless steel stands at varying heights, overlapping to create the greater combined composition.
Dry and unchanging, the pieces require no maintenance. The installation reflects Powell’s approach to floristry as both botanical study and artistic expression. A considered choreography of form, material, and composition.
Vote Now The Cross Keys
The Cross Keys
The Cross Keys wanted to create something fun and unexpected for visitors exploring Chelsea. Their “Out of This World” installation features their own Tall Tales crocodile launching into space aboard a floral rocket, designed to bring together imagination and a sense of playfulness outside The Cross Keys.
The crocodile takes inspiration from Tall Tales, their pale ale named after the mysterious Bristol crocodile once rumoured to have been spotted in the River Avon. Much like the story behind the beer itself, they wanted the display to feel playful and full of character, while giving a subtle nod to the creativity behind the Butcombe brand.
The installation has been created using a mix of fresh and dried floral materials, with sustainability considered throughout the design process. Wherever possible, reusable materials and locally sourced flowers have been chosen, alongside elements that can be repurposed after the event rather than thrown away.
Designed by florist Amanda Austin, the display is designed to make people stop, smile and add a little bit of fun to their day while exploring Chelsea.
Vote Now The Ivy Chelsea Garden
The Ivy Chelsea Garden
For Chelsea in Bloom 2026, florists PHOHM Studio transform the frontage of The Ivy Chelsea Garden with a large-scale floral installation inspired by outer space—imagining a garden beyond our world where nature takes on an otherworldly form. The planting heroes florals that already feel “alien” in silhouette and texture, including sculptural anthuriums and elegant orchids, arranged to create the impression of a strange, beautiful landscape in full bloom. Bold forms, unusual textures and vibrant tones build a sense of depth and discovery, while playful details—including a custom-built observatory and spaceship, and hidden “alien” visitors nestled among the flowers—reward closer looking. The result celebrates creativity and escapism, turning the iconic Chelsea frontage into a transportive floral world that feels truly out of this universe.
Vote Now The Pig’s Ear
The Pig’s Ear
The Pig’s Ear will suspend its very own Flying Pig! A whimsical hanging pig inspired by the phrase “if pigs could fly.” Sculpted around a lightweight wire frame, the pig will be created using layered dried flowers, moss and natural foliage to create texture, colour and movement. Subtle wing details formed from petals and seed heads enhance the sense of flight. The Pig, designed by floral partner Amanda Austin, will be located on the corner, fastening above head height to the outside lamps greeting everyone as they enter.
Vote Now The Sloane Club
The Sloane Club
The Sloane Club presents Venus in Bloom — a celestial garden suspended above Lower Sloane Street, where flowers become planets and the entrance to the club becomes a portal to another world.
Conceived by Lavender Green Flowers, the installation takes its cue from the goddess of beauty herself. Seven floral spheres — ranging from intimate to monumental — drift across the Club’s façade in an orbit of their own making, held aloft by a web of birch pole and monkey vine as though caught mid-flight through the cosmos. Each sphere blooms in the palette of the Club’s own Venus restaurant: cream statice and bleached ruscus giving way to peachy achillea, coral strawflowers deepening into the warm amber of craspedia — a slow burn of colour, tonal and considered.
Vote Now The Trafalgar
The Trafalgar
The Trafalgar, the first new pub on King’s Road in over a century, has drawn inspiration from the ancient and trusted ways sailors used to navigate their ships, via the stars. The Trafalgar will honour this year’s intergalactic theme by showcasing an out-of-this-world multi-textile floral display as well as featuring a celestial cocktail list and sparkling three-course menu, each with carefully matched wines.
The Trafalgar have teamed up with renowned florist, McQueens, to create an incredible multi-textile and fynbos flower installation adorning their King’s Road entrance. A mix of varieties will be used, including King Proteas and Blushing Brides in honour of the pub’s location opposite the Chelsea Town Hall, well known for its weddings. Better yet, there will be a moon garden featuring flowers that only bloom at night, accentuating the importance and beauty of our night sky and the stars within it.
Events/Offers: New cocktail list and seasonal menu. See ‘What’s on’ for more details
Vote Now The White Company
The White Company
With over 30 years of expertise in helping people sleep better, The White Company explores ‘Out of This World’ through the experience of the mind gently drifting off in ‘Sleep, another world awaits.’
On Pavilion Road, delicate florals and soft, rotating forms take inspiration from theta brainwaves, the first stage of sleep. A light, dreamlike rhythm where the mind begins to quietly drift out of this world.
On their Symons Street entrance, delta brainwaves guide the design. The slowest and most restorative rhythm of rest, where you’re far out of this world, in a state of total calm.
Together, these installations explore sleep as both a science and a sensory experience. Something vital, transformative, and at times, entirely otherworldly.
The White Company is proud to have collaborated with Flower and Press to bring this story to life.
Vote Now Timothy Oulton
Timothy Oulton
Step inside Timothy Oulton’s global flagship gallery at Bluebird to experience out-of-this-world furniture designs and creative showpieces, including the Apollo spaceship. Handcrafted to the same scale as NASA’s Apollo 11 and reimagined as an intimate luxury lounge, Apollo is clad in stainless steel and features a hand-tufted interior, banquette seating, and crystal lighting. It can even be shipped anywhere in the world.
Their ambassadors will be delighted to serve you a delicious drink as you sit back and experience Apollo for yourself. Other ethereal designs include infinity mirrors that take you to another realm, lighting handcrafted from ancient and mystical rocks and crystals, and timeless furniture made from Mother Nature’s most beautiful natural materials, including hand-finished leathers, sheepskin, vegetable-dyed linens, and reclaimed timbers. Timothy Oulton’s signature red roses will be displayed throughout the gallery, supplied by local florist Orchdiya.
Known for pushing the boundaries of furniture design, Timothy Oulton offers a world of inspiring furniture, lighting, and accessories – daringly designed, authentically handcrafted, and created to transport you beyond the ordinary. We look forward to welcoming you during Chelsea in Bloom!
Vote Now Tom Davies
Tom Davies
This Tom Davis display brings the ancient Derbyshire craft of well dressing to London, almost certainly for the first time. Practised every May in villages like Tissington, Eyam and Youlgreave, well dressing is a folk tradition with pagan roots, in which villagers spend days pressing fresh flower petals, seeds, mosses and lichens into puddled clay to decorate their wells in thanks for the gift of water. The earliest recorded Derbyshire dressing dates from 1349, when Tissington gave thanks for the pure spring water that was believed to have spared the village from the Black Death. Nearly seven centuries later, the tradition is still alive, still communal, and still made entirely by hand. Like many Derbyshire locals, Tom himself made a few in his younger years.
The shop in Sloane Square is Tom’s well, the source from which his craft flows, and he wanted to honour both heritages in this year’s display. The piece takes the human eye as its central motif, with the iris rendered as a spiralling galaxy drawing the viewer inward toward the soul. It is a tribute to the path the eye traces between the infinite cosmos above us and the soul within, a window onto both at once.
Vote Now Trilogy
Trilogy
Trilogy x MOTHER present a celestial floral installation inspired by the cosmos, seamlessly extending from the storefront window graphics into a fully immersive, dimensional universe. The florist, Deborah Bain of Lunaria—who describes herself as dreaming in flowers, guided by nature—helps bring this vision to life.
The freestanding floral installation is anchored by a striking crescent moon, surrounded by astrological motifs including Saturn’s rings, all-seeing eyes, and a shooting star. The frame of the sculpture is engineered to conceal water reservoirs used to hydrate fresh stems without the use of floral foam. Living plants and moss soften and conceal the base, while low trough displays extend the narrative along the windows. A refined blend of fresh and dried flowers is elevated alongside subtle material accents—including iridescent crystals and gold foil detailing.
Reflecting Lunaria’s ethos, the installation prioritizes sustainability through foam-free mechanics and thoughtfully chosen materials, resulting in an immersive and transportive floral experience.
Events/Offers: Complimentary bespoke embroidery, featuring celestial-inspired motifs designed to personalise purchases. Sweet cosmic treats served throughout. See What’s on for more details.
Vote Now Trinny London
Trinny London
The Sun, Strength, Ten of Cups, Queen of Staves are powerful Tarot cards that help guide Trinny London. These inspiring symbols are invitations to celebrate your inner light. They empower you to find your strength, cultivate joy, and align with a life of abundance.
For Trinny London, discovering your light is so much more than just finding a makeup and skincare routine – it’s about how you feel in yourself. Just like a Tarot reading, discovering a beauty ritual that brings joy and creates confidence can guide you in a new direction and help reignite your spark.
When your outer radiance mirrors your inner energy, your light shines brighter.
Every element of this installation has been consciously chosen to protect the planet from card bases crafted from low-carbon to recycled MDF, while the sun’s metal frame is made to be reused. They also use an eco-friendly glue and recycled and reused test tubes feature within the sun. Trinny London also work with a flower wholesaler who understands the importance of sustainability, delivering flowers in 100% recycled packaging from a sustainable infrastructure in the Netherlands. At the end of the show, all flower waste is composted.
Vote Now Trotters
Trotters
Join Trotters , as they unveil their Out of This World installation. Crafted from fresh flowers, their display brings a little magic to the King’s Road, with Dunwoody making a special appearance to reveal the final design.
Throughout the week, children are invited to take part in in-store activity, colouring in flowers to add to the growing display.
Events/Offers: Dunwoody (Trotter’s Iconic Mascot) to unveil the display on 18 May, competition in-store at Kings Road for a £250 shopping spree and a complimentary haircut (T&Cs apply). See What’s on for more detail.
Vote Now Ulla Johnson
Ulla Johnson
Inspired by Chelsea in Bloom’s 2026 theme, Out of This World, Ulla Johnson’s installation imagines a garden as a transportive realm – lush, dreamlike, and alive with beauty. Created with floral studio Worm, the display draws on the romance of wild, overgrown gardens, reflecting a cultivated wildness that feels discovered rather than arranged.
Conceived to celebrate the launch of ULLA, the brand’s new fragrance collection, and to offer an early glimpse of the New York-based womenswear brand’s first international flagship, opening on Sloane Street this August, the installation brings the sensorial world of scent into bloom: an expression of memory, nature, craft, and place.
Seasonal flowers, foliage, grasses, trees, and cut materials will be layered to create depth, movement, and texture. Greenery will form the foundation, with plantings grouped by variety to echo the rhythm of a living garden. Soft grasses, trailing vines, and fuller floral moments will bring life and looseness, while the composition remains intentional and refined.
Guided by the fragrance window artwork, the palette moves through soft pink, peach, lemon, cream, and fresh green. Antique clay pots and two large vessels anchor a garden that appears to grow and spill along Sloane Street.
Vote Now Vardo
Vardo
Vardo has partnered with NOAM Beer to create a floral installation inspired by the idea of something ‘Out of this World’. Positioned just outside the restaurant in Duke of York Square, the display combines florals with a sculptural hop-forward centrepiece inspired by NOAM’s Bavarian brewing ingredients and distinctive design aesthetic.
Designed to feel playful, immersive and visually striking, the installation brings together themes of craft, nature and hospitality, while reflecting the creativity and atmosphere that Chelsea in Bloom brings to the neighbourhood each year.
Offers/ events: Bespoke cocktails alongside a programme of NOAM beer sampling taking place on selected days. See What’s on for more detail.
Vote Now Varley
Varley
The Varley world emerges from within.
At the centre of their world sits something simple: quiet confidence. The kind that builds over time, shaped by movement, routine, and feeling comfortable in your own skin.
For Chelsea in Bloom, Varley have partnered with FLOWERBX to bring this idea to life. Inspired by this year’s Out of This World theme, the installation sees the Varley world emerging outward from the store into the street – a celestial form designed to feel both grounded and expressive.
Built from layered dried florals in warm apricot, terracotta, cream, and sunlit tones, the installation wraps around a sculptural central sphere, with orbiting forms extending beyond the storefront and onto the King’s Road.
An immersive interpretation of this year’s theme — a world of confidence, seen from the inside out.
Vote Now Veronica Beard
Veronica Beard
Step into an immersive floral experience where the extraordinary comes to life through thoughtful, unexpected bursts of blooms. Created in collaboration with Pop-Up Florist, the interior is transformed into a dreamlike landscape—mannequins styled in full looks emerge between sweeping waves of florals, creating a dynamic interplay between fashion and nature. Each moment is designed to feel transportive, blending structure and softness to evoke a world that is both imaginative and beautifully intentional.
Events/Offers: Events include Shop for a Cause with Gurls Talk on 18 May. See What’s on for more detail.
Vote Now Vilebrequin
Vilebrequin
Inspired by the vastness and mysteries of the cosmos, Vilebrequin’s installation for Chelsea in Bloom transcends the boundaries of reality. Under the theme “Out of This World,” you are invited on a spiritual escape where mythology meets infinity.
This creation brings to life the celestial deities that shape our imagination:
The Sun: A radiant source of life and light.
The Moon: A symbol of intuition and rebirth, guiding the cyclical rhythm of time.
The Stars: Shimmering guides piercing through the darkness.
Within this “dark sky” — a metaphor for our own doubts — their glow becomes a message of hope and truth. The installation elevates these symbols through a captivating color palette: an abundance of deep midnight-blue flowers intertwined with golden accents, evoking the warmth of the sun and the sparkle of constellations. Between floating clouds and astrological symbols, the atmosphere becomes ethereal, infused with the magic of the night sky.
At the heart of this dreamlike landscape, Vilebrequin’s iconic silhouettes embody freedom and timeless elegance. They are no longer simply swimwear, but true invitations to travel.
Vote Now Whole Foods
Whole Foods
Whole Foods Market captures the natural intensity and vibrancy of fresh produce through a playful, immersive concept. A striking carrot rocket launches skyward, surrounded by orbiting garlic, heritage tomatoes, chilli and peppers—hero ingredients that celebrate bold, authentic flavour.
The design created in collaboration with Neue Designs and with florist Amarante London, reflects Whole Foods Market’s brand by elevating seasonal produce into something inspiring and imaginative, while still feeling rooted in nature. This is reinforced through a meadowscape base, creating a grounded, organic contrast to the cosmic theme. Sustainability is central to the execution: lightweight stems and structural elements have been carefully engineered to minimise material use, while modular components—such as chicken wire frameworks—are repurposed across multiple elements to reduce waste.
The result is a visually impactful yet responsible display that aligns with Whole Foods Market’s commitment to quality, transparency and sustainability, bringing a sense of discovery and excitement to culinary ingredients.
Vote Now Wyse
Wyse
Studio Gloria, led by Kasia Chinery, brings Wyse London’s Chelsea in Bloom display to life with a distinctly romantic interpretation rooted in Wyse London Founder Marielle’s love of the English cottage garden. Expect an abundant, softly structured installation that feels organic and immersive, while subtly incorporating fantastical elements as a nod to this year’s theme.
Events/Offers: complimentary coffee cart (19/20 May), exclusive golden tickets (worth up to £500) hidden around the store (21-24 May), gift with purchases over £150. See What’s on for more detail.
Vote Now Zara / Zara Home
Zara / Zara Home
Zara’s installation, conceived in collaboration with Carly Rogers Flowers, explores the intersection between the familiar and the unknown. It invites viewers into a landscape that feels both terrestrial and extraterrestrial. Set within a dense, immersive forest of unusual plant forms, a UFO emerges as the focal point its presence both mysterious and quietly harmonious with its surroundings.
The planting scheme has been carefully curated to evoke an otherworldly atmosphere through bold structure, unexpected textures, and striking colour contrasts. Sculptural orange Protea Pincushions punctuate the space like signals from another world, while the architectural presence of tree ferns establishes a primordial, almost prehistoric canopy. Flowing through this framework, purple trailing Amaranthus introduces a sense of suspended movement, its cascading form suggesting altered gravity within this imagined environment.
Clusters of Achillea and Dianthus Barbatus provide intricate detail and rhythm at a lower level, softening the composition while maintaining richness in tone and form. Meanwhile, the spherical bursts of Craspedia bring moments of luminosity—like orbiting elements or distant planetary bodies—adding both playfulness and cohesion to the planting palette.