ANINE BING

Elegant yet playful, ‘Stars of ANINE BING’ offer a refined interpretation of Out of This World, merging fashion, floristry, and cosmic inspiration into a serene visual statement on Sloane Square.
Suspended across the storefront, sculptural stars appear to float weightlessly through space, transforming the façade into a minimal constellation of white blooms and soft green foliage. Inspired by the idea of fashion becoming celestial, the installation reflects ANINE BING’s signature aesthetic: clean, modern, and timeless.

The composition uses varying scales and placements to create the impression of drifting stars scattered across the storefront, subtly evoking the vastness and quiet beauty of the night sky. The restrained white-and-green palette keeps the installation soft, contemporary, and aligned with the brand’s intentional visual identity.

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Annoushka

For Chelsea in Bloom 2026, Annoushka transforms her boutique entrance into a celebration of the flower closest to her heart. Giant sculptural daisies spill across the façade in a playful, abundant cascade, bold in scale yet utterly joyful in spirit, much like the jewellery itself. The daisy has long been in the DNA of the Annoushka brand, finding its finest expression in the Whoopsie Daisy collection: handcrafted pieces inspired by the simplicity, beauty and playfulness, where precious diamonds nestle amidst undulating waves of gold. Designed to be worn, stacked and loved every day, the collection embodies Annoushka’s belief that fine jewellery should feel light-hearted and personal. This installation is that same philosophy writ large: a reminder that the most enduring things in life, whether a perfect piece of gold or a simple field flower, are often the ones that make you smile.

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Anthropologie

Anthropologie’s Ice Cream Galaxy is a playful universe where cosmic planets take the form of dreamy “ice cream scoops” floating above a botanical galaxy garden. Created by florist Amaranté London, large sculptural orbs representing the “scoops” appear to orbit the doorway, each built from layered flowers, grasses and natural textures. Below, a lush summer meadow in soft whites, creams and blues evokes melting clouds and cosmic stardust, drawing visitors into a world that builds on Anthropologie’s Spring/Summer collection where ice cream motifs and botanical palettes are key seasonal themes. The result bridges the SS26 ice-cream motif with the Out of This World theme—creating a whimsical universe where summer treats become celestial bodies – inviting discovery, escapism and a deeper connection to the Anthropologie brand world.   Offer/Events: Anthropologie is partnering with Sowvital to offer a complimentary, personalised bag or pouch (Thu 21–Sun 24 May; qualifying spend applies). Please head to the What’s On page for more details.

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Antone’s

Antone’s joins Chelsea in Bloom for the first time with a playful, community-made interpretation of Out of This World that celebrates the salon’s creative spirit after more than 57 years on King’s Road. Working with the help of customers and staff, they have created a whimsical set: a rocket ship assembled from shampoo bottles launches the story, landing into a field of flowers where an “alien” guest is pictured enjoying high tea. The display is framed with Antone’s own plants—loved and recognised by regulars—so the installation feels personal to the neighbourhood while transforming the everyday into something unexpected. It’s a light-hearted reminder that Antone’s is not just about hairdressing, but also about imagination, craft and community.

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Aspiga

Aspiga, Britain’s leading sustainable fashion brand, partners with Millie Richardson Flowers to present A World Beyond Waste: a conceptual response to Out of This World that imagines a future where beauty, craftsmanship and sustainability exist in complete harmony. The installation explores the idea that fashion and floristry coexist consciously, rooted in nature and created with deep respect for the land. The storefront will be transformed into a fully immersive, three-dimensional landscape that appears to grow organically. Two large-scale sculptural arch/column forms will rise from either side of the shopfront, framing the entrance and drawing the eye skyward. These structures will feel expansive and celestial, reminiscent of a vast Indian night sky, referencing Aspiga’s storytelling around its Indian suppliers, artisans, communities and heritage techniques. Offer/Events: Complimentary wine in store; late-night shopping Thu 21 May (6–8pm) alongside a floral demonstration by Millie Richardson. Please head to the What’s On page for more details.

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Astrid & Miyu

At A&M, we’re always looking to the stars for inspiration – from our bestselling zodiac pendants to our signature four-point stars. This year we’re inviting the Chelsea community to step out of their world, and into ours. Scattered with floral constellations and silvery debris from passing comets, this ethereal mossy landscape was designed in collaboration with Floe London, and is constructed from 100% biodegradable and recyclable structure. In our commitment to a sustainable future, all additional elements have been repurposed for this project, and will go on to live many more lives. Across the weekend, we’re surprising our community with A&M Tiny Totes. Exclusive miniature tote bags which can be customised at our live embroidery station, with a curated selection of celestial designs.

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Azzurra

Azzurra presents Neptune’s Garden – Legends of the Sea. Inspired by this year’s Out of This World theme, Azzurra unveils Neptune’s Garden, inspired by the legends of the sea. Amaranté London have created a sculptural wave of ocean-toned blooms surges around a dramatic shell centrepiece, watched over by a powerful Neptune figure. Blending myth, nature, escapism, and Azzurra’s iconic coastal identity – it’s a creative, immersive display designed to captivate, transport, and invite discovery. ​ Offer/Events: The experience extends beyond the florals with a curated menu of limited-edition cocktails, created in partnership with Everleaf. Please head to the What’s On page for more details.

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Beaverbrook Town House

For Chelsea in Bloom 2026, Beaverbrook Town House welcomes an otherworldly visitor: the Red Dragon, created with florist Rob Van Helden as a powerful, poised figure rising through a bed of vivid red blooms. Rooted in Japanese symbolism, the dragon embodies divine energy, wisdom and protection, brought to life through layered anthuriums, kalanchoe and sweeping grasses, with a halo of fire-like florals that reads like a celestial portal. Beyond the spectacle, the story connects to Lord Beaverbrook’s enduring fascination with Japan, echoed today in The Fuji Grill, where Japanese culture is reimagined through craft, flavour and fire-led cooking. The installation acts as an invitation to step closer, discover the restaurant, and experience a moment of escapism where heritage and myth meet. Offer/Events: A display-inspired cocktail and dessert available throughout the week. Please head to the What’s On page for more details.

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Bluebird

“Alice’s Dream” invites you to step through a wild, overgrown floral archway into a whimsical reimagining of Alice’s living room. Blurring the line between interior and garden, the installation transforms a domestic scene into an immersive Wonderland, where oversized blooms, trailing botanicals, and delicate suspended details create a sense of enchantment and curiosity. Guests are welcomed to ‘step inside, have tea with Alice, and meet both Alices’ – a playful nod to both Lewis Carroll’s heroine and the florist behind the design. Using a soft palette of baby blues, blush pinks, and lilacs, alongside fragrant English garden roses and herbs, the space evokes nostalgia, fantasy, and sensory delight. This dreamlike setting captures the magic of discovery, inviting visitors to pause, explore, and lose themselves in a floral interpretation of Wonderland.’ Offer/Events: Floral cocktails in partnership with The Lost Explorer and Pommery drawing on the botanicals and delicate flavours of an English garden. Please head to the What’s On page for more details.

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Boodles

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Bookbar

Forest time is different from the time people keep … I wondered whether the forest moves slowly, or whether people’s lives are particularly fleeting.’ – Aya Koda, Tree. In collaboration with Penguin Classics and Wild Renata Flowers, BookBar Chelsea will be home to a beautiful flower installation inspired by Aya Koda’s classic book Tree. The shop’s iconic purple facade will be decorated in Aster clouds to create a surreal, dream-like design that mirrors the essence of Tree, and celebrates the wondrous beauty of the everyday. Tree is written in the zuihitsu form, meaning ‘follow the brush’, a genre of Japanese writing akin to the contemplative essay – and throughout the book we follow Aya Koda, as she journeys across Japan, in search of its most majestic trees. As with everything we do at BookBar, books are at the heart of our display and our goal as always is to bring people together through reading.

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Brora

Established on the 1st March 1993, Brora’s cosmic sign is Pisces, lending itself to traits of compassion, creativity, artistry and intuition. Since its inception over three decades ago, Brora has been dedicated to using natural fibres, celebrating expert craftmanship, and creating clothing that is timeless and luxurious. Our cosmic floral installation celebrates Brora’s core values of timelessness and sustainability in a celestial display that blends quiet luxury with the dreamy and intuitive water-ruled energy of Pisces. We have produced a dreamlike, oversized floral installation inspired by the Pisces zodiac: fluid, intuitive and quietly powerful. The large-scale constellation appears to float and gently drift through space, echoing Pisces’ duality. Flowers suspended in soft, celestial currents. The installation feels otherworldly yet grounded, mirroring Brora’s balance of heritage materials and modern femininity. In a floral celebration of natural fibres together with dried and preserved florals in hues of blues and greens inspired by Pisces, the overall feel is dreamlike, calming and mystical, reminiscent of both rich botanical gardens and the deep night sky. Together, the floral and clothing elements resonate deeply with Brora’s lifelong commitment to natural fibres, sustainability and exceptional quality. Enjoy our showcase of pieces for Spring Summer 2026 and join us in celebrating Piscean creativity.

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Brunello Cucinelli

Our floral installation is inspired by the four elements—earth, water, air, and fire—an ode to balance and transformation. Earth is expressed through organic textures and natural tones, grounding the composition in a timeless elegance. Water brings fluidity and movement, suggested through soft lines and delicate shades. Air reveals itself in the lightness of the flowers, airy and almost suspended, creating a sense of freedom and breath. Finally, fire introduces a subtle energy, through warmer, more vibrant touches that gently awaken the whole. Echoing our collection, this composition captures a harmony between strength and softness, structure and spontaneity. It invites a sensory experience where nature becomes a language, expressing an aesthetic that is both essential and deeply inspiring.

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Cadogan Pharmacy

This design connects Cadogan Pharmacy’s heritage in traditional medicine with this year’s Out of This World theme. Amaranté London’s vision is a universe where botanicals become stardust and every remedy holds its own galaxy.  Associated with the launch of our new pharmacy on Pavilion Road, as requested by local residents. It opens only the week before Chelsea in Bloom, and we are bringing the name Cadogan Pharmacy back to Chelsea (whereby the original first opened in 1845, and was one of Chelsea’s oldest pharmacies, until it closed in 1989).

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Cafe Linea

For Chelsea in Bloom 2026, HAMISH POWELL STUDIO transforms the entrance of Café Linea into a dreamlike cosmic landscape, inspired by a child’s imaginative vision of outer space. Sculptural clouds of limonium annd gypsophila are imagined as drifting dark matter, spilling across the façade – laden with playful interpretations of celestial landmarks. A radiant strawflower sun casts light onto galactic spirals of asparagus fern, whilst Saturn’s rings of ruscus orbit beyond constellations of sculptural allium blooms. The installation embraces our innate curiosity, nostalgia, and playfulness, expressed via the wonder of outer space. In this design, flowers become planets, foliage becomes galaxies, and an afternoon tea on the kings-road transforms into somewhere otherworldly. Created in partnership with Pomelle, the installation reflects the brand’s expressive spirit through vibrant colour and escapism. Much like the spritz itself, the piece is designed to feel uplifting, effervescent, and joyfully transportive. Offer/events: Partnering with Pomelle on a special cocktail menu incorporating the refreshingly delicate pomelo and elderflower aperitif, alongside our special “Out of this World” pastry. Please head to the What’s On page for more details.

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Cartier

Following its reopening in November, the Cartier Sloane Street boutique is delighted to take part once again in Chelsea in Bloom, celebrating this year’s “Out of This World” theme. The boutique’s façade has been transformed with a captivating floral installation, where sculptural red clouds emerge from a dreamlike landscape of Gypsophila and Spanish moss. The installation continues onto the first-floor balcony, where an expansive cloud of florals evokes the fiery beauty of Mars, the Red Planet, creating a truly striking spectacle. Rich red Dahlias, Peonies and Roses bring depth and vibrancy to the display, while striking Anthuriums and dramatic Bird of Paradise flowers add a cosmic sense of movement and colour.

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Caserta cafe

For Chelsea in Bloom, Caserta will be creating a small external floral installation outside our King’s Road shop, inspired by this year’s theme. The display will feature layered flower baskets in our chosen colour palette, finished with soft veiling and seasonal blooms to create a whimsical and elegant entrance for visitors. To celebrate the event, we will also be serving our May Coffee of the Month, the Rosespresso, inspired by the floral atmosphere of Chelsea in Bloom. During the week, it will be presented in special cups with delicate floral touches to complement the installation.

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Cassandra Goad

Cassandra Goad’s Chelsea in Bloom installation reimagines this year’s Out of This World theme through the lens of her latest campaign, STONE + SEA. Set within a sunlit Mediterranean-inspired setting, where rippling water meets warm, time-worn stone, the concept draws on a Greece shaped by light, texture, and enduring lore. Referencing ancient craftsmanship and sculptural architectural forms, it creates a sense of place that feels both grounded and otherworldly. Inspired by the stories of ancient Greece, Cassandra presents a floral interpretation of Poseidon’s trident. This central structure rises from a composition of natural elements: driftwood and shells interwoven with blue thistles, stephanotis and soft layers of gypsophila, succulents and moss. Together, they suggest the movement of waves and the shifting forms of sea life beneath the surface. Cassandra worked closely with her florist to create a display that combines fresh and dried flowers with sustainability in mind. A base of dried materials allows the installation to extend beyond the week of Chelsea in Bloom, after which these elements will be repurposed for internal displays over the summer.

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Chelsea Eye Centre

“Cosmic Perspective,” reimagines the human eye as a celestial landscape, aligning with the “Out of this World” theme while reflecting our identity as an independently owned specialist eye clinic on King’s Road. The design centres on a sculptural floral iris, composed through layered orbital botanicals and subtle illumination to create depth, movement and light dispersion — mirroring the way vision shapes perception. A refined palette of fresh, seasonal florals in rich purple and lavender tones evokes a galaxy-like atmosphere, symbolising clarity, precision and the transformative power of sight — core to our expertise in advanced eye care. Sustainability underpins the installation. Florals will be ethically sourced through Fairtrade and B Corp-certified suppliers, audited by Amaranté London. The structure will utilise a reusable powder-coated aluminium armature with marine-grade plywood backing, clad in natural moss matting and installed using Agra-Wool Stonewool as a biodegradable alternative to traditional floral foam. Preserved botanicals and recycled materials will extend longevity, with living elements replanted where possible. All components are designed for reuse beyond the event, ensuring a responsible and forward-thinking approach.

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Chelsea Heritage Quarter

Chelsea Heritage Quarter’s 2026 Chelsea in Bloom installation will be designed by Daniela Lane, the winner of a competition for floristry students at Capel Manor College and supported by Head of Floristry Louise Quigley. The competition invited students to create a sustainable floral installation responding to the festival’s Out of this World theme and the heritage setting of Chelsea Heritage Quarter. The winning design will feature a figure of Poseidon flanked by horses, to be installed outside the National Army Museum. Sculptural elements will be created by artist Harvey Mayson using reclaimed driftwood, whilst the sea and waves are created using sustainable plant and floral materials. The installation responds to this year’s theme whilst referring to the heritage of Royal Hospital Road and incorporating elements of military history. It represented a unique chance for floristry students to participate in this renowned event and put their skills into practice.

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Cinquecento Pizzeria

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Colbert

Colbert celebrates Chelsea in Bloom by paying homage to its Parisian roots with Jardin de Paris—a seasonal floral moment created with designer Jessica Lucas that brings the romance of the city’s gardens to Sloane Square. The frontage and planters are woven with abundant, leafy planting and soft seasonal blooms, while the pavement terrace becomes a quiet Parisian haven “Moments de Calme”, in sage green and light cream, with menus and table vinyl designed by London artist Rosanna Corfe. Extending the theme into the menu, Head Bartender Jesus Fernandez has created a limited edit of floral-infused cocktails in collaboration with Pommery Champagne, and Head Chef Sascha Rieb adds a picture-perfect Strawberries & Cream Eton mess to complete the experience—inviting guests to pause, sip and linger amid the florals.

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Cosmetics A La Carte

Cosmetics à la Carte’s Chelsea in Bloom display, created by Moonflower Cobham, reimagines Out of This World through the ‘goddesses’ of the night sky. Inspired by how the ancient Greeks looked to powerful female figures in the constellations to make sense of the cosmos, the installation pairs sculptural, contoured forms with abundant flowers—celebrating the shapes, shadows and angles of the female form in the same way the brand celebrates individuality through make-up. Florals are arranged to enhance the sense of light and shadow across the sculpture, creating a modern, celestial take on classical beauty. Throughout the week Cosmetics à la Carte will be celebrating the launch of their new Bare Sculpt Contour, in cosmic harmony with this year’s festival’s theme and inspired by the beautifully contoured goddesses of the ancient world, with a series of exclusive offers. Offers/Events: Complimentary Sculpt Studio contouring demos with Cosmetics à la Carte’s makeup artist, take a selfie at the Sculpt Station and tag the brand to enter a prize draw to win a £500 spend. Gift with purchase of Bare Sculpt Contour worth £42 when spending over £150.

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David Clulow

Set within a lush, spring meadow, The Observation Point invites passersby into a moment of quiet discovery. A refined telescope emerges from the planting, positioned as if mid-observation, surrounded by a series of botanical “planets” resting naturally within the landscape. Each planet is crafted entirely from layered florals and foliage, with subtle variations in colour and texture from soft whites and fresh greens to delicate lilacs and warmer spring tones creating a sense of distinct yet harmonious worlds. At its core, the installation explores the act of observation — how we focus, interpret and experience what we see. This narrative reflects the expertise of David Clulow, where precision and clarity define the brand. The telescope becomes both a symbolic and functional element, inviting visitors to physically engage with the piece and experience the act of looking more closely. A central feature includes a ringed planet, wrapped in an organic moss and foliage band, offering a subtle celestial reference while remaining rooted in natural materials. Designed and brought to life by Amaranté London, the installation blends contemporary floral design with storytelling, presenting a refined and interactive interpretation of “Out of This World”.

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David Mellor

David Mellor’s Pan-Galactic Voyage blasts off in a burst of blooms, sending culinary “cosmonauts” rocketing out of the kitchen on a journey far beyond the dinner table. With a playful nod to classic sci-fi adventure, the installation imagines cookware as spacecraft and everyday utensils as the tools of exploration—turning the familiar into something wonderfully otherworldly. It’s one small step for a pan, one giant leap for pankind: a celebratory, light-hearted take on Out of This World that reflects the brand’s love of design, function and craft. Created in-house by Corin Mellor and the David Mellor team, all parts of the 2026 Chelsea in Bloom display are reused, reusable or recyclable.

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Diba

Diba’s installation brings Out of This World combines cosmic imagery with a tribute to courage and humanity. At the centre stands a life-sized mannequin representing resilience and sacrifice, covered with a floral interpretation of the map of Iran—symbolising identity, unity and strength expressed through art and nature. The concept is inspired by Javidnam Hamid Mahdavi, an Iranian firefighter remembered for carrying injured people to safety during a time of crisis before ultimately losing his own life and honoured here as a symbol of compassion in the darkest moments. Behind the figure, a large two-metre moon is surrounded by planets and celestial elements, symbolising dreams, distance, hope, and the connection between Earth and the wider universe. The floral design combines cosmic imagery with human emotion, blending sculptural elements, flowers, texture, and light to create an immersive and meaningful experience. Our aim is to create a visually striking installation that not only reflects the “Out of this World” theme, but also shares a universal message of compassion, bravery, and humanity.

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Dubarry

Dubarry’s concept, The Pursuit of Timeless explores transformation through aspiration, set within a surreal, nature-driven world where identity and environment are in constant evolution. Emerging from sculptural florals designed by Anna Bakhonko, the figures appear rooted in the land yet in a state of becoming, their forms shifting, their presence no longer entirely human. Drawn upward, they reach toward the suspended white Dubarry Galway boots, positioned just beyond grasp. The boots become more than product, they represent refinement, achievement, and arrival. In this space, the act of reaching is not about possession, but progression, suggesting that true style is not simply worn, but earned through transformation. The installation captures a journey from origin to elevation, where nature, desire, and identity converge in a single moment of pursuit.

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Eric Bompard

For Chelsea in Bloom, Maison Bompard has imagined a poetic and contemporary floral scenography featuring majestic oversized flowers unfolding across the entire façade. These sculptural creations, with their generous yet delicate shapes, evoke the softness, lightness, and craftsmanship of the Maison. The monumental white flowers interact harmoniously with colourful floral compositions, creating a refined contrast that draws the eye and enhances the boutique’s architecture. Through this immersive installation, Bompard celebrates the timeless elegance of cashmere, transforming its façade into a true floral work of art and inviting visitors into a world where nature, craftsmanship, and sophistication meet.

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Essentiel Antwerp

In ‘The Liminal Void’, an out-of-this-world sculpture has landed in Essential Antwerp’s Sloane Square store for Chelsea in Bloom. Rising from sculptural, biodegradable earth, a floral form pushes through the surface – bringing bursts of colour, lightness, and a sense of renewal to the space.  Created by Fransesca Roggero of Ferve Studio, the installation plays with contrasts: raw yet vibrant, grounded yet dreamlike, resulting in something beautifully unexpected. To extend the experience beyond the store, clients will receive a complimentary natural floral soap bar with their purchase.

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Fiona Finds

‘A Moment to Pause’ interprets the ‘Out of This World theme through a playful floral scene designed by internationally renowned florist Rob Van Helden, that reflects the warmth and character of Fiona Finds. At its heart sits a whimsical, human-like figure, entirely crafted from flowers and foliage, seated on a bench and pausing, a gentle nod to everyday rituals and the joy found in simple moments. Opposite, a vintage Dutch bicycle with a front basket introduces a subtle extraterrestrial reference, adding an element of storytelling and discovery. The concept blends the surreal with the familiar, inviting passersby into a world that feels both imaginative and comforting, very much in keeping with Fiona Finds’ curated, home-from-home aesthetic. Soft, natural textures and a considered floral palette create an organic, slightly dreamlike quality while maintaining elegance and cohesion. The installation is designed to be highly visual and interactive, encouraging visitors to pause, engage, and capture the moment. Sustainability is central to the design, with responsibly sourced materials, reusable structural elements and a low-waste approach throughout. Offers/Events: A special afternoon tea on 20 May in partnership with the iconic British jewellery house Elizabeth Gage. Tickets are limited and early booking is recommended. Head to ‘what’s on’ for more details.

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Francis Holland Prep School

Francis Holland Preparatory School’s 2026 installation created with florist Lola Cavanilles, reimagines the classic fairytale of George and the Dragon, presented through the lens of empowerment. At the heart of the display stands the Francis Holland Fearless Girl, poised on the steps, where she confronts a fierce dragon. Rather than a weapon, she holds a pen – symbolising the power of words, communication and self-expression as tools to overcome adversity. The dragon – overbearing, intimidating and assertive – represents the challenges and fears we all face throughout life. Its flowing form contrasts with the girl’s grounded, determined stance, illustrating her fortitude and resilience in the face of struggle. In her other hand, she carries a shield adorned with the 6 School Values, reinforcing the core principles that help guide her through this trial: courage, compassion, hope and beyond. To one side, a handcrafted scroll hangs, bearing a written version of the adapted tale. This narrative celebrates how the Fearless Girl, (representing pupils from Reception to Year 6) uses her voice to stand up to obstacles, demonstrating that strength is not found in force, but in conviction and communication.

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Free People

Free People’s ‘Cosmic Portal’ reimagines the brand’s signature bohemian soul to celebrate the ‘Out of this World’ theme, crafted in collaboration with sustainable florists Amaranté. Drawing upon their love for tactile textures and artisanal details, this sweeping, walk-through floral portal acts as a dreamy gateway into the Free People universe. The installation utilises a light, airy blend of dried elements – such as preserved Lunaria, vibrant lavender, and dried Helichrysum – interwoven with fresh, living blooms to create an ethereal and sustainable floral sculpture. Framed by delicate window designs featuring lunar phases and star constellations, you are encouraged to stretch your imagination and experience the cosmos through a uniquely handcrafted lens. It is a true reflection of the Free People spirit: rooted in curiosity, individuality, and adventure. Offer/Events: Late-night shopping with a cosmic wine bar and tarot reading (Wed 20 May). Please head to the What’s On page for more details.

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Graham & Brown

Graham & Brown’s new Spring/Summer collection is called Solstice and this summery floral installation is based on one of the designs to mark this moment. Solstice is a collection influenced by the point in the year when nature feels at its most abundant and light is at its most powerful. This installation brings the collection to life through a sun-drenched floral display, where soft, blooms gather and spill outward. Warm tones, delicate textures and natural movement echo the rhythm of the season, creating a space that feels immersive, uplifting and other‑worldly. By translating the design into a living installation, Solstice becomes something to step into rather than simply observe. Passers‑by are invited to pause and look in, catching a glimpse of a sun‑shaped world influenced by ancient solstice rituals, folklore and quiet mysticism. Offer/Events: Free Solstice samples; mini wallpaper-wrapped bouquets with purchase; plus drop-in biophilic styling bar through the week. Please head to the What’s On page for more details.

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Granado

For Chelsea in Bloom 2026, Granado presents From the Ocean, Beyond the World—an immersive installation where mythology, nature and fragrance converge under the Out of This World theme. Inspired by Iemanjá, the Brazilian goddess of the ocean and a symbol of beauty and protection, the façade becomes an otherworldly seascape: waves of flowers, sculptural shells and fluid textures recreate the movement and depth of water, while luminous tones and iridescent accents evoke the calm mystery of an underwater realm. Developed with award-winning floral artist Ricky Paul, the design invites visitors into a sensory journey of transformation—bringing the vastness of the sea and the dreamlike space “beyond” into the streetscape. The installation also spotlights Granado’s newest perfume, Madre Pérola, inspired by the iridescent beauty of mother of pearl and the tranquil rhythm of the sea, blending creamy white tuberose with luminous orange blossom and soft ylang-ylang, evoking the warmth of sunlight on skin and the gentle breeze of Rio’s coastline. Offer/Events: Opening day in-store experiences (18 May), including Madre Pérola-inspired Brazilian treats, brigadeiros. Please head to the What’s On page for more details.

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Hackett

Hackett London invites you to step inside an classic English Greenhouse. Inspired by the quiet charm of a lived-in garden, it is a space that celebrates the beauty of nature’s variety.  In this sanctuary, the outside world simply falls away, it is a truly out-of-this-world experience to escape the everyday hustle and bustle and lose yourself in the lush tranquility of the English garden.  From the delicate blooms of peas and squash to the fragrant scent of lavender and cornflower, you are invited to wander in, take a deep breath, and experience a moment of calm.  Just like a quiet afternoon with a cup of tea.

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Haines of Sloane Square

This year, the Haines team were inspired by the ‘Out of this World’ theme to pay homage to the Millenium Falcon and USS Enterprise. A team of Star Wars and Star Trek enthusiasts are working with them to bring the idea of a spaceship to life in Sloane Square.

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Hayley Menzies

Hayley Menzies unveils a celestial-inspired installation, reflecting the signature prints and cosmic spirit at the heart of the brand. Join them in-store on Saturday 23rd for an afternoon of shopping and celebration with special guest Lisa Snowdon, alongside music, cupcakes and drinks. Guests will also enjoy 15% off selected lines for the day.

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Heidi Klein

HEIDI KLEIN presents a celestial interpretation of its brand ethos through the eternal dialogue between the sun and the moon. As a luxury swimwear brand rooted in the spirit of travel, escapism, and the transformative power of sunshine, the sun naturally becomes a central emblem: radiating warmth, vitality, and confidence. Balanced against this is the moon, evoking a more introspective, ethereal energy. It speaks to the quieter, more reflective moments of escape: sunset swims, twilight horizons, and the sense of calm that follows a day in the sun. Together, the sun and moon embody harmony and duality, capturing both the vibrancy and serenity of the brand’s world. The display, created in collaboration with Emma Rose Floristry, becomes both a celebration of the universe above and the destinations below, inviting viewers to step into a world where style, nature, and the cosmos align.

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Holy Trinity Primary School

This display has been created by primary school pupils at Christ Church & Holy Trinity Federation with the support of a local finance company and florist. To reflect the Out of this World theme , they have included mythical creatures inspired by the children’s English and Art curriculum and class reading lists and the Year 5 English topic on Ancient Greece. The dragon, Medusa and Pegasus were chosen by different year groups, with a backdrop of planets and the Milky Way. The display has been put together using Oasis bio foam and chicken wire and the children have worked alongside florist Mark Nunez (from Streets of St Margaret’s) on the preparation of the structures, as well as working on the finishing touches to the final display.

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Ice Cream Union

Inspired by the joy their ice cream brings to people every day, this installation places ice cream at the centre of its own universe, with the scoop representing the sun and the planets orbiting around it in a bright floral solar system. The design captures a sense of wonder, pleasure and happiness that we hope people feel when they visit on Pavilion Road. Working closely with our florist The Bloom Room, the concept brings together creativity and sustainability, using careful material choices and techniques to keep the display environmentally conscious. The final installation combines colour, texture and movement to create a joyful celebration of both the Chelsea in Bloom theme and the spirit of Ice Cream Union. Fun, welcoming and a little bit magical.

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Intimissimi

The romantic lingerie brand, Intimissimi, unveils a dreamlike, otherworldly concept in DREAMSCAPES & GALAXIES. An asymmetric installation centres around a cloud-like chaise longue—an invitation to pause and capture the moment—gently enveloped by frothy domes of gypsophila and ‘White Prince’ tulips in pure white. The design softly transitions into delicate peach and blush tones, featuring ‘French Swarovski’ and ‘French Menton’ varieties, creating a subtle colour gradient. From the celestial seat, the cloud drifts into sweeping, swirling vapour trails toward a striking floral planet, complete with Saturn-inspired rings. Inspired by the recent Lily Allen campaign, Starry Eyed Events has collaborated with Intimissimi to design an installation that echoes both the brand’s identity and store window concepts, bringing the creation to reality using fresh seasonal blooms.

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Ixchel

Chelsea in Bloom arrives at Ixchel in a celebration of nature, artistry and sensory indulgence, in partnership with Código 1530 Tequila. Outside, discover a floral installation inspired by the Mayan goddess Ixchel, created by Amarente. Inside, the experience deepens with a limited-edition menu of floral-inspired cocktails. A Psychic Sisters pop-up on Thursday 21st May, will also offer tarot readings alongside installations by The Diamond Lab creating an ‘out of this world’ atmosphere throughout the week. Exclusively hosted at Ixchel this is a limited-time celebration of flavour, design, and experiential luxury to celebrate Chelsea in Bloom.

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Jam Industries

Jam Industries interprets Out of This World through the simple, romantic idea “Love me to the moon”, using many home grown flowers. At the centre sits a sculptural moon wrapped with sisal and willow, echoing the new moon and a sense of new beginnings. This idea of growth and renewal will run throughout the planting, using seasonal flowers and natural seed heads. The moon will be softly decorated with floristry, and a suspended red floral heart will create a simple but striking focal point.

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Janie and Jack (& HATCH)

Janie & Jack (with Hatch) creates a gentle, story-led moment inspired by Twinkle Twinkle Little Star—capturing the feeling of looking up at the night sky as a child and letting imagination do the rest. The display captures those quiet pauses of curiosity, where something simple becomes something magical. Working with Amaranté London, they have introduced a light, seasonal meadow to ground the scene, creating a gentle balance between nature and imagination. The result is a calm, story-led installation for Janie and Jack and Hatch that reflects both the spirit of Chelsea in Bloom and the magic of being a child or a parent.

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Jessica McCormack

There is a perfect symmetry between the Out of this World theme and Jessica McCormack’s latest collection, Orbit, which is inspired by star gazing and the earth’s alignment within the solar system. Using the structural forms of astronomy tools and the spherical shapes of the planets, the collection combines whimsical collector gemstones, like lilac Jade, with the house’s signature design motifs. Guided by the collection, Jessica McCormack uses an unexpected floral palette of lilac, turquoise, pistachio green, peach, and lemon yellow, whipped into clouds of colour, set against bold, structural flowers that will drift across the storefront, the staircase, and into the window. Flowers used include limoniums, grasses, poppies, fritillaria, eremures, alium, delphinium, and astilbe, sourced where possible from British suppliers. The suppliers also have strong sustainability and social responsibility credentials, including growing practices and certifications on chemical and water use. All flowers will be drinking from repurposed containers.

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Jim Lawrence

Jim Lawrence’s display, created in collaboration with Les Soeurs de Fleurs, reimagines nature through a celestial lens, telling a story of renewal, craft and connection to the land. Suspended overhead, floral “planets” bloom in orbit—lush spheres that feel both otherworldly and organic—while cascading “meteor showers” fall through the space, formed with metallic elements that subtly reference the raw materials at the heart of Jim Lawrence’s designs. As the meteors descend, they appear to “rewild” the earth below: a textured landscape of moss, wildflowers and natural forms which evokes the untamed beauty of the English countryside and the brand’s rural heritage. The interplay between cosmic drama and rustic simplicity mirrors Jim Lawrence’s balance of artistry and utility, refinement and rawness. The use of metal within the meteor forms subtly references their craftsmanship and background in metallurgy, while the overall aesthetic remains soft and romantic.

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Joe & the Juice

JOE AND THE JUICE’s Chelsea in Bloom display, designed in collaboration with floral artist Jeb Jagne, is inspired by the new Spring Fling Matcha and reimagines the storefront as an “Out of this World” fruit market in a universe of its own. Luscious greens are layered with roses in the brand’s iconic pink, creating a bold, fresh palette that feels both vibrant and otherworldly.. Throughout the week, customers will also be able to take home ingredients inspired by Spring Fling Matcha and selected menu staples, extending the experience beyond the installation and bringing a little celestial joy to King’s Road during one of the most exciting weeks of the year.

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Jonak

Jonak’s window, created with Water in Water Flowers, celebrates a celestial universe through a contemporary interpretation of Aquarius. A symbol of fluidity, freedom, and avant-garde spirit, Aquarius embodies a bold and independent femininity, perfectly aligned with Jonak’s Parisian elegance. At the heart of the display, a sculptural jar releases a generous cascade of flowers, flowing on both sides of the window like a suspended movement. The blooms appear to float between dream and gravity, evoking a subtle dialogue between astrology and astronomy. Inside the boutique, ceramic pieces crafted in Spain by the Fajalauza workshop, and enhanced with their monogram, extend this narrative. They ground the scene in a timeless, artisanal aesthetic, contrasting with the lightness of the floral flow. A universe where poetry, materiality, and modernity meet, expressing an elegant, free, and resolutely contemporary vision.

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Jumeirah Carlton Tower

Jumeirah Carlton Tower invites guests to discover Chelsea in Bloom through a celestial lens, with The Astrolabe at the heart of its celebrations. This striking floral installation transforms the hotel’s façade into a visual story of exploration and discovery, inspired by the ancient Arabic navigational instrument used to guide travellers by the stars. Created by Chelsea in Bloom gold medallist Paul Thomas, the installation weaves together celestial elements, desert landscapes, and intricate detailing, reflecting Jumeirah’s heritage of welcoming and guiding journeys near and far. Designed to captivate at any hour, The Astrolabe is equally as beautiful by night, when illuminated, as it is during the day. Extending this spirit of discovery, the Astrolabe Discovery Stay invites guests to experience London from above, with telescopes placed on private balconies to enjoy skyline views by day and stargazing after dusk. A bespoke cocktail collection adds another layer of storytelling, while a Laurent-Perrier Champagne van, positioned just outside the main entrance alongside the installation, offers an elegant way to take in the display. Throughout the hotel, subtle celestial touches and curated experiences create a sense of wonder and exploration at every turn.’

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K-Way

K-Way transforms its window into an immersive extension of the garden world of Petersham Nurseries, blurring the boundary between inside and outside. Oversized green planters are arranged both within and just beyond the window line, creating a layered, natural landscape that introduces depth, movement, and visual intrigue. The planting is abundant yet considered, with seasonal varieties arranged in a soft, flowing composition and varied heights. A multi-stem Osmanthus burkwoodii serves as a sculptural focal point, bringing structure and balance to the lighter planting beneath. The installation continues into the store, reinforcing visual continuity and shaping a cohesive, immersive retail environment. For the occasion, K-Way and Petersham Nurseries have also developed a limited capsule collection, Petersham Nurseries x K-Way, featuring the iconic K-Way Le Vrai Claude and Eiffel jackets in a deep green colourway. The collection will be integrated into the window display, becoming part of the overall scenography and further strengthening the dialogue between nature and product.

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KARVE

KARVE’s installation produced in collaboration with Flowerbx, reimagines the classic flower cart as a sculptural, “out of this world” moment, where strength, precision, and beauty collide. The monochrome cart reflects KARVE’s signature clean, elevated aesthetic, while the bursts of florals bring a sense of energy, lightness, and movement, mirroring the transformative experience of our method. Like a KARVE class, the installation is structured yet dynamic. Each element intentionally placed to reflect strength, control, and precision. The repetition of bouquets mirrors our commitment to consistency and the disciplined effort our members put in to achieve powerful, long-lasting results. Sustainability sits at the core of the concept. Every bouquet is available for purchase along with iced coffee and matcha as a nod to their functional cafe, allowing the installation to evolve throughout the week while eliminating waste. Rather than a static display, it becomes an interactive experience. Clients take a piece of KARVE with them, extending the life and impact of the installation beyond the studio, reflecting the lifestyle around KARVE, not just the workout.

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Kiki McDonough

Kiki McDonough working with Phillip Corps Flowers brings the ‘Out of this World’ theme to life with a playful nod to Men Are from Mars, Women Are from Venus. Two sculptural figures stand poised on plinths, each representing their planet in a joyful burst of florals that echo the colourful gemstones in Kiki’s window.  ‘Venus’, inspired by the Botticelli painting The Birth of Venus (one of Kiki’s favourites), is reimagined in a dreamy palette of soft pastels and romantic blooms. ‘Mars’ brings the drama, bursting with bold, fiery reds and flashes of golden-yellow. Though worlds apart, both figures lean forward, reaching out a hand to one another, a light-hearted reminder that opposites attract, and that we’re always better together.

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Klättermusen

Klättermusen presents an otherworldly landscape in motion, shaped by Scandinavian nature. In the North, time in nature is shaped by rhythm, presence, and connection to the landscape. This installation brings that idea to life: a living orb of moss, plants, and wildflowers. A landscape, reimagined in motion. Look closer, and three miniature botanical worlds emerge – each connected to the Norse Mythology behind their products: • Sol – Breathable Trail Cap. The sun goddess – bringing light, warmth, and constant motion. •Eitre – Ultralight Trail Jacket. A legendary master smith – represents precision and enduring craftsmanship. •Diser – Lightweight Trail Shorts. Protective spirits – guiding forces of nature, fate, and renewal. As the floral orb turns, it echoes the rhythm of trail running across Scandinavian terrain. For over 50 years, Klättermusen has created technical equipment that moves with nature, built for performance and made to endure. Events/Offers: Floral orb making workshop and drop in Plantlore activity. See ‘What’s on’ for more detail. .

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L’objet

L’OBJET proudly unveils a celestial-inspired installation at its Sloane Street flagship boutique, celebrating the artistry of florals, light, and exceptional craftsmanship. At the heart of the display is an exhibition of the maison’s iconic vase collections, including newly launched Timna vessels and Coupes, each sculpted and glazed by hand to reveal its own unique character. Complementing the installation is the introduction of Prism in a radiant new blue-pink palette, an extension of the beloved glassware collection designed to capture and refract light with playful elegance. The result is an ethereal expression of modern luxury that perfectly reflects this year’s heavenly theme.

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La Maison Ani

Created with Florist, Moyses Stevens, La Maison Ani’s installation, the Constellation Canopy, transforms their Knightsbridge terrace into an immersive planted landscape framing the facade and windows of the restaurant. Lavender, rosemary and soft pink roses are layered through the planters, with climbing greenery rising along the stonework between the awnings and seasonal accents of allium, salvia, scabiosa, dianthus and erigeron. Large opal globe lights are set among the planting, reading as botanical sculpture by day and glowing softly at dusk to evoke a night sky drawn down into the garden, the celestial thread that anchors the installation to this year’s theme. The palette of dusty lavender, rosemary green and blush pink reflects La Maison Ani’s French and Mediterranean character, romantic, textured and timeless. The installation is developed in partnership with Chantecaille, the luxury skincare house whose botanical heritage shapes a quiet wellness thread through the planting, drawing on lavender and rosemary’s long associations with calm, ritual and skincare. Events/Offers: La Maison Ani is serving two desserts and two cocktails inspired by Chantecaille’s botanical world. See what’s on for more details.

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La Mia Mamma

Inspired by BBC’s iconic straight-faced spaghetti tree prank broadcasted in 1957, the restaurant’s façade transforms into a playful Italian orchard where pasta appears to bloom, just as London was once told to believe. It’s a meeting point of two cultures that don’t take themselves too seriously. British humour, dry and perfectly delivered, meets the Italian kind: warmer, louder and usually happening around a table. The result is a playful collision of fantasy and heritage brought to life by their Mammas, for those curious enough to follow it through. The rolling pin in the installation hints at the real magic behind the “spaghetti tree”: their Mammas, right there in the window, rolling and stretching dough into cascading strands of pasta. It’s a simple ritual that brings people together, inviting you to slow down and savour the moment because pasta doesn’t just appear, it takes patience, care and a lot of skill. And of course, no Mamma story would be complete without coffee. Their floral moka pot floats gently above the scene, as if powered by the daily ritual every Italian knows well: a quick espresso, a chat, another espresso… and suddenly, the whole kitchen is in motion. “Harvesting the Impossible” lands British humour and Italian traditions side by side on King’s Road.

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Läderach

Partnering with the renowned floral experts at FLOWERBX, Läderach’s “Out of This World” installation transports visitors into a celestial spring dreamscape. The design features a stunning, gravity-defying floral display that organically frames the boutique, utilizing a rich palette of deep burgundies, soft pinks, and shimmering gold accents. These elements perfectly mirror their signature brand Spring campaign colours. By combining striking seasonal blooms with cosmic golden spheres and stars, the display captures the extraordinary, out-of-this-world taste of their fresh Swiss chocolate. To ensure their installation is as mindful as it is beautiful, the design thoughtfully incorporates dried and preserved botanical elements, extending the lifespan of the display and minimising waste. Events/Offers: Exclusive Chelsea in Bloom Pralines, and limited-edition floral Läderach charms to our customers in-store (available while stocks last).

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Lavender Green Flowers

At Lavender Green’s highly classified “Area SW3”, things have taken an extraterrestrial turn. Reimagined In full floral fantasy, expect sun-baked desert planting and towering cacti sculpted entirely from blooms with a mischievous scene unfolding centre stage: watch as a bewildered cow is beamed up in to an out of this world UFO! With textures that mimic sandy dunes and succulents bursting in vibrant colour, their installation feels like a playful collision between the wild west and outer space, equal parts mysterious, surreal, and irresistibly fun.

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Les Nereides

The Néréides are sea nymphs from Greek mythology, recreated here for Chelsea in Bloom. A sea nymph with the tail and fin curving around the corner of the shop flips up by the window. The sea nymph will be facing away from the street, revealing a glimpse of the facial profile, through waves of grasses made into flowing hair. The body of the nymph will feature overlaid leaves like scales, with pretty dried flower detailing, evolving into a fin of a different texture at the end. The nymph will float on growing sea garden of dried and fresh flowers and leaves. Amongst the sea garden will be an anchor, also softened with growing mosses and sea like growths.

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Little Greene

Inspired by their new wallpaper collection, ‘In the Garden’, Little Greene’s Chelsea in Bloom display is a celebration of the captivating relationship between interior design and the outdoor space.

Large paint brushes in two Little Greene shades – ‘Etruria’ and ‘Hellebore’ – combine with a joyful arrangement of seasonal blooms and wildflowers in coordinating tones, reflecting our shared desire to invite the beauty of nature into our home décor. This inviting display of fresh flowers interacts effortlessly with the sculptural, botanical arrangement in their Chelsea showroom window. Climbing lily pads and an oversized cactus pay homage to two wallpapers in the ‘In the Garden’ collection, which brings to life some of the most inspiring gardens, grounds and horticultural collections in the care of the National Trust.

Their interpretation of this year’s extraterrestrial theme encourages viewers to consider the similarly breathtaking qualities of the natural world as they seek to bring awe-inspiring beauty, tranquillity and visual impact to their schemes.

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Lloyds Bank

The Fire Horse Installation is an immersive floral experience that draws visitors into a richly layered landscape of fire, nature and symbolism.  A lush canopy of Lloyds Bank–inspired green foliage forms a natural ceiling above the iconic black horse, Cancara, sculpted from textured black ruscus leaves and pampas grass as it rises from a bed of fiery red, orange and yellow blooms. Inviting guests to pause and sit within the installation.  The experience encourages interaction, enjoying the glowing crescent moon and the surrounding fire meadow. Together, these elements create a bold yet intimate moment, framing visitors within the artwork itself.

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Luca Faloni

Luca Faloni presents a window concept developed in collaboration with Bloominghaus, translating the “Out of This World” theme into a refined surrealist dreamscape. Inspired by the metaphysical atmospheres of De Chirico, the installation blends Italian art, culture, and craftsmanship into a suspended moment between reality and imagination. Classical plinths, an oversized hourglass, and symbolic elements like the eye and melting clock evoke a timeless, otherworldly narrative. Floral structures by Bloominghaus emerge organically from sculptural frameworks, combining fresh foliage with vibrant orange blooms to create a sense of movement and transformation. Open doors and painted skies suggest portals into alternate dimensions, inviting passersby to step beyond the ordinary. Mannequins dressed in Luca Faloni’s elegant silhouettes anchor the scene, balancing the surreal composition with a sense of quiet sophistication. The interplay between art, fashion, and floristry elevates the window into a living tableau, where Italian heritage meets contemporary creativity. This installation is not just a display, but an immersive visual story: a poetic interpretation of surrealism that celebrates imagination, craftsmanship, and the enduring influence of Italian culture in a modern context.

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lululemon

For this installation, lululemon set out to merge the 2026 Chelsea in Bloom theme, ‘Out of This World’, with their new campaign, ‘Space to Feel’. The result is an immersive, otherworldly landscape designed to encourage stillness, reflection, and connection. Guests are invited to step into a space that feels both surreal and grounding, where nature takes on an unexpected, dreamlike quality. Inspired by wild grasslands and organic formations, the design embraces movement, texture, and natural flow. Soft, sculptural elements and layered planting create a sense of depth and openness, capturing the essence of both exploration and calm, and offering visitors a moment of pause within a transformed urban setting.” This year’s display was brought to life by Greenfield Studio, a London-based floral design studio known for celebrating nature in its most untamed and expressive forms. Founded by Zoe Greenfield, the studio is deeply rooted in sustainable practice, using thoughtful mechanics and prioritising living plants wherever possible. This approach allows the designs to extend beyond the event itself, with many elements later donated to charities, giving them a continued life and purpose.

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M&S

Space is at the forefront of the nation’s mind after Artemis II’s mission to the Moon, so M&S have taken space exploration as inspiration. Featuring an astronaut they like to call Christina Koch, thanks to the incredible fact she’s the first woman in space, its blue and purple shades evoke the beauty and mystery of the night sky. Creative with Leanne Connon, the blooms they have used hero the down-to-earth British classics hydrangeas, alliums and delphiniums, punctuated with spikes of eryngium, but the overall effect is totally cosmic. Bringing ethereal shades are the succulent Echeveria, evergreen Eucalypus and blue grass Festuca, while the long fronds of Phlebodium and tendrils of Spanish moss provide gentle, almost weightless movement. The textural flowers of kangaroo paw, Anigozanthos, add an extraterrestrial dimension, their tubular fuzzy flowers looking like celestial hands reaching out. And finishing off the otherworldly vibe is the addition of air plants, Tillandsia – including T. usneoides and Xerographica – which almost defy gravity with the fact they exist on air. At M&S Flower Market you’re guaranteed fresh quality plants, and with this display viewers can’t fail to be taken on a trip to another world.

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Maje

This year, Maje envisions a floral window set under the constellation of Sagittarius, echoing the zodiac sign of its founder, Judith Milgrom. A fire sign, Sagittarius brings a free and spontaneous energy, reflecting the spirit of the Maje woman. A circular structure rises within the window, evoking this Maje planet. Incandescent flowers burst forth in shades of red and orange, bringing warmth and intensity to the composition. At the base, flowers appear to bloom from a mirrored surface and a bed of moss, creating a subtle play of reflections and a sense of depth, between fire and sky. .

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Massimo Dutti

Before the eye opens a silent expanse, where forms seem to float outside of time. Flowers and branches weave together, breathing life into the void and shaping a world between reality and dream. A place that lingers with the promise of something yet unknown.

Inspired by the mystery of the universe and the beauty of the unknown, the Massimo Dutti installation invites visitors into a moment suspended somewhere beyond this world.

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ME+EM

For this year’s ‘Out of this World’ theme, ME+EM are creating a series of undulating forms that traverse from the exterior into the interior of the store, drawing the viewer’s eye and creating an immersive, otherworldly experience. Nebulous shapes and flowing contours are expressed through carefully selected floral materials, chosen to evoke a celestial atmosphere. White alliums form the foundation of the installation, each bloom reminiscent of a sky filled with tiny stars — a galaxy of flowers enveloping the store both inside and out. The sculptural forms mimic the movement of shooting star ionisation trails and swirling galaxies, punctuated by bursts of silver flora that appear to break through the installation.

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Mejuri

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Mestizo Restaurant

Mestizo presents Mystical Magical Mexico, an installation inspired by the floating gardens of Xochimilco. The façade will be transformed into a traditional “trajinera” (a colourful boat used to navigate the canals) reimagined with bold colours and adorned with handcrafted florals and “alebrijes”. Alebrijes are fantastical, colourful creatures that symbolise a world where imagination and spirit intertwine. They represent guides, protectors and expressions of the subconscious. At Mestizo, you will find spiritual guardians such as Balam (the jaguar protector of light and courage), the Colibrí (a messenger of joy and good fortune), the Xoloitzcuintle (the ancient guide of souls), the Ajolote (a symbol of imagination and creative transformation), and Centella (a celestial being connected to intuition and the cosmos). Mystical Magical Mexico invites all to discover a lesser-known narrative of Mexico, rooted in tradition and reimagined for today. Offer/Events: Complimentary margarita voucher (restaurant) and free Mexican candy kit with £25 spend (market), 18–24 May. Please head to the What’s On page for more details.

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Monica Vinader

Monica Vinader’s Chelsea In Bloom display will bring to life the brilliance of the new MV Siren™ Diamond through an immersive installation of mirrors, chrome and flowers by Sage Flowers.

In line with this year’s Out of This World theme, the shopfront will play with infinite reflections to capture the magic of the universe and echo the brilliance of the MV Siren™ Diamond – custom-cut with 64 facets for maximum sparkle and light-catching shine.

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Moravian Church

The Moravian Church’s display created in partnership with florist Jennifer Dunrod, sits at the entrance to the churchyard, translating Out of This World through a faith-led reflection on creation, In the beginning God created the heaven and the earth (Genesis 1). . The design centres on Saturn—the “crown jewel” of the solar system—chosen as a symbol of the splendour and artistry of the heavens, echoing Psalm 19:1 (“The heavens declare the glory of God”). Around it, angel wings reference protection and refuge (Psalm 91:4), while a star nods to God’s promise in Genesis 15:5 and the opening of Genesis 1 (“In the beginning God created the heaven and the earth”). Together, these elements create a quiet, contemplative scene—inviting visitors to pause, look up, and consider the connection between earth and cosmos, wonder and worship.

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Moyses Stevens

For Out of This World at Chelsea in Bloom, Moyses Stevens Flower Bar installation will feature giant alien plants, using tropical and unusual varieties to create oversized man-eating plant forms. The design will combine bold textures and vivid colours around the base, with giant monstera leaves, monkey vine, Venus flytraps and guzmania plants coming together to create an immersive alien plant world.

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MZ SKIN

MZ SKIN’s installation invites visitors on an “Out of This World” journey to Beauty Planet – a dreamlike escape from the pressures of modern life into a universe of peace, beauty, and eternity. Created with florist, Michele Autiero, the display features a pure white floral planet, symbolising harmony and timelessness, set beneath a soft, meadow-inspired sky that blends white into pink, lilac, and purple blooms. At its centre, the MZ SKIN Rocket – crafted from recycled product jars and accented with repurposed materials – represents innovation, transformation, and the brand’s commitment to sustainability, demonstrating how beauty can be reimagined without waste. Subtle, playful details add a human touch, reinforcing the idea that everyday materials can be elevated into something extraordinary. The rocket and planet together form the number “10,” marking a decade of MZ SKIN and celebrating ten years of science-led skincare, confidence, and purposeful beauty. More than a floral display, it is an immersive, uplifting story – offering a moment to pause, breathe, and reconnect with beauty in its purest. Sign up to their newsletter for the chance to win some MZ SKIN products.

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N.Peal

N.Peal’s Under the Eternal Blue Sky draws on the traditions of Mongolian nomadic goat herders whose lives are guided by the stars. Petroglyph-inspired figures – organic and imperfect – are embedded into the structure. Above them, the Doloon Burhan constellation (the ‘Seven Gods’- the Mongolian name for the Plough) is shining brightly in the cashmere sky. In Mongolian cosmology, these seven stars are revered as protective deities, guardians of life, livestock, and land. They represent the twelve animals of the zodiac, including the goat. Ritual offerings of milk are traditionally made to honour them, seeking protection and good fortune. Angular charred plywood shapes rise and fall like a mountainous horizon, framing the space and guiding your gaze inwards. In this landscape, gentle planting appears, many of the species being of Mongolian origin and all of them living (not cut), allowing them to be reused beyond the show week. Fragmented slices of this mountainscape continue on the interior, bursting out between shelving. Suspended above in the window dressing space, draped cashmere becomes the soft and atmospheric sky. It transforms the space into something immersive, otherworldly and tactile Together, the elements create a story of protection, navigation and the enduring connection between earth and cosmos.

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Needle & Thread

Needle & Thread unveils a romantic installation that feels like stepping into a dreamlike, celestial garden. Drawing on the romanticism of Pre-Raphaelite muses, the façade is draped in cascading ivory blooms, creating a sense of lightness and quiet drama, as though the flowers exist just beyond the bounds of the everyday. The composition is deliberately fluid and expressive, with florals appearing to grow organically around the boutique. At its centre, a sculptural figure adorned in flowers emerges as a modern muse – romantic, ethereal and timeless. The installation created in partnership with Flowerbx reflects Needle & Thread’s signature aesthetic: intricate craftsmanship, delicate embellishment and softly flowing silhouettes. Much like the brand’s designs, it captures a feeling of escapism, offering a momentary shift into a world that feels both immersive and refined. Sustainability is considered throughout the design. Seasonal blooms are prioritised, alongside reusable structures that can be repurposed after the event.

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New Forms

New Forms’ industrial organic sculpture rises from the remnants of a post-industrial world, forged from the bones of urban detritus: car parts, appliances, chains, and broken infrastructure. It stands as a relic of both creation and collapse, where technology’s evolution has outpaced nature’s endurance. Within its rusted limbs bloom foraged flowers, moss, and dried petals, symbols of fragile resilience in a dystopian future. The fusion of steel and flora evokes a world rebuilt from ruins, where humanity’s debris gives birth to alien beauty. Nature remains a constant reminder that, despite destruction and collapse, it will always survive, adapt, and reclaim its place long after human intervention fades, but only if you want. “Out of this World” becomes both metaphor and prophecy: a vision of survival, decay, and transformation intertwined.

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NIKE

Rooted in Nike’s heritage and inspired by the Greek goddess of victory, this installation explores the intersection of movement, beauty and triumph. Classical columns, flowing net structures and immersive florals come together to create a contemporary temple-like space – where sport, mythology and beauty collide. Throughout the week, a series of in-store activations will bring the concept to life, creating moments of personalisation, gifting and discovery for the Nike community. At the heart of the concept, “Through the Net” reimagines the tennis court as a sculptural floral experience. Cascading blooms woven through layered netting capture the motion and intensity of the game, while floral crowns, textured stone finishes and botanical details draw from the iconography of ancient Greece – celebrating Nike’s enduring connection to strength, ambition and grace. The featured line, “We never saw the flaws, only the beauty,” speaks to the mindset behind both sport and creativity: the ability to look beyond imperfection and see resilience, growth and potential. Just as athletes push through setbacks in pursuit of victory, the installation celebrates beauty not as perfection, but as movement, emotion and self-expression. Events/Offers: New Nike By You initial embroidery service, complimentary flower posy giveaways, with premium bouquets offered as a gift with purchase in store. See What’s on for more details.

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Nokwol

Nokwol welcomes Chelsea in Bloom with a sculptural floral installation inspired by the colours and textures of their Atlas sneaker. Positioned outside the store entrance, the asymmetric arch is designed to feel organic, contemporary, and immersive, echoing the beauty of a sunbaked desert landscape. Warm earthy tones, flowing amaranthus, layered greenery, and textural reindeer moss come together to create a display that feels raw yet refined, reflecting Nokwol’s modern design aesthetic. Events/Offers: Customers visiting Nokwol during the festival will receive a complimentary flower charm with their purchase.

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Oliver Peoples

Oliver Peoples and florist Amarante present Medusa: The Gaze, a celestial reinterpretation of the iconic myth for Chelsea in Bloom 2026. Inspired by this year’s “Out of this World” theme, the installation transforms the Sloane Street boutique into a vision of sculptural beauty and cosmic allure. Medusa is reimagined not as a figure of fear, but as an emblem of power, elegance, and transformation, her flowing serpents rendered in cascading florals that drape the façade like couture. Adorned in signature Oliver Peoples sunglasses, her gaze becomes a symbol of modern vision and mystique, merging myth with contemporary design. As a guardian of the storefront, she draws visitors into an immersive, otherworldly narrative where beauty captivates and perspective is everything.

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Ottolenghi

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Paige

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Penhaligon’s

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Pet Pavilion

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Peter Jones

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Piazza Castello

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Pizza Express

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Pizza Pilgrims

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Provenance Butcher

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Rabbit

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Rag & Bone

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Ralph Lauren

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Really Wild

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Reformation

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Reiss

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Restaurant Gordon Ramsay

Designed for Restaurant Gordon Ramsay, this installation reimagines the restaurant’s three Michelin stars as celestial shooting stars streaking across the night sky. Inspired by the Chelsea in Bloom theme, Out of This World, the display draws upon the symbolism of guidance and rare magic found in astronomy and mythology. Set against a dramatic black canopy, three floral stellar forms land at 69 Royal Hospital Road, representing the mythical unity of the establishment’s accolades.

The stars are sculpted from masses of Don Pedro red carnations alongside White Moonlight and Moonlight varieties, chosen for their longevity and thematic resonance. These forms are built upon water-soaked moss to embrace sustainable floristry. Trailing each star, architectural Rambla red anthuriums create high-gloss cosmic streams, with each stem housed in a reusable water vial to ensure precision and reduce waste.

The concept explores the parallels between the universe and haute cuisine, where pressure and energy transform into mastery. Just as stars are born of the cosmos, exceptional gastronomy emerges from years of dedication. This theatrical piece invites visitors to a collision of fine dining and infinite imagination, celebrating a world-class culinary destination through a constellation of floral artistry.

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RIXO

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Royal Court Theatre:

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Salon Sloane

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Scribbler

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Sirplus

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Sloane Square Hotel

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Slowear

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Smythson

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Soeur

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SpaceNK

For this year’s Chelsea in Bloom, Space NK is inviting you to step into The Beauty Universe. Look up and discover iconic beauty formulas take the shape of the sun, moon and stars with gold metal frameworks that arc between the orbs, referencing traditional planetary mapping and cartography. Below wildflowers in soft yellow, peach, and pink pave a way to explore the galaxy.

While the experience feels truly out of this world, every bloom has been carefully sourced and artfully arranged by London florist Starflower, aptly named for a display inspired by the stars themselves. Bringing together local craftsmanship and cosmic creativity, the installation is designed entirely foam-free, championing sustainability without compromising on spectacle.

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SticksnSushi

Sticks’n’Sushi reimagines a simple wooden gateway as a threshold into another realm—softened and almost concealed within a layered “forest” of greenery that shifts the mood from the pace of the street to something quieter and more immersive.

Designed by Florist, Flower Factory, chrysanthemums and azaleas bring moments of colour and structure, while ferns and pine add depth, texture and a sense of calm, blurring the line between built form and nature. In keeping with this year’s “Out of This World” theme, the effect is less about space in the literal sense andmore about stepping into another realm—an atmosphere that feels removed, transportive, and just a little surreal. It’s a physical expression of their mantra, “leave the real world for a while,” inviting guests to pause as they arrive, with the experience continuing inside through subtle echoes of the same planting and materials.

Offer/Events: Cocktail special.  Please head to the What’s On page for more details.

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Stripe & Stare

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Sunspel

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Tanya Baxter Contemporary

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The Botanist

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The Cadogan Arms

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The Cadogan Hotel

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The Capital Hotel

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The Chelsea Grocer

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The Chelsea Townhouse

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The Conran Shop

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The Cross Keys

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The Fold

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The Ivy Chelsea Garden

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The Pig’s Ear

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The Sloane Club

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The Trafalgar

The Trafalgar, the first new pub on King’s Road in over a century, has drawn inspiration from the ancient and trusted ways sailors used to navigate their ships, via the stars.  The Trafalgar will honour this year’s intergalactic theme by showcasing an out-of-this-world multi-textile floral display as well as featuring a celestial cocktail list and sparkling three-course menu, each with carefully matched wines.

The Trafalgar have teamed up with renowned florist, McQueens, to create an incredible multi-textile and fynbos flower installation adorning their King’s Road entrance. A mix of varieties will be used, including King Proteas and Blushing Brides in honour of the pub’s location opposite the Chelsea Town Hall, well known for its weddings. Better yet, there will be a moon garden featuring flowers that only bloom at night, accentuating the importance and beauty of our night sky and the stars within it.

Events/Offers: New cocktail list and seasonal menu. See ‘What’s on’ for more details

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The White Company

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Timothy Oulton

Step inside Timothy Oulton’s global flagship gallery at Bluebird to experience out-of-this-world furniture designs and creative showpieces, including the Apollo spaceship. Handcrafted to the same scale as NASA’s Apollo 11 and reimagined as an intimate luxury lounge, Apollo is clad in stainless steel and features a hand-tufted interior, banquette seating, and crystal lighting. It can even be shipped anywhere in the world.

Their ambassadors will be delighted to serve you a delicious drink as you sit back and experience Apollo for yourself. Other ethereal designs include infinity mirrors that take you to another realm, lighting handcrafted from ancient and mystical rocks and crystals, and timeless furniture made from Mother Nature’s most beautiful natural materials, including hand-finished leathers, sheepskin, vegetable-dyed linens, and reclaimed timbers. Timothy Oulton’s signature red roses will be displayed throughout the gallery, supplied by local florist Orchdiya.

Known for pushing the boundaries of furniture design, Timothy Oulton offers a world of inspiring furniture, lighting, and accessories – daringly designed, authentically handcrafted, and created to transport you beyond the ordinary. We look forward to welcoming you during Chelsea in Bloom!

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Tom Davies

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Townhouse

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Trilogy

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Trinny London

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Trotters

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Ulla Johnson

Inspired by Chelsea in Bloom’s 2026 theme, Out of This World, Ulla Johnson’s installation imagines a garden as a transportive realm – lush, dreamlike, and alive with beauty. Created with floral studio Worm, the display draws on the romance of wild, overgrown gardens, reflecting a cultivated wildness that feels discovered rather than arranged.

Conceived to celebrate the launch of ULLA, the brand’s new fragrance collection, and to offer an early glimpse of the New York-based womenswear brand’s first international flagship, opening on Sloane Street this August, the installation brings the sensorial world of scent into bloom: an expression of memory, nature, craft, and place.

Seasonal flowers, foliage, grasses, trees, and cut materials will be layered to create depth, movement, and texture. Greenery will form the foundation, with plantings grouped by variety to echo the rhythm of a living garden. Soft grasses, trailing vines, and fuller floral moments will bring life and looseness, while the composition remains intentional and refined.

Guided by the fragrance window artwork, the palette moves through soft pink, peach, lemon, cream, and fresh green. Antique clay pots and two large vessels anchor a garden that appears to grow and spill along Sloane Street.

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Vardo

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Varley

The Varley world emerges from within.

At the centre of their world sits something simple: quiet confidence. The kind that builds over time, shaped by movement, routine, and feeling comfortable in your own skin.

 For Chelsea in Bloom, Varley have partnered with FLOWERBX to bring this idea to life. Inspired by this year’s Out of This World theme

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Veronica Beard

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Vilebrequin

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Vuori

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Whole Foods

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Wyse

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Zara / Zara Home

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